The Listings Lab Podcast With Jess Lenouvel

Real estate agents! Get ready to dive into the world of numbers and their impact on your business’ success in this week's episode! I'm excited to have two awesome guests with me today: Dylan, our head coach from our 7-Figure Agent Collective program, and KaraLee, our COO here at The Listings Lab. You're in for a treat! In this week’s episode, we'll dive into why understanding your finances is crucial for your real estate journey. We'll talk about the idea of the financial thermostat and why business money is different from personal money. Plus, we'll share tips on easily creating, organizing, and executing your financial plan and really getting clear on your numbers! We dive in deep to fully break down the end goal so you can understand the way you view money and how you can go about approaching your budget and finances smartly to make decisions properly as a business owner. And this is just the starting point for you! Once you fully understand your numbers, only then can you properly start business planning. During the episode, we do reference slide decks, so if you want to watch the full episode to see the slides, you can click here to watch. Get ready to transform your relationship with numbers and take control of your finances to start building toward financial freedom in your business! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. ⁠⁠https://www.thelistingslab.com/apply/

Are you a real estate agent seeking flexibility, freedom, and fulfillment in your real estate business? But are you feeling bogged down by the day-to-day grind, chasing deals and dollars? If you answered yes to the questions above, then you need to check out Paul Santucci's experience with The Listings Lab. Paul's wins go beyond financial gains; they include personal fulfillment and happiness too! For the first time in years, Paul’s feeling more fulfillment from his business than ever before.  Before The Listings Lab, Paul followed traditional marketing tactics like postcards and prospecting, hoping to strike the right chord at the right time with potential clients. But everything changed when he discovered The Listings Lab and embraced video content to express his genuine self. The result? A happier Paul, connecting with clients who resonate with his unique approach. Gone are the days of selling himself to every prospect. Now, Paul focuses on providing tailored solutions and emphasizing the value he brings to the table. His secret weapon? Sharing personal stories, including successes and even failures. By being transparent, Paul has built trust and understanding, ultimately attracting the clients he truly enjoys working with. In this week's episode, I sat down to talk with Paul and talk about his biggest lessons, aha’s, and takeaways since joining the program. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. https://www.thelistingslab.com/apply/

This is going to be a super quick but important episode to listen to all about Instagram if you want to make sure you're getting in front of your ideal clients on the platform! In this episode, we dive into the latest Instagram algorithm update and discuss the key changes you need to be aware of for successful Instagram marketing in 2023. During the episode, I break down the new rules and strategies directly announced by Instagram to help you navigate the new algorithm. From editing preferences to posting habits, I cover it all. We'll discuss Why editing outside the app is discouraged Why you need to remove TikTok watermarks The video/image posting format IG prefers The ideal number of hashtags & the rising significance of captions Why engagement is essential This episode is your guide to conquering Instagram in 2023! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. ⁠https://www.thelistingslab.com/apply/

Agents, are you tired of blaming the market for not reaching your real estate goals? Well, in this week's episode, I've got some tough love for you! It's time to kick those excuses to the curb and embrace your unstoppable growth, regardless of the market conditions. In this episode, I'm sharing the incredible success story of Kim Osborne, a previous member of The Listings Lab and our 7-Figure Agent Collective program... and one of our newest program mentors! Let me tell you, this woman is on fire! Despite facing a tough market, Kim has declared 2023 as HER year, and she's determined to make it big. She and her partner Jeff are well on their way to a mind-blowing multi-six-figure year. Want to know the secret sauce behind Kim's epic turnaround? During the episode, we go over the three game-changing steps she took to skyrocket her real estate business. So if you're ready to leave behind the excuses and unleash your full potential, you can't miss this episode. Kim's story will inspire you to conquer any market and achieve your wildest real estate dreams. Get ready to level up and crush your goals! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. https://www.thelistingslab.com/apply/

