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The Jasmine Star Show

Author: Jasmine Star

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The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
99 Episodes
I know this may sound a little lofty, but I know the BIGGEST mistakes you’re making when speaking to your ideal customer on social media.And today, you’re going to hear that tip and MORE as I deal it to you straight *no chaser* in today’s coaching session with Social Curator members.I can’t *help* but get heated in conversations about finding and engaging with your ideal client on social media!In this episode, I answer the following questions about identifying your ideal client:How can I find my Ideal Client Avatar in a saturated market?How do I balance what my ideal client expects me to do on social media vs. what I want to do?What’s the biggest mistake I could be making when creating my Ideal Client Avatar?How do I know who my ideal client is when I haven’t sold anything yet?I just KNOW this episode is going to fire you up too, so click play to listen in on a coaching session with members of Social Curator around finding, attracting, and engaging with your ideal client.And friend, if you’re curious about what goes on on the inside of Social Curator, I’d love to give you a Sneak Peak.Inside this FREE Issue, you’re about to download 3 Instagram Story templates, 10 customizable captions, 10 lifestyle photos, and a marketing action plan to ensure you’ve got all the tools you need to help you market your business on social media. It’s yours at!
Friend, I’m going to be real with you... I often hear entrepreneurs not posting on Instagram because they’re worried about not getting likes or wonder what people will say about their content… And I’m like, STOP THINKING + START DOING.And here’s the thing: I can talk a biiig game by telling you all of the things you need to have in your Instagram account but it is crucial for you to look at your own account with objectivity and self-audit your account in order to make big changes.>>Because boo, the magic comes from action, not thought. It’s time for you to take control and get your account seen. Hold your head high, stop thinking, and do the work.<<I hope you’re ready for an Instagram makeover, because I’m going to teach you step-by-step how to audit your own Instagram account to get more followers, more engagement, and more customers.Y’all, this episode is juicier than a sweet Georgia peach on a hot summer day so click play now!And friend, I’m obsessed with you actually because friend, in order to see big results on your Instagram account, you have to make big changes! To help you implement the content, download the corresponding Self Audit workbook at 
“Here's to strong women. May we know them. May we be them. May we raise them.” -Maya AngelouOh friend, if you love this quote you are going to love today’s guest, Sandra Chuma. For more than 15 years, Sandra has successfully blended business leadership, entrepreneurial innovation and creativity. Sandra hopes to provide access to the untold stories of exceptional African women that will resonate, inspire and ignite strength through her podcast, Ndini.>>She believes that our greatest responsibility is to share our stories so we can inspire, and create possibilities for others.<<Today, we talk about how Sandra went from being raised in a mud hut in Zimbabwe to attaining her Masters degree from Columbia Journalism School, her mission of changing the singular narrative the world has about African women and so much more.Sandra is undoubtedly one of the most educated, inspiring, and powerful women I have ever known and I am so honored to have shared this vulnerable conversation with you. Click play to get inspired!If you loved mine and Sandra’s interview, please leave a review on Apple Podcasts by simply searching for the Jasmine Star Show on iTunes and clicking “write a review.” After you leave an iTunes review, head to  to snag my 3-part Instagram Branding course for FREE!
Friend, how often do you think about your pre-Coronavirus life? Is it filled with nostalgia and longing?For me, I think about receiving a call that we are able to adopt our baby girl and packing in about 30 minutes for a trip to Vegas… and that’s exactly what you’re going to hear today.Right before the quarantine, I had a conversation with Vivian Nunez on her podcast, What Happened After?Although I feel that while the changes in this episode feel different with what we’ve been through since then, the same lessons apply… Which, mostly, is to embrace the suck.>>I mean it, friend: embracing the suck shows you where to go next!<<If you are ready to feel inspired, take action and embrace the suck, click play!And if you loved hearing my conversation with Vivian, you’re in for a treat. If you leave a review on Apple Podcasts you are able to snag my 3-part Instagram Branding course for FREE! This is a mini audio course designed to help you intentionally show up on Instagram and create a recognizable brand for your business by creating a purpose-driven account, playing up your profile so your followers recognize you instantly, and getting real engagement with your audience. And it’s all yours if you leave an iTunes review, then let me know at!
Friend, do you feel like you’re doing #allthethings on Instagram but you aren’t seeing results?*Cue the sweaty palms!*You’re not alone, boo boo. Jamie asked the same question on a recent Ask Me Anything video I did on Facebook Live.In this podcast episode, you’re about to hear my response about when she should change her strategy or have more patience. And in addition to changing strategies, in this conversation I also answer questions on:What to share in your free resources vs. what you teach in your paid courseThe best Pinterest strategy for business ownersHow to start building a teamSo click play  to dive in and hopefully your questions will be answered as I chat with other business owners live!If you enjoyed this episode of the Jasmine Star Show, take a screenshot, post it on your Instagram story and tag me @jasminestar! I love putting faces to those who tune in to the Jasmine Star Show, so let me drop a love-bomb in your DM’s for being an amazing supporter of the podcast.
