The Copywriter Club Podcast

This episode of The Copywriter Club Podcast is another guest-less show. It's just Rob sharing a few thoughts about the importance of creating customer journeys for the products you write for so you're actually addressing your customer's needs and not just your clients. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   What we talked about: Transcript is underway...

What's the biggest opportunity for copywriters today? That's just one of the ideas we talked about on this episode of The Copywriter Club Podcast. Tiana Asperjan is my guest and we talked about how she became a copywriter, her "secrets" for connecting with clients, showing up consistently even when things are uncomfortable, and the biggest opportunities for writers today. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Tiana’s YouTube Tiana’s Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Highlights from this episode: Rob Marsh: What is the biggest opportunity in copywriting today? We’re about to reveal the answer. This is The Copywriter Club Podcast. When inviting guests to share their experiences on this podcast, I often look for writers who are doing something a little bit differently than their peers are doing. Someone who has a different approach, a unique viewpoint on something, or maybe they’re testing things that the rest of us just aren’t up to speed on yet. My guest on today’s podcast is Tiana Asperjan. Lately I’ve been seing Tiana everywhere… although that might just be a function of the algorithm showing me more stuff like the stuff I’ve seen recently. If you’re a copywriter, Tiana’s Youtube channel, social media feed, and newsletter are excellent. She’s teaching what works in ads and copy right now. But she doesn’t just say what’s working, she focuses on the strategy and psychology behind an ad so you know not just that it works, but why it works. She’s doing things a bit differently from a lot of other copywriters and most of us who are sharing ideas and insights about copywriting with other writers. So I asked her to join me on today’s episode and boy am I glad that I did. I like all of the interviews I share with you each week, but this one really stands out. Tiana’s story of how she got to where she is is a masterclass on the steps to success as a writer. It’s less about the destination, and more about accumulating the experiences and expertise you need to be great. I think as you listen in, you’ll learn a lot from Tiana’s experiences. As for the answer to that question I posed at the opening of this episode… what’s the biggest opportunity for copywriters working today who want to stay relevant for years to come? Well, you’ll just have to listen to this episode because Tiana reveals what it is and why this particular “niche” —and I’ve got niche in air quotes here—is where more copywriters ought to be focusing their efforts today. If you want a look at a industry or niche that is desperate for help from good copywriters, you’ll want to keep listening. Before we get to all that, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you’ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn’t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery

Newsletters are a big opportunity that many copywriters are ignoring to the detriment of their own businesses. For the 462nd episode of The Copywriter Club Podcast, I invited newsletter strategist Ciler Demiralp to talk about the newsletter industry and how writers can take advantage of this emerging industry. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Newsletter Circle Ciler's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground   Here's a summary of the episode:

Want to do more than "write" copy? Then you need to get involved with your client's projects before they decide what they're going to do. And to explain how you do that, copywriter Jamie Thomson joins me on The Copywriter Club Podcast. We talked about his process for going from discovery call to paid workshop and then paid project on this episode. You don't want to miss it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Jamie's website Jamie's free Strategist Copywriter Course The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: If you’re a copywriter who wants more input into the work you do and more money for contributing your insights early, keep listening. This is The Copywriter Club Podcast. Far too many copywriters are content taking an assignment from a client and simply writing the words. In fact, there are thousands of copywriters and content writers who think that’s what copywriting is—choosing the right words to make a client sound good. They even call themselves wordsmiths as if all they’re doing is coming up with the words. Now obviously, writing the words is a big part of what we do. Often, it’s the only obvious part of a project that we can point to and say, that’s my work. But great copywriters don’t start with writing the words. They get involved in their client’s projects much earlier in the process. Before design direction is figured out. Before the brand voice is settled. Even before a client decides what exactly they need to solve the marketing problem they have. This is where copywriters should start on a project. That work is strategy… deep diving on the problem to be solved and exploring the various ways to find a solution, some of which might not even be copywriting-focused. Okay, so how do you do it. My guest for this episode of The Copywriter Club Podcast is Jamie Thomson. Jamie takes his clients from discovery call to paid workshop to project in a process that immediately puts him in charge of driving the strategy for a project. It’s a process that makes him significantly more valuable and critical to the success of a project than simply taking a project from a client and writing the copy. What’s more, because Jamie plays such an important role in his projects, and his impact is obvious to his clients, they often come back for even more work which takes the pressure off client-finding and allows him to spend more time client serving. In the age of A.I., when the machines can write copy faster than you can… and yes I know, it’s not as good, but can your clients tell the difference? So in the age of A.I., this is one strategy that makes you more valuable as a copywriter who solves problems and gets paid to do it. If that sounds interesting to you, then stick around. And if that doesn’t sound interesting to you, maybe Jamie’s soothing Scottish accent will be enough to keep you engaged. It works for me. No matter what kind of copywriting business you want for yourself, The Copywriter Underground is packed with resources to show up as a business owner—not just a freelancer—to help you find clients, and solve big problems that clients are happy to pay big money to get off their plates. From copywriting and business templates to get you started (including a legal document and a proven onboarding process) to workshops to help you build your authority, attract clients, create products and services your clients want to buy, how to be more strategic and a lot more—The Underground is like a starter-kit for your writing business… It’s a complete business-in-a-box that you can plug into your own business and hit play. As questions come up, you have access to our private slack community, monthly group coaching, and regular feedback on your copy. I’ve been inside a lot of memberships and The Underground is the best value for content writers and copywriters I’ve ever seen.

