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The Friederike Fabritius Show
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The Friederike Fabritius Show

Author: Friederike Fabritius

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Live smarter, better, happier - using neuroscience.

Friederike Fabritius is a Wall Street Journal bestselling author, neuroscientist and international keynote speaker. She works with Fortune 500 companies across the globe to take their performance, wellbeing and leadership skills to the next level. Tune in to this podcast and learn how to level up your life and work with her science-based and applicable neurohacks.
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In the very first episode of her podcast, Friederike Fabritius discusses the neuroscience behind why 92% of New Year's resolutions fail. The episode digs into three core reasons: the brain's tendency to conserve energy, its immature prefrontal cortex, and its focus on short-term rewards. Friederike provides practical advice on setting realistic, emotionally meaningful goals that slightly challenge the brain. Emphasizing the importance of self-efficacy, she aims to help listeners choose sustainable goals and improve their habit-forming strategies. 00:00 Introduction to the Podcast 00:46 Understanding Why Resolutions Fail 01:34 The Lazy Brain: Neuroscience Insights 05:12 Setting Realistic Goals 08:53 The Importance of Emotional Relevance 13:43 Conclusion and Next Steps   Follow Friederike on LinkedIn to stay connected and up to date on her neurohacks. And if you're looking for more brain-friendly insights be sure to subscribe to The Brain-Friendly Newsletter.