The Girls in Marketing Podcast

Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.Chapters: 00:00 Introduction00:48 BuzzFeed's Positive Social Media Platform06:55 Instagram's New Dislike Button for Comments12:14 YouTube's Evolution and Future Plans17:01 Google's AI Career Tool: Career Dreamer20:21 TikTok's Impact on Music Discovery26:57 The Impact of TikTok on Music Discovery27:51 Insights from Marketing Experts28:34 Understanding the Customer Journey30:58 Optimising Customer Communications39:53 Exploring New Brand Collaborations43:44 Mr. Beast on Diary of a CEO46:57 Burberry's Nostalgic Campaign49:42 Final Thoughts and Wrap-Up

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts

Welcome to Season 6 of The Girls in Marketing Podcast 🎉 We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving? Chapters: 00:00 Welcome to Season Six! 00:19 Social Media Chaos: TikTok and X Updates 02:30 Diversifying Platforms: Lessons from TikTok Ban 06:03 Instagram's Identity Crisis 12:07 The Rise of Video Content Across Platforms 14:27 Industry Research Insights 17:23 TikTok as a Search Engine 23:52 Building Trust with Brands through Social Media 25:14 The Role of Social Media in Customer Journeys 26:26 Retaining Customers through Social Media 28:27 The Importance of Brand Transparency 31:55 Effective Email Marketing Strategies 35:16 Introducing a New Segment: Your Questions Answered 36:09 Insights from Jo Bird on Creative Marketing 38:17 The Value of Individuality in Marketing 43:27 Community Building and Customer Loyalty 47:37 Emotional Marketing Campaigns 50:51 Wrapping Up and Final Thoughts

We’re not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted. Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us. USEFUL LINKS: Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/ Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/ Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/ Thank you for your support and enjoy the episode! Girls in Marketing

Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health. Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off. This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress. At Girls in Marketing, we think it is essential to have more difficult conversations like this one. If you are currently struggling with your mental health, please seek support with the resources below: MIND: https://www.mind.org.uk/ Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health SHOUT: https://giveusashout.org/ Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/ We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!

Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry. Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into: -How Sophie got started in marketing -Her role at Disney in Shanghai -Her opinion on manipulation in marketing -How to measure impact beyond just ROI. This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5! If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 Welcome back to another episode of The Girls in Marketing Podcast! In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer. We discuss: -Our opinions on networking -How to network with intention -What good networking etiquette looks like -What to NOT do at networking events If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention. Make sure you show our podcast sponsors the love too! ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 See you next week for another episode!

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast! Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast. ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Connect with Lauren Watson here.

Find out more about Hostinger here⁠⁠⁠👩‍💻 Find out more about Kingsbridge Insurance here 🤝 Are you considering a career change into marketing but don't know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers. We discuss: -How you can career change into marketing -Identifying and using your transferable skills -Our personal journey’s into marketing -Why marketing could be a good career for you No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path. If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast! See you next week for another episode, The Girls in Marketing Team x

Find out more about Hostinger here⁠⁠⁠👩‍💻 Money is a taboo topic for many. However, that stops today. In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems. Topics covered in this episode include: - Pricing yourself as a marketer - Understanding if you’re being paid appropriately - Keeping a healthy cash flow when you work for yourself - Pitching for paid training opportunities No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered! If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/ Remember to check out Hostinger by clicking here. See you next week for another great episode!

Find out more about Hostinger here⁠⁠⁠👩‍💻 How can you make yourself more employable in the marketing world? In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how. From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end! If you did enjoy this episode, please make sure you: -Rate and review our podcast -Share the episode on social media -Check out our sponsors via the links below Check out our sponsors: ⁠Find out more about Hostinger here⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg See you next week for another great episode!

Find out more about Hostinger here⁠⁠👩‍💻 Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli. Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field. In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry. This episode covers a range of marketing topics, including: 💻 What Technical SEO is and how it relates to your wider marketing strategy 🔍 Strategies you can implement to boost your SEO efforts 🤩 Taking the plunge of working for yourself 📲 Building a community of thousands online If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better. We’ll see you next week for another great episode. USEFUL LINKS: ⁠Find out more about Hostinger here⁠⁠⁠👩‍💻 You can follow Areej here: https://www.linkedin.com/in/areejabuali/ Apply to our Digital Marketing Growth Programme here.

Find out more about Hostinger here⁠👩‍💻 Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer. It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team. In this episode, we discuss: Achieving a work/life balance How to balance your role as a marketer Why a 50/50 balance isn't always achievable How you can set healthy boundaries with work We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better. Check out our sponsors: Find out more about Hostinger here⁠👩‍💻 Find out more about Kingsbridge Insurance here 🤝 Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around... See you next week, Girls in Marketing Team

Find out more about Hostinger here👩‍💻 Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory. With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves. Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea. Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory. This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑‍💻 Why the content marketing landscape is changing If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out. This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.