Higher Touch, Smarter Tech: How AI is Redefining the Digital Shelf (Betsy Mello, CEO at Midnight Group)
Description
You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?
When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales?
Amazon is such a critical channel for so many brands — what are some key ingredients to sustaining long-term success on marketplace platforms?
You have managed a large and diverse portfolio — how do you think about balancing operational excellence with the need to constantly innovate and stay ahead of trends?
Looking ahead, what are you most excited about in the future of digital commerce and how should brands be preparing for what’s next?
United States
