This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ 

It’s a fascinating conversation, as Nick talks about entrepreneurship, disrupting a category, lifting the curtain and sharing EVERYTHING and how they ‘act like a band instead of a brand’ to build true brand fans.

Our host - The Marketing Society Member Ruth Fittock

Ruth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.

Our guest - Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares,

Nick is an entrepreneur driven by the belief that every company should try to take an unaverage path, a vision that led him to co-found Mid-Day Squares with his wife, Lezlie and brother in-law Jake. Together, they’re redefining the chocolate industry by blending manufacturing innovation with bold, authentic branding. Nick’s mission is simple: marry art and data to build an iconic, rule-breaking brand. Period.

You can read the key takeaways on this think piece too

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