In this epsiode, I discuss the importance of focusing on nine impact zones to positively impact your business as a hair stylist or salon owner. I emphasize the significance of elevating your skill set and technique, as it is the most important impact zone because it's what people are paying you for. By continuously practicing and mastering your craft, you can brand and market yourself effectively, attract referrals, and set boundaries for your schedule. Being excellent at what you do not only builds your reputation but also gives you leverage to increase your pricing and creates demand for your services. Tune in to learn more about how to elevate your skill set and take your career to the next level. Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode, I discuss the crucial elements of a service experience and why they are non-negotiable. I break them down into the "big details" and "small details" and encourage you start with the 3 big details first. Have you been enjoying this series? have you implemented anything new into your salon expereince that you have heard on the podcast? I'd love to hear about it! Share it with me at kristen@indemandhairstylist.com Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this epsiode, I share the importance of focusing on the basics, such as consultations, to achieve consistent results and client satisfaction. I also emphasize the impact of small details during the consultation and asking the right kind of questions to achieve the best results. Tune in to gain inspiration, motivation, and practical tips to implement into your consultation process in the salon. 00:00 Introduction 04:48 Importance of Consultations 12:16 Consumer Behavior and Results 17:36 Small Things that Make a Difference 20:16 Powerful Recommendations 23:11 Closing Thoughts
In this episode, I discuss the significance of the shampoo experience in the salon. I explain how it relaxes the client, sets the tone for their whole experience, and makes the salon visit memorable and desirable. I also highlight the opportunity to engage all the senses and create a unique and immersive experience for the client. Tune in to learn more about how the shampoo experience can enhance your salon business. 00:00Introduction 01:00The Nine Impact Zones 02:08The Relaxing Effect of Shampoo 03:58The Importance of Touch and Senses 09:36The Shampoo Experience as a Revenue Stream Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode, I discuss the significance of creating a positive first impression in the salon experience. I explain how every client, whether it's their first visit or not, forms an immediate impression upon entering the salon. I emphasize the importance of consistency in greeting clients with a smile and positive energy, as it sets the tone for the entire appointment. By creating a welcoming atmosphere, we can establish trust with our clients ultimately creating more clients, more referrlas, and more money. 00:00 Introduction 02:56 The Importance of First Impressions 08:00 Creating a Positive Feeling 09:52 The Impact on Consultations 12:16 Client Responses and Results 14:24 The Recipe for Success Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this video, I share the 9 impact zones of your business that will make the biggest difference in attracting new clients, retaining existing clients and increasing your revenue. 00:00 Introduction 01:36 Creating Demand 03:34 Delivering Excellent Service 09:16 Shampoo Experience 14:24 Making Product Recommendations 19:53 Utilizing Social Media 38:15 Salon Atmosphere 39:44 Service Experience 44:32 Conclusion Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients. 00:00Introduction 01:21Adapting Marketing Strategies 02:25Changing Consumer Behavior 05:22The Business of Social Media 08:04The End Goal of Social Media 09:08Prioritizing Business Growth 10:13Personal Frustrations 11:01Getting Eyes on Your Page 13:11Showing Up Every Day 13:43The Power of Before and After 15:20The Importance of Evidence 17:29Educating Clients 22:51Utilizing Social Media for Education 24:28Creating an Experience Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise: Insta @tampa_aesthetic_injector
In this episode, I discuss the challenges faced by stylists and salon owners in growing their businesses. I share insights and strategies for maximizing your salon's potential, including addressing location-specific issues, building a strong clientele, and optimizing your space. I also provide recommendations for managing client requests, expanding your team, and generating additional income. Tune in to gain valuable tips and ideas for taking your business to the next level. 00:00Introduction 01:59Challenges and Growth 07:06Clientele Building 08:52Establishing Expertise 11:16Location Considerations 14:46Expanding Your Space 20:58Setting Business Hours 22:35Maximizing Revenue and Space Join the In Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this epsiode we discuss the benefits of hiring a salon assistant and how to train a salon asistant once they are hired. Plus tips on hiring and growing your salon team. Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode, I address the challenges that salon owners face, such as feeling overwhelmed and struggling with communication and leadership. I provide practical tips and strategies to help salon owners navigate these challenges, including having timely conversations, writing down and envisioning the ideal salon environment, and implementing one change at a time. By following these steps, salon owners can create a positive and thriving salon culture. 00:00Introduction 07:32Having Necessary Conversations 13:43Writing Down Challenges 17:04Envisioning the Ideal Salon 18:09Choosing One Thing to Implement 21:47The Importance of Communication Love this episode? Dont forget to rate and review In Demand Hairstylist Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this podcast, I discuss the five pillars of success that are crucial for hairstylists. I draw from my 20 years of experience as a stylist and salon owner to share valuable insights. The pillars include professionalism, mindset, emotional intelligence, being business savvy, and skill set. By focusing on these areas, you can elevate your career and achieve the success you desire. Take the time to assess your business and identify which pillar needs your attention. Let's work together to reach your goals! 