Building Legacy: From Hospitality Roots to Digital Marketing Success w/ Q Moldrik
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Ever wondered how a hospitality professional becomes the founder of a thriving digital marketing agency? Q Moldrik's journey from managing hotel systems to building Legacy Digital showcases the power of transferable skills and entrepreneurial vision.
As the oldest of five children and seventeen grandchildren, Q brings natural leadership and problem-solving abilities to her role as CEO and founder. Her boutique agency approach – maintaining a 14-person team that handles everything from branding and content creation to SEO and website development – allows for personalized service that larger agencies simply can't match.
What truly sets Legacy Digital apart is their commitment to quality over quantity. While industry standards push digital managers to handle 10-15 clients, Q caps her team at six clients each. "Capacity is a huge thing in this industry," she explains. "We're creatives at the end of the day. I can't be creative with 15 clients." This philosophy ensures clients receive thoughtful, strategic content rather than rushed deliverables.
The agency's growth mirrors Q's "farming" analogy for business development: Year one plants seeds, trying various approaches and service models. Year two waters those seeds, knowing 80% might fail. By year three, you harvest the 20% that flourished. This patient approach has transformed Legacy Digital from primarily serving real estate clients nationwide to now working with diverse Charleston businesses from MediSpas and gyms to interior designers and fishing charters.
Perhaps most refreshing is Q's collaborative mindset. Rather than viewing other agencies as competition, she actively forms partnerships, sharing clients and projects when another team's expertise better serves the client's needs. "That's my big word this year – partnerships," she says. "Where can I pass this off to a tr
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Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Sponsor: SCRA; South Carolina Research Authority
Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Art Director: Taylor Ion
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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