The Marketing Society podcast

Brought to you by global marketing and brand experience agency CSM Sport & Entertainment, the Extraordinary Tales podcast sees high-profile figures from across the sport and business industry share their untold stories with CSM’s Non-Executive Chairman, Seb Coe. The third guest in our latest series was none other than World Cup winner, world-record holder and all-round rugby legend, Bryan Habana. Across a fascinating hour, Bryan opens up on his experience of growing up during apartheid, the profound impact the 2019 World Cup win had throughout South Africa, and rugby’s transcendent power in uniting the rainbow nation. He also shares his thoughts on the upcoming Lions tour, the rule changes he would bring into the game to aid attacking rugby and the critical role Sevens is having in bringing the sport to new markets.

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand. They speak about taking risks in completely transforming a household name brand, the challenges of communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.Our host - The Marketing Society Member Ruth FittockRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.Our guest - Holly RixHolly has 18 years brand building experience – from blue chip to start up and scale up challenger brands in between, across FMCG including drinks, healthcare and wellness. She helped grow method (cleaning products) in the UK and has a particular passion for purpose brands. Now she’s turned her attention to Typhoo, turning it into the Tony’s of Tea.You can read the key takeaways on this think piece too---Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happen if people are to truly understand why food systems are at risk and, how we choose what we eat really does matter. In this super informative episode, we were joined by Ali Cox, CEO and Founder of Noble West, an agriculture and food ingredient marketing agency taking on a big challenge. Ali believes that, “the biggest challenge is that consumers (in the USA) are confused. Research shows that people make their food choices based on price, taste and availability – climate is a very distant fourth.” Socioeconomic factors are definitely a challenge, however how we market food also needs to change. Ali shares with us her experiences both as a fifth generation farmer herself and the experiences of the farmers and organisations she works with. Truly passionate about ingredients and telling great stories, Ali wants the food industry to play the role it should be playing in educating and being part of the solution when it comes to tackling the enormous challenges around food security.   Ali shares so many examples of projects she has worked on and the brands she believes are getting their marketing right. We explore the need for shared value and the importance of meeting people where they are at.Tune in and listen as we talk to Ali about: Imperfect food and the difference between food loss and food waste.The significant business opportunity being missed when it comes to waste.Why upcycling is the future.Whether we really need so many options when it comes to food?The need to tell the origin stories and why we should absolutely want to know where our food comes from.How Marketers need to understand what people really want so that they can bring those insights back into their organisations.For more, follow and connect with Ali here: https://www.linkedin.com/in/alicox/And to find out more about Noble West and the work they do - here https://wearenoblewest.com/About Can Marketing Save the Planet… We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the business, the power of community and how sometimes the magic is found in by challenging conventional wisdom and going against the grain. Our host - The Marketing Society Member Ruth FittockRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK and is an advisor for Bold Bean having supported them with their marketing for the last year. Our guest - Amelia Christie-Miller, the founder of Bold Bean Co, a fast-growing jarred bean brand that’s transforming the perception of beans in the UK. Launched in 2021, they now are sold in national supermarkets, have a Sunday Times Bestselling cookbook and over 100k followers on instagram.You can read the key takeaways on this think piece too---Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Khaled Ismail, Strategic Advisor, Investor, CEO TOUGHLOVE Advisors and Chairman of The Marketing Society. In today’s fast-paced world, the mindset you choose can make all the difference in how you navigate challenges and opportunities. The Victor vs. Victim mindset is a powerful concept that distinguishes between two approaches to life. The victor mindset sees challenges as opportunities for growth. The victim mindset views the world as being against them. In the workplace, this mindset shift is all about self-awareness, and the victor mindset plays a crucial role in helping you achieve your goals.In this thought-provoking episode, Khaled explains how adopting the victor mindset can help you build rapport, achieve success and consciously shift from a victim mentality to a victor mentality. By making this shift, you can transform obstacles into stepping stones toward personal and professional growth.Highlights include:Why the victor mindset is essential for success and goal achievement.How to build stronger connections at work by using a victor approach.Practical tips for consciously shifting from a victim to victor mindset.This episode is a must-listen for anyone looking to embrace a more empowered approach to challenges!A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.You’re joining us for episode 1  ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’In this episode, we're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Schwarz from Marketplace Innovation at LinkedIn Marketing Services. They dive deep into the often-overlooked importance of brand in B2B marketing and purchasing decisions.Our guests also touch on the challenges of measuring brand impact in B2B marketing and the need for a more holistic approach to B2B marketing strategies. Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success.About our guests:Billy Hamilton-Stent, Chief Strategy Officer, Publicis ProOne of the founders of Publicis Pro, Billy has 25 years experience in the fields of research, brand and marketing communications. As Chief Strategy Officer he is responsible for brand and messaging development, client planning, developing audience insights and generating creative marketing campaigns. Billy also heads up Publicis Pro B2B Lab, our B2B AI platform.Connect on LinkedIn here.Mimi Turner, Head of Marketplace Innovation, LinkedIn Marketing Solutions and Senior Fellow, The B2B Institute at LinkedIn.Connect on LinkedIn hereJann Schwarz, Senior Director, Marketplace Innovation, LinkedIn Marketing Services and Senior Fellow, The B2B Institute at LinkedIn.Connect on LinkedIn hereLinks mentioned in the episode: Mimi shares this LinkedIn Blog Post Brand Value Blog PostMore content from The Marketing Society and Publicis Groupe UK agencies can be found here. Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website. 

