The Home Care & Assisted Living Business Series

On this Episode we are discussing the importance of creating a strong advisory board for your business and personal development. Mentor. Accountant. Banker. Accountability Partner. Business Attorney. Allenchaney.com

Similar to the 10x rule or growth marketing   The X Factor: a variable in a given situation that could have the most significant impact on the outcome.  There has to be an unprecedented amount of action taken to create long lasting momentum and compounding effects.   You can't passively make an serious impact.  If your capital is low in the beginning focus on scaling the things you can do with little to no capital.  250 Signs A Week. (125 per county)  250 calls a day.   250 emails a day.   100 office visits a week.   500 pieces of direct mail a week.    5 Business Networking Events a month with 30 real follow ups and lunch meetings.  $50.00/day Targeted Facebook Ads 30 Cross marketing Social Media Post a Day. (Instagram, Facebook, LinkedIn, Medium, Pinterest, YouTube, Twitter) Reply to everyone who engages!  25 Clients x $800.00 (part-time client $200/wk) x 12 Months = 240k   You literally have to become an Extraordinary Human Being willing to work 14 18 hour days to create a presence in the your marketplace.   How do I do all of this with little money and no help? Build system, schedules and a team.  Each task or series of task and assistance are added as you begin to make sales and generate income.  Hire a virtual $4.00/hr 40 hours for $160.00 of work  Freelancer.com  and local assistant Indeed.com $10.5/hr 20 hours $210.00 , create an unpaid collage internship program, seek volunteers.  Scale The Unscalable. 

In this episode I wanted to discuss my ideal daily, weekly and monthly routine for maximum productivity and personal fulfillment. Prayer Meditation Fitness Diet HP Planner  One Book A Week Network - Friends / Relationships Environment ( Power of Proximity)

Become Operational: Business Essentials  Branding Folder  Caregivers ready for assignments  System For onboarding  Develop Your Referral Network Broaden your marketplace (5 surrounding counties) Develop 10 Real relationships a month. (Phone calls,  visits, follow-ups,  commitments) Expert Positioning: Develop a value add presentation  Develop a newsletter  Content Syndication  Develop a Specialty Program (team up with local experts / (Ipced) Quick Start Lead Generation: Order 500 Bandit Signs $875.00 Create one route in each (5) county. 125 signs a week.  Get simplecrew app (upload routes) Hire Sign Installer pay $1.00 a sign plus $25.00 for gas $150.00 a week.  Monthly Budget $1,400.00 I can guarantee 1 to 3 clients a month with little to no complaints from the sign police if routes are spread out correctly.  Assisted Living / Independent Living  Get informed about your local regulation  Real Estate Investor Groups / Investors are receptive. (Be open to partnerships with property owners) Ownership is best. Your closer then you think. 3 years on your job, 600 credit score, downpayment program.  Remember this is a long term investment strategy, even if it takes a year, it's well worth it. Multiple Streams of income in the same industry (Home Care, Assisted Living, Independent Living) Bonus: Productivity Planner first ten people get a free copy of the Productivity Planner  Text Us At ‪(443) 906-3603‬ with name, email and address

Low barrier of entry  3x roi over traditional rental market rates  No license requirement  No medical staff  Full time aid w/ transportation  Offer: House Keeping  Meditation Reminders  3 meals with 2 snacks (Based on physician instructions) Laundry  Cable TV  Internet  Heating and cooling  Security  Safety features  Private and Semi private  $1700.00 for semiprivate and 1,900.00 for private. 3 bedroom with one semi private is four residences with one aid.  Gross Income: $7,200.00 Aid Pay at $12.5/hr is 2k/mo Check my numbers in your local marketplace by secret shopping local facilities. 

This episode is a breakdown of what our new virtual learning experience will entail. AllenChaney.com

Client Number 1:  20 hours a week at $18.00 an hour  Total Weekly Gross = $360.00 Total Monthly Gross = $1440.00 Caregiver Weekly Pay rate at $11.00 an hour = $220.00 Caregiver Monthly Pay rate at $11.00 an hour = $880.00 Monthly Net Profit to Agency = $560.00 Client Number 2:  40 Hours a week at $17.00 an hour  Total Weekly Gross = $680.00  Total Monthly Gross = $2,720.00 Caregiver Weekly Pay Rate at  $11.00 an hour = $440.00 Caregiver Monthly Pay Rate at $11.00 an hour = $1760.00  Monthly Net to the Agency = $960.00 Client Number 3: Live In Client $180.00 a day: Total Monthly Gross: $5,040.00 (Every 28 days)  Caregiver Salary: $110.00 day. $3080.00 a month.  Monthly Net Profit to the Agency: $1,960.00 Total Monthly Net Income for 3 Clients: $3,480.00 Annualized $41,760.00 I call this the magic 3 and our entire staff is geared to meet this goal monthly. Nothing less and if we exceed this goal bonuses and other incentives are given. Feel free to us this or some other variation in your organization.  The home care has the advantage of scale for sure but there is a high turnover. ALF is limited but it's a higher demand because of bed inventory and it the turnover rate is much lower. To be in both is the golden path 💰

