The Digital Download Podcast

How can sales and marketing teams build genuine trust in prospect outreach and stand out in today’s digital world? In this episode of The Digital Download podcast, our panelists dig into the sales outreach debate and why trust-building techniques matter more than your choice of outreach method. Discover why focusing on connection and relationship-building—not just cold calls or email tactics—leads to better long-term results and stronger business outcomes.Join hosts Bertrand Godillot, Tracy Borreson, Adam Gray, and Tim Hughes for a thoughtful panel discussion about trust in sales outreach. Hear stories and practical advice from the trenches: Why are tried-and-true outreach techniques so often ignored? Why does chasing the “perfect” outreach channel fail, and how can you turn cold interactions into authentic relationships? The team explores how personal connections, meaningful conversations, and an understanding of your “brand personality” can create warmer, more productive business engagements.Whether you’re part of a sales team, a marketer working on outreach strategy, or a business leader looking to boost long-term engagement, this episode will help you rethink your outreach techniques and prioritize trust, relationship, and authentic engagement with every prospect.Highlights - 03:47 No One Magic Outreach Method13:25 "Building Connections, Not Sales"30:37 "Building Trust to Drive Sales"43:42 Jumping to Conclusions Defines Perceptions47:24 "Approachable Expertise Over Entertainment"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #SalesOutreach #TrustBuildingTechniques #RelationshipFocusedSelling #DigitalDownloadPodcast #CommunityEngagement This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Uncover the truth behind sales negotiation mistakes and learn strategies to avoid leaving money on the table in this episode of The Digital Download. Our conversation with negotiation expert Patrick Tinney breaks down what most professionals misunderstand about sales negotiation tactics and provides practical frameworks to improve your outcomes. Whether you consider yourself a negotiation pro or still feel like a novice, this episode brings a fresh perspective that moves beyond outdated haggling and bartering techniques.Learn about the common traps sellers fall into—like over-discounting under pressure or misunderstanding the buyer’s motivations—and hear actionable advice on how to slow down negotiations, identify executive-level signals, and protect your margin. Patrick reveals why understanding the different types of negotiation (from bartering to mediation to sales negotiation) can keep you prepared for even the toughest buyer tactics. You’ll get practical tips on risk management, relationship-building, and how to walk away from a deal with confidence and peace of mind.Whether you’re managing multimillion-dollar deals or trying to close a critical contract, the insights in this podcast will help you elevate your negotiation skills and avoid costly missteps. Gain a deeper understanding of buyer psychology and master the art of sales negotiation with techniques designed to help you achieve a fair deal without feeling pressured.Listen for practical advice and wise anecdotes, plus a special look at Patrick’s Sales Guerrilla resource library, designed to give sellers the knowledge and confidence to negotiate at any level. If you’re ready to rethink your approach and improve your negotiation outcomes, this episode delivers the tools and mindset you need.Highlights - 10:17 Misunderstanding Negotiation's True Scope14:30 Sharp Negotiation Philosophy Blueprint28:58 Negotiation Insights: Good Cop Technique38:49 "Price Negotiation Chaos"50:01 "Unlocking Vista with Sales-Gorilla"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, uncover the real reason your sales pipeline is underperforming by looking at how outdated sales activity metrics—like counting calls and emails—just might be the root of the problem. Discover why modern social selling strategies are now shaping results for high-performing teams, and find out how you can shift away from vanity metrics towards real sales outcomes. If you want to redefine what “good” looks like in your sales organization, this discussion is packed with practical insights you can use.This conversation spotlights social selling as a better sales generation method. Learn how connecting, sharing the right kind of content, and focusing on relationship-building—rather than mass cold outreach—move your deals and pipeline forward. The panel explains simple, actionable social selling techniques for B2B sales teams, including what types of digital activities and social KPIs genuinely predict sales success.For sales leaders, managers, and business owners, this episode lays out a step-by-step plan to shift to a value-focused approach. Discover which digital activity metrics matter, how to support sales reps in building better customer relationships, and how to integrate social selling into your organization’s culture. Whether you’re dealing with pipeline stagnation, CRM fatigue, or want to adapt your team for today’s business development landscape, you’ll find direct, experience-based solutions here.Get actionable advice, honest debate, and