S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking
Description
Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.
Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.
Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.
Chapters:
00:00 Introduction and Weekly Highlights
00:40 Recap of Kérastase Pop-Up Event
02:25 Fun at Candid Studios
05:43 Spotify's New Podcast Features
10:00 TikTok's Career Advice Initiative
14:06 Google's New Discussions Feature
16:54 Gen Z Trends and Insights
21:56 Gen Z's Impulse Buying and Stress Relief
23:50 Authenticity in Brand Communication
24:36 Your Questions Answered: Adding Personality to Boring Brands
30:00 Personal Anecdotes and Practical Advice
34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty
40:19 Conclusion and Wrap-Up
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