Upfront Costs:  Mortgage: 285k  Lease: 3K Single Family 1000/sqr ft minimuim, 3/2 signal room 80 sqr ft., simi-private 120 s,qr feet,  Basement or Den (Caregivers Living Quarters) Downpayment: 12k (Down Payment Assistance)  Join First Time Home Buyers Program in your county.  Bedrooms Furnishing New*: $1,900.00   Common Areas Used*: $600.00  Kitchen Used*: $200.00 Fire Extinguisher × 2 $125.00 Small Locked Refrigerator w/ Lock $100.00 Raised Toilet Seat - $35.00 per bathroom  Wall Railing $70 per 3 foot  *Used: Offerup  Goodwill  Craigslist  Facebook Marketplace  Monthly Fixed Cost: Mortgage/Rent $1,780.00 Electric $125.00 (Buget Billing) Water $33.00 Cable / Internet Bundle $184.00 (Xfinity) Home Security  Groceries $450.00 (Sam's Club) Payroll ( Caregivers 185/day $5,100.00*, AL Manager $2,500* Manage it yourself, Delegating Nurse $150.00* Monthly Total: $10,109.00 Consecutive Income 15k/mo: Single Room 4.0k /2 Double Occupancy 3.5/2 Aggressive Income 19k/mo: Single Room 5.5k / 2 Double Occupancy 4k / 2

Recruitment: Referrals Craigslist  Indeed.com  Churches  Retention: Appreciation  Bonuses  https://zestful.com/ Continued Education: Assisted Living Manager, Certified Medical Technician, Ipced.com  Mentorship  Don't:  Hire friends  Get personal  Break your own rules  Play with the money  Overlook Clear Signs Do's: Set goals with your caregivers  Catch them doing something right  Sandwich The Negative  Document everything (Good and Bad) Birthday cards, Holiday Cards,  Turkeys, Christmas Bonuses  Create a support system, Team Mindset

Phase One:   A.    Business Plan B.    80 Hour Assisted Living Managers Training C.    Site (Building or Home) D.   Zoning Permit E.    Fire & Safety Inspection Report F.    Menu Cycle G.   Worker Compensation H.   Site Sketch I.     OHCQ Application J.      Delegating Nurse K.   Application Submission     Phase Two:   A.   Resident Rooms Setup B.   Common Areas Setup C.    Bathroom(s) Setup D.   Kitchen Setup E.    Fire Safety Requirement F.    Hallway Safety     Phase Three (State Surveyor Record Review):   A.   Policies/Procedures/Plans B.   Resident Record / Chart Will Content Template C.    Staff Records (Template) D.   Miscellaneous Records E.    In-Service Training/Knowledge     Phase Four (Admissions):     A.   Resident Agreement B.   Physical Assessment C.    Care Scoring Guide D.   Care Notes E.    Service plan F.    Emergency Data Sheet G.   Resident’s Representative Documentation H.   Physician Orders     Phase Five:   A.   Staff Structure B.   On-Going Training  C.    Referral Network D.   Day – to – Day Operations E.    Marketing / Branding / Advertising F.    Becoming The linchpin in your Marketplace.

In this episode we discuss the importance of Sales Skills and Money Management Skills. Sales Skills: Asking Questions  Finding the Pain Taking Notes Creating a Personalized Solution  Building a Referral Tree Practice  Book Recommendation: The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them Financial Literacy: Prepare for Long Term Investment  Quickbooks  Focus on what works Invest in Education  Invest in People  Book Recommendations:  Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid, Profitable Business

In this episode we discuss "Skills For Long Term Success" Management Skills: Setting The Standards Up Front  Developing Systems that Produce  Rewarding Good Behavior  Addressing Company Violations (tardiness, phone use, client contact, insubordination ex) Creating an Environment of Accountability   Recruitment  Retention  Termination  Documentation  Book Recommendations: One Minute Manager, The E- Myth.  Marketing Skills: Expert Positioning - Media Outlet for all things in senior care.  Digital Marketing - Email, SMS, Social Media Ads, Google Ads, Search Engine Optimization,  Google & Facebook Reviews. Video Marketing. Off Line Marketing - Bandit Signs,  Newsletter, MRD, Group Presentations.  Book Recommendations: Contagious: Why Things Catch On, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Meaningful Relationship Development (MRD) 50 Calls a day minimum  50 Emails A Day 50 Letters a Day 50 LinkedIn Inmails a Day 30 Office Visits a Week Faxes Top Referral Sources: hospital discharge planners, home health agencies, hospices, skilled nursing facilities, assisted living facilities, state Medicaid waiver programs, department of Aging, case managers, and rehabilitation hospitals, Adult daycare centers.  Problem solving is why you are there! Asking questions and listening and creating your offer around those problems.  Marketing Kit:  • Branded Folder • Brochures  • Mission Statement  • Reference Letter(s) Pro. Letter Head • Insurance & Bond, License if Applicable   • List of Services  • Facility Contract  Community Value Add Opportunities: Expert Events - Estate Planners, Physical Therapist, dementia, Alzheimer's, heart disease, diabetes, Dietary etc.  Workshops: Technology, Social Media (Skype,Facebook), Bingo, Knitting Sales: Rummage, Bake, Kits, consignment  Spa Day: Hair, Nails, Massage etc. Picnic: food, bingo, senior networking  Senior Prom Nights: music, dance, food, wine etc. Pet therapy  Comedy Shows  Farmers Market  Casino Night Family Caregiver Support Group via Meetup.com Classic Movie Series

Check out our lasted installment of our journey into the senior care industry. I will be discussing how I started and how we aquired our first two clients and our first caregiver.

Welcome to The Home Care & Assisted Living Business Series. Presented by Allenchaney.com