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader.Join us as we dive into the activist mindset and how anyone can become an activist leader, something business and the world needs right now. Jon shares five key archetype activist leaders, what they are and how they show up – something all our listeners can explore and find out which Activist Leader archetype you are. Jon states that “there is more than one leader in an organisation and having the spirit of activism is what creates you as a leader, and that is the animating force of leadership – the definition of leadership.” Leadership isn’t just for the c-suite, when it comes to people and planet, we can all (and should) be leaders.The need for more than one activist leader and connecting them is fundamental to progress and change, Jon talks about “pockets of activism” which can be found all around organisations, and how input from these activist leaders is critical to commercial imperatives and enabling the long-term sustainability of a business. Every organisation needs to be asking, “what are the consequences of not doing this?”We could have talked to Jon for hours, he shares so much of his experience as well as giving great examples of brands, leaders and action. Tune in and have a notepad and pen ready! Join us on this episode as we talk to Jon about:How organisations are inextricably part of the big issues, and how they can be part of the solutions too. The five key archetype activist leaders – which one are you? How to find your activist leaders. The role of marketing and the need for strategic rigour and creative courage. ·How Marketers are bad at marketing themselves. Learning how to think ‘systems’ in order to drive progress.How Marketers can change the conversation.For more, follow and connect with Jon on LinkedIn - https://www.linkedin.com/in/jonmillerxx/Visit The Activist Leader website for more info on finding out about his book and the 5 archetypes.Open for Business - The initiative supporing LGBTQ rightsAnother great episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends.________________________________________________________________________________About us… We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in...

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ It’s a fascinating conversation, as Nick talks about entrepreneurship, disrupting a category, lifting the curtain and sharing EVERYTHING and how they ‘act like a band instead of a brand’ to build true brand fans.Our host - The Marketing Society Member Ruth FittockRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.Our guest - Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares,Nick is an entrepreneur driven by the belief that every company should try to take an unaverage path, a vision that led him to co-found Mid-Day Squares with his wife, Lezlie and brother in-law Jake. Together, they’re redefining the chocolate industry by blending manufacturing innovation with bold, authentic branding. Nick’s mission is simple: marry art and data to build an iconic, rule-breaking brand. Period.You can read the key takeaways on this think piece too---Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term performance for business. Sustainable leadership is a big role and a role which is open to everyone, something you’ll discover as we go through this 4-part series. To kick things off, we’re joined by Karen Hamilton, former Global VP for Sustainability at Unilever. Karen spent over 30 years at Unilever and worked alongside Paul Polman who believed, “sustainability can be part of the way that we fix the business”. Karen played a key part in driving the organisation to ‘make sustainable living commonplace’, deliver the the Unilever “Sustainable Living Plan” – a 10 year plan with 50 time-bound targets. Karen shares how this was the start of the journey to change the organisation. Throughout this episode, Karen generously shares her wealth of knowledge and experience, talks about the different approaches she took, how sustainability was cascaded through such an enormous network of people and gives some great practical examples. Join us on this episode as we talk to Karen about:Karen’s role and journey at UnileverHow to mobilise and engage a global network of employees and suppliers Why transparency is so important when it comes to communicating your sustainability agendaThe role of ambition when it comes to sustainabilityWhy we all need a leadership mindsetThe role of marketing in driving sustainabilityFor more, follow and connect with Karen on LinkedIn - https://www.linkedin.com/in/karen-hamilton-a1393a27/A great first episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends.________________________________________________________________________________About us… We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Reema Al Shammasi, Marketing Director at Mastercard.Learning to say no is as important as knowing when to say yes. While saying yes can open doors, overcommitting can lead to burnout and diminish the impact of your agreements. Many women struggle to say no due to fear of judgment or appearing uncommitted, but understanding the art of saying no is essential for maintaining balance and focus. In this thought-provoking episode, Reema shares why it is crucial to identify your priorities and confidently decline tasks or opportunities that don't align with them. Saying no not only protects your well-being but also enhances the value of your contributions when you do say yes. Highlights include:Why saying yes too often can lead to burnout and reduce the effectiveness of your commitments.How to identify what’s truly important to you and confidently say no to anything that doesn't align with your goals.The importance of building confidence: The ability to say no with confidence can prevent overcommitting and foster a healthier, more focused work-life balance.This episode is a must listen for anyone who has ever struggled with saying no! A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agree with and support their mission!Ollie and Guy shared their journey since last coming on the podcast a couple of years ago, sharing what is happening in the media space. They introduced us to GoodIQ, their intelligence tool which measures sustainability metrics. They share their advice on what brands, agencies and Marketers need to be considering when it comes to making ethical media choices which not only support their organisations sustainable agendas, but help their audiences lead better, more sustainable lives. Join us on this episode as we talk to Ollie and Guy about:Ethical media, sustainability and advertisingGoodIQ, their media planning and measurement tool Being more sustainable with your marketing spend and how to measure the resultsUpcoming regulations and how they are driving focus and conversations Whether ads are driving more awareness and sustainable behaviour in line with changing market needs?For more information about The Goodnet and GoodIQ - visit https://wearethegoodnet.com/And to connect with them on LinkedIn - Ollie Deane and Guy JonesA great final episode in our greening your marketing channels mini-series. We did cover a few more areas in our latest book too - so you can always pick up a copy for more practical solutions.________________________________________________________________________________You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.”As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable footprint and impact, mainly from travel, food and that infamous swag. However, the events landscape is evolving and sustainability is an increasingly growing focal point. We met up with Matilda Riley, an expert in sustainable events. Matilda talks openly and frankly about all the different areas that events impact and how there are sustainable alternatives and choices for pretty much every element when it comes to planning and running an event. Matilda tells us that she now sees sustainability on the majority (approx. 90%) of all briefs coming in from clients, which is a big and positive step change. Sharing so many ideas, solutions and ways you can make your event not only more sustainable but, more creative, engaging and successful, you won’t want to miss out.Join us on this episode as we talk to Matilda about: What you need to consider when planning and running an eventHow sustainability is now included on the majority of briefsHow events are part of your scope 3 emissions so need to be part of your standardsHow to be proactive and not reactiveGetting creative and doing things differently in a way that brings new life to your events for your organisation and, your audience. For more information about ECO3 and From Now - visit https://from-now.com/And to connect with Matilde via LinkedIn - she’s here Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues. 