You’ve started a business... great! Now how do you go about setting yourself apart from all the competition? When I hear business owners talk about how to stand out in a saturated market, they paint the picture of feeling like they will get lost in a crowd *especially on social media*Friend, you’re in for a treat because that’s exactly what my friend Amanda Tress and I help you with in this episode! Amanda founded the FASTer Way to Fat Loss in 2016 and quickly scaled it to become one of the fastest-growing health and fitness companies in the market today.Hustler, it’s time for you to cut through the clutter and break through the white noise. Amanda and I are here to help you along the way, so click play play to join us! If you enjoyed this conversation, I would love for you to leave a review and gain access to my FREE three-part Instagram branding course  at! This is a mini audio course designed to help you intentionally show on Instagram and create a recognizable brand for your business and I know you’ll love it… So leave a review and I’ll see you inside the course at
Have you hopped on the hashtag train or are you still sitting at the station too scared to get aboard? I get it friend, hashtags are a beast to conquer. You don’t know which ones to use, how many to throw on a post, and in the end wonder if they even do anything.But guess what Buttercup: you can’t sit on the side of the tracks forever, because Instagram *wants* you using hashtags and using them is  one of the best ways to get discovered! Want to hear a crazy statistic? An instagram post gets 12.6% more engagement if there’s at least one hashtag on it. Simply put: if you want more Instagram followers, comments and likes, using hashtags are the best way to make it happen... faster. If you want to hear my strategies for mixing and testing hashtags that are the right blend for your business, click play! And if you’re looking for additional resources check out my FREE Hashtag Strategy Guide by visiting so you can get savvy and get discovered on the ‘gram. 
If I were to stop you on the street and ask you who your business is for, would you hesitate or would you be able to confidently describe who you cater to?>>Most business owners I talk to struggle with not knowing who their ideal client is. They try to reach everyone, but by doing that don’t really reach anyone.<<I get it boo, you’re scared to limit your sales by limiting your audience. Some of my Social Curators felt the same way!But in a recent coaching session I explained to them that creating an ideal client profile helps you serve them well, which leads to an increase in sales. In this episode you’ll hear a list of questions to help you build your client profile. By knowing their age, where they live, or where they shop, you can more clearly draw your followers in with a  post that resonates with them, a photo they can relate to, or tutorials to show them how your product or service fits into their lifestyle. Buttercup, there’s already an audience out there looking for what you provide. Now let’s help you resonate and connect with them! Click play to begin building your dream customer profile. If you’re looking for more tips on marketing and engaging with your ideal audience, Social Curator is the place to be! Head to to get a sneak peek of the inside. 
Have you heard of a little show called Shark Tank? In case you haven’t, it’s a captivating one where entrepreneurs pitch their products to investors for the opportunity to get funded. *It has me sitting on the edge of my seat everytime I watch it!*I had the privilege of getting as close as you can get to being on the show… I went live with Daymond John (one of the investment Sharks) on Instagram. I definitely geeked out a little. *Okay who am I kidding, I geeked out A LOT.*This episode is ALLLLLL about using your platform for good and making your voice heard. There’s always going to be haters, there’s always going to be someone bigger and better than us, there’s always going to be uncertainty like COVID or civil unrest going on in the world… but don’t let anything dissuade you from the thing you’ve been called to do. Stand in your power and shine by clicking play! If you loved this conversation between me and Daymond John, I’d love for you to share about it on Instagram and tag @TheSharkDaymond and @JasmineStar so we can continue connecting with you.
Do you ever feel like you’d rather have a root canal than plan out your social media content?It may sound a little dramatic, but I feel you boo: that struggle is all too familiar. I would spend hours each week overthinking, planning, and editing and still not be satisfied with the content I was putting out. It was so exhausting!...That is until I created a system that helped me plan out a week’s worth of content in less than an hour.Let me say that again so sinks in… I can build one week’s worth of content in the time it takes me to watch one episode of 90 Day Fiancé. *You’re going to want to put a ring on this social media plan’s finger!* In today’s episode, I’m going to give you my EXACT Sunday routine that will help you batch content, use categories and pick photo topics to make your life easier.Are you ready? Click play to feel that weight lifted off your shoulders!If you’re looking for more productivity tips I’d love for you to check out my Productivity Planner to help streamline your workflow and kiss stress goodbye. In it, you’ll get a glimpse into my daily routine as well as how to create a daily timeline around your work projects that keeps you focused and productive. It’s yours for FREE at!
