The Millionaire Real Estate Agent | The MREA Podcast

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe’re back with one of our favorites, James Shaw—our go-to authority for when markets get weird. James runs the Pivot: SHIFT Ahead community of 125,000 agents and has spent the last decade teaching the exact playbook to win when the market turns. Today, we unpack Gary Keller’s book, SHIFT: How Top Real Estate Agents Tackle Tough Times with simple steps you can run today to set goals, generate leads, convert appointments, and price to sell.James reminds us that consistency without value is annoying, and value without consistency is anonymous. That truth runs through everything we cover in this episode: from calculating your LID number—lifestyle, investing, and debt—to doubling down on the lead generation strategies that already work, and cultivating your database so you’re top of mind when people move from “not ready” to “ready.” James also shares practical pricing conversations you can use today. At the core, James brings clarity when he says growth in any market comes from clear goals, real priorities, and focused action.Resources:Read SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave JenksJames Shaw’s Pivot: SHIFT Ahead Facebook group and daily mastermindListen: Pivot: SHIFT Ahead daily call podcastListen: Episode 18. Shift and Succeed: Navigating Changes in Real Estate With James ShawOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Imagine flipping a sluggish quarter into $21.1 million in just two months. That’s exactly what Jonathan Mills and his Gainesville, Florida team did. With a simple, repeatable, eight-week model, they swapped their snails for race cars.Jonathan’s team already closed over 200 transactions a year, but when the market shifted and Q1 fell flat, Jonathan built a gamified model that paired agents with admin, tracked key activities daily, and rewarded accountability. The result? New agents began stacking a deal each week and referrals poured in from unexpected places—even from hospital giveaways! A culture of action turned fear into momentum.We break down the entire eight-by-eight playbook: the daily steps, the point system, the weekly bunker meeting, and the mindset shift that made this plan work. Whether you’re a solo real estate agent or running a team of real estate agents, you’ll leave with a blueprint you can start tomorrow and the clarity to measure the right actions.Resources:Learn more about The Mills GroupBOLD / Onward BOLD frameworkFellow.aiOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast David and Toni Zarghami turned a two-person database into a $160 million Sarasota powerhouse and their secret weapon is hiding in plain sight: Google reviews. 950+ five-star ratings later, they’ve built instant trust, dominated Google Local Services, and turned those clicks into gold.The Zarghamis share exactly how they did it: set up a real Google Business Profile with a professional address, register for GLS, ask clients to “share their experience,” text them a simple vanity link, and reply to every review within 24 hours. Their system is steady, consistent, and nearly unbeatable when it comes to conversion.We also dig into Toni’s masterclass on pricing conversations, the Tuesday seller calls no agent loves, and why a couple of “bad” reviews can actually help your business stand out.Resources:Zarghami Group website: https://zarghamigroup.comZG Insider Facebook Group: https://zarghamigroup.com/zg-insiders-facebook-groupOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVA

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcastDan Holt went from framing houses at 16-years-old, to carrying $6.5M in debt when the market collapsed, to creating a $100M+ real estate business by locking in on three things: leads, listings, and leverage. In this episode, he walks us through the turning points that shaped his mindset and the exact systems that keep his team running. Specifically, his five-touch, pre-listing flow converts at nearly 90 percent. If you want to sharpen your listing game and build a business that thrives in any market, this is an episode you won’t want to miss.Resources:Keller Williams Mega CampWin More Clients Using Google Reviews With Nick Waldner | The MREA Podcast (EP.66)Order the Millionaire Real Estate Agent Playbook | Volume 3Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcastChristina Ward has built a billion-dollar career on one clear initiative: You can run a 100-deal-a-year business on referrals if you have the right playbook. A former collegiate athlete turned Boise real estate powerhouse, Christina shares how she runs a business with the precision of a sports team. In her businesses, relationships are at the core, systems never fail, and events keep her clients connected year after year.From her 52-touch plan to signature gatherings like the Home Makeover, Summer Party, Masquerade Ball, and “Pies for Life,” Christina shows us how consistency, generosity, and follow-through become a referral engine. And she doesn’t stop there! Christina opens up about negotiating with confidence, setting clear expectations, and leveraging help at home so she can show up fully for her clients and her family.This is a masterclass in building a brand promise you can live every single day.Resources:Read Never Split the Difference by Chris VossListen: Episode 03. A Story of Unshakable Work Ethic With Cody GibsonLearn more about BOLD CoachingOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcastMichael Martinetti proves you don’t need a huge market to build a $250M business—you just need to own your market completely. His turf? Seventeen thousand homes in a small New Jersey city. His mission? Be the mayor—figuratively and, when you hear him tell it, maybe even literally—of that town.From selling candy in high school to dominating his local market, Michael mastered the art of being everywhere: social media posts four to five times a week, mailers six times a year, strategic billboards, hyper-local events, and a relentless 36-touch plan for his sphere. When his business hit a plateau, coaching helped him rebuild his systems and scale to new heights.In this episode, Michael shares exactly how he built his empire so you can dominate your own backyard and turn a small area into a massive opportunity.Resources:Learn more at michaelmartinettigroup.comOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVA

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcastWe’re welcoming Sahil Bloom to the show—a thinker whose work has become a true phenomenon. Sahil’s book, The 5 Types of Wealth, hit the New York Times bestseller list for seven weeks and his newsletter, The Curiosity Chronicle, is devoured by nearly a million readers four times a week. In this conversation, Sahil lays out the model that’s reshaping how so many leaders approach life, success, and what it really means to be wealthy.Sahil doesn’t settle for the usual conversation about wealth. Instead, he breaks it down into five categories: time, social, mental, physical, and financial. He challenges us to get radically clear about what matters most in each domain—moving away from automatic living and into intentional design. We get practical about the exercises and mindset shifts that helped Sahil build his own multidimensional life, like when he moved cross-country for his family and reframed financial goals as a tool (not the endgame). If you’re tired of chasing someone else’s definition of success or just want to take your business and your life to the next level, this is the model you need.Resources:Read The 5 Types of Wealth by Sahil BloomSubscribe to Sahil Bloom’s newsletter, The Curiosity ChronicleWatch Brian Gubernick's TED Talk, Time is FiniteListen: Episode 06. From Wasilla to Worldwide: Kristan Cole’s Remarkable JourneyOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if the secret to building a $140 million real estate business was as simple as sending one, four-page newsletter every month? Sandra Rathe proves that you don’t need flashy tactics or a loud personality to win big. With her roots in accounting and a natural love of process, Sandra turned a shoestring, rollerblade-powered newsletter route into a powerhouse farming model that works in every market, even luxury.We get into the nuts and bolts of Sandra's method: What does each newsletter include? When does she open up and write from the heart? And what calls to action does she include? Sandra’s story is a masterclass in choosing one thing: showing up for your community, and letting consistency do the heavy lifting. If you’re looking to farm a neighborhood or just want a simpler, smarter way to grow your sphere, this episode is your playbook.Resources:Connect with Sandra RatheOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Real estate can be dangerous. Every year, agents are attacked while showing homes, hosting open houses, or even pumping gas. That’s why we sat down with Harry Shaw—a third-degree black belt in Krav Maga who’s spent 15 years training first responders in self-defense.Harry breaks down a simple framework for staying safe: pay attention, know your environment, and take purposeful action. We talk through common real estate scenarios—from meeting unknown buyers to working alone at night—and how to prepare for them. When it comes to personal safety, the worst time to figure out what to do is when it’s already happening.Resources:Learn more about Harry’s work at HarrysBodyShop.comExplore free tools and training through NAR’s Safety Program at nar.realtor/safety/about-the-realtor-safety-programBecome your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAIn this episode, we discuss self-defense strategies relevant to real estate agents, including scenarios that may involve personal safety risks during showings or open houses. Please note that the conversation includes references to physical violence. While we approach these topics with care and professionalism, some listeners may find the content distressing. Your well-being is important—please listen at your discretion and take breaks or skip this episode if needed. If you or someone you know needs support, we encourage reaching out to a trusted resource or professional.This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