What's the best word to describe a hard-working freelance copywriter? How about feisty? On the 460th episode of The Copywriter Club Podcast, content strategist and author, Suzanne Bowness, shares the concepts from her new book appropriately called, The Feisty Freelancer. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Feisty Freelancer Website The Feisty Freelancer Book The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: What’s the best adjective to describe a hardworking, client-pleasing, financially successful copywriter? How about feisty? This is The Copywriter Club Podcast. When it comes to freelancing, this is no one right way to do things. There are thousands of niches to serve. Millions of clients with millions of needs. There are hundreds of ways to find those clients and thousands more ways to solve their problems. But every writer who owns their own business has lots of things in common with others doing the same thing. And if you try to describe them… especially those freelancers who are actually finding clients, doing good work, and earning enough to make a living, well one word that comes to mind is feisty. The feisty freelancer brings energy to their work. They’re not afraid to stand up for themselves or the clients they’re writing for. And they even might be a little playful. The Feisty Freelancer is also the name of a new book written by content writer and former Think Tank member, Suzanne Bowness. Sue’s book is a primer for freelancers of all kinds—not just writers—who want to do more than struggle for scraps. The feisty freelancer has what it takes to succeed. This is Sue’s second appearance on the podcast. The first one happened almost three years ago. It’s episode #319 if you want to check it out. Given Sue’s expertise as a freelancer, it’s probably not a coincidence that some of the ideas we talked about then made it into the book. But it’s been a while since we had that discussion, so I took the opportunity to ask Sue about the topics she covers in her book. Things like pitching, working with corporate clients, marketing a writing business, strategies for being productive and getting things done. We even talked about whether freelancing is something people should be considering at all today. I think you’ll like what she had to share. Before we get to my interview with Sue, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Sue Bowness…     Transcript is underway...

Clients need strategy. But they don't always know that's what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My guest for the 459th episode of The Copywriter Club Podcast is copywriter Kristen Vanderhoek who specializes in strategy. She spills the secrets for selling strategy to your prospects on this episode. Click the play button below, or scroll down for a full transcript. Stuff to check out: CursorAndInk.com The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Is strategy a big part of your copywriting business? If it isn’t now, it probably should be. This is The Copywriter Club Podcast. Every client needs a strategy. But they don’t always see it that way. They just want the emails or the web site or the launch plan. But it’s the strategy that ensures that the deliverables go to the right person, include the right message, have the right call to action—all at the right time. Clients want the deliverables and the benefits of the strategy, but they don’t always connect the two. So it becomes your job as the copywriter or content strategist to connect the dots for them, to show how strategy leads to better copy and content. On this episode of the podcast, my guest is Kristen Vanderhoek, a copywriter who focuses on brand strategy. We talked about how to approach strategy projects—Kristen shared exactly how she does it. And we talked about how you sell strategy to clients who usually just want to deliverable. We also talked about Kristen’s HOME framework, the step-by-step process she follows when working with clients to ensure they get well-thought out, strategic copy and design. Finally, one of Kristen’s differentiators is her white-glove service. She takes steps to make working with her feel like a high-end experience and makes sure her clients aren’t left wondering what’s going on, or feeling like they overpaid because the presentation at the end of the project isn’t just a file hand-off. If you’re a copywriter who is ready to level up the projects you work on and the way you deliver that work to your clients, you’ll want to listen to this interview. Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Kristen Vanderhoek… Transcript coming....

Want to write a book? Me too. But for some reason, I just can't get it finished. Or started. I'm stuck. So I asked author and book marketing expert, Lacy Lieffers to join me for this episode of The Copywriter Club Podcast to share her thoughts on writing books, the mindset needed to power through the process, why books are powerful business tools and a lot more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: BlackFoxMarketing Lacy's Instagram The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Thinking about writing a book? Yeah me too. For a couple of years now. So let’s talk about how to actually get it done. This is The Copywriter Club Podcast. If you’ve been listening to this podcast for more than a year or two, you’ve probably heard me talk about wanting to write another book. It’s been a goal of mine for a couple of years even though I haven’t made a lot of progress on it lately. And you’ve probably heard at least one guest talk about the book writing process… guest like Laura Gale, Jennie Nash, Stephanie Chandler, Mary Adkins, Ryan Guthrie and Allison Fallon have all shared their approaches, their secrets for finding time and organizing thoughts for a book, and their frameworks for putting together a best-seller or at least a book that appeals to their readers. It’s been a few months, but we’ve covered this ground before. So why talk about it again? Because if you’re anything like me, it’s less about learning the latest secret for writing a book and more about reminding yourself that this is still a goal, and now is as good a time as ever to get it done. So if you have a goal to write a book, or like me want to write another book—one that better reflects the work that you’re doing right now, or even a novel that will connect with readers today… this episode is for you. My guest today is author and book marketer, Lacy Lieffers. Lacy runs a community for authors and she helps writers at all stages of the book writing process from organizing ideas to creating a game plan to make your book a best seller. She knows her stuff, so I was more than a little interested to see if what she has to share will light that fire under my backside and get my book moving again. We talked about pen names, picking the right book topic for you, how to figure out if your book idea will work, book marketing, and a lot more. If you want to write a book, or you’re stuck in the middle of your book, or you don’t know where to start, this episode is for you. And for me.  Before we get to my interview with Lacy, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Lacy Lieffers…         Thanks to Lacy Lieffers for helping me reset my goal and efforts to finally get to writing my next book. I’ve written a book before, and I’ve got to admit that while I think it’s a good book, by the time I finished writing it, I was no longer in love with the topic or the book itself. And at least in the case of that book, it’s on a topic or niche that I don’t do a lot of work in any more. So it’s definitely time for a book that’s more relevant to my business today.