If you've been feeling stuck in your business, listen up! In this week's episode, we have Phoebe Pierpoint joining us. She is a mindset and self-mastery coach that works with six and seven-figure entrepreneurs. In this episode, we'll be tackling a common issue that many of us face: feeling stuck and unable to take action. Phoebe, a mindset and self-mastery coach who works with successful entrepreneurs, will be sharing her insights on how to break free from this paralyzing mindset that is holding us back from reaching our true potential. She'll be sharing her tips and strategies on how to shift your mindset and overcome the fear and uncertainty that can hold us back. So if you're feeling stuck in your own head and unable to take action, then this episode is for you. By the end of it, you'll have a better understanding of how your mindset impacts your success and practical steps you can take to start making progress toward your goals. So, sit back, relax, and get ready to gain some valuable insights from Phoebe! Ready to break free from a mindset that's holding you back and start making progress toward your business goals? Click the link below to apply to talk to my team to see how The Listings Lab can help you scale your business to the next level! https://www.thelistingslab.com/apply/

How would getting 7 new pieces of business in 30 days change your business? Your life? Because that’s what happened for Lynea. Lynea knew she needed to make a change in her business. She knew she wanted to get more business out of her existing pipeline and also attract new, perfect ideal clients. So she came into The Listings Lab. She’s not even done the entire program - she’s only at the halfway mark, and just by posting her first 30 days of content, she’s gotten SEVEN pieces of new business in her niche. And this is just the beginning for her. Soon, she’s going to be compounding this both in her existing organic audience but also with new business. She’ll have nearly 33xed her investment in The Listings Lab. Not bad, right? In this episode, I sat down to talk with Lynea about her biggest lessons, aha’s, and takeaways since joining The Listings Lab. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Omnipresence isn’t just a buzzword. It's the game-changing thing that is missing from your business! It’s a powerful marketing strategy that can help you become the go-to agent in your ideal client’s mind.  When you ditch manual, unscalable marketing techniques like cold calling and constant prospecting and embrace omnipresent marketing, you’ll effortlessly attract highly-targeted leads that are *obsessed* with your services. You can say goodbye to commission hagglers and say hello to potential clients that see you as the ONLY agent they want to work with. Ready to learn how this all works? Listen to this week's episode to get the full lowdown on omnipresence and how to embrace this powerful real estate marketing strategy. In the episode you'll learn: What truly becoming omnipresent means/looks like The advanced human psychology behind omnipresence 9 cognitive biases that makeup omnipresence and how to use them properly in your marketing Why niching down is ESSENTIAL And so much more! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to talk to my team. https://www.thelistingslab.com/apply/

Tired of showing up on social media like all the other agents in your area? Hear how Cori changed her real estate marketing plan in order to show up more as herself… not just another real estate agent.  She needed to step up her real estate marketing to become a stand-out agent.  Her posts were getting barely any engagement, let alone leads or clients. She felt like she was just spinning her wheels and that social media was a waste of time. She wanted to find a social media marketing strategy for real estate that actually works… and she did with The Listings Lab!    Using social media posts for real estate, Cori updated her real estate marketing plan and reaped the benefits quickly when she changed up how she was showing up on social media to her potential real estate clients.    After implementing the strategy we teach inside The Listings Lab, she was able to reach 10,000 more people on Instagram with the new content she was posting. And that was only the start!  Want to hear more about Cori's experience? In this episode, I sat down to talk with Cori about her biggest lessons, aha’s, and takeaways since joining The Listings Lab. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Do you want to know the top mistakes real estate agents make that fall under “influencer” that keep them from getting clients and making money?  Learn the major differences and the things you MUST keep in mind when you’re creating your online real estate marketing strategy.    As a personal brand in real estate, you need to have an understanding of what makes influencers captivating to a loyal audience, but you also need the focus and alignment of an entrepreneur to stay in the highest service to ONE thing: your ideal clients.  You don't need more followers...you need to FOCUS on your ideal client and the right followers will come...which leads to revenue.  Vanity metrics (like having 10k followers) will not increase your business if they're not your ideal clients.  It’s time you start thinking like an entrepreneur and not like an influencer! Give the episode a listen to find out more! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Justin is back!    If you’ve been in the community for a while now you’re definitely familiar with Justin Loncaric.  He truly is a prime example of how the compound effect can leverage and scale your business to the extreme.    The success Justin has had over the last couple of years since joining The Listings Lab is insane. Everything he’s doing is compounding! He’s taken the tools that we’ve given him and created a monster of a business that just keeps growing and growing.    And he’s been able to have this success because he’s been coachable, open-minded, and willing to change.    In this week’s episode, Justin and I chat about:   🔥 What sets people who are highly successful in programs apart   🔥 Mindset shifts you need to make in order to be successful in a changing market   🔥 How to build a successful business with the tools given to you   🔥 Changes you need to make to your marketing to set you apart   🔥 The changes Justin made to help him scale from $150K/Year to $1M+/year   And so much more! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Real Estate Agents: What got you here won’t get you there! And here’s what I mean.  A lot of the time agents think they need to work harder and double down on the things they’re currently doing in their real estate business to get to the next level.  And a lot of the time that is pretty false.  The one thing you need to do to easily grow your real estate business is to implement a 1 to many real estate marketing strategy.  There are tons of real estate marketing ideas out there, but if you’re not reaching more people, your time and energy cannot be doubled enough to scale your business.  Using social media for real estate agents is an excellent way to reach many people at once without having to do extra work.  There is tons of social media content for real estate agents that can be used to get your audience to know, like, and trust you so that you don't have to waste your time and energy prospecting for hours anymore. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

You NEED to own your own real estate email address - it's non-negotiable! One of the most common mistakes I see TONS of real estate agents make is using an email address that they don't own... and this needs to stop ASAP! As a business owner for your real estate business, you need to make sure you're coming off as professional, and most importantly, protecting yourself and your email marketing list! What is the purpose of an email list for real estate agents, if one day it could be completely gone... because you didn't own your email. So it’s time to think strategically about how you’re putting yourself out there. It's time to drop your Gmail email address and ESPECIALLY your brokerage email address so that you can protect your real estate email list. In this week’s episode, I take a deep dive into this topic and go over: Common mistakes agents make with email. How to best protect yourself and your email list. Do’s and Dont’s for email signatures. How to pick the perfect domain name to use as your email address. And why using a third-party email address or a brokerage email address isn’t the best option for your business. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Are you ready to show up on social media, but don't know what to post?  In this week's podcast episode, I go over the three types of content you need to post as part of your social media strategy while also giving you some pointers on what you should and shouldn't be doing on your social media feeds.  If you're ready to build connections with your audience and dominate your market, these real estate social media and content tips will help you grow and scale your real estate business to truly get in front of the people who you want to work with.  It's time to ditch the traditional one-to-one marketing strategies and embrace building relationships at scale.  And the only way to start building relationships at scale is to start showing up online in the right way with the right types of content!  Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Social media headlines, and headlines in general, are one of the most important parts of content creation as a realtor. Think about it this way. You could create the most amazing content. Filled with valuable education, juicy real estate tips, and wisdom for your potential clients. But if your headline is just “meh”…then nobody is going to read it. Your social media headlines are the initial hook for the rest of your post. And if they don’t adequately grab the attention of your ideal clients, all of the incredible content you’re creating is going to waste. You have to remember… There’s a LOT of content out there. People can’t possibly consume all of the content put in front of them on a daily basis. So you need to make sure your headlines are doing what they need to be doing... enticing the reader to consume your content.  When you look at professional copywriters, they’ll spend HOURS just coming up with a solid hook, often rewriting the headline up to 100 times. I don't want you spending your time and energy writing headlines. I want to save you time.  In this week's podcast episode, I’m going to give you some proven copywriting formulas so you can shorten the time it takes to write engaging headlines. With these formulas, you’ll be able to create high-converting headlines with a fraction of the time and a fraction of the effort. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Meet Paul Stavros! Paul is a Toronto based real estate agent who helps Toronto families write their next chapter with his signature Move Up Method.  Since joining The Listings Lab, Paul's business has tripled and is growing FAST!  Plus, he's working half as hard as he used to!    He’s dropped the old-school hustle and grind mentality and automated his real estate business to work for him.    Now he’s watching his business grow while using his time smartly to focus on aspects of his business that he enjoys.    In this week's episode, Paul talks about his biggest lessons, aha’s, and takeaways since joining the program. We also chat about: What Paul did to systemize his business to allow him to work half as hard while doing WAY more business How Paul's marketing has changed for the better and is attracting more quality clients than ever before  How Paul created an amazing work-life balance for himself  And so much more. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Want to know a winning framework for how to close real estate deals every single time? You’re in the right place. A lot of agents tend to overcomplicate sales. But in reality, sales is simply connecting the right person with the right solution. On this week's episode, I sat down with world-class entrepreneur and high-ticket sales expert, Erica Martin, to discuss the 8-point sales framework you need to use to get an easy “yes” during your next listing presentation. In the episode, you’ll learn: How promising this one thing can immediately put your prospect at ease The two most important ways to qualify your prospect Ways to build a deeper relationship with your potential client How to identify your client’s pain points without it feeling icky The 8-step formula you need to use in every single listing/buyer presentation  And so much more!  Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