real-world sales stories from the longest running business talk show on LinkedIn Live.Highlights - 07:00 Challenges with Traditional Sales Inputs21:37 Rethinking Sales Coverage Strategies29:05 Capturing Total Market Beyond In-Market Buyers37:26 Digital Sales Process Optimization50:43 Frustration to Success via NetworkingThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #SalesMetrics #SocialSelling #SalesLeadership #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode, the hosts and Mark Cowieson unpack how a strong company culture provides businesses with a true competitive advantage. Drawing on Mark’s extensive leadership experience, including his journey from mechanical engineering apprentice to CEO, they discuss the importance of aligning core values with everyday behaviors and how this alignment impacts organizational performance. You'll learn how Mark implemented values like loyalty, honesty, and reliability to transform organizations, foster resilience, and ensure strategic consistency—even through periods of rapid growth and change.Whether you’re a leader aiming to integrate culture into your business strategy, an HR professional, or a member of a fast-scaling team, you’ll find proven advice on making company culture tangible and linking it directly to business outcomes. Real-world stories—like how a values-driven approach helped a team successfully navigate an M&A merger, or why high-performing but toxic employees can derail your organization—ground the episode in day-to-day realities.Join the Digital Download team and Mark Cowieson as they answer pressing audience questions on how to sustain culture during high growth, deal with culture misalignment, and win board-level buy-in for investing in people. Discover how living your values, rather than simply stating them, drives financial and operational results.Highlights - 08:36 "Culture: Key to Business Growth"21:42 Leadership Communication on Performance Reviews43:30 "Living Core Values in Leadership"49:58 Culture Over Growth Priority55:40 Community Commitment Secures SponsorshipThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Tired of feeling overwhelmed by the pressure to constantly churn out content? This episode of The Digital Download dives straight into the heart of content marketing strategy with guest expert Kate Llewellyn. If you want to discover how a focused, purpose-driven content strategy can drive better engagement and reduce marketing burnout, this episode will help you shift from just keeping up to actually making an impact.Hear stories about real barriers to content success: it’s not a lack of ideas that holds you back, but often a lack of confidence. Kate explains how limiting beliefs, knowledge gaps, and perfectionism keep great ideas from reaching your audience, and she shares actionable tips to help you overcome these obstacles and create content you’re proud of.The conversation also covers why audience engagement is more than just broadcasting posts—it’s about participating in discussions, curating your network, and understanding who your content is really for. Find out why commenting and genuinely connecting can be a powerful (and underused) part of your content marketing strategy.Tune in for actionable insights on building a sustainable and effective content strategy, real-world examples, and a few laughs along the way.Highlights - 05:37 Balancing Content Publication Frequency15:10 Content Creation: Quality Over Quantity29:27 Analyzing Content Creation Challenges39:58 Targeted Content Creation46:23 Audience Engagement Through FeedbackThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #PeopleRisk #Cybersecurity #ArtificialIntelligence #RiskManagement #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Struggling with sales pipeline generation and seeing fewer marketing leads? In this episode of The Digital Download podcast, hosts Adam Gray, Tim Hughes, and Bertrand Godillot take a hard look at why the traditional marketing-to-sales lead generation model is broken in today’s environment. If you want to understand what’s happening beneath the surface of diminished sales pipelines and how sales and marketing leaders can respond, this is the conversation for you.You’ll benefit from practical, real-world advice as the panel explains why "marketing leads" are becoming less reliable, and why sales professionals now need to shift from being passive “lead receivers” to proactive “opportunity creators.” The hosts share honest examples about metrics that actually matter in today’s sales pipeline generation and reveal the crucial role of sales prospecting culture for the modern sales team.Whether you’re in B2B sales, leading a marketing team, or tasked with fixing your organization’s demand generation efforts, this episode will give you a clear, honest view of where the real pipeline roadblocks are—and the practical steps you can take to fix them.Join Adam, Tim, and Bertrand as they cut through the hype, challenge old thinking, and offer actionable strategies on prospecting, customer engagement, and modern sales pipeline generation. If you’re ready to rethink how your teams generate revenue, don’t miss this episode.Highlights - 10:21 "Brands vs. Personal Relationships"15:01 "Practice Boosts Luck