Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast. She’s an expert in community-based email list growth, so it’s no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full transcript.

Stuff to check out:

Leticia’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Full Transcript:

The money is in the list, or that’s what we’re told. And before you can work on getting some of that money out of the list and into your business, you need a list. If your list is small, you need a bigger list. If your list is full of the wrong people, you need to find the right people. As a business owner, one of your big challenges is your list. And knowing that, would you like to hear how you can add hundreds, maybe even thousands of qualified names to your email list in as little as a week?

Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with marketing strategist Leticia Collins. Tish is a successful marketer who has worked hard to grow her list. And in this interview, she shared how she added 4,300 subscribers to her email list in one week. And triped her revenue in the process. If you want to grow an email list full of potential clients for your business, this episode is for you.

Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions. 

Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. Take a minute now to subscribe on your favorite podcast player so you don’t miss another episode.

And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopywriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business, so be sure to take advantage of all the free resources we’ve provided for you.

And now, let’s go to our interview with Tish Collins.

Welcome to the podcast, Tish. I want to start with the question we always start with, which is how did you become a content creator, a digital marketing strategist, business mentor, all of the things?

Leticia Collins: Hi, well firstly thank you so much for having me on, it’s so lovely to be here. And I got started in business, I started my business back in 2019 and I never really saw myself becoming a business owner at all, I kind of fell into it. It started when I went to university, I studied journalism and creative writing and one of our assignments, one of the very first assignments was for us to start a blog. I had always wanted to do that. So I was really excited about it. I started my blog and it was going to be like a portfolio for when I became a journalist. Obviously that didn’t happen. Um, but what did happen is I began to grow my blog. I grew my Instagram. I started working with brands and I kind of started my first business that way. And then after a few years I began to get some questions about how I was getting paid to work with brands and growing my Instagram so fast. And so I thought, you know what, there is a bit of a market here. There’s people who want to learn how to do this kind of thing. So I started my first proper business as an influencer coach. And I did that for a little while. And then I kind of started to realize that actually working with brands is great, but it’s not a sustainable form of income. And so I started teaching these people how to actually create their own products and services and how to monetize that way. And it just kind of snowballed into what I am now, which is a marketing strategist for online business owners.

Rob Marsh: I love that. I want to know a little bit more about the whole influencer coach thing, because obviously there are a lot of people out there who would like to be influencers. There are a lot of copywriters, marketers, freelancers who maybe they don’t want to be influencers, but they want to be able to do the things that a lot of influencers do, that is grow their audience and share their expertise. So maybe just as in a couple of minutes, you can tell us, what does it take to really be that kind of an online presence and almost influencer?

Leticia Collins: Yeah absolutely um I think I mean the main thing about influencers and content creators is that they are a personal brand right so it’s a lot of sharing your personality like behind the scenes of your life and what you’re up to and I think that actually having a background in that really helped me when it came to build my business because I already had a personal brand, I already knew how to grow that and so I was able to lean into that with my business and really connect with my audience. So yeah I think if you’re wanting to be an influencer content creator then it’s definitely about building a strong personal brand and just not being afraid to show up and share like the real and raw version of you because that’s what people really like. It’s the authenticity and the things that people can relate to.

Rob Marsh: I sort of question this a little bit because there are a lot of people who don’t want to share that, you know, behind the scenes kind of stuff or be raw and vulnerable. And I’m sure that you don’t need to share everything, but is that really a requirement or can you build an online brand without going so deep in your personal life?

Leticia Collins: I don’t think that you need to share everything. There’s a lot that I don’t share, but it’s a lot of like the small snippets. So speaking about business owners specifically, it’s the simple like, what are you doing today? Like what’s going on behind the scenes in your business? Are you recording a podcast episode? Are you working on a product? Like that kind of thing. And also just sharing your personality. And that doesn’t have to be like, uncomfortable it can be within your copy you know your writing you don’t have to get on video all the time but within your writing just injecting your personality and kind of like words that you say quite often or things that are going to make you relatable and just not sounding robotic right?

Rob Marsh: Yeah, yeah, that makes sense. Because again, yeah, I don’t want to share everything. But I do think that there’s a way to talk about the things that we do in a more authentic or raw way than just, you know, posting up, you know, lead magnets or whatever.

Leticia Collins: Yeah, no, definitely.

Rob Marsh: So let’s talk about how your business works today then, because you’ve got a couple of different things that you do and a few different services. Who’s your typical client and what’s the kind of work that you’re doing today?

Leticia Collins: So I typically work with online business owners, so coaches, service providers, and course creators. And I help them with their marketing and business as a whole, but I’m specifically kind of looking at helping them create a digital product or course so that they can, so they don’t have to rely on one-on-one services all the time and trading time for money so they can kind of make I don’t want to say passive income, but maybe more like leveraged income where they’re not having to show up all the time. And I also help them to grow their audience so that they have someone, their ideal client to sell that offer to.

Rob Marsh: So let’s talk about offers first, because again, this is the work that a lot of the content creators and copywriters who are listening right now do for their clients or they want to do for themselves. What are the first steps? If I want to build my own product or have my own digital products to sell, where should I start? And maybe the