Let’s face it: we’re living in a virtual world. For the last several years, online businesses have been coming in hot and with COVID-19 still hanging around like that unwanted party guest, more and more businesses are having to pivot with the times.If you’re a brick and mortar business and have been affected by the shelter in place order or you're a service based business who’s thinking about expanding your services to be offered virtually, there is something in this interview for you!In this episode I interview Stacy Tuschl on growing and adding to your online business. She drops some truth bombs on:  First steps to taking your business onlineFour phases of sending traffic to your site Building a marketing funnelGetting creative during a crisis2020 has shown us that we’re a little bit more fragile than we realized. But the reality is we are always going to have to try new things and put it out there so we might as well start getting good at that now. Stacy and I are excited to come alongside you as you do! Click play to start making the most of this season and learn how to take your business online.If you loved this episode, shoot me and Stacy a DM on Instagram with your favorite part of the episode, because we would love to hear from you, @jasminestar and @stacytuschl. 
Ever wonder if using ads to drive traffic to your business is worth it? In this digital world, online advertising is everywhere. At any given time scrolling through Instagram and Facebook, you will probably be targeted with ads every few minutes. You’ve seen them in action, but do you know how successful they can be?My friend Rick Mulready has a superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs for the last 20 years how to create consistent leads and sales with ads. *He’s Mad Men in the flesh.* I know ads can be that giant you just don’t know how to slay but I can’t wait for you to hear all that Rick has to say about:When to start running ads for your business How much money to pour into Facebook ads How to track what’s working What lead acquisitions are This is going to be the best peek behind the curtain into ad strategy and lead acquisition that you can get! Whether you are at a point in your business where you are ready to jump into ads or need to tuck it away for a rainy day, this is information you’re not going to want to miss, boo boo. We’d love to continue connecting with you so tag us on instagram @jasminestar and @rickmulready and if you have any questions, Rick is all ears!
Do you ever feel like you’re not getting enough Instagram engagement? Do you put in the work, show up consistently and still hear crickets?That’s one of the questions I was asked in a recent Ask Me Anything I host weekly on Facebook. If you’ve ever tuned in, y’all know I deal it to ya straight and it’s one of my favorite ways to connect with you more!   In this episode I go over: 3 steps to getting more Instagram engagementHaving a Personal vs. a Business accountBest practices for using Instagram stories The biggest opportunity you’re missing out onBoo there are so many opportunities out there, so many strategies to get engagement, and so many ways to serve your audience. I know it can be overwhelming but are you letting that overwhelm prevent you from being all you can be? It’s time to stop giving in to fear, making excuses or putting it off until later and just take that first step. Every week I get the amazing opportunity to connect with you. I’d love for you to join me for my next live Ask Me Anything over on my Facebook page, See you there! 
Git up... Renegade... Say So… Do these phrases mean anything to you? I am right there with you boo *it goes right over my head*. But fellow grandmas, these are the names of popular TikTok dances! TikTok is the latest social media craze that ALLLLLL the teenagers are about. For the last few months I’ve been wondering if TikTok is the place to be as a business owner, and from the questions I’ve seen online I know you’ve been interested in the same thing. Guess what Buttercup, you don’t have to embarrass yourself doing TikTok dances to use this new platform for your business. My friend Jera Foster-Fell is going to show us how people of all ages, industries and personalities can use TikTok.   In the episode you’ll hear all about the TikTok best practices: How to quickly grow a followingHow to be authentically you How to find your area of influence How to make your first TikTok video It’s the 20’s ya’ll and you best believe there’s going to be a new platform coming out everywhere you look. So are you going to choose to avoid it or use it to your advantage? Click play because Jera and I want to hold up a mirror and show you what you are capable of. Don’t let fear stop you from playing the social media game. So boo boo, when you join this crazy new world of TikTok, tag us in your first video @jera.bean and @officialjasminestar! We can’t wait to cheer you on. 
So this is the part where a normal person gets emotional and grabs for the tissues… but this tin man over here has a hollow chest. *take me to the wizard, Dorothy!* It’s not that I don’t care… it’s that I care so deeply and viscerally for people that I think logically before I think about it emotionally. I know it doesn't make sense, but you also know what doesn't make sense? Putting something out into the world and not knowing how it would be received. The reason I should be crying right now is because my podcast, this very one you have been so faithful to join me on, hit past a million downloads. Can I just say that one more time: ONE. MILLION. DOWNLOADS. Today I wanted to turn on the mic for this special occasion and celebrate the journey we have been on together for the last 9 months. I pushed through my fears and followed a crazy dream and I want you to believe that it is possible for you too! Join me by clicking play for the celebration. As another way to say THANK YOU, as a dedicated listener of the Jasmine Star Show you can have access to my exclusive mini-course, Instagram Branding: 3 Steps to Stand Out and Turn Followers into Customers on Instagram, absolutely free if you rate and review the Jasmine Star Show on Apple Podcasts.In this mini-course, I’m going to walk you through how to build a brand on Instagram in 3 ways: creating a purpose-driven account, playing up your profile so your followers recognize you instantly, and getting real engagement with your audience. So leave a review for the Jasmine Star Show and then head to to gain access to the course!
