DiscoverThe Charleston Marketing PodcastBlockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner
Blockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner

Blockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner

Update: 2025-08-14
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Blockchain technology is completely reshaping what we thought possible with land ownership and investment. Aaron Bumgarner, CEO and founder of Outside Global Incorporated, joins us to unpack how his company is pioneering the tokenization of land—transforming physical property into liquid, tradable digital assets that anyone can buy, sell, or trade on cryptocurrency exchanges.

Aaron walks us through the revolutionary concept that's disrupting centuries-old property ownership models. By converting land deeds into fungible tokens that represent ownership stakes, landowners can now sell fractional interests of their property through platforms like Coinbase. Imagine selling just 5% of your home while retaining ownership of the rest—it's now possible. This creates unprecedented liquidity for traditionally illiquid real estate assets, democratizing access to property investment while generating new revenue streams for landowners.

The story behind Outside Global is fascinating—born from Aaron's frustration trying to efficiently monetize land in Virginia and North Carolina. After seeing companies sell virtual "pretend land" in the metaverse for hundreds of millions, he applied similar principles to real property. Now focused on the Yakin-PD River Basin, where they own 1,000 acres including critical headwaters, the company partners with notable names like Hunt Broyhill of Broyhill Furniture and Eric Church's Whiskey brand. They're leveraging these properties for diverse revenue opportunities from carbon credits to conservation initiatives, all while building a technology platform enhanced with artificial intelligence to modernize the antiquated land investment industry.

Ready to learn more about this groundbreaking intersection of blockchain and real estate? Connect with Outside Global on social media, or reach out if you're interested in th

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Other reasons to give:
💰 Cash-flow savings
🏅 Recognition as an SCRA innovation economy leader
🎟️ Exclusive invites to SCRA-hosted events
❤️ Improves quality of life in S.C. and beyond

To learn more, visit

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Sponsor: SCRA; South Carolina Research Authority

Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Art Director: Taylor Ion

Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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Blockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner

Blockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner

Charleston AMA