No Shiny Objects: How Costco is Redefining Retail Media with Purpose (Mark Williamson, AVP, Retail Media at Costco)
Description
Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales?
Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy?
With retail media, shopper marketing, and eCommerce marketing increasingly converging, what strategies are you using to connect these disciplines and maximize the impact of programmatic media solutions?
What do you see as the next big trend or challenge for retail media in the wholesale space, and how is Costco positioning itself to stay ahead of the curve?
As you continue to grow Costco’s retail media program, what excites you the most about the opportunities or innovations on the horizon?
United States