What does it take to write in the health and wellness niche? I asked copywriter Kristen Driscoll about that on this 457th episode of The Copywriter Club Podcast. The wellness niche is booming and now is the time for good copywriters to jump in. Want to know why? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Kristen's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Writing for the health and wellness industry takes a special set of skills. And that’s what we talking about today on The Copywriter Club Podcast. One of the questions I get asked the most as a copywriting coach is which niche pays the most. I’m on the record as a big proponent of niching… our own research which you’ll find published on our blog shows that copywriters who write in a single niche make almost two times more than copywriters without a niche. And copywriters who are focused on 2-3 niches make 30% more than writers without a niche. But not all niches are equal. Some niches pay more than others… the financial niche is one of those and we’ve published several episodes in the past talking about that niche… look for our interviews with Clayton Makepeace, Kyle Milligan, Jake Hoffberg and Ridge Abraham. Most of those episode are a few years old. Partly because of its reputation as a profitable niche, it’s hard to break into work with the high-paying financial publishers. Another niche that is generally thought of as high-paying is the health and wellness niche, especially writers who work with supplement makers, fat loss products and medtech. So what do you need to know to break into this lucrative niche? I asked Kristen Driscoll, a health copywriter, to talk a bit about how she broke in and the work that she does. It’s a roadmap for your own path to success with wellness clients if you choose to follow it. We talked about how Kristen found her first client in the niche, why she chose health as the industry she wanted to work in, and why wellness is a such a massive opportunity for writers today. I think you’ll like this discussion that Kristen and I had so stick around. Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Kristen Driscoll… Hey, Kristen, welcome to the podcast. I am really excited to talk to you about how you became marketing strategist and a direct response copywriter for health and wellness brands and all of the things. So tell us your story. Kristen Driscoll:  Well, thank you so much for having me on. I think, like many direct cop direct response copywriters and marketing folks... so that was my first career, and then I was a full time yoga teacher for 14 years, and still teach yoga. And also a lot of kind of some similarities there that I could draw upon with copywriting and getting started. So from moving on from copywriting or moving on from full time yoga teaching, is when I discovered copywriting and went full off the deep end and kind of immersed myself in in learning the craft, because it really is a craft, you know, some getting those principles down, I think, is key for a longevity of a career.

If you've been doing all the things, listening to the advice of the experts, and you're still not seeing results, maybe the thing holding you back is your mindset. In this episode of The Copywriter Club Podcast, I'm speaking with former copywriter and current mindset coach, Brian McCarthy. We talked about burnout, imposter complex, confidence and much more. If you're doing "all the things" and still not reaching your goals, this episode is for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Emily Reagan’s Interview Tanya Geisler’s Interview (Imposter Complex) Brian’s Website Imposter Complex eBook The Copywriter Club Facebook Group The Copywriter Underground The How to Write Emotional Copy Masterclass   Transcript: Rob Marsh: Maybe the thing keeping you from getting what you want and working with the clients you deserve is you. Want to know more? This is The Copywriter Club Podcast. Content writers, copywriters, social media writers, and marketers of all kinds face a bunch of challenges when it comes to building a successful business that supports the lifestyle that we all want.  We talk about finding clients on the podcast a lot… maybe too much because there are other challenges… figuring out our niches, creating irresistable products and services that clients want to buy, pricing, positioning, marketing, and of course writing and so on. All of those business skills are important. If you can’t do them yourself or if you can’t hire someone else to do these for you, you’ll struggle as a business owner. But there is a whole other set of skills that we often overlook that also impact your ability to grow your business. We generally think of these hidden skills as mindset. And that’s what we’re talking about on today’s podcast. My guest is former copywriter and current mindset coach Brian McCarthy. Brian works with copywriters and others to help them work through mindset blocks and develop new skills to overcome them. Things like growing confidence, finding clarity and alignment, over coming imposter complex and a lot more. If you’ve been doing everything right but still struggle to get traction or feel like you’re making a difference in the world… or even just for your clients, maybe refocusing your efforts on mindset is what’s called for. So keep listening for our thoughts on these critical, but often ignored, mindset skills. Before we jump into our interview, a little while ago I recorded a masterclass to show copywriters, content writers and other marketers how to write “emotional” copy. Everyone says emotions sell, but how do you actually write emotional copy? I walk through more than a dozen examples in this masterclass and give you a proven process for figuring out the right emotions to focus on as you write… and how they change as you make your pitch. The masterclass includes several bonuses on storytelling, using A.I. to find dominant and transformational emotions, and much more. You can get this masterclass at thecopywriterclub.com/emotion And now, my interview with Brian McCarthy. Brian, welcome to the podcast. I'm thrilled to have you here, like we were saying, just as we were chatting before we started recording, we met briefly a bunch of years ago, you were doing something slightly different than what you did today. Yeah, tell me just how did you get here. You're a mindset coach, but you also have a pretty big background in copywriting. So tell me about that? Brian McCarthy: Yeah, so I started copywriting, I don't know 20, 2014 or so got into that world, and I was always copywriting for a lot of personal growth companies and coaches. I was just very into the personal growth world. And then eventually, like, found my I was doing launches, I was doing case studies, those became like my my main even wrote a book on how to do case studies like that kind of became my main focus. And then I was when the pandemic hit.

