Episode 285 - Marketing like Coca-Cola
Update: 2025-06-15
Description
Coca-Cola is a well-established brand that still needs to market its products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user-generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give you some examples in this episode.
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