The Monday Morning Marketing

Having your social media accounts verified has to have some advantages, right? Some platforms charge you to verify your account, others give you the much sought after blue tick based on the number of followers or content you make. But is it even worth it to be verified? What are the benefits of it anyway? That's what Esther and Melanie discuss in this episode.Are you verified? Let us know what differences you've noticed (if any)

Want to get your name out there but don't know how? Gloria Chou joins Esther and Melanie in this episode to explain how to be your own publicist with no experience or connections. Listen to the end for some free resources from Gloria (and all the great advice throughout)

In this episode, Esther and Melanie discuss the key elements needed for a winning strategy. Listen in for top tips. Which will you implement?

Do hashtags still work on social media? Is there any reason to keep using them? If so, which ones should you use and why? So many questions to cover in this episode!Let us know if you're still using hashtags or if you've stopped.

LinkedIn Ads - do they actually work? Have you tried running them or are you put off by the cost? In this episode, Esther and Melanie talk with Kristian Downer about why LinkedIn Ads are worth your time and money.Let us know how you get on!

What makes your business unique? What makes it stand out from others in your industry? In this episode, Esther and Melanie discuss different USPs and why it's important to identify yours.

Every business seems to have a subscription or membership for you to join, including Ryanair! So what are the benefits of having one for your business? That's what Esther and Melanie discuss in this episode.Do you have a membership or subscription as part of your business model? Want to come on and tell us about it? Get in touch.

How can you use WhatsApp as an integral part of your marketing? In this episode, Charlie Day explains how to get started and how to grow your business by using WhatsApp. Listen carefully as she gives lots of top tips.

Coca-Cola is a well-established brand that still needs to market its products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user-generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give you some examples in this episode.

What exactly is social engineering and why should (or shouldn't) we use it in our businesses? Well, there is a lot of controversy around it at present with the M&S hack in the UK but that's only one side to it. Take a listen as Esther and Melanie dive into the pros and cons of social engineering (and what you should look out for to avoid the ugly side to it)

What's the best way to deal with a crisis? Start planning before it happens.In this episode, Esther and Melanie talk with Tina Calder about what businesses of all sizes should and shouldn't do when faced with a crisis. Listen in and get your plan in place before you need it.

When you run your own business, or work for someone else, you can get so distracted by everything that you need to do that you forget WHY you're doing it. When you take a minute to remember your "why", you realise what's important, and you focus more on doing it all for the right reasons - whatever they may be. Take a minute today and refocus on your "why" - you'll be surprised how much easier it'll all become.

In today's episode, Esther and Melanie discuss why leaving your marketing in the hands of the youngest person in the room isn't usually a good idea. They discuss how, even though Gen Z and beyond have grown up with all things web, social media and digital marketing doesn't mean they know what to do with it.What's been the experience within your business? Have you been schooled by your younger team or family members on how to run your business online or do you leave it to the more experienced members?

With the speed at which social media moves it's hard to keep up. Andy Lambert, founder of Content Cal and author of Social 3.0 joins Esther and Melanie to discuss what's on the horizon for social media, what we should focus on going forward and what channels to keep an eye on.

Setting up a simple email welcome sequence can save you lots of time and effort in the long run. Welcome sequences can be used to automatically send emails to new contacts on your mailing list to introduce them to your different services, or it can be used after making a sale to ask for reviews and to offer discounts for future sales.In this episode, Esther geeks out about them while Melanie rolls her eyes and tries to pretend to be interested in the technical stuff. Have a listen and design your own simple email marketing sequence and save yourself lots of time.