The Mom First Entrepreneur

The last meaty part of pinpointing your niche is crafting your right offer so your clients yell "YAY!" and PAY! If you're not signing clients, that means that your offer isn't right.  Tie together your skills, gifts and talents with an audience you have access to, that is able and willing to pay you.  Your asking price needs to guarantee high profit for the time spent, to deliver a transformation for your clients.   Your offer needs to speak to your ideal client's pain points, using their own words - not just what you think they need!  If they don't want what you are trying to sell, they're not going to buy it.  With the right offer, clients will be thrilled to start working with you. Join the conversation at our Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs

MAKE MORE MONEY! Let's be honest - you're in business to make money.  Once you have your perfect business idea and an audience you have access to that's willing and able to pay you, the next hurdle is your own mindset.  If it feels yucky to expect a profit for working your business, then you need to square it in your own mind so that you're able to ask your premium price.   As busy moms, our time is precious.  In order to make money for your family that pays high profit for the amount of time spent, you have to stand in your expertise and command your premium profit.  Your price should reflect the result for your client, not an hourly rate, making sure you're making high profit for the time spent. You, lovely mama, are a boutique.  Treat your business like the premium, high-end boutique you are and ask your price with confidence.   Join the conversation: https://www.facebook.com/groups/momfirstentrepreneurs Get your free guide here: sahmentrepreneur.com

In part 2 of my Pinpoint Your Niche challenge, we tackle the next important part: how are you going to find your clients? Your ideal client has to meet some specific criteria.  You need to have access to this audience, you have to want to work with this audience, they have to need what you offer, and they have to be able to pay you.  If they don't meet all of these criteria, then you aren't going to be successful.  If they aren't able and willing to pay, they won't hire you! Join the conversation in our Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs

If you are already in my Facebook group (Mom First Entrepreneurs: Building Businesses for Profit, Purpose and Pleasure), this is Day 1 from the challenge I ran last week to help you pinpoint your niche and build a profitable, purposeful, pleasurable business. Today's focus is on profit.  It's super important that your business idea is actually profitable.  Don't get sucked into the typical mom traps of online low-profit businesses, spending time and money learning new skills, and assuming that you have nothing to offer.  The right business idea won't magically appear - you have to take inventory of your skills and talents and then lock those into a profitable niche.   Don't get confused though - passion+confidence doesn't necessarily equal profit!  What good is a business idea that doesn't make money?  On the other hand, if you're too broad with your idea, it's way harder to connect with the people who are willing to pay you. Your assignment: talk to the people close to you and make a list of your talents, skills, and gifts.  That's all!  Talk soon! Join the conversation: https://www.facebook.com/groups/momfirstentrepreneurs/ Get your free guide here: sahmentrepreneur.com

I just got done with a swim in the ocean and I had to share this with you.  I have created my own dream life through the power of niching in business.  I've always dreamed of the freedom to run away from my horrible upbringing and I've found a way to do it, and create my own amazing life.  I love helping my clients be more themselves, make more money, and really create what they really want from their own life. It all starts with pinpointing the right niche.  Good news is, I can help!  I'm hosting a 4-day Pinpoint Your Niche Challenge in my Facebook group next week, September 14-17!   Join the group here! https://www.facebook.com/groups/momfirstentrepreneurs/

It's not static - it's the ocean!   The 2 most common mistakes I see when it comes to sales or discovery calls are extremely common and can completely derail your sale. When you're jumping into messenger, don't immediately talk about your "program."  People don't care about your program unless you're already strongly established and the program is recognizable by name!  Focus on your potential client and their specific situation.  Keep it about them!  Really listen to what they're saying and what they need, then fill in your expertise. The second mistake I see is letting imposter syndrome rule your discovery call.  Sales calls are a learned skill and nobody gets them right the first time - but the most important thing is to not let your insecurities tell your potential clients that they're doing fine without you, or that you should immediately give them a discount.  State your offer, stand in your expertise, and shut up!  Let them make the decision whether they need your services or not! Join the conversation on Facebook: https://www.facebook.com/groups/momfirstentrepreneurs Get your FREE guide to my 4-step system for having clients excited to pay you! sahmentrepreneur.com