Want to tackle one of the most annoying things on social media? No, I’m not talking about the shameless #wokeuplikethis selfies. I’m talking about bots: fake Instagram accounts that troll your posts and harm your engagement. You know the story: You head to your account and get that momentary excitement that your dream customer finally engaged on your story poll or your recent post only to realize it’s from an account with a name consisting of a bunch of numbers and letters who has no followers but seems to be following everyone *ain’t nobody about that!*Listen up Buttercup, it’s time for some spring cleaning. Grab your broom and mop so you can start connecting with *real* people and get the algorithm gods to look favorably on you. In this episode you’ll learn:What exactly bots are How to identify themWhy they might be targeting your accountBest practices for removing them Click play to watch the likes and comments from real customers and followers start rolling in.If you'd like more Instagram tips like this one, grab my free Instagram Marketing Guide at!
Friend, let’s throw it back to 2016, when Queen B graced our ears with Lemonade, everyone was first crying their eyes out to This is Us, airpods just came out, and Hamilton swept the nation. Can you picture it? Well at the same time, I was making my first attempts at learning how to run a digital business. This was something I had *never* done before. Y'all it was 2016, not 1996, but I was straight up acting like my parents trying to work an iPhone!Then walks in James Wedmore, my online guru who totally paved the path to where I am today. Let me tell y’all, his story is AMAZING and the lessons he taught me are even more INCREDIBLE! In this episode James and I discuss: How to change from the employee mindset to the entrepreneur mindset How to view failure as successHow to let business be an extension of yourselfHow to begin with your end goal in mind I might be a little biased but this episode is full of ALLLLLL the juicy goodness. For those of you who have been around the block with me, you know how much James has influenced my business and I can’t wait to share how we first met and about some of the first lessons I learned in my business. Click play to join us!  If you loved this episode it would mean the world to me if you left a review for the Jasmine Star Show on iTunes. Not only because the reviews brighten my day but it also helps this podcast get discovered by other people and helps my team know how to better serve you with content!
Pulse check: we are halfway through 2020 already. How is your business doing, boo?Whether your business has been thriving or you are feeling low at this midpoint, this episode is for you! In this episode I’m going to share with you 3 mindsets to guarantee your success by the end of the year. You’re about to hear a portion of a fiery class I gave on the inside of the Social Curator community. This is my response to one of the common doubts I hear in the group is, “Am I where I’m supposed to be?”Buttercup, you might not like where you are today but you should be thankful because you are farther than where you were yesterday. You might not have enough followers, make enough money and your business isn’t where you want it to be but I bet 2010 you would be proud of how far you’ve come! If you are ready to dive into the 3 mindset shifts you can embrace to see success this year, click play. And if you’d like more of this group coaching and see what Social Curator is like, check out our sneak peek at! Inside this FREE Issue, we’ve provided you with Instagram Story templates, customizable captions, lifestyle photos, and a marketing action plan to ensure you’ve got all the tools you need to help you light up your little corner of the Internet.  
Y’all know the expression put your money where your mouth is… but it’s time to put your money where your HEART is. *You ready?!*My guest today is Stacy Lindsey, a multimedia journalist writer, media consultant, and speaker. She is the editorial director and cofounder of The Conscious Investor, a weekly digital magazine that uncovers the world of impact investing. >>Impact investing is impacting capital with the purpose to do environmental or social good while also getting a financial return.<<Money can be a taboo word but boo boo, money makes the world go round and it’s time to rethink where you invest it. Let’s make an impact and leave a legacy with it. If you want to feel inspired to put your money where your heart is then start listening!If you loved this episode, I’d love for you to tag @stacylindsay and @jasminestar on Instagram and let us know how you will start impact investing. If you're going to walk this path with us, we want to cheer you on. 
I’m going to say a B word no one likes to bring up: BOUNDARIES. We have this mindset that boundaries limit us or are a heinous selfish act. But boo,that couldn’t be further from the truth. By nature setting boundaries means that you are essentially putting you & your needs first. But  that’s a GOOD thing! As an entrepreneur, YOU are the business, which means that your mental & physical health must be a priority in order to be on the top of your game. How can you expect to pour into your audience, your clients, and your business if you aren’t pouring into yourself? When you look at it that way, boundaries are no longer a selfish act but a way to better serve your customers. So listen up Buttercup, because I’m going to give you actionable steps for setting boundaries in your life and business so you can be more present and more productive. This episode is broken up into three parts: Setting boundaries with your scheduleSetting boundaries with your clientsSetting boundaries with your social media Click play to learn how to put you first!And if you’re looking for more resources I’d love for you to check out my free mindset makeover workbook which includes five crucial mindset shifts that you need to make to succeed in business. It's a powerful exercise that changed everything for me. Check it out at!
Comments (13)

