Episode 20: On How MercadoLibre Impacts Consumer Behavior, with Sean Summers
Description
“We started as a marketplace very similar to eBay, and over the years we have increased the penetration of e-commerce to grow the business. In doing so, we developed the tools and infrastructure for hundreds of thousands of entrepreneurs in the region, small and medium enterprises to leverage.”
In this episode of The Business of Platforms, we are joined by MercadoLibre’s Chief Marketing Officer, Sean Summers and host Erich Joachimsthaler. Summers shares the importance of taking risks, the true purpose of marketing within a business, and why the value MercadoLibre places on customer experience has propelled it to be Latin America’s leading e-commerce technology platform. Tune in to hear first-hand how Summers’ to be at the center of the growth agenda.
Learn more about Vivaldi’s strategy expertise and approach to growth here.
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