It's not static - it's the ocean!  

The 2 most common mistakes I see when it comes to sales or discovery calls are extremely common and can completely derail your sale.

When you're jumping into messenger, don't immediately talk about your "program."  People don't care about your program unless you're already strongly established and the program is recognizable by name!  Focus on your potential client and their specific situation.  Keep it about them!  Really listen to what they're saying and what they need, then fill in your expertise.

The second mistake I see is letting imposter syndrome rule your discovery call.  Sales calls are a learned skill and nobody gets them right the first time - but the most important thing is to not let your insecurities tell your potential clients that they're doing fine without you, or that you should immediately give them a discount.  State your offer, stand in your expertise, and shut up!  Let them make the decision whether they need your services or not!

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