How to CONSISTENTLY Get New Clients with EVER-CHANGING Social Media Platfroms
Description
In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients.
00:00 Introduction
01:21 Adapting Marketing Strategies
02:25 Changing Consumer Behavior
05:22 The Business of Social Media
08:04 The End Goal of Social Media
09:08 Prioritizing Business Growth
10:13 Personal Frustrations
11:01 Getting Eyes on Your Page
13:11 Showing Up Every Day
13:43 The Power of Before and After
15:20 The Importance of Evidence
17:29 Educating Clients
22:51 Utilizing Social Media for Education
24:28 Creating an Experience
Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise: Insta @tampa_aesthetic_injector
United States