and Opportunity"23:24 "Chat GPT Transforms Buying Process"42:29 Cold Calling's Conditional Success51:17 "Proven Sales Metrics Over BeliefsThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Explore the real-world impact of people risk in cybersecurity and learn practical approaches for building a resilient security culture. In this episode of The Digital Download, cybersecurity culture expert Giles O’Halloran focuses on how human behavior poses the most overlooked vulnerability in organizational security—your people. If you’re responsible for digital risk, HR, or team leadership, this episode breaks down how you can address the evolving threats that come from within, not just from hackers.Giles O’Halloran, with a background in HR, military intelligence, and AI technology, shares actionable strategies for measuring, mitigating, and responding to people-centric risks. He discusses why effective cybersecurity culture depends on treating people as adults, building trust, and encouraging open conversations about mistakes—rather than relying solely on punitive policy. If you want to decrease your organization’s exposure to social engineering, phishing scams, and reputational damage, the practical advice in this discussion will directly benefit you.Highlighting real case studies, Giles explains how organizations can develop strong social media policies, provide ongoing and context-specific security training, and balance the need for openness with risk management. The episode also covers the role of leadership in breaking down silos and creating an inclusive communication environment that empowers employees to spot and report vulnerabilities without fear.If you’re concerned about data breaches, social engineering, or building a strong cybersecurity culture in your organization, this episode gives you practical guidance you can use immediately.Highlights - 18:17 Balancing Privacy, Ethics, and Risk30:34 "Integrating AI: Human-Centric Approach"39:55 Emphasizing Human Connection47:32 Assessing Workforce Training & Threats53:49 Adapting to Evolving Security ThreatsThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #PeopleRisk #Cybersecurity #ArtificialIntelligence #RiskManagement #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Find out how authentic social selling can keep your sales pipeline healthy—even when summer slows things down. In this episode of The Digital Download, our panelists Bertrand Godillot, Tim Hughes, and Adam Gray take a practical look at the specific challenges sales professionals face during vacation season. If you want to learn proven methods to stand out digitally and build stronger business connections, this conversation is packed with straightforward tips.For sales leaders, the hosts suggest new, realistic KPIs: focus on meaningful engagement, relationship-building, and developing a compelling digital profile. You’ll learn why connecting, engaging, and posting insightful content on LinkedIn (instead of just blasting cold emails) is a smarter summer strategy. There’s also advice for growing your network strategically, and making sure your online presence reflects who you are—not just what you sell.Whether you’re a sales rep frustrated by summer slowdowns, or a manager looking to empower your team with more effective digital selling skills, you’ll benefit from actionable tips you can implement right away. Discover how authentic social selling, strategic connections, and engaging content can help you become the go-to expert in your industry—so that prospects reach out to you, even during the quietest weeks of the year.Highlights - 06:25 Social Media Success Basics13:12 "LinkedIn: First Impressions Matter"25:01 Cold Calling vs. Digital Messaging38:50 Building Relationships for Meaningful Conversations52:12 Personal Stories Engage More OnlineThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #AuthenticSocialSelling #SocialSellingStrategies #DigitalSalesPipeline #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

"Unlock the difference between AI experimentation and true enterprise adoption in marketing as AI strategy advisor Yogesh Chavda joins The Digital Download to share how organizations can achieve real business outcomes leveraging artificial intelligence for marketing. Find out what separates surface-level experimentation from actionable, enterprise-scale applications and why this distinction matters for marketing and executive teams aiming for growth.Dive into practical advice for chief marketing officers and executive leaders on how to bridge the gap between personal AI adoption (such as using tools like ChatGPT and Gemini) and embedding AI within core business processes. Yogesh details the most common challenges—including data privacy, security concerns, and organizational hesitancy—and offers actionable solutions for moving from pilot projects to enterprise-scale impact.If you’re weighing how to train and empower your teams for AI adoption or seeking clarity on what success looks like for AI in marketing, this episode gives you a clear framework for experimentation, validation, and the translation of AI innovation into competitive advantage. Learn from real-world case studies, hear about pitfalls to avoid (like confusing efficiency wins with long-term