101. The Power of Scarcity in a Microbakery
Description
This week I’m digging into a topic that has made a huge difference in how I run my bakery: scarcity. But not in a manipulative or high-pressure way—we’re talking about how to use natural limits to create more clarity, consistency, and ease in your microbakery. If you’ve ever sold out, scrambled to keep up with custom requests, or felt unsure about how to set boundaries, this episode is packed with encouragement and practical tips to help you take back control of your time and ordering process.
I’ll walk you through what scarcity really looks like in a microbakery (hint: you already have it), the common mistakes I see bakers make, and exactly how to set clear limits in a way that serves both you and your customers. You'll hear how to gently teach your audience to order early, use strategic language to create urgency, and protect your energy while still showing up professionally. This is a must-listen if you’re ready to sell out with less stress and more confidence.
Resources:
- Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator
- Follow me on Instagram for more microbakery tips: @carolinebower_sourdough
- Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
- Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!