You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today? Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love? In a world flooded with skincare claims and health-conscious consumers, how does Perrigo approach trust, transparency, and efficacy in brand building across the portfolio? You’ve led go-to-market strategies at a global scale—what have you found to be the most critical success factor when launching skin healing products in today’s competitive retail landscape? What are you most excited about right now in your role - whether it’s a breakthrough innovation, a bold new brand strategy, or something entirely unexpected?
Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them?You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition?Pattern offers solutions to help brands navigate these changes. Can you share how Pattern's services are uniquely positioned to support sellers during this transition?In your experience, how can brands balance the need for cost-effective solutions with maintaining the quality and compliance standards that Amazon expects?Looking ahead, what do you believe the future holds for Amazon sellers in terms of fulfillment and logistics, and how can they best prepare for these evolving dynamics?
You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space?As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry?Leading a large, diverse team across the EMEA region is challenging. What strategies do you use to ensure alignment, innovation, and consistent results across such a broad scope?With tools like Commerce Studio and other innovations, how do you see technology playing a role in optimizing operations and enhancing customer experiences?From your work in digital commerce to your entrepreneurial ventures, what drives your passion, and how do you envision your role in shaping the future of this field?
You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme Beauty?Building a CPG brand that scales globally is no small feat. What were some of the biggest challenges you faced along the way, and how did you navigate them?Gimme Beauty has made waves in the health and beauty space. What innovations or trends in the industry excite you the most right now?With Gimme products in over 25,000 retail locations, how do you balance fast growth with maintaining a strong team culture and brand identity?You also founded the CPGX Forum, bringing together industry leaders. What do you see as the biggest opportunities and disruptions shaping the future of CPG brands?
You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales? Amazon is such a critical channel for so many brands — what are some key ingredients to sustaining long-term success on marketplace platforms? You have managed a large and diverse portfolio — how do you think about balancing operational excellence with the need to constantly innovate and stay ahead of trends? Looking ahead, what are you most excited about in the future of digital commerce and how should brands be preparing for what’s next?
· Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception? · Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers? · What excites you most about the future of Ampd and the role it’s playing in transforming the retail media and commerce space? · How do you see emerging technologies, like AI and machine learning, shaping the future of platforms like Ampd and the broader industry? · If you could fast-forward five years, what impact would you want Ampd to have had on the way consumers discover and purchase products?
You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?
You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?You emphasize the importance of aligning people, product, and customer focus with company growth metrics. Can you share an example of when this alignment drove significant impact?What shifts are you seeing in how brands approach customer experience?For executives looking to scale SaaS businesses successfully, what are the key leadership and strategy principles they should prioritize?
What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?What leadership principles guide you in balancing strategic vision with execution, especially when entering new markets or revitalizing existing ones?What’s a project or achievement you’re particularly proud of at Walmart Connect, and how has it impacted the business or consumers?
Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics?You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively?Reason Automation has evolved from simply extracting data to making it accurate, actionable, and easy to interpret. Can you share an example of how this shift has helped a business achieve success?With Amazon being such a data-driven company, what lessons did you learn during your time there that you think all eCommerce businesses should adopt?What are you most excited about for the future of eCommerce and how businesses can leverage data to drive innovation and growth?
Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands? At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far? Profitability and growth strategy are your superpowers. What advice would you give to emerging consumer brands looking to break through the noise on Amazon? You’ve built a reputation for streamlining processes and leading cross-functional teams. How do you balance the fast pace of eCommerce with ensuring long-term, sustainable growth? What excites you most about helping brands scale on platforms like Amazon and Walmart.com, and how do you see marketplaces evolving in the next few years?
What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy? Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?You’re known for being a people-first leader. What strategies do you use to build and motivate high-performing teams, especially in fast-paced, transformative environments?You emphasize using breakthrough thinking backed by customer analytics. Can you share an example where data-driven insights led to a transformative strategy for a brand?With your experience in both global corporations and agile startups, what trends or technologies do you believe will most significantly impact the future of digital commerce in the CPG sector?
Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market?What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector?Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependence on their long-term growth?What are the advantages of adopting a balanced approach between brand building and direct response tactics, and how can brands achieve this balance effectively?As someone with experience navigating the balance between brand building and direct response tactics, what advice would you offer to CPG brands looking to optimize their marketing mix and allocate resources effectively to achieve long-termsuccess?
Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way?What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities?The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg balance tradition with innovation in the digital space?What role does data and digital transformation play in shaping Carlsberg's eCommerce strategies? Can you share an example of a successful initiative?As a leader in eCommerce, how do you foster collaboration across teams and regions to ensure alignment with Carlsberg’s global goals?
Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales? Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy? With retail media, shopper marketing, and eCommerce marketing increasingly converging, what strategies are you using to connect these disciplines and maximize the impact of programmatic media solutions? What do you see as the next big trend or challenge for retail media in the wholesale space, and how is Costco positioning itself to stay ahead of the curve? As you continue to grow Costco’s retail media program, what excites you the most about the opportunities or innovations on the horizon?
As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology?What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them?What are the biggest challenges facing ecommerce executives in the beauty space today, and how can they prepare to address these issues in 2025 and beyond?In a data-rich environment, how do you recommend brands prioritize the metrics and insights that truly drive performance and customer engagement?How should beauty brands balance their direct-to-consumer (DTC) channels with marketplace strategies to maximize growth and consumer loyalty?
For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?What’s your perspective on how trade disputes—especially between the U.S. and China—are reshaping global sourcing strategies for eCommerce-first supplement brands?From UNPA’s vantage point, how prepared is the VMS industry to navigate growing regulatory and trade complexity while scaling globally via platforms like Amazon?As Amazon continues to dominate supplement discovery and purchase behavior, how should brands balance regulatory compliance with the speed and scale that eCommerce demands?With growing scrutiny around claims, testing, and transparency, how is UNPA helping brands compete responsibly on digital shelves where speed and consumer trust are both critical?
Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these? AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency? You specialize in turning leadership teams into high-performance units. What are the critical factors for building a team that not only develops a strategy but also executes it effectively? Your 9EOI Strategy Certification offers leaders the tools to facilitate impactful strategies independently. What inspired you to create this program, and how does it empower organizations to sustain long-term strategic success? As a Fractional CSO, you help organizations avoid common pitfalls in strategy execution. What are the top challenges you see businesses face, and what advice do you have for leaders to avoid their strategy "falling flat on its nose?
You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally? With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key factors in optimizing online visibility and conversion? Data-driven decisions are essential in today’s fast-changing e-commerce landscape. How do you use data and experimentation to improve customer experience and drive business results? Can you share any examples of where experimentation led to unexpected insights or success? You’ve played a key role in leading digital transformation by integrating marketing, commerce, and retail media functions. What are some of the biggest challenges in transforming an organization for digital success, and how do you ensure alignment across teams? Looking ahead, what are you most excited about in the e-commerce space? Are there any emerging trends or technologies that you believe will significantly shape the future of online shopping and consumer behavior?
What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?Consumer behavior in eCommerce is constantly evolving. How is Barilla leveraging data and insights to anticipate these changes and stay ahead of the curve?What capabilities and skills do you believe are essential for eCommerce professionals in 2025, and how is Barilla investing in education and training to prepare its teams for the future of digital commerce?