value), and discover why the human-AI partnership is essential for expert-level business outcomes.Highlights - 05:12 AI's Rapid Rise and Adoption19:31 AI-Powered Brand Turnaround Success31:31 Framework Over Accuracy in Problem Solving43:38 Talking AI: Early Implementation Insights49:16 Innovation Requires All-In CommitmentThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #ArtificialIntelligence #MarketingStrategy #CMO #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast" This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Learn practical B2B storytelling techniques and discover the dream-nightmare-action (DNA) narrative model in this episode featuring David Pullan. See how story-driven communication can improve your client relationships, make your marketing memorable, and elevate trust in business.David Pullan shares the story behind his book co-authored with Sarah Jane McKennie, providing a fresh perspective on how stories shape the way we do business—and how to stop telling stories your audience can’t relate to. The conversation explores why standard storytelling workshops often fall flat in the corporate world, and how story-driven communication makes your message resonate in daily work, not just in marketing campaigns.You’ll get a step-by-step introduction to the DNA model (Dream, Nightmare, Action), a simple framework anyone in sales, marketing, or management can use to turn facts and features into compelling narratives. Whether you’re planning a sales pitch, leading organizational change, or simply looking to improve your everyday conversations at work, integrating this structure can help you start meaningful discussions and build stronger business relationships.Highlights - 07:49 Collaborative Storytelling with ABT Framework16:43 "Connect Ambitions Before Solutions"39:15 Hyper Human Experiences Amid AI Growth41:30 "Trusting Instincts Over Logic"55:20 The Value of Genuine EngagementThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #Storytelling #BusinessCommunication #Leadership #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Uncover actionable strategies to improve your B2B sales process and drive sustainable growth in this episode of The Digital Download, featuring B2B sales optimization expert Tove Zilliacus. If you want to understand how to align your sales approach with modern B2B purchasing trends, this discussion offers fresh perspectives and real-world examples you can put to work right away.Learn why traditional sales tactics, like feature-focused product pitches and mass email outreach, are now far less effective. Tove emphasizes the importance of understanding your client's journey and the value your solution can deliver to their business outcomes, rather than just selling product features. She explains the “decision making cycle,” which outlines the four essential stages in the B2B buying process, and highlights why most sales efforts should center on helping buyers become aware of untapped opportunities, rather than jumping straight to product demos.This conversation also steps into the relationship between sales and marketing. The hosts and Tove break down the reasons why marketing and sales alignment is critical to the B2B sales process, and they debate how measurement and accountability on both sides can sharpen go-to-market effectiveness.Whether you’re a B2B sales professional, team leader, or marketer, this episode offers practical advice on adapting to today’s digital-first buyers and building processes that lead to meaningful growth.Key takeaways:* How to map your sales process to the B2B buying process for greater impact* Strategies for B2B sales optimization through customer-centric thinking* Why marketing and sales integration is vital in today’s competitive environment* Ways to leverage digitalization without falling into the trap of impersonal outreachIf you’re looking for clear, actionable insights on B2B sales optimization from someone who’s done it at every stage, this episode is a must-listen.Highlights - 07:48 Understanding Customer Value13:31 Customer Decision Making Process25:46 Digital Marketing Overload Problem30:20 Rethinking B2B Customer Engagement46:09 "Rethinking Marketing Accountability"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #B2BSales #SalesStrategy #SalesOperations #DigitalSales #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Discover how end-of-life technology is transforming support for families dealing with loss, and gain practical guidance for navigating one of life’s most challenging moments. In this episode of The Digital Download, Natalia Pazzaglia, CEO and founder of Legacy Compass, discusses how technology can ease emotional and practical burdens associated with end-of-life planning and bereavement.Natalia draws on her personal and professional journey to highlight the importance of digital solutions in making end-of-life support accessible, especially in underserved communities. She shares powerful stories from her experience as an informal caregiver and the lessons learned while navigating complex administrative and emotional responsibilities after losing a loved one. With over 200 interviews conducted through Legacy Compass, Natalia provides actionable insights on using end-of-life technology to improve both access to support and quality of care—for example, the option to engage online for privacy and comfort when in-person help isn’t available.If you or your loved ones are facing the challenges of loss, you’ll benefit from this episode’s discussion of online resources for grief support, step-by-step guidance for administrative tasks, and strategies for opening crucial conversations with family members. Natalia emphasizes that technology can help by tailoring information to individual needs, reducing overwhelm, and connecting people with the right community or professionals. This is especially relevant when dealing with unique legal, emotional, and practical circumstances, such as living in a different country from the deceased or handling sensitive family dynamics.Highlights - 09:44 "Understanding Relevant Information in Bereavement"14:45 "Planning Life Celebrations Now"21:09 Facing Mortality with Self-Reflection33:32 "Embracing Grief: Path to Epiphany"49:03 Starting Journey with Legacy CompassThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!You can find a link to our next scheduled live show at https://DigitalDownload.live #TechForGood #DigitalLegacy #Resilience #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Unlock proven business growth strategies and entrepreneurship tips as Scott Russell shares real-world experience on building and selling successful companies. If you want to understand what it takes to fuel ambition, inspire committed teams, and grow a business for long-term success, this episode of The Digital Download offers practical advice you can use.Gain valuable insight into team culture and leadership as Scott explains why surrounding yourself with talented people and empowering them can transform a company. He discusses his unique approach to hiring, why he’s quick to give away equity for the right talent, and how to foster an environment where team members feel invested in the company’s mission. For founders and business owners, these are actionable lessons on building high-performing, loyal teams.For entrepreneurs facing setbacks, Scott’s perspective on resilience stands out. He explains how to maintain optimism through tough times, reframe failures as learning opportunities, and keep perspective on what really matters—both in business and life. Whether you’re just starting out or leading an established company, Scott’s practical tips will help you stay focused, motivated, and effective.If you’re interested in entrepreneurship tips, building successful businesses, and business growth strategies, this episode will give you real-world guidance, inspiring stories, and actionable steps for your own journey.Highlights - 05:35 Entrepreneur's Inspiration for Coffee Company09:47 Rethinking Entrepreneurial Growth Strategy16:48 Business Growth Through Experience27:15 Empowering Employees and Innovation45:14 "Choosing the Right Mentor"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Understand how effective social selling can help you build real trust and more meaningful business relationships online. This episode of The Digital Download focuses on the shifting landscape of digital networking, the difference between traditional “selling” and true relationship-building, and why trust is at the core of every successful commercial interaction. If you want actionable social selling tips that actually work (and don’t annoy your prospects), this episode is full of practical insights for marketers, sales teams, and entrepreneurs.Panelists Tracy Borreson, Adam Gray, Tim Hughes, and Richard Jones offer their unique perspectives on the essence of social selling—defining it not as spamming prospects on LinkedIn, but as leveraging your authentic presence and behavior on social media to spark meaningful conversations and create commercial opportunities. You’ll learn how to cut through the digital noise and stand out without resorting to pushy tactics.If you want to move beyond the tired sales pitch and discover a modern approach to business development online, this episode provides straightforward advice you can implement right away. You’ll also find out how to rethink your content strategy, leverage your own expertise for real engagement, and foster commercial relationships that last.Highlights - 06:54 Rethinking Social Media Marketing21:38 "Importance of Marketing Interaction"30:15 AI's Impact on Search Behavior42:56 DIY Personal Branding Works Best49:33 "Social Trainers: Practice What You Preach"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #SocialSellingTips #SalesEngagement #DigitalSales #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Curious about AI in sales? “SocialAI” on The Digital Download reveals how artificial intelligence is rapidly becoming an essential teammate in the social selling process. If you’re looking to boost productivity, improve customer engagement, and stand out in a crowded market, this episode delivers actionable ways to integrate AI into your social selling strategy—from practical workflows to maintaining the human touch.Hear hosts Richard Jones, Adam Gray, Tim Hughes, and Bertrand Godillot engage in an honest panel discussion about the real-world impact of AI-powered sales tools. They start by dispelling the