What does it take to build a billion-dollar real estate business across multiple cities and states? Jeremy Wilson and Brandon Napolitano of Chucktown Homes join us to reveal how they’re pacing over 2,200 transactions and $850 million in annual production—all while keeping their culture fiercely people-first. Jeremy traces his path from the restaurant grind to real estate, sharing how resilience, adaptability, and an “all-in” mindset fueled their rise through short sales, REOs, and beyond. Along with Brandon, his chief of sales, they break down the systems and simple frameworks that let their team convert aggregator leads at the highest level. With a single hub in Charleston, the team runs on a network of local leaders and virtual assistants all connected through strong systems and a culture that feels like family.But above all, this conversation is about servant leadership and building a business that changes lives—from rookie agents breaking through, to support staff thriving half a world away. If you’re ready to see how the best keep things are simple, scalable, and deeply human, this is the episode you need to hear.Resources:Follow Up Boss – CRM used by Chucktown HomesSisu – Real estate tracking and accountability platformHomeward – Cash offer and alternative listing solutionsListen: Episode 43. Go Small to Go Big With Tim HeylOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

It’s party time, MREA style. Today’s episode features Michael J. Maher, author of The Seven Levels of Communication and master of real estate events. Maher’s team closes over 200 transactions a year, driven almost entirely by creating memorable experiences and a robust referral network. If traditional “networking” feels forced, Michael offers a system grounded in generosity, authentic relationships, and purposeful events.He breaks down the three event types (I, We, and They), the art of the invitation, and the five essential sequences to turn every event into a referral powerhouse. From strategic planning to powerful follow-up, Maher reveals how to build a community of advocates, regardless of personality or experience level.For anyone ready to move beyond cold calls and into real connection, this episode delivers a practical blueprint for building a business fueled by love, appreciation, and results. Go to mreanotes.com to sign up for all resources and takeaway notes from today’s show.Resources:Read: The Seven Levels of Communication by Michael J. MaherEvent & Referral Mastery: joingengen.comMichael’s contact: michael@kw.com | michael@referco.comMAPS Coaching Fast TrackOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if building a thriving real estate business started with one question: Who can I help today? That’s exactly how Sheena Saydam does it—and the results speak for themselves. Sheena leads a $140 million team in DC and, along the way, she’s donated over $1 million, created massive community groups, and sparked movements like “Buy Nothing” yard sales where everything is free.Sheena’s approach isn’t about chasing leads—it’s about giving relentlessly, creating connection, and lifting up her community at every turn. In this episode, she shares the mindset and systems that drive her philanthropy-powered business and why showing up as your authentic self can transform everything.Prepare to be inspired. You might even find yourself asking, “Who can I help today?”Resources:Read How Great Humans Sell by Catherine BrownRead Give and Take by Adam GrantOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if I told you that every day in America, 11,400 people turn 65—and that behind those numbers lies one of the greatest untapped opportunities in real estate? We’re pulling back the curtain on a niche market hiding in plain sight: helping seniors and their families navigate the transition of a lifetime. Today, we’re joined by someone who has built a billion-dollar business doing exactly that.Our guest is Dan Ihara, a true expert in senior relocation, generational wealth transfer, and what it means to bring real clarity and confidence to people facing big life changes. Dan’s story starts in Honolulu, winds through six career pivots, and lands in the field of real estate planning for older adults. Along the way, he’s not only closed more than 1,500 transactions—he’s also pioneered a model that leverages education, empathy, and a commitment to serving families across generations.In this conversation, Dan breaks down his entire playbook—from building partnerships with retirement communities, to running high-impact seminars, to providing resources that make the process less overwhelming for everyone involved. If you’re searching for a way to stand out, serve a growing market, and do business with heart, Dan’s model is one to study. Let’s dive in and learn what it takes to become the family’s trusted real estate planner.Resources:Connect with Dan Ihara and join the KW Real Estate Planner Community: https://linktr.ee/kwrepNational Association of Senior & Specialty Move Managers: nasmm.orgWatch Sue Adler’s episode: Command Your Market Through Seller Workshops & Build a Legacy W/ Sue Adler | The MREA Podcast (EP.71)Listen to Tim Heyl’s episode: https://podcasts.apple.com/us/podcast/43-go-small-to-go-big-with-tim-heyl/id1712458115?i=1000665020102Order the Millionaire Real Estate Agent Playbook | Volume 2Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Today, we’re pulling back the curtain with Hudson Santana, a powerhouse developer and agent whose team closes $150 million a year in the heart of Boston. Hudson’s journey is anything but typical. Growing up in the Amazon in Brazil, he made his way to Boston, started out bartending, and—thanks to a push from his wife—jumped into real estate. What sets Hudson apart isn’t just his volume, but also his knack for seeing potential where others see only what’s in front of them.In this episode, Hudson shares how he built his business by becoming a master of spotting hidden value in properties, diving deep into zoning, and leveraging local knowledge to unlock profit others overlook. We get tactical about how you can start thinking like a developer—no deep pockets required—and how becoming the local expert on what’s possible (not just what exists) changes the game for your business and your wealth.Hudson breaks down the systems, mindset, and everyday actions that led him from “just getting by” to building generational wealth, and how any agent can follow the same blueprint. If you’ve ever wondered how to take your real estate business from transactional to transformational, this is the conversation you don’t want to miss.Resources:Santana Team – Hudson’s companyEmail Hudson at Hudson@SantanaTeam.com for his free Zoom class on developmentOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We’re sitting down with Susan Lombardo, the “mayor” of her Atlanta neighborhood and a master of geographic farming. Starting with postcards, consistency, and an obsession with service, Susan built a $40 million solo business and then turned it into a $65 million team. Susan shares how she transitioned from a 20-year insurance career to earning Rookie of the Year in real estate by quickly building a hyper-local brand and trusted vendor network, becoming the go-to resource for homeowners in her community.We break down her farming playbook: sending big, bold, neighborhood-specific mailers every month (without fail), always leading with value, and following up for years to come. Susan explains why patience and persistence—not quick wins—turn farming into a repeatable, “W-2 style” income, and why she’s passionate about mentoring the next wave of agents to build businesses rooted in systems, service, and heart. If you’re ready to play the long game, Susan’s story is the blueprint.Resources:Learn more at lombardohomegroup.comConnect with Susan on LinkedInOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We’ve got a power duo in the house.Erin Jones and Josh Dukes went from being productivity coaches at their local Keller Williams brokerage to running a $275M real estate team in the D.C. metro area. They’ve done it with a lot of heart, no fluff or shortcuts!Together, they’ve built one of the most disciplined and high-retention teams we’ve ever seen. Their playbook? A culture-first approach, zero tolerance for entitlement, and dialed-in systems–new agents walk in with a 30-60-90 plan and start producing fast.In this episode, Erin and Josh break down their entire operating model, from hiring criteria (they don’t follow up with you on purpose) to the open house strategy that nets them 50% of their deals. You’ll learn how they coach new agents to make 200+ monthly contacts, convert strangers into clients, and—most importantly—why they’ve been able to retain their agents year after year while still scaling at speed.We also unpack how they structured their business partnership with full transparency, separate P&Ls, and a crystal-clear rule for when to “die on a hill.” If you’re thinking about partnering with someone or expanding your team, this is the blueprint.Resources:Read: Start With Why135 GPS ToolBen Kinney on MREA PodcastOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What do Olympic athletes, real estate agents, and university professors have in common? They all eventually hit a breaking point and the best  come back stronger. Dr. Robyne Hanley-Dafoe is one of the world’s leading experts on how resilience makes this happen.A celebrated scholar, international speaker, and author of Calm Within the Storm, Stress Wisely, and the upcoming I Hope So, Robyne joins us to share her five-pillar model of everyday resiliency—a framework grounded in 20 years of research, wrapped in stories you won’t forget.We dive into her journey and her breaking points, from teen dropout to tenured professor to full-time resilience coach. And how a life-changing car accident (and one brilliant question from her son) prompted her to walk away from her “dream job” to pursue a new path. Her message? Resilience isn’t about pushing through. It’s about aligning with what matters most.With clarity, science, and heartfelt personal stories, Robyne unpacks the five pillars of resilience—Belonging, Perspective, Acceptance, Hope, and Humor—and gives us the tools to model them, especially in the face of stress, rejection, or uncertainty in the real estate world.Resources:Read Dr. Robyne’s books:Calm Within the StormStress WiselyI Hope So (Pre-order—releases 2/10/2026)Follow Dr. Robyne on Instagram: @drrobyneRead: The Body Keeps the Score by Dr. Bessel van der KolkRead: The Anxious Generation by Dr. Jonathan HaidtOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What do garage sales, candy jars, and car dealerships have in common?For Brent Hanson, they're all unexpected tools in his toolkit for building one of the fastest-growing real estate teams in the country.Brent is the co-owner of City of Trees Real Estate in Boise, Idaho—a team pulling in over $200 million in annual volume—and today, he walks us through the gamified systems that made that kind of scale possible. This isn’t surface-level rah-rah. Brent breaks down the exact psychological models behind sales contests, how to structure one in your own business, and what made the team’s 90 listings in 90 days challenge a massive success.We’ll talk about the “clarity curve,” the "why triangle" from page 77 of The Millionaire Real Estate Agent, and how to hack team motivation when your people are stuck in the “earn phase” of their growth. Brent also shares why he walked away from personal production after just two years to focus entirely on leadership—and why top producers are eager to join in his gamified culture.If you’ve ever struggled with accountability, consistency, or just plain enthusiasm, this episode will change the way you think about motivating yourself and others.Let’s dive in with Brent Hanson.Resources:Learn more: City of Trees Real EstateOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if the most powerful form of marketing wasn’t something you paid for but something your clients did for you?We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he’s bringing that expertise directly to us real estate professionals.We dive into the core question: Are you giving your clients a story worth telling?Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today’s clients into tomorrow’s referrals. You’ll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!Jay’s storytelling is legendary. You’ll laugh, you’ll Aha, and most importantly, you’ll walk away with a crystal-clear strategy to stand out in a crowded market.Resources:Learn more at Jay’s WebsiteConnect with Jay on LinkedInFollow Jay on social: @TequilaJayBaerRead: Talk Triggers by Jay BaerRead: Utility for Real Estate by Jay BaerOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What happens when a teenage marketing assistant sticks around, steps up, and builds one of the most productive real estate teams in the country? You get Taylor Kerrigan.We are thrilled to welcome Taylor, CEO of Glover Agency and the woman behind a Midwest machine that moves over 950 units and $280 million annually. Taylor is the rare operator who’s also a top-tier salesperson. She’s a unicorn (as Jason puts it) and this conversation proves exactly why.She walks us through the power of “hybrid farming” (spoiler: infotainment beats just listed/just sold postcards), how she runs her team meetings with purpose, and why they treat agents like Delta treats frequent flyers—with tiers, perks, and fierce internal motivation to level up.Taylor opens up about what money means to her, the rescue animals she’s saving, and why—despite knowing she could go out and start her own team tomorrow—she wants to grow inside the Glover world.This episode is a masterclass in systems thinking, leadership, and scaling with heart. Whether you’re a rainmaker, ops leader, or brand-new agent wondering how the best teams work behind the scenes—this is the episode you’ve been waiting for.Resources:Glover U — Jeff Glover’s coaching and training organizationConnect with Taylor on LinkedInOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.