So you know that building an online presence for your real estate business is a non-negotiable if you want to get more deals… But you still can’t bring yourself to fully show up on social media? Personal content is the content category that drives connection like no other. It’s one of the greatest tools you have in your business to start creating a connection with potential clients. It doesn’t matter what kind of stats you throw out, or how many ‘just listed, just sold’ posts you publish… If your followers don’t feel like they have a CONNECTION with you, they’ll never get the courage to reach out to you about selling their home or buying one. It also happens to be the category agents feel the most resistance towards posting. That was especially true for one of our members in The Listings Lab, Karyn Gaidos. Karyn works in Metro Detroit, Michigan and has been in real estate for five years. But despite her years of experience, when she first started the program, she was terrified. And the thing that scared her the most was definitely sharing personal content. Coming from a more traditional, corporate background, blending business and personal felt totally foreign to her, and she really struggled. But once she saw the results, she was a total convert! She stopped having to rely on her network and got hot leads coming to HER She started deepening connections in her local community and started becoming people’s go-to agent because of her content Her engagement and reception on social media skyrocketed Want to hear more about Karyn’s story and how YOU can create an online presence to attract more clients to your real estate business? Listen to this week's episode where Karyn and I go over: How to increase your know, like, and trust factor to sign more real estate clients How to get over your fear of judgment and post with confidence The #1 thing most people get wrong about storytelling content And much more! Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Busy = Lazy... I said it!  It's time to shift the belief that being busy is a good thing in your real estate business.  Being busy doesn't always translate into being productive. And that's the main difference!    Within the real estate industry, we've glamourized the 'hustling' culture and by doing that, we're actually being counterproductive to our businesses.    It's important for agents to understand why hustle culture is toxic and why being busy is NOT a badge of honour and why it's overrated. In today's episode, I dig deeper into this concept and show you how you could potentially be the bottleneck of your business.  Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Meet Justin Loncaric!  Justin Loncaric is a Burlington-based real estate agent and the founder of JL Realty Group. He’s a husband, a father, and an entrepreneur who helps Burlington-based families move up to their next home using his signature Home Run Method. Since implementing the strategies taught in The Listings Lab, Justin’s had some fantastic results. Results like: Going from $150,000 GCI to $1.3 million in less than two years Creating the space and bandwidth in his schedule to start a second business Building a powerhouse real estate team that he can truly lean on Got out of debt and has completely secured his children’s education fund And so, so much more. We sat down to talk with Justin and talk about his biggest lessons, aha’s, and takeaways since joining the program. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Meet Meghan Arbuckle! Meghan is a Brighton, ON based real estate agent and founder of Arbuckle Real Estate Group. She is a wife, mother, and owner of a 7 figure real estate business who helps families upsize to their new homes using her proven Big Life Method. Since joining The Listings Lab, Meghan has done more in the past year than we can even fit into one interview! Her real estate business has massively changed and has grown to 7 figures! In today’s episode, I sat down with Meghan and we dove into how: She went from being on a real estate team to having her own real estate team She has more listing business than she knows what to do with! The Full compound effect is happening! All of the work from the past year is PAYING OFF and is massively growing her real estate business! And so much more! We also learn about her biggest aha moments, things she's changed in her real estate marketing strategy, and takeaways since joining The Listings Lab. Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/