myth that AI is just for content creation—unpacking how AI can streamline research, translation, and every stage of the sales process. With examples ranging from AI-generated LinkedIn profiles to deep competitive analysis using tools like Gemini, the panel brings you up to speed on the latest developments without the hype.You’ll discover why AI for social selling isn’t about replacing authentic conversations but about using technology to increase efficiency and open new doors. The panelists discuss how to onboard your “AI teammate” so it reflects your own voice, stressing the importance of coaching AI to maintain authenticity rather than settling for generic, average content. They highlight essential soft skills, like storytelling and relationship building, that remain central even as sales technology evolves.Whether you’re starting to experiment with AI tools or aiming to refine a mature digital selling strategy, this session provides a practical roadmap that balances innovation with authenticity. Tune in for insights that will help you get more out of AI at every stage of the sales cycle—and keep your client relationships strong and genuine.Highlights - 06:56 Training AI as a Teammate12:25 Evolving Views on AI Authorship21:40 "Defining Social Selling"32:38 "Be Human on LinkedIn"47:53 "Growth Strategies: Conversation Over Advertising"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #AITeammate #SocialAI #SalesTech #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Discover how the “silent rebellion” in modern leadership is reshaping the workplace and learn practical ways to empower your teams with hope—and results. In this episode of The Digital Download, Inez Odom and Chris Lewis, authors of “The Silent Rebellion: Becoming a Modern Leader,” discuss the major leadership shift happening across organizations and what today’s professionals can do to lead with authenticity and impact.If you’re interested in advancing your leadership skills, you’ll benefit from hearing how Inez and Chris explore the real-world challenges and rewards of quiet, purpose-driven leadership. They share stories from nonprofit and business leaders who thrive under pressure, leading without seeking the spotlight, and provide a blueprint for cultivating team culture that drives both well-being and profit. The episode addresses why hope is essential to effective leadership, explains how emotional intelligence and inclusivity can unlock true team potential, and offers actionable strategies to build a culture of belonging—even when you’re not in a traditional position of authority.This episode dives deep into the idea of servant leadership, the value of humility, and how to lead your team through turbulent times with hope, imagination, and adaptability. For anyone managing change, struggling with toxic workplace dynamics, or simply wanting to listen better and inspire more effectively, this is a conversation that delivers real-life insights and tools you can use starting today.Highlights - 08:06 Silent Leaders Inspiring Hope17:46 Rethinking Leadership for Future Equality32:58 Empowering Purpose Through Giving44:18 Hidden Leaders Within Organizations50:50 Reevaluating Contact with AuthorityThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #Leadership #ModernLeadership #SilentRebellion #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

The episode explores the evolving relationship between AI content creation and social selling, focusing on a step-by-step look at onboarding your AI teammate. Hear how building a productive partnership with AI is less about programming prompts and more about starting a real dialogue, just as you would with a new human colleague. Listeners will benefit from personal stories and actionable tips on how to provide context, share examples, and iteratively improve AI-generated content for genuine audience engagement.We discuss practical barriers, such as time constraints and lack of confidence, that often hold professionals back from creating content—plus how AI can help overcome these challenges without diluting what makes you or your brand unique. Discover why onboarding AI isn’t just a technical process; it’s about collaboration, feedback, and continuous learning on both sides. The episode also addresses common pitfalls, like AI errors and hallucinations, and provides perspective on how to balance convenience with critical thinking.Whether you’re a marketer, sales professional, or business leader, you’ll learn what it really takes to harness AI as a supportive teammate instead of a replacement. Find out how to use well-defined Ideal Customer Profiles (ICPs), existing content, and ongoing dialogue with AI to produce posts, blogs, and articles that still feel truly personal. Highlights - 08:09 AI in Conversational Marketing12:13 AI Missteps and Misinformation26:27 Draft Process Overview39:23 AI: A Tool for Workforce Collaboration48:41 "Social Selling is My Daily Bread"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #AIGeneratedContent #LinkedInContent #ContentStrategy #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Explore the art of building strong B2B relationships with expert Ryan O'Sullivan in this enlightening episode of The Digital Download podcast. Discover how