00:00 Introduction 00:29 Pillar 1: Professionalism 02:45 Pillar 2: Mindset 08:46 Pillar 3: Emotional Intelligence 17:37 Pillar 4: Being Business Savvy 25:01 Pillar 5: Skill Set Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode, I share the reasons you might be feeling stagnant and frustrated in your career, life, and business. And how to take the next step in creating movement and momentum in your career. If you enjoy this episode share it with a friend! Join the In-Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this epsiode I share one of the most valuable strategies for growth...anticipating the struggle. Learn how to "forecast" your struggles and plan for solutions before they even happen. Get unstuck in your life and career but implementing this strategy and achieve your goals faster with less frustration. Join the In Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode I discuss the importance of having tough conversations, following through on your promises, and making one on one time for each team member as a salon owner. I share my personal experiences and challenges with addressing dress code violations and negative behaviors in my team. I emphasize the negative impact of avoiding these conversations and losing the respect of the team. I also provide tips on how to approach these conversations, such as starting with something positive and ending with a positive note. This video is a must-watch for salon owners who struggle with motivating their teams and want to improve their leadership skills. 00:00 Introduction 01:33 The Importance of Challenging Conversations 05:29 Process for Having Conversations 08:33 Not Following Through on Promises 10:46 The Impact of Absent Ownership 12:20 The Disconnect Between You and Your Team 13:26 The Consequences of Broken Promises 15:36 Not Making Time for One-on-One Connections Join the In-Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode I share a 6 step process to effective goal setting and a proven path to achieving more in your career. No matter the role you have in the salon or how much money you are making or how much expereince you ave, you can use these 6 steps to work towards and achieve your biggest goals. Join the In Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this episode, we will dive into 4 effective ways to enhance your confidence in the salon. 1) Surround Yourself with Good Mentors: Learn the importance that mentors play in growing your confidence 2) Eliminate the Things that Don't Make Your Feel Good About Yourself: Learn what type of content that your absorbing might be holding you back from becoming a more confident stylist/ owner 3) Get in the Habit of Stretching Yourself: Understand how getting in the habit of being uncomfortable can be your greatest strategy for growth and confidence. 4) Track Your Progress: What doesn't get tracked doesn't get transformed. If you want to become more confident in a certain area you must track your progress. Numbers tell a story and they let us know how well we are doing and where we can improve. I'll share different ways of tracking your progress in the salon. Join the In Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Grab Your Copy Here
If you're a hairstylist or salon owner, you know that it can be challenging to break through a plateau and take your business to the next level. In this podcast episode, we'll explore some strategies to help you do just that. First, we'll discuss the importance of SCHEDULING and how optimizing your booking system can help you increase your revenue and client base. Then we will cover UPGRADES and how they can both maximize your income AND give the client the best possible experience in the salon. Next, we'll dive into the power of REFERRALS and how you can encourage your clients to spread the word about your salon. We'll also explore different MARKETING techniques, such as social media and email campaigns, to help you reach new audiences and retain existing clients. Expanding your SKILL SET is another crucial factor in breaking through a plateau. We'll discuss the benefits of continuing education and intentionally building a skill set that opens you up to more clients and more revenue. Finally, we'll talk about the importance of HIRING the right people and building a strong team to help you grow your business. If you're ready to take your business to the next level, this video is for you. Watch now to learn how to break through a plateau and achieve new levels of success! Join the In-Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
Join in on the conversation between Crystal Green, founder of Your Hair Mentor, and myself for a playful and informative conversation about... Podcasting Dealing with perfectionism Creating impact beyond your chair The value of knowing your target audience How to stay relevant in an ever-changing industry The importance of community How to overcome the "comparison trap" Such a fun episode with lots of good tips! Connect with Kristen Connect with Crystal Join the In Demand Hairstylist Live Membership Join Here Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here
In this interview with Hunter Donia, he shares his own challenges with creating healthy boundaries in the salon. He share how he created systems to not only save time but to empower him to stick to his boundaries and have more balance within the salon.
Whether you feel like it or not, YOU are the CEO of your business behind the chair. In this episode, we shift to thinking like a CEO as I share 4 business lessons that will help you CONNECT with your clients in a way that forms LOYALTY, TRUST and creates DEMAND & INCOME. If you want any of these things in your business behind the chair tune in. Become an In Demand Hairstylist VIP: patreon.com/InDemandHairstylist