Skills For Long Term Business Success | Management and Marketing - Part 1
Update: 2019-08-28
Description
In this episode we discuss "Skills For Long Term Success" Management Skills:
Setting The Standards Up Front
Developing Systems that Produce
Rewarding Good Behavior
Addressing Company Violations (tardiness, phone use, client contact, insubordination ex)
Creating an Environment of Accountability
Recruitment
Retention
Termination
Documentation
Book Recommendations: One Minute Manager, The E- Myth.
Marketing Skills:
Expert Positioning - Media Outlet for all things in senior care.
Digital Marketing - Email, SMS, Social Media Ads, Google Ads, Search Engine Optimization, Google & Facebook Reviews. Video Marketing.
Off Line Marketing - Bandit Signs, Newsletter, MRD, Group Presentations.
Book Recommendations: Contagious: Why Things Catch On, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Setting The Standards Up Front
Developing Systems that Produce
Rewarding Good Behavior
Addressing Company Violations (tardiness, phone use, client contact, insubordination ex)
Creating an Environment of Accountability
Recruitment
Retention
Termination
Documentation
Book Recommendations: One Minute Manager, The E- Myth.
Marketing Skills:
Expert Positioning - Media Outlet for all things in senior care.
Digital Marketing - Email, SMS, Social Media Ads, Google Ads, Search Engine Optimization, Google & Facebook Reviews. Video Marketing.
Off Line Marketing - Bandit Signs, Newsletter, MRD, Group Presentations.
Book Recommendations: Contagious: Why Things Catch On, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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