ditching transactional selling in favor of cultivating lasting B2B partnerships can transform your business outcomes. With over 20 years of experience in relationship-driven sales strategies, Ryan shares his insights on identifying key stakeholders, mapping relationships, and navigating complex enterprise deals. Gain valuable knowledge on leveraging internal and external networks to fortify your business negotiations.In this conversation, we tackle essential strategies to differentiate your approach from transactional tactics, ensuring your business remains relevant in the ever-evolving enterprise landscape. Understand the importance of aligning your sales strategy with a deeper understanding of clients' business challenges and opportunities. Whether you're a seasoned sales professional or new to the field, this episode offers actionable advice on enhancing your B2B relationship-building skills. Learn practical steps to foster meaningful connections that lead to long-term business success.Don't miss out on this engaging discussion with Ryan O'Sullivan, as he decodes the intricacies of relationship mapping and stakeholder engagement strategies. Perfect your approach to enterprise sales and stay ahead in the competitive B2B market.Highlights - 06:02 "Relationship vs. Transactional Sales Challenges"16:10 Importance of Rapport in Problem Solving28:03 Leveraging Existing Relationships in Enterprise38:08 Effective Sales: Build Relationships, Not Pressure50:02 "Tracking Productivity for Success"The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #B2BRelationships #SalesStrategy #RelationshipSelling #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Unlock the potential of social media to drive business growth in this thought-provoking episode of The Digital Download. Join us for an engaging session with our esteemed guest, Luan Wise, a Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM), with over 25 years of experience in marketing strategy focused on social media growth. Discover the fundamental elements of social media marketing that can align with your business growth objectives and learn how to leverage social media channels effectively to cut through the noise and make a tangible impact.Luan shares her vast expertise on understanding the audience and aligning growth objectives with social media strategies for real business effects. Listen as she explores the pitfalls businesses face when utilizing social media and the importance of clarity in defining growth, whether financial or personal development. This conversation delves into the evolving role of social media as a tool for brand discovery, the significance of personalized content, and the rise of social search and AI in shaping marketing efforts.Whether you're dealing with the challenges of engaging content, the nuances of social search, or the strategic integration of thought leadership, this episode offers a wealth of knowledge and practical insights. Don't miss the chance to revitalize your business with actionable social media marketing strategies. Tune in to The Digital Download for an enriching conversation on how to drive long-term, sustainable growth in the digital age!Highlights - 05:00 Focus on Marketing Fundamentals12:13 "Measuring Social Media Success"30:48 Networking Metrics vs. Quality Insights42:09 Rethinking Platforms and Traditions46:56 Corporate Social Media Strategy InsightsThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #SocialMediaMarketing #BusinessGrowth #MarketingTips #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Join us in this engaging episode of The Digital Download podcast as we explore the crucial topic of empowering women of color in the workplace with insightful guest, Sherrika Sanders. As the founder and CEO of Transform the Gap and a dedicated advocate for authentic leadership, Sherrika shares actionable strategies to navigate corporate complexities and overcome challenges that women of color face. From effective self-advocacy to cultivating a strong personal brand, discover essential guidance to thrive in any professional setting.In this episode, Sherrika Sanders offers invaluable advice on how women of color can effectively advocate for themselves, assertively present their professional selves, and leverage their unique strengths towards building a legacy of success. We dive deep into strategies for overcoming impostor syndrome, networking to enhance personal brands, and the transformative power of sponsorship. Additionally, uncover the critical role allies can play in fostering diversity, inclusion, and equity within organizations.Don’t miss this enlightening conversation packed with practical insights and transformative advice aimed at empowering women of color and promoting inclusive work environments.Highlights - 05:18 "Show Up, Lead, Succeed"14:59 "Over-Mentored, Under-Sponsored Dilemma"32:53 Authenticity and Personal Values Alignment39:49 "Building and Sharing Personal Brand"48:01 Goal-Setting and Networking EssentialsThe Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! You can find a link to our next scheduled live show at https://DigitalDownload.live #WomenInLeadership #CareerDevelopment #DiversityInclusion #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com