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The GTM Handbook
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The GTM Handbook

Author: Taylor Del Giudice

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Ever wonder what GTM (Go To Market) actually even means? What does it take to Go To Market, whether you are at a big company, startup or even just a small team in a big company or even a large team at a small company.

Every angle is covered in this podcast, and we dive DEEP into it with our guests.
58 Episodes
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Trevor White is the founder of Dogged, a brand focused on enriching the lives of our canine friends. To create space for curious humans and dogs to discover, learn and play together.He walks us through how he originally sold out his first drop in 3 weeks and continue to build his business with his wife. All on the back of building a mission driven brand and how he shares that through content and in turn his GTM strategy.
The GTM Handbook Podcast is here to help YOU find your way from $0 - $1B in revenue. With getting the actual insights you need in order to find your way there without the fluff.This week I sat down with Co-Founder and CRO Sheikha Al-Otaibi to talk about how she took Interlix Staffing from $0 to where they are now.
Got to sit down with Aaron Reeves, the founder of OutboundOS. We spoke about prospecting and the best practices that can be used now to be a more modern SDR.
This week I had on Gabe Lullo the CEO of Alleyoop, a Sales Development as a Service company. Was a great conversation on where SDRs are going in the future, what they have done in the past and what we are going to see in the mean time.
This week we had on Rebekah Brown to talk about how to warm up your cold calls, along with how to build a great relationship with your SDR as an AE.
We are BACK with an SDR Handbook sit down with Jake again to go in depth on the idea around deciding on tools for your team. Something that we feel passionate about and wanted to help give some insight on!
This week we are back with a great SDR Handbook Episode where Taylor is joined by Nick Fasciana. Where they dive into the love of cold calling Nick has and what it took to get there. Also how any SDR can find their way to success on the phones!
This week we had Sam Addicott who works in AI and actively uses/cold calls people to get them to integrate AI into their company So who better to come and explain to us how SDRs can actually leverage AI and what it will look like in the future?
We brought back Augusto talk about his experiences on this episode 50 special going in-depth on Go To Network The good, the bad and the ugly on this topic is all covered thanks to Augusto!
This week we had Mohammed Kiswani on the show to talk about his extraordinary run as an SDR and then his amazing accomplishments as an AE We dissected what exactly he did and the certain tactics that only he could have done at his company vs being at another corporation.
This week I had the pleasure to sit down to speak with Scott Williams who went through it (and thats being light with it). He works for Onit, and in the past ran a team of 5 SDRs but soon after up'd that to 27 in a very short amount of time before bringing on help. So the insights we can glean from him are enormous!
This week we had Joseph Smith on the show to talk about the journey he has taken as an SDR and what it has been like. From solar sales to a SR SDR, we get to learn it all!
This week we had Tyler Hickey on the pod to talk about how he was able to go from an SDR to AE in 10 months at his current company Branch. We walked through the previous experience he had that helped push him to be able to do it.
This week we had Benyamin on the show to talk about how to navigate a company to work at for your next or first SDR role. We spoke about what exactly you can be asking in the interview process as well as what you can be doing in your first days in your new role!
This week we had Brian Montoya on the podcast to talk about how to brand yourself on LinkedIn and how to actually do that step by step.
This week we had Dale Thorn on the podcast to talk about the knowledge he has gained from speaking to over 200 Sales Development professionals.
This week Jake comes back to speak about how SDRs can influence organizational change. That you really do have the power to bring on tools, help change the sales team and or impact how the company moves forward with messaging etc. You are the frontlines of the company!
Jill Bruno joins the pod this week to chat about how she has led great SDRs team and what she was able to do to build motivation and accountability on those teams. Tune in for some great insights from a great leader!
This week we had Kellen Casebeer on the show to talk about message market fit. Which is trickier and more important then you may think. The great thing is, SDRs are a huge part of this process and we go through how an SDR can help companies figure this out while they work there!
This week we had David Wilkins on the podcast. He is the Author of Closing The Gap:  Turbocharge Your SDR and Sales Team Alignment He is also the founder of SDR Leaders of EMEA and the former Director of Sales Development EMEA @ Snowflake.
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