So you know that building an online presence for your real estate business is a non-negotiable if you want to get more deals…

But you still can’t bring yourself to fully show up on social media?

Personal content is the content category that drives connection like no other.

It’s one of the greatest tools you have in your business to start creating a connection with potential clients.

It doesn’t matter what kind of stats you throw out, or how many ‘just listed, just sold’ posts you publish…

If your followers don’t feel like they have a CONNECTION with you, they’ll never get the courage to reach out to you about selling their home or buying one.

It also happens to be the category agents feel the most resistance towards posting.

That was especially true for one of our members in The Listings Lab, Karyn Gaidos.

Karyn works in Metro Detroit, Michigan and has been in real estate for five years.

But despite her years of experience, when she first started the program, she was terrified.

And the thing that scared her the most was definitely sharing personal content.



Coming from a more traditional, corporate background, blending business and personal felt totally foreign to her, and she really struggled.

But once she saw the results, she was a total convert!

• She stopped having to rely on her network and got hot leads coming to HER


• She started deepening connections in her local community and started becoming people’s go-to agent because of her content


• Her engagement and reception on social media skyrocketed

Want to hear more about Karyn’s story and how YOU can create an online presence to attract more clients to your real estate business?

Listen to this week's episode where Karyn and I go over:

• How to increase your know, like, and trust factor to sign more real estate clients


• How to get over your fear of judgment and post with confidence


• The #1 thing most people get wrong about storytelling content

And much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/