Claim OwnershipThe Charleston Marketing Podcast
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Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
72 Episodes
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How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold calls from a phone book, a first agency break with a so-so portfolio, and the moment he decided to bet on himself after an ill-fitting leadership role. What follows is ...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when the spirit of Christmas meets the grit and growth of Charleston? We sit with Santa Smiley to explore how a city of parades, tree lightings, and school snow machines turns tradition into connection. From Hotel Bennett teas to James Island’s lights, we map the rituals that make the Lowcountry feel like home, then dig into the deeper current beneath the glitter: storytelling as the engine of c...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A 200-year-old newsroom building a modern growth engine isn’t a story you hear every day. We sit down with King & Columbus president and Post and Courier CRO, Chase Heatherly, to explore how a legacy media brand built a nimble, independent agency that treats branding and performance like partners, not rivals. From a new printing press in North Charleston to high-velocity digital campaigns, the throughlin...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Come for the bass lines, stay for the blueprint of a modern creative business. We sit with Umphrey’s McGee bassist Ryan Stasik to trace how a college-born jam band built a 27-year career on improvisation, fan collaboration, and unapologetic DIY marketing. If you’ve ever wondered how to grow without giving up control, this conversation shows the moves: own your masters, design experiences your audience can sh...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wish the phone picked up itself and sounded like your best-trained staffer? We sit down with Bob Hilscher from Workforce Wave to explore how conversational AI is stepping in where IVRs fail, turning missed calls into booked revenue and repeatable service. From boutique hospitality to national home remediation, the results are hard to ignore: faster answers, fewer hang-ups, and real conversations that mo...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Big ideas rarely arrive fully formed—they grow from a single conversation, a brave email, and a room full of the right people. That’s the heartbeat of this episode with Angel Holmes, a Charleston native whose fingerprints are on the city’s culinary rise, women’s leadership networks, and a new purpose-driven hospitality venture. We unpack the origin of Charleston Wine & Food, from a sustainable seafood i...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fashion pitch in mall clothes. A Hotmail address that became a company name, Obviouslee. Salsa lessons to cover rent. That’s how Lee Deas' story begins, but the real ride is how she turned that grit into a values-led, 30-person B Corp agency that punches far above its weight. We dig into what B Corp certification looks like beyond the badge—how standards drive client selection, environmental practice, DEI...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) and filmmaker Jake from Koz Films into the studio for a frank, funny, and deeply practical look at where AI helps creators—and where it crosses the line. We dig into t...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. The wildest origin story we’ve heard starts with a liger and ends with a microphone. Brenna Lawrence—VP of Business Development at Brown & Brown, relentless networker, and newly minted TEDx speaker—joins us to unpack how she turned fear into a lever for growth, community, and real change. This isn’t a highlight reel; it’s a field guide for showing up as your whole self and still delivering results. We d...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. What if your social stack was actually simple—and proved its value? We’re joined by Brianna Crossley, Director of Growth & Engagement, and Rachel Bacall, Engagement Manager, from Pollen Social to unpack a platform built for velocity and clarity: multi-channel publishing from one place, clean analytics that tie effort to outcomes, and AI features that help you ship better work, faster. Starting at $25 a m...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Step into the dynamic world of South Carolina's technological revolution with Jamie DeMent, Director of Technology and Cyber Initiatives at the SC Council on Competitiveness. In this illuminating conversation, Jamie reveals how Charleston is transforming from a tourist destination into a vibrant tech hub where innovation thrives alongside historic charm. The collaborative spirit driving South Carolina's tec...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. From ripping out Yellow Pages to designing iconic logos, Brady Waggner's marketing journey embodies the creative hustle that defines success in the industry. As co-founder and executive creative director of HOOK, Brady brings a refreshing perspective to brand development that goes beyond traditional approaches. Brady's story begins in Minnesota as the son of an advertising executive during the waning days o...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered how a hospitality professional becomes the founder of a thriving digital marketing agency? Q Moldrik's journey from managing hotel systems to building Legacy Digital showcases the power of transferable skills and entrepreneurial vision. As the oldest of five children and seventeen grandchildren, Q brings natural leadership and problem-solving abilities to her role as CEO and founder. Her bouti...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Nicole Farina never expected her spontaneous move to Charleston during the pandemic would transform her into one of the city's most recognized digital voices. What began as a simple notebook entry—"The Charleston Diaries: a storytelling platform"—evolved into a thriving social media presence with over 64,000 TikTok followers and 3.4 million likes. The magic of Farina's content lies in its authenticity. Whil...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Blockchain technology is completely reshaping what we thought possible with land ownership and investment. Aaron Bumgarner, CEO and founder of Outside Global Incorporated, joins us to unpack how his company is pioneering the tokenization of land—transforming physical property into liquid, tradable digital assets that anyone can buy, sell, or trade on cryptocurrency exchanges. Aaron walks us through the revo...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered what happens when you build a golf brand for people who care more about the beer cooler than their scorecard? Wes Loman, founder of The Salty Golfer, joins us from Dig South to share how he's created a thriving golf lifestyle brand that puts fun first. Founded in 2019, The Salty Golfer embodies a refreshingly casual approach to a traditionally stuffy sport. "We throw a party and golf gets in t...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when your lifelong passion suddenly feels more like a burden? For Jennings King, the realization came in a moment of clarity while scrolling through Instagram—after 15 years of capturing wedding memories, she texted her marketing strategist: "weddings make me want to vomit." This brutally honest confession marked the beginning of a remarkable professional transformation. In this candid conversa...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when two marketing professionals with complementary strengths join forces? In this candid conversation with Amber and Rachel of Matchstick Social, we explore the remarkable journey of a Charleston-based agency that's grown from a King Street startup to a thriving full-service marketing firm over the past 12 years. The duo shares how their partnership began with a late-night phone call from a st...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Meet Ada Pasternak, a musical force whose extraordinary journey defies conventional paths. Born in Moscow to musician parents and raised on the East Coast, Ada's early life as a violin prodigy took an unexpected turn when debilitating tendonitis threatened to end her musical career entirely. What followed wasn't defeat but a remarkable reinvention. During our conversation, Ada reveals the pivotal moment whe...
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Rob Concannon's journey from hockey player to president of the South Carolina Stingrays is a testament to Charleston's magnetic pull. After arriving in 1995 as a player for the Stingrays, a friend's prophetic words—"if you go to Charleston, you will never move home"—proved remarkably accurate. Nearly three decades later, Rob has transformed from a "mouthy" left-winger to the visionary leader behind the Sting...
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