Bryan Holladay provides public relations and association management services through Charlotte Public Relations and Association Management Services. He supports associations with strategic communications, member engagement, governance support, and program execution, helping organizations strengthen their voice and deliver value to their communities.Todd Whitlow is an attorney and Vice President of Legal Operations at BROWNLEE WHITLOW & PRAET, PLLC, where he advises multifamily clients on legal risk, operations, and practical solutions. He is also the co-host of The Associated podcast, bringing a clear, business-minded lens to the intersection of associations, leadership, and the real estate industry.
Lance Swank is the President and Chief Executive Officer of Sterling Group, Inc., a vertically integrated real estate services firm specializing in multifamily housing and self-storage across the Midwest, South, and Southeast. He joined Sterling in 1983 and has played a central role in expanding the company into a diversified platform that includes development, construction, property management, and investment operations.Under Lance’s leadership, Sterling Group has developed, acquired, constructed, and managed thousands of apartment and self-storage units nationwide. He focuses on long-term relationships, operational discipline, and delivering value through integrated real estate services. Lance is also a recognized industry voice and frequent speaker at multifamily and real estate events.He holds a bachelor’s degree from DePauw University and has served in multiple leadership and advisory roles throughout his career, reflecting a strong commitment to advancing the real estate industry.If you want a shorter, punchier version for intros or event promos, I can craft that too.
Charlotte Gummesson is the President and Founder of iRestify, a Toronto-based proptech company that delivers a digital, on-demand building maintenance and services platform for multi-residential and commercial property managers. She co-founded iRestify to modernize an industry that relied on outdated processes, introducing a technology-driven model that enables remote booking, tracking, quality control, and reporting for all building services.Before launching iRestify, Charlotte held senior leadership positions in operations, including CEO and COO roles at Teleperformance, as well as running her own consulting firm, CG Management Consulting Inc. Her background spans enterprise operations, customer experience, strategic growth, and service delivery across multiple industries.Charlotte earned her Bachelor’s degree from the University of Toronto and is widely recognized for her leadership in driving innovation, efficiency, and service transformation within property management and maintenance.If you want, I can also create a shorter version, a more conversational intro, or a punchier podcast-style bio.
With more than 15 years of experience, Andy Feinour is an authority in student housing. As President of Student Quarters, a division of St Clair Holdings, Andy is responsible for generating high yield returns for investors by transforming underperforming, non-institutional units into prime, yet affordable, student housing. He leverages deep industry knowledge and consulting experience to assess, acquire, and improve properties, while keeping student needs in mind.Prior to Student Quarters, Andy served as Senior Vice President at Carter & Associates, a leader in the development of student housing. In this role, he led the firm’s off campus student housing development efforts and has been instrumental in projects totaling over 2,300 beds throughout his career.From 2001 to 2008, Andy served as Vice President at Holder Properties, where he completed 16 build-to-suit projects for clients across the Southeast. Prior to joining the firm, Andy spent 5 years with the Boston Consulting Group as a Project Leader in its Atlanta office focusing on the fields of business development, finance and strategy for public and private clients.Andy holds an MBA from the Darden Graduate School of Business and a Bachelor of Science in Commerce from the McIntire School of Commerce, both at the University of Virginia
Tony Sousa is a multifamily executive, builder, and industry voice known for transforming teams and elevating operational performance. With a career spanning regional leadership, sales strategy, and organizational development, he has helped some of the most recognized brands in property management grow stronger, more resilient teams. Tony is widely respected for his leadership philosophy, content creation, and mentorship across the industry, and he continues to shape the future of multifamily through education, storytelling, and people-first execution.
John R. Bradford, III is the Founder and CEO of PetScreening, a venture-backed software platform that helps the housing industry manage pets and assistance animals across millions of rental units. A longtime property management entrepreneur, he previously built and led Park Avenue Properties, a multi-state residential management and investment firm, before launching PetScreening in 2017 to create a more data-driven, pet-inclusive approach for rental housing.
Lance Swank has been with Sterling since 1983. Under his leadership, the company has grown to include four core business units: Sterling Development, Sterling Construction, Sterling Management and Sterling Investments. Over the years, he has helped build a fully integrated real estate services platform that provides clients and investment partners with a complete range of services.Sterling specializes in multifamily housing and self-storage, with a geographic footprint spanning sixteen states. The Sterling Group is a fully integrated real estate services firm that celebrated its 47th year in 2023 and continues to expand throughout the Midwest, South and Southeast. Throughout his tenure, Lance has emphasized long term relationships with both investment partners and colleagues, a focus that remains central to Sterling’s culture and growth.
Prior to founding The RADCO Companies, Norman built a career in real estate litigation, workouts, and transactions. He earned a JD from New York Law School in 1981 and a BA from SUNY Plattsburgh in 1978, holds law licenses in New York and Georgia, and received a PhD from Kennesaw State University in 2023.As Chairman of the Kennesaw State University Foundation Board of Trustees, he helped guide a 47,000+ student university through major growth. Over 13 years, the campus doubled in size with $500 million in new buildings that he helped finance and develop. He is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences.Norman serves on the New York Law School Board of Trustees and previously taught as an Adjunct Professor at Emory University School of Law. A recognized industry expert and speaker, he has appeared on CNBC and Bloomberg and in the Wall Street Journal and New York Times.
Karl Sowa is the CEO of iRestify, a growth leader focused on demand generation, operations, and product management. He has led profitable B2C and B2B businesses with direct multi-million-dollar P&L ownership, blends deep technology expertise with marketing, operations, and finance, and has built products and companies end to end, including GTM execution and people leadership. He has helped create two successful VC/PE-backed exits.
Prior to founding The RADCO Companies, Norman was a seasoned real estate litigation, workout, and transactional lawyer. Awarded a Juris Doctor by New York Law School in 1981 and a Bachelor of Arts from SUNY Plattsburgh in 1978, he is licensed to practice in both New York and Georgia. Norman was awarded a PhD by Kennesaw State University in 2023.As a Chairman of the Kennesaw State University Foundation Board of Trustees, Norman oversaw the expansion of the 47,000+ student university in metropolitan Atlanta. During his 13-year tenure, the campus doubled in size with the addition of $500 million in new buildings that he helped finance and develop. Norman is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences at Kennesaw State UniversityNorman is currently a member of the New York Law School Board of Trustees and previously served as an Adjunct Professor at Emory University School of Law. He is a dynamic speaker and real estate industry expert and has been featured on CNBC, Bloomberg, Wall Street Journal, New York Times, and more.
Jamie Gorski is Founder and President of Catchpoint Collective and a nationally recognized multifamily marketing leader. She built her career shaping customer experience and brand strategy with a relentless focus on the voice of the customer.Kate Good is Partner and SVP of Multifamily Development at Hunington Residential and co-founder of Apartment All Stars. A developer, speaker, and industry innovator, she is known for bold ideas and a career spent creating standout communities.
Ken Doble started in property management as the on-site manager of a 24-unit building and rose through the ranks to COO, overseeing 23,000 units across 11 states. After the 2008 crash, he co-founded Quantitative Realty Capital, specializing in acquiring and repositioning underperforming apartments. With more than 30,000 units and $233 million in renovations under his belt, Ken combines hands-on operational experience with strategic leadership. He is also the author of The 5 P’s of Property Management, a practical guide to building stronger multifamily operations.
Kate Good is Partner and Senior Vