In this episode of The Digital Download, uncover the real reason your sales pipeline is underperforming by looking at how outdated sales activity metrics—like counting calls and emails—just might be the root of the problem. Discover why modern social selling strategies are now shaping results for high-performing teams, and find out how you can shift away from vanity metrics towards real sales outcomes. If you want to redefine what “good” looks like in your sales organization, this discussion is packed with practical insights you can use.

This conversation spotlights social selling as a better sales generation method. Learn how connecting, sharing the right kind of content, and focusing on relationship-building—rather than mass cold outreach—move your deals and pipeline forward. The panel explains simple, actionable social selling techniques for B2B sales teams, including what types of digital activities and social KPIs genuinely predict sales success.

For sales leaders, managers, and business owners, this episode lays out a step-by-step plan to shift to a value-focused approach. Discover which digital activity metrics matter, how to support sales reps in building better customer relationships, and how to integrate social selling into your organization’s culture. Whether you’re dealing with pipeline stagnation, CRM fatigue, or want to adapt your team for today’s business development landscape, you’ll find direct, experience-based solutions here.

Get actionable advice, honest debate, and real-world sales stories from the longest running business talk show on LinkedIn Live.

Highlights - 

07:00 Challenges with Traditional Sales Inputs

21:37 Rethinking Sales Coverage Strategies

29:05 Capturing Total Market Beyond In-Market Buyers

37:26 Digital Sales Process Optimization

50:43 Frustration to Success via Networking

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! 

You can find a link to our next scheduled live show at https://DigitalDownload.live 

#SalesMetrics #SocialSelling #SalesLeadership #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

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