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Alina Waite, Strategy Lead for Zenith MENA. With over 19 years of global marcomms experience with brands such as Coca-Cola and Nike, Alina excels in brand and performance marketing and team development.  Leaders play a crucial role in shaping our career paths by fostering environments that emphasise the importance of recognising and celebrating individual achievements. Research by McKinsey and Company, and Harvard Business Review has shown that women are less likely to self-promote and feel less comfortable speaking about their achievements.  In this episode, Leanne and Alina discuss how hesitation to self-promote is exacerbated in collaborative environments and why leaders should cultivate a culture where personal achievements are regularly acknowledged, promoting collaboration over competition.  Alina explores how women can improve their confidence by talking about their achievements, highlighting how a "feelgood folder" is an effective tool to help evidence stacking accomplishments and boost self-esteem. Highlights include: Key tips for raising self-confidenceStrategies to discuss personal achievementsExtending professional mindsets to personal lifeThis episode is packed with practical tips for leaders in individuals to raise their self-confidence. We hope you enjoy it!A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally across a portfolio that includes official partnerships such as UEFA Champions League, the NFL, the Saudi Premier League, the LPGA, WNBA and EA FC or what used to be called the FIFA game franchise, but also a large number of tie ups with individual sports stars, musicians and other creators. With this type of spend, comes influence and power. How, where and with whom Pepsi spends its money is a signal to every sports rights holder to shape their commercial programmes to catch Mark Kirkham’s eye. What are the implications of this for sport and what does Pepsi want sport to be? The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Management and Evaluation, Ticketing, Fan Engagement, Data Management and Analytics, KORE unites corporate sponsors, properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters. Learn more at KORESoftware.com or follow them LinkedIn or Twitter. 

