DiscoverThe Business of Platforms04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar
04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

Update: 2018-09-051
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Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi …

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04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

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