“What do I take away from over 20 years at Nike? It’s this [brand leadership] model. It’s the “Know me,” “Inspire and Innovate for me,” and “Serve me,” and how they sort of feed each other; the depth of your knowledge, the breadth of your inspiration and innovation and the length of your relationship.” In … Continue reading "Episode 19: On Driving Brand Growth, with Pierre-Laurent Baudey"
“We started as a marketplace very similar to eBay, and over the years we have increased the penetration of e-commerce to grow the business. In doing so, we developed the tools and infrastructure for hundreds of thousands of entrepreneurs in the region, small and medium enterprises to leverage.” In this episode of The Business of … Continue reading "Episode 20: On How MercadoLibre Impacts Consumer Behavior, with Sean Summers"
A leader in the amenities sector for multifamily housing, Valet Living has made impressive strides in its transition from waste removal company to a premiere digital concierge service. Through the Valet Living Home offering, the nature of Valet Living’s business has been completely transformed. This week, Valet Living Chief Marketing Officer Patti Girardi joins Vivaldi’s Agathe Blanchon-Ehrsam to discuss the impact its recent rebranding and platform model has … Continue reading "Episode 18: From Pipeline to Platform, with Patti Girardi"
This week, we’re again joined by JP Kuehlwein, a seasoned and innovative marketing leader with an impressive background in leading corporate strategy at Procter & Gamble, co-authoring of “Rethinking Prestige Branding – Secrets of the Ueber-Brands,” and currently serving as a professor of brand strategy at NYU. In conversation with Vivaldi CEO Erich Joachimsthaler, JP … Continue reading "Episode 17: Embracing Change within the CPG Industry, with JP Kuelwhein (Part II)"
This week, we’re joined by JP Kuehlwein, a seasoned and innovative marketing leader with an impressive background in leading corporate strategy at Procter & Gamble, co-authoring of “Rethinking Prestige Branding – Secrets of the Ueber-Brands,” and currently serving as a professor of brand strategy at NYU. In conversation with Vivaldi CEO Erich Joachimsthaler, JP discusses … Continue reading "Episode 17: Embracing a Change in Principles within the CPG Industry, with JP Kuelwhein (Part I)"
“If you can start aligning interests as the world is organizing itself towards a more sustainable goal, there will be a plethora of interesting new business models that open up in front of us.” In our latest episode, we are joined by Emil Fuglsang, Co-Founder of Matter, a Copenhagen-based FinTech startup that is building crowdsource-inspired … Continue reading "Episode 16: Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang"
The conversation around screens, their impact on children and uneasiness about kid-targeted advertising has limited until now innovation in children’s media. Recently launched, Pinna brings a new twist to the space by introducing the first on-demand audio service featuring podcasts, music and audiobooks curated exclusively for kids. Pinna’s CEO, Maggie McGuire joins Vivaldi’s CMO Agathe Blanchon-Ehrsam to discuss how platform … Continue reading "Episode 15: Breaking the Kids’ Programming Paradigm, with Maggie McGuire"
“Agility is difficult to achieve in very large organizations. The key is to focus on investing in intrapreneurship to unlock your core assets, and then start building more innovative strategies.” Live from Advertising Week Europe in London, Veronika Lovett, Co-Founder and CMO of Esme Loans, joined Vivaldi’s Head of Planning Jane Hovey to speak about how platforms can elevate … Continue reading "Episode 14: Investing in Intrapreneurship, with Veronika Lovett"
“Transformation and digital transformation is not doing digital, it’s being digital. Being digital is an issue of mindset – how you approach to the different topics and what is your point of view regarding each of the topics. So being digital is being diverse, agile, mobile, flexible, and being digital is the willingness to adopt … Continue reading "Episode 13: The Future of Work, with Alejandro Melamed"
“We enter those four walls, and we forget how humanity operates, and we believe that it can operate in this box that we want to put it in, and that’s the failure of marketing today.” Bonin Bough is the Founder and Chief Growth Officer of Bonin Ventures. He is an investor, TV host, and author with … Continue reading "Episode 12: The Business of Texting, with Bonin Bough"
“We’re in a connected, data-rich world and countries have to think about data to stay competitive, rather than just about resource holding and talent holding.” Sangeet Paul Choudary is one of the leading consultants and thought leaders on platforms. In conversation with Vivaldi CEO Erich Joachimsthaler, Sangeet reflects on the main themes in his book, “Platform Revolution,” that covers the … Continue reading "Episode 11: Foreseeing the Future of Platform Thinking, with Sangeet Paul Choudary"
Ian Arthurs the Chief Operating Officer of TaskRabbit (and Vivaldi alum) joins us to the discuss the importance of consumer relationships, the human impact of the gig economy, and worldwide expansion plans for TaskRabbit with new parent company Ikea by their side. In conversation with Vivaldi founder and CEO Erich Joachimsthaler, Ian shares how growth … Continue reading "Episode 10: How TaskRabbit uses Platform Dynamics to Skip Forward, with Ian Arthurs"
This week on The Business of Platforms, we’re joined by Simone Cicero, creator of the Platform Design Toolkit, to discuss how he’s led an effort to create a shared language for businesses today, how marketers can nurture interactions with a multifaceted ecosystem, and how the open-source Toolkit can accelerate strategy. The Platform Design Toolkit offers … Continue reading "Episode 09: Remixing the Principles of Platform Design, with Simone Cicero"
An industry leader in translation and localization, Lionbridge has embarked on a journey to shift its business model and rebrand to stay ahead of the pack. Jaime Punishill, CMO at Lionbridge, shares the journey they embarked on to become a transformative platform business. In conversation with our host, Vivaldi CMO Agathe Blanchon-Ehrsam, Jaime shares how Lionbridge has … Continue reading "Episode 08: Recasting Your Business Lens, with Jaime Punishill"
“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into.” Numaan Akram, founder and CEO of Rally, believes platform businesses depend on the wisdom of the crowd to truly excel. Rally is … Continue reading "Episode 07: Fueling a Platform with Crowd Power, with Numaan Akram"
“Companies should be excited by new technology and the changes it means for how people behave. They should have a proactive and open-eyed sense of the world, they should not live in denial, and they should choose their own paths.” Disruptors approach problems from a different point of view, from a customer-centric perspective, and end … Continue reading "06: Developing a New Disruption Theory, with Tom Goodwin"
In this episode, SAP’s Chief Product & Field Marketing Officer Alison Biggan provides insight on the latest innovative ways in which connectivity and data exchange help businesses scale, compete, and grow. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Alison shares an insider view on how data platforms allow businesses to operate with greater efficiency, from speed … Continue reading "05: Reaching Game-Changing Connectivity, with SAP’s Alison Biggan"
Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi … Continue reading "04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar"
“Growth cannot be driven by any single function in isolation. We strongly believe it’s a cross-functional effort, where true growth happens at the intersection of product, content, marketing, and many other aspects.” Spotify’s Global VP of Growth & Marketing Mayur Gupta shares his vision for Spotify’s ecosystem and the three interconnected growth pillars he uses … Continue reading "03: Curating Spotify’s Playlist for Success, with Mayur Gupta"
“It’s crucial for leaders to nurture the entrepreneurial spirit within their company. When you do it well you can unwrap hidden value that was previously locked in the system.” Entrepreneur and growth advisor Aaron Schildkrout reveals the importance of encouraging entrepreneurialism in companies that truly want to thrive. With Aaron’s insights as founder of HowAboutWe … Continue reading "02: Nurturing the Entrepreneurial Spirit, with Aaron Schildkrout"