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions Festival of Creativity in June 2024. Join us for an insightful conversation between The Marketing Society CEO, Sophie Devonshire, with one of the most influential titans in our industry, Sir Martin Sorrell.Renowned for his remarkable journey as a brave leader and visionary, we’ll get personal and unique insights into Sir Martin’s perspectives including his thoughts around the state of creativity today, the disruptions we need to plan for, what today's CMO needs to thrive (and survive), and how to prepare for the challenges of tomorrow.And of course, what keeps him going...Thanks to Media.Monks for making this happen.Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.”Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Founder of Pixeled Eggs. With the amount of activity that takes place online today purpose-driven digital is a must, and it’s not difficult, in fact, it’s super efficient, usable and can dramatically improve your organisations’ performance - (giving it a ‘digital edge’ as Sepas refers to it) - whilst simultaneously supporting your sustainability agendas now and into the future.  There is a staggering amount of waste when it comes to websites and many of them are woefully inefficient, yet we can start to make changes immediately, improving performance and reducing negative impact. Sepas shares tools, resources and practical advice in abundance, we can’t recommend this episode enough.Join us on this episode as we talk to Sepas about:The impact of digitalUnderstanding the opportunities to optimise your websiteGreen hosting, videos, images, page weights and variable fontsWays you can make your website greener, more efficient and improve its performanceThe need for more conversations between design teams, developers, Marketers and sustainability teamsSustainability driving improved performance time and time again Best practice, tools and resourcesFor more information about Pixeled Eggs - visit https://www.pixeledeggs.com/And to connect with Sepas via LinkedIn - he’s here https://www.linkedin.com/in/sepasseraj/Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the sustainability conversation.Episode 6 In episode 6 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing in the financial services industry) and Tricia Weener (Global CMO, Sustainability Leader and Coach) as they explore how marketers can drive positive change and plan for long-term sustainable growth.The purpose of the podcast is to educate and inspire the marcomms community to drive change around sustainability and ESG, build case studies of great work marketeers have done in the region around ESG and demonstrate real life problem solving and creativity to influence stakeholder groups around better ESG principles.The aim of the series is to empower the wider marcomms community to drive change in their organisations.The series produced by Podcast Now, will cover topics such as: Sustainability and ESG Literacy, Creativity and Storytelling, Behavioural Science and case studies from leading marketeers in the region.

Have you ever considered the carbon footprint of your email activity?  Welcome to the first in our ‘greening your marketing activity’ mini-series!  Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without compromising on performance and quality? Well, that’s what we’ll be exploring in the next few episodes.Every organisation will have to commit to decarbonisation targets, regardless of sector or size. When writing our latest book, research identified that behind R&D, marketing has the largest proportion of organisational budget. Therefore, Marketers need to consider their marketing carbon footprint if they are to align with and support their organisations’ sustainability agendas. We wanted to kick this mini-series off with the second most used online channel in the world (after instant messaging) - email. Why, because we send a LOT of emails, over 300 BILLION emails a day and, as well as needing to develop better and more efficient and responsible practices when it comes to our email marketing activity, there is also the practicalities of the carbon footprint to consider. So, we spoke to James Gill, Founder of EcoSend a platform that delivers, ‘Better email campaigns. Fewer emissions.’Join us on this episode as we talk to James about:The concept  of  digital  sustainability  and  how our online  activities  have  a  carbon  footprint.The importance of understanding your email activity and how you can improve it from both a performance and sustainability perspective.What goes on behind the email platforms you use.Improving your email behaviours and practices – professionally and personally.How to drive efficiencies.How EcoSend can make the platform switch as painless as possible.This episode is packed full of insights and practical information which will get your brains whirling, so dive in and get your notebooks ready.For more information about Ecosend - visit https://ecosend.io/And to connect with James via LinkedIn - he’s here https://www.linkedin.com/in/jamesjgill/Another great episode… enjoy.________________________________________________________________________________You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues. 

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.Together, Leanne and Lucy explore workplace culture, defining important questions, such as; what is workplace culture? Why is it important? And, how can business leaders cultivate a positive workplace culture?  In this episode, Lucy gives real examples from her past and current businesses sharing what it takes to build, manage and perform in the business world with culture at the core. Taking it one step further, this episode's key theme is unconscious bias and the impact it has on workplace culture. We deep dive into how unconscious bias manifests in organisations, how to spot it and why business leaders need to prioritise people, purpose and culture.  Highlights include: The connection between a positive workplace Culture business growthTangible actions business leaders can do to cultivate a great workplace culture Why unconscious bias could be holding your team back from reaching their true potentialThis episode is packed with insights and advice to take your organisational culture to the next level. We hope you enjoy it!A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at thinkequal@marketingsociety.com

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills you with butterflies, this episode is for you.  Laura shares how a shift in mindset could be the key to feeling powerful and positive on stage. Her tried and tested techniques have helped friends and peers embrace speaking opportunities.   In this episode, we explore how perfectionism and fear may be the reason why many women decline speaker opportunities, and why it’s these women we so desperately want on stage. With many corporate event stages lacking diversity, this is a call to female leaders to take to the stage and a call for businesses to support their female talent in this area.  Highlights include: How to develop a confident mindset when presentingThe traits of confident public speakersWhy self belief, authenticity and preparation are your public speaking superpowersLaura’s passion and energy are contagious.It's a wonderful listen, we hope you enjoy it! A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at thinkequal@marketingsociety.com