This isn't the first time we've talked about LinkedIn. But in this episode, we cover specific recommendations for the content you should create and post as well as a proven process for connecting with clients. My guest is content writer Divya Agrawal and what she shared could change your approach to LinkedIn for the better. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Divya's LinkedIn Find Your Clients on LinkedIn (Divya's Lead Magnet) The Copywriter Club Facebook Group The Copywriter Underground The How to Write Emotional Copy Masterclass   Full Transcript: Rob Marsh: If you’ve got enough clients or you’re not willing to put yourself out there to find the clients you need, well, you can probably skip this episode. This is The Copywriter Club Podcast. Like last week, we’re revisiting a recurring topic on the show this week, but unlike last week, the recurring topics isn’t persuasion or psychology. This week we’re talking about the biggest challenge facing almost all copywriters and that’s finding clients. Even established copywriters will struggle with this from time to time. One of the trusims of business is that if you don’t have clients willing to pay you for the work you do, it doesn’t matter how good your website is, it doesn’t matter how good a writer you are, it doesn’t matter that you can solve your client’s problems better than anyone else… without the client, you don’t have a business. My guest this week is Divya Agrawal, a SaaS and Tech copywriter who has deep experience finding clients on LinkedIn.  Divya started her career as a programmer but quickly figured out she was on the wrong job track, so she switched to writing. The lessons she shares from her experience launching this new business will help any copywriter or content writer who is looking for clients to work with. Specifically, Divya used LinkedIn to create connections with prospects. Her success posting content and making comments on other posts is a model for other writers who want to do the same… and LinkedIn is where a significant number of the people who hire copywriters hangout and connect. If your clients are there, you need to be there too. In this interview, Divya shares the questions she uses to vet her prospects before they become clients, and she outlines exactly how you can connect with clients on LinkedIn yourself. This is informaiton she charges her coaching clients for, but she’s sharing much of it today for free. Before we jump into our interview, a little while ago I recorded a masterclass to show copywriters, content writers and other marketers how to write “emotional” copy. Everyone says emotions sell, but how do you actually write emotional copy? I walk through more than a dozen examples in this masterclass and give you a proven process for figuring out the right emotions to focus on as you write… and how they change as you make your pitch. The masterclass includes several bonuses on storytelling, using A.I. to find dominant and transformational emotions, and much more. You can get this masterclass at thecopywriterclub.com/emotion And now, my interview with Divya Agrawal. Divya, welcome to the podcast. I'm excited to hear your story and to talk about how you're finding clients, but tell us, how did you become a freelance copywriter for Tech. Divya Agrawal: Thank you so much for having me on the podcast, Rob, I highly appreciate this chance to talk to you. I have been a big fan of your podcast, so it's really cool that I get to sit here and share what I know. Yeah, I became a freelance tech writer back in 2017 end of 2017 after a year long stint at a IT company as a software engineer, I was a Salesforce developer for a year, and that didn't work out. I did not like the corporate environment. I did not like the work I was doing. So then I was like, I need to do something else. I had always been a writer.

In this episode of The Copywriter Club Podcast, we're talking about how con men, pick-up artists, magicians and yes, copywriters, use psychology and persuasion to get readers to pay attention and change their behavior. My guest is copywriter John Bejakovic who has just published a new book on the topic. If you want to be a better writer, click the play button below, or scroll down for a full transcript. Stuff to check out: The 10 Commandments Book John's first interview The Katelyn Bourgoin Interview The Sarah Levinger Interview The Richard Armstrong Interview The Parris Lampropouos Interview The Copywriter Club Facebook Group The Copywriter Underground The How to Write Emotional Copy Masterclass Transcript: Rob Marsh: Looking for non-obvious ways to be more persuasive? Today we’re talking about the ten commandments of con men, pick up artists, comedians and others. This is The Copywriter Club Podcast. Over the last couple of months, I’ve interviewed a couple of guests about psychology and persuasion… on episode 447 I talked with Katelyn Bourgoin and on episode 448, I spoke with Sarah Levinger. In both of those interviews we talked about using psychology and principles from behavioral economics and neuroscience. Today’s episode covers similar ground in a very different way. My guest is copywriter John Bejakovic. John runs one of the best daily email lists out there, sharing his throughts on marketing, sales, and persuasion. He recently published a book about these topics called, The 10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters. It’s a long title for a short book that covers a lot of ground. I wanted to talk to John about the ideas in his book, but more than that, I wanted to discuss the ethics of using these kinds of tactics to get our readers and prospects to take action.  If you want to be a better writer or a more effective communicator or simply want to help your children or customers or friends use information to make better decisions, I think you’ll like this episode. These topics really appeal to me. Not just as a writer or marketer so I can use these techniques myself, but also as a consumer. You can’t avoid the con men who use these tactics unless you understand the tactics and how they use them. Being smart is not enough to avoid responding positively to the ideas we talk about on this episode. Before we jump into our interview, a little while ago I recorded a masterclass to show copywriters, content writers and other marketers how to write “emotional” copy. Everyone says emotions sell, but how do you actually write emotional copy? I walk through more than a dozen examples in this masterclass and give you a proven process for figuring out the right emotions to focus on as you write… and how they change as you make your pitch. The masterclass includes several bonuses on storytelling, using A.I. to find dominant and transformational emotions, and much more. You can get this masterclass at thecopywriterclub.com/emotion And now, my interview with John Bejakovic. Rob Marsh: Hey, John, welcome back to the podcast. You were here, I think it was literally two years ago, Episode 365, where we talked about a lot of different stuff, and people maybe can go back and listen to that, but catch me up on what's been going on in your business, and this new book you've got. John Bejakovic: Yeah, sure. So, yeah, I was thinking about that. It's been about two years since I was on the podcast last and I think we talked about email and things like that, because that's kind of my bread and butter. And then at the end of that podcast, you were kind of asking me, what I'm what am I working on? And I was working on this book at that time, and the plan was to have this book, which is a kind of an intersection of different disciplines and ...