Letting it be easy and fun - giving up the tendency to make it way too freaking hard.   When getting your online business going, it's a very common mistake to learn a new skill in order to start a business.  You won't feel like an expert, you'll feel like an imposter, and you won't be standing in your expertise.  Pick a skill, talent, or gift that you already have and niche down with that, into an audience that you have access to. Make sure you're adding in fun, giving yourself permission to enjoy it! What can you do to make your business feel easier today?  What can you do to make your business more fun? Then, let it be easy.  Don't burn yourself out by making it all too hard! Join the conversation in my Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs/ Get your FREE 4-step guide for building a successful business for profit, purpose, and pleasure at sahmentrepreneur.com

You owe it to yourself to show up for you business with high energy, but that doesn't look the same for everyone.  If I'm feeling low vibe before a call, I do a very silly jumping-up-and-down session until I laugh at myself.  That works for me because I'm usually very high vibe, but that may not feel right for you.  Maybe you need to be calm and relaxed, or strong and confident.  Whatever it is, make sure you are in the most pleasurable state of mind you can be in with your business.  Show up as yourself and your people will find you.  Let's face it - if someone is scared off by that, they weren't your ideal client anyway! The more "you" you are, the more profit you will make! Join the conversation at our Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs Get your FREE guide to avoid the top 3 mistakes moms make in business at my website: https://sahmentrepreneur.com

One of the biggest mistakes many new entrepreneurs make is building a business that's full of hustle, not pleasure.  What happens then is that they burn out, thinking that being an entrepreneur is not right for them. It doesn't have to be that way.  Build your business the way you want and use my hyperfocus model to make the maximum impact in the shortest amount of time possible so you can get back to being mom.  Don't get stuck doing 8 hours a day of busy work that's not really moving the needle forward.  Know your vision and your goals and work deliberately toward them. Join the conversation at our Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs Get your FREE guide to avoid the top 3 mistakes moms make in business at my website: https://sahmentrepreneur.com

Hamilton Reference: For business DON’T be a Burr - be a Jefferson!  It's not doing you any favors to keep to the middle of the road.  It's time for you to stand for something. How the more YOU you are, the more money you’re going to make… Your people will identify with you, and those that aren’t your people will leave. Join the conversation at our Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs Get your FREE guide to avoid the top 3 mistakes moms make in business at my website: https://sahmentrepreneur.com

A shark was coming right at me!  Want to hear the rest of the story?? This is relevant to your business, though.  Fear is vital and necessary for moving to the next level in your business.  Success doesn't live in your comfort zone.  Fear doesn't have to be a bad thing.  Move through it and master it - you won't believe how amazing it feels to get through to the other side. Join the conversation in my Facebook Group. For your FREE 4-step guide for building a mom-first business with profit, purpose, and pleasure, visit sahmentrepreneur.com

I'm rolling in my "rich b*tch" vibes today!  If you've been following my process towards Profit, Purpose, and Pleasure, then you've likely run into some thoughts like: "Rich people are evil." "Rich people are amoral." "If I'm wealthy, I'm a bad Christian." All of that is internal: money mindset issues.  When thoughts like that come up, allow yourself to feel them, but also really examine them and try to figure out where they really come from.   Wealth doesn't have to mean just money either.  It can mean wealth of wisdom, comfort, and time with your loved ones. Listen on for tips on how to pull on your own "rich b*tch" vibes! Join the conversation at https://www.facebook.com/groups/momfirstentrepreneurs/ Get your free 4-step guide to building your own business for Profit, Purpose, and Pleasure at sahmentrepreneur.com.

When it feels like you've missed the mark with your offer, it doesn't necessarily mean that nobody wants your service or that your price is wrong - they just might not understand WHY they need your offer!  Another reason, other than profitability, to do market research is to gather the pain points of your ideal clients, in their own words.  Then, use that wording in your marketing.  In your posts, emails, messaging, discovery calls, walk your potential clients through the problem they have and connect the dots to why they need you to solve that problem for them.   Did you catch that?  Use their own words to market to them!  They will feel heard, understood, and connected to you immediately! Join the conversation: https://www.facebook.com/groups/momfirstentrepreneurs/ Get your 4 steps to success freebie here: https://sahmentrepreneur.com

You're in business to make profit.  However, that doesn't mean just charging an arbitrarily high rate. Competition is good - it means that there's money to be made doing what you want to do.  Do your market research and make sure that the niche you've chosen is profitable, and then make sure that you are packaging your offer accordingly. Selling your services by hour or by session is not going to help you in the long run.  Set one rate, with one package.  No more piecing it together. Join the conversation in my Facebook group. For your free copy of my 4-step framework for building a business for profit, purpose, and pleasure, visit my website at sahmentrepreneur.com.

It's commonly taught that once you pick your niche, then you go and find your clients.  This is backwards!   A critical piece of choosing your niche is choosing an audience that is WILLING and ABLE to pay you!  Do your market research among an audience that you already have access to.  It doesn't make sense to build a business for an audience that you don't already have access to. Join the conversation in our Facebook group. Get your FREE guide to the 4 key steps of building your business for Profit, Purpose, and Pleasure at sahmentrepreneur.com.

Have you spent months, or even years, working way too hard on a business that's just not profitable?  Do you feel guilty spending time with your family instead of working? There's a much easier way.  Lean into your existing skills, talents, and abilities.  What are some things that people come to you for?  What is it that you're really good at?   Join the conversation in our online community here. Get your free 4-step framework to build your own business with profit, purpose, and pleasure at sahmentrepreneur.com.

My business is sort of on pause right now.  The protests of the past week have forced me to face my own Asian privilege and internalized racism. Because of the way I have built my business, I'm able to scale back a little so I can put energy into learning how to do better and be better for my black brothers and sisters. You can build your business this way too.  When you build a business that is high profit for the time spent, purposeful, and pleasurable that allows you time to be mom first, you also allow yourself to push pause when you need to. Join the conversation at https://www.facebook.com/groups/momfirstentrepreneurs/ You can get your free 4-step framework to build your own Mom First business at sahmentrepreneur.com

I never thought I'd talk about this publicly, but here it is: my 7-year-old son and I were racially, verbally attacked and harassed because we are Asian. I've been processing that experience for over a month and with the recent unrest, protests, and new lockdowns, it seems appropriate to speak out. Messily.   It's similar to doing the hard, messy, vulnerable things as a businessowner.  Listen on to hear a gem of advice for businessowners in this turbulent time. Join our online community here to join the conversation. Get your free 4-step guide to building your own business for profit, purpose and pleasure at sahmentrepreneur.com

"I just want clients to come to me - I don't want to show up every day, I don't want to hustle." You don't have to hustle, but you do have to be consistent!  Consistency doesn't have to mean every day and it doesn't have to take a ton of time, but you do need to build relationships with your audience and show up consistently.  A couple of posts, and nothing else, isn't going to cut it. Clients won't have much faith that you'll show up for them if you're not consistently showing up for yourself.  But, this does not mean that hustling harder is the answer. Join our online community here. Get your 4-step guide for building a business for profit, purpose, and pleasure at sahmentrepreneur.com.

One of the top concerns I hear from my clients is that they're worried about narrowing down their offer too far and missing out on potential clients.  Actually, the opposite is true.  If you niche down into your true expertise using your existing skills, talents, and gifts, you can confidently stand as the expert in your field.  Potential clients can tell if you're confident in your offer or not!  Offering too many different services is confusing and it erodes trust with your audience.   Join our online community here - There's a massive giveaway happening right now! For your free copy of my 4-step process to nail your niche, visit sahmentrepreneur.com.