Alicja Ciesielska

I love that Jasmine is always so real! her podcast is one of my favorites!

Jun 24th

Cristina Tudor

I love the Jasmine Star Show, it’s full of great business advice, inspiration and motivation! Love listening to J* on my daily walks and runs as a great way to start my day! Thanks for all the help, boo! ;)

Jun 24th

Juniata Childers Ford

I Love Love Love your podcast as well as Social Curators. Thank you for sharing your gifts with us.

Mar 5th

Michelle Sunny Latham

So many Aha moments and Encouragement in this podcast! Thank you ladies for reminding me to be ME 😘

Mar 3rd

Molly Sanchez

I could pick up a car with 18 people 😹😹

Feb 27th

Juniata Childers Ford

This was such an amazing episode and provided me with several aspects of clarity. Thank you so much!

Feb 18th

Lisa Silva

Great episode...thanks for being wonderful. Merry Christmas 😊

Dec 24th
Reply (1)

Jeanne Mendoza

I love it. I have no complaints. I honestly do not care if this podcast was from Facebook. O do not go to facebook often because it is too distracting and busy for me so I hope you keep this type of podcast for people like me who prefers to tune in via your podcast.

Nov 15th

Lawrence Robertson

Loved the first part about procrastination and selfishness. I'm gonna keep that top of mind. Always Love your energy, enthusiasm, and Wisdom. The format though, on this episode, the FB live, wasn't quite as engaging. Hearing you bounce off others, like with their actual voices and emotions, I feel is such a strength that not showcasing it is like leaving money on the table. That said, I could listen to your special brand of Knowledge, Wisdom, Understanding and Wit all day every day. I look forward to hearing, and seeing what ever you bring. Thank You Hotep Y'all 🌄🌄🌄

Nov 14th

Kelly C

Hey Jasmine, Thanks for jumping into the whole podcast thing. I'm really excited to follow you along on this journey. Kelly

Oct 9th

Amanda Heape - Barrett

the pricing conversation is always soooo hard! everyone has different advice. when starting out, of course codb is a factor but imposter syndrome is real!! I am struggling to price my services as a photographer:(

Oct 9th

David Wilkes

Jasmine way to go for it. Looking forward to be taken on this journey with you. Loved the Story you told about your Mom. Sounds like my type of person. Keep sharing with stories and the right people will follow along.

Oct 8th
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