Looking for clients? In this episode I'm sharing 21 different ideas for ways to connect with clients for your copywriting business. I guarantee you'll find at least one idea—and probably more like four or five ideas—that will work for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Youtube Channel The Finding Clients Ignition Kit The P7 Client Acquisition System The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: How do you find new or better clients? Here are 21 different ideas you might want to try. This is The Copywriter Club Podcast. This episode of the podcast is going to be different from any episode I’ve done recently… in fact, in more than 450 different episodes, I can’t remember ever having an episode where not only did I not have a guest, but also didn’t have a co-host or someone else to chat with and bounce ideas around with. So in a sense, we’re making Copywriter Club history right now. But we’re not covering a new topic. In fact, we’ve talked about finding clients on almost every interview we’ve conducted with copywriters over the last eight years. And my guests have shared a ton of great ideas for finding clients. At some point in the future, I’d love to create a supercut of all the ideas we’ve shared over the years… but that would be dozens of hours long and it’s not at the top of my to-do list at the moment. However, on this episode, I’m going to share 21 different ideas, actually it will probably be more, 21 different ideas for ways to find clients. Not all of them will work for you. But I promise, if you stick around to the end of this episode, you’ll find at least one and probably five or six ideas that WILL work for you and that you can start using right now. I’m also going to share some advice… the dos and don’ts of reaching out to clients—some of the things you need to do first and what you absolutely can’t afford to do. If this topic appeals to you, I’ve got a couple of resources for you. The first is The Copywriter Club Youtube channel. I’ve posted several videos there about finding clients, pitching clients, the questions to ask to attract clients and more. Those videos are relatively short and will help you improve your outreach process so be sure to check them out. And I’ve put together a mini offer I’m calling the Client Finding Ignition Kit. It includes a 36 page report that covers what I’m talking about in this episode at more depth, and also includes three different workshops on finding clients. One focuses on Upwork and other online marketplaces, another is all about what’s working on LinkedIn, and the third is all about what to do if you need to find clients right now. And it also includes a one-time coaching call to talk about your approach and your pitch to make sure it will work. If you want that, go to thecopywriterclub.com/ignition Finally, I won’t go through all the stuff it includes, but there are a ton of resources in The Copywriter Underground to help you find, pitch, and land clients. If you want to find a full-time job, there’s a workshop all about that. If you want to improve your discovery calls, there’s a workshop and playbook all about that. If you want to go deep on what’s working on LinkedIn, Upwork, and several other places to find clients, there are resources for all of those too. And that’s on top of all the other workshops, coaching, community, lead sharing and more… that’s all available at thecopywriterclub.com/tcu-2. Before I jump into that first idea, though, I want to just talk about a couple of things that are really important to keep in mind before you start finding clients. The first idea is that you do not have a business without clients. This is the thing that we do. We write copy. But if we're not writing copy for a client who's paying us to do it, we don't actually have a business. We're just doing this thing.

What do you do when the worst happens in business? Are you prepared? In this episode of The Copywriter Club Podcast, I spoke with copywriter Topaz Hooper about the steps you should be taking now to prepare for an economic downturn. The ideas we talk about here are good business practices even if the economy booms. But they become more important when things are uncertain. Click the play button below, or scroll down for a full transcript.   Stuff to check out: American Copywriter Co. Topaz's new Instagram The first interview with Topaz The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Are you prepared for the worst in your business… economic downturns, recessions, the loss of clients and ongoing projects? If not, this episode is for you. This is The Copywriter Club Podcast. In today’s episode I’m catching up with Topaz Hooper who was a guest on the show several years ago. Topaz’s business has followed the trend that so many copywriters and other freelancers followed through the pandemic and afterwards. Most of us saw a nice bump in clients and revenues but then things started to change and she’s had to reinvent her business to adjust to the changes. We’ll get into that in the interview. Topaz also happens to be the second American expat who is living and working in The Netherlands that I’ve had on the podcast over the past couple of weeks. That wasn’t intentional, but maybe this was a hint that more of us could be living overseas and working with clients here in the states. I don’t know. The big topic we covered in this podcast is how to survive in a recession. We are not in a recession—at least as far as the general business cycle goes—at the moment, but there have been some difficult economic events that have scared a few people and caused them to predict that a recession is somewhere out there on the horizon. We are not predicting a recession, but we are talking about how to be prepared for it if it happens to come… maybe this year, maybe next, but certainly at some point in the future. But beyond the general economic environment, there have been micro effects in the copywriting world… things like A.I. taking on a lot of work, especially at the lower end of the spectrum. And some industries, finance and tech come to mind, have suffered their own downturns with layoffs and clients cancelling projects. So while these haven’t shown up in the overall macro-environment, what you see happening in your niche may be close to a what an actual recession might feel like. If you’ve felt that, you’ll want to listen to this whole episode. One more thing I want to mention, I talked about this topic—preparing for a recession—at The Copywriter Club In Real Life in 2020… that was right before the last mini-recession happened. Topaz and I talk about some of those ideas on this episode, but you can go even deeper with them in an article written by Anna Hetzel. I’ll link to that article in the show notes if you want to check it out. It’s worth reading. Before we jump into our interview, this is probably the last time I’ll mention this for a while but I want to share with you all of my research secrets… especially my 4:20+ research method that helps copywriters like you uncover the ideas and insights you need to write great sales copy. It’s part of Research Mastery which also includes more than twenty different techniques for capturing ideas, all of the questions I use to learn more about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself.  There’s a bonus on using Airtable to collect and sort your data and more… You can learn more about this unique resource at thecopywriterclub.com/researchmastery… research mastery is all one word. Check it out now at thecopywriterclub.

As the owner of a copywriting business, you have a lot to think about—your products, your clients, your research process, writing great copy, finding new clients and more. So it's no wonder we tend to push legal questions to the bottom of the to-do list until there's a problem. Don't do that. Andrea Sager is my guest for this episode of The Copywriter Club Podcast. And she's got a lot of great legal advice on using A.I., contracts, business entities, and protecting your business and assets. Click the play button below, or scroll down for a full transcript.   Stuff to check out: AndreaSager.com Legalprenuer.com The Copywriter Club Facebook Group The Copywriter Underground Research Mastery Course Full Transcript: Rob Marsh: Do you have questions about contracts, trademarks, business entities, and your legal risk and liabilities? Today, I have answers. This is The Copywriter Club Podcast. About a year before I took on my first freelance writing project—I’m going back a long time here—I took the LSAT, that’s the test for admittance into law school. I had thought I would become a lawyer from about the time I was in eighth grade. And I did well enough on the test to get into most of the schools I was planning on applying to.  My plan at the time was to practice law in the non-profit sector. And to help with that goal, I decided to enroll into a Masters program in public administration. But once I started that program, I was so bored by the curriculum, I couldn’t envision myself finishing.  At the same time I met someone who asked me to write an article promoting a product for a company she was working for. When I realized I could make money as a writer, I turned my back on my dream of being an attorney and started writing copy. So when it comes to legal advice, I can’t really help, but my friend Andrea Sager can. Andrea has helped hundreds of small businesses with legal advice and services. I tried to ask her all of the legal questions copywriters tend to have about things like using A.I., contracts and agreements, trademarks, and how we limit our exposure to legal liability that could cost you your business, your home and more. This stuff matters. And I hope you enjoy this interview. Before we get to the interview, the last couple of weeks I’ve mentioned that I put everything I know about conducting research and using A.I. as part of my research process into a short course called Research Mastery. It includes a lot, but it’s not an overly long, impossible to watch course. Instead it’s the kind of course you can watch in an afternoon or weekend and walk away with a research process that helps you uncover the insights you need to write great sales copy. ..more than twenty different techniques for capturing ideas, … all of the questions I use to get find big ideas about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself. But unlike other research courses that take hours to watch and implement, this one will teach you everything you need to know in a single afternoon. You can learn more about this unique resource at thecopywriterclub.com/researchmastery… research mastery is all one word. I’ll link to that in the show notes so you can easily find the link if you can’t type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Andrea Sager. Hey, Andrea, welcome to The Copywriter Club Podcast. I am thrilled to have you here. It's been quite a while since we talked to an attorney about all of the stuff that we need to be thinking about in our businesses. So I'm excited to have you here, but before we get started, maybe you could tell us your story. Just how did you become an attorney, an author, founder of the legal preneur.com and if I'm reading your website correctly,

Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt Barker, to chat with me about this for the 450th episode of The Copywriter Club Podcast. We talked about the best content to post, the biggest mistakes people make on LinkedIn, and how to get the right followers to pay attention to you. If you want clients to find you, click the play button below, or scroll down for a full transcript. Stuff to check out: Matt's LinkedIn Matt's Website The Copywriter Club Facebook Group The Copywriter Underground Research Mastery Course   Transcript: Rob Marsh: Looking for ideas for finding and connecting with potential clients on LinkedIn? You’re in the right place. This is The Copywriter Club Podcast. There are a lot of ways to find and land clients. There’s cold emailing which allows you to choose the clients you want to work with—and if your pitch warms up your prospect and offers to solve the right problem for them, it can be very effective. Incidentally, if you want to learn how to cold pitch effectively, check out thecopywriterclub.com/lovenote.  Beyond cold pitching, another popular method for attracting clients to you is posting content on social media. And for copywriters, Instagram or LinkedIn seem to be the two go-to platforms. And yes, there are copywriters using other platforms like TikTok or Threads and seeing success there, most of the action seems to be on these other, older platforms. We’ve talked about finding clients on LinkedIn several times on the podcast. And in fact, we’ll talk about it again in the near future. But because so many copywriters are using thise platform to build an audience, it bears repeating some of that advice from time to time. But it’s not just repeating the same stuff… we’re looking for new ideas that work now. The algorythm is always changing, so keeping an eye on what’s working now is important. So with that as our preamble, I invited copywriter turned LinkedIn Audience Building Strategist, Matt Barker, to share with me—and you as my listener—what is working on LinkedIn right now. Matt has built an audience of more than 170,000 followers on LinkedIn. His posts get 100s of comments and when he shares his programs or other products, the sales follow. Matt will be the first to say that getting attention on LinkedIn is harder today than it was two or three years ago. But that doesn’t mean it’s hard to stand out. In this interview, Matt and I talked about what works, what he’s posting more of lately, and how sharing content to inspire and motivate can bring in more clients than posts pitching your services.  I think you’re going to like this interview… Before we get to the interview, just in case you missed this last week when I mentioned it, I put everything I know about conducting research and using A.I. as part of my research process into a short course called Research Mastery. It includes the 4:20+ research method that helps copywriters like you uncover the insights you need to write great sales copy. ..more than twenty different techniques for capturing ideas, … all of the questions I use to get find big ideas about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself. But unlike other resource courses that take hours to watch and implement, this one will teach you everything you need to know in a single afternoon. You can learn more about this unique resource at thecopywriterclub.com/researchmastery… research mastery is all one word. I’ll link to that in the show notes so you can easily find the link if you can’t type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Matt Barker.

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Grace's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Hidden inside this podcast are a couple of ideas that will take your research game to another level… and I promise at least one of these you’ve never heard before.  This is The Copywriter Club Podcast. I’ve interviewed close to 350 different copywriters and close to another hundred or so other experts on this podcast over the past eight years. And you would think that by now, I’ve heard just about everything there is to learn or know about copywriting, research, persuasion, finding clients and the many other topics we talk about every week. Often the topics we cover are good reminders of things I already know but maybe don’t apply to my business the way I should. Other times I hear ideas that I have implemented and what we talk about is a confirmation that what I’m doing in my business is helpful to my clients. And yet, I am constantly surprised by new ideas, new ways to do old things, and new insights that guests share that have never occurred to me before. That happened as I was recording this episode. My guest today is my friend Grace Baldwin. Grace is a copywriter with a background in strategy and product development. She’s in the process of building her own design agency. Grace has constantly leveled up as she’s built her business, working with bigger clients, taking on bigger projects and helping to create more impact for the brands she works on. While we were talking, she shared one way she does brand voice research—something I have never heard other copywriters doing and something that has never occurred to me before… and yet it’s the kind of idea that may help you as you conduct research for your clients, especially if they are in early stages and don’t yet have a lot of customers to intervew or survey.  After hearing that, I shared my favorite research technique for getting a founder to share the features, benefits and other details about a product in a way that helps me capture these for my sales copy. If you want to hear either or both of these ideas, you’re going to have to listen to the rest of the podcast. Before we do that though, since one of the topics we touch on in this podcast is research, I want to share with you all of my research secrets… the 4:20+ research method that helps copywriters like you uncover the ideas and insights you need to write great sales copy. I’ve shared them all… more than twenty different techniques for capturing ideas, plus all of the questions I use to learn more about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself.  You can learn more about this unique resource at thecopywriterclub.com/researchmastery … research mastery is all one word. Check out thecopywriterclub.com/researchmastery. I’ll link to that in the show notes so you can easily find the link if you can’t type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Grace Baldwin. Hey, Grace,  Grace Baldwin: Hi Rob.  Rob Marsh: I am so excited to have you here, so let's let's start with your stories. You were in the think tank. We hung out so much together a few years ago, but it's been a little while. So catch me up and catch up our listeners. How did you get to be marketing consultant, copywriter for B to B, Tech brands,

If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Sarah's Twitter Sarah's Community Tether Insights The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Can psychology help you capture and hold the attention of your readers… then sell more of your products to your customers? This is The Copywriter Club Podcast. On last week’s episode of the podcast, we talked about buyer psychology and how to use it to sell your products and services. It’s a great interview and I recommend you don’t miss it. This week’s episode is a kind of part 2 to that interview. In addition to specific persuasion techniques, today we’re going to go deep on research and discovering insights that a good copywriter can build a sales argument. If you want to use the techniques we talked about last week, what we talk about in this interview will give you the baseline insights to make them so much more effective. My guest today is Sarah Levinger, founder of Tether, a research insights platform that helps uncover emotional, behavioral, and identity-driven insights so marketers can connect on a deeper, more human level with their customers. And she uses A.I. to augment the process. Sarah walks through the process and framework she created for finding the kinds of insights that resonates with customers. She categorizes comments and research data by emotion, which leads to a better set of avatars and marketing ideas based on emotion rather than taglines or words that get a little tired as prospects see them over and over in your ads and other marketing.  Then Sarah goes even deeper than feelings to uncover beliefs—she talks about why in this interview. I think you’re going to like what she has to share about that. Sarah also mentioned something about A.I. that I hadn’t considered before that kind of shifted the way I’m thinking about using tools like Claude and ChatGPT to analyze data. If you don’t understand this change, if you use A.I. in your research or analysis process, your copy will probably not connect as well you expect. Before we get to my interview with Sarah, this episode is brought to you by The Copywriter Underground. If you haven’t jumped in to see what the Underground includes, now is the time. It’s guaranteed, which means you can join and if you don’t find the resources you need to grow your business, just let us know and we’ll refund your money. The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. This week we’re adding another expert workshop all about how to create the perfect for you copywriter website. If your website doesn’t stand out or doesn’t help you land clients, you’ll definitely want to join us. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu.  And now, my interview with Sarah Levinger… Sarah, welcome to the podcast. Before we hit record, I told you I've been wanting to have you on for quite a while. I've been following your stuff online. The way you talk about persuasion psychology, it just rings my bell. So I'm so glad to have you here.

When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, and the deep psychology that engages customers and keeps them coming back for more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Katelyn’s Newsletter Wallet Opening Words <— Get this! The Milkshake Video Clayton Christensen's How Will You Measure Your Life? The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Why do people buy the products and services we write about? If you don’t know the answer to that question, you need this episode. This is The Copywriter Club Podcast. Before you can sell the products and services you write about, you need to understand why your customers buy in the first place. This includes marketing concepts like market/message match, jobs to be done, market sophistication, clarifying an offer, finding pain points, and finding under-served markets.  My guest today is buyer psychologist Katelyn Bourgoin. She writes the Why People Buy newsletter and focuses on using science and psychology to sell more of whatever it is that you are writing about. Personally, these are the topics I could talk about for hours. If you want to sell more of the products and services you write about, you’ll definitely want to listen to this entire episode. What Katelyn shares about “trigger moments” is in my opinion one of the most important concepts in marketing that doesn’t get the attention it deserves.  Katelyn and I also talked about making difficult decisions like shutting down a business that isn’t working, or choosing between taking a real job and doing something on your own, and the mindset shifts required to make these decisions. And I grilled Katelyn on the methods she used to grow her newsletter. If you write a newsletter (or want to write a newsletter), her ideas will help you attract new readers faster. Before we get to my interview with Katelyn, this episode is brought to you by The Copywriter Underground. If you haven’t jumped in to see what the Underground includes, now is the time. It’s guaranteed, which means you can join and if you don’t find the resources you need to grow your business, just let us know and we’ll refund your money. The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. This week we’re adding another expert workshop all about how to create the perfect for you copywriter website. If your website doesn’t stand out or doesn’t help you land clients, you’ll definitely want to join us. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu.  And now, my interview with Katelyn Bourgoin… So Katelyn, welcome to the copywriter club podcast. I'm thrilled to have you here. I've been wanting to have you on the show, literally, for like, a year. I'm not sure why it took so long to make the right connections, but thanks to Jordan for helping to make it happen. But since you're here, tell us your story. I know you've got a great story of, you know, some business success and failure, but you have created an amazingly successful newsletter. I love it. It's one of those that I wait for it to come into my email box,

Can copywriters who run a service business attract good clients using Facebook ads? The short answer is "yes". Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Podcast, and she explained that not only can they use FB ads to attract clients, they may be able to do it for as little as $10/a day... and that could attract dozens of leads—more than you would need to hit six figures. Want to know how to do it? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Your Ad Kit (Tara's Newsletter) The Successful Ads Club The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Do you think of Facebook ads as a tool for growing your copywriting business? If not, it might be time to update your thinking. This is The Copywriter Club Podcast. This is not the first time we’ve talked about Facebook ads on this podcast. I think I keep coming back to this topic because I see so much potential here—both for our own businesses and for our clients’ products and services. This is the kind of strategic skill that helps set some copywriters apart from most others. When you understand the ins and outs of driving paid traffic to your offers, you become imenselly valuable as a writer. And if you use these skills for your own products and services, you could create an almost endless pipeline of customers ready to pay for your help. But, for some reason, Facebook ads feels difficult. You’ve probably heard the same stories that I have of a creator who turns on ads and steps away for the weekend, only to wake up Monday morning to bill for thousands of dollars and no leads to show for the ad spend. This is something you probably can’t set it and forget it, at least as you’re gettinng started. I wanted to understand more about using ads and the analytics we need to pay attention to when we start using them to maximize our experience. So I invited Facebook ad strategist and founder of the Successful Ads Club, Tara Zirker, to walk me through all of this. We talked about how to scale a business with ads on a tiny budget… like $10 a day… what metrics you need to watch, what to test and what you can not bother with and a lot more. I’ve been on Tara’s list for quite a while and really appreciate her approach for running ads to your business… and yes, this works for service businesses like copywriters and content writers. Tara is about to tell us all how to do that in this interview. Before we get to my interview with Tara, this episode is brought to you by The Copywriter Underground. If you haven’t jumped in to see what the Underground includes, now is the time. It’s guaranteed, which means you can join and if you don’t find the resources you need to grow your business, just let us know and we’ll refund your money. But I doubt that will be your experience because The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu.  And now, my interview with Tara Zirker… Tara, welcome to the podcast. I'm thrilled to have you here, as I was telling you, right before we hit record. But before we get into all of this stuff around Facebook, Facebook ads and your expertise, just tell me how you got to where you are. How did you become the expert in Facebook ads?  Tara Zirker: Thanks so much, Rob. I'm so happy to be here and talk to your community.

In a world where A.I. can write all of the words for free, what is a copywriter to do? What tools should they adopt and how should they approach artificial intelligence? I invited Petter Magnusson, the creator of PurposeWrite, to join me on The Copywriter Club Podcast to discuss these questions and talk through how copywriters can use tools like his to serve our clients better. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Petter on LinkedIn PurposeWrite (sign up for a free trial) The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: It’s been three years since ChatGPT launched and changed the world. So what does A.I. mean for copywriting today? This is The Copywriter Club Podcast. When OpenA.I. released the first version of ChatGPT to the public, what had been a quiet conversation about artificial intelligence happening mostly behind the scenes suddenly burst into our collective consciousness. Writers and creators in particular were suddenly aware that at least at some level, these large language models could do some of the work we were being hired to do. Many of us dove into these tools to see what they could do. We launched a short-lived podcast that talked about how A.I. was impacting so many different ways of working, certainly within marketing, but also in many other industries. You can find the 20+ episodes of that podcast on The Copywriter Club website. Since that time, the dust has settled a bit. The A.I. tools have gotten a bit better. Image creation tools are significantly better. Writing tools have also improved, but it remains true today that the best copywriters seem to be able to use them to get the best outputs… if you want good copy, copy that captures attention and converts readers into buyers, it helps a lot to have a copywriter guide the inputs and rework the outputs you get from the A.I. model of your choice. Another thing we’ve seen in over the past couple of years is that while tools like ChatGPT and Claude get most of the headlines, lots of other tools have added components of artificial intelligence to improve their products, speed up useage, and make applications more sticky. At the same time we’ve seen the launch of job-specific A.I. tools that do one thing… like writing emails, or writing articles at speeds humans simply can’t match. So when it comes to A.I., where are we headed next? What tools will we be using to get better results? And how helpful is it to have a user or prompt engineer or copywriter who really knows what they’re doing versus just playing around to see what they can get a model to do? I asked Petter Magnusson, the developer of PurposeWrite to talk a bit about A.I., the tool he’s built, and also the broader environment of artificial intelligence and where he sees us going from here. And because whatever happens with A.I. will have a big impact on copywriters, this is a topic I may come back to in the coming weeks. This whole industry is fascinating. The speed of change is a bit scary.  During our conversation, I had a realization. In the past copywriters charged for the things we delivered… the words. Officially we sold blog posts or sales pages or emails or some other copy, but it was the words that clients expected to get. But now that ChatGPT can produce the words pretty much for free, we need to move up the value chain and sell the process, the strategy, the analysis, and the ideas. And bringing that to the A.I. model you use will make the outputs there so much better. Any way… I think this is a discussion you’ll enjoy. Before we get to my interview with Petter, this episode is brought to you by The Copywriter Underground. Unless you are hitting the 30 second skip button when you get to this point of the show, you are no doubt familiar with The Copywriter Underground. I talk about it every week. The Underground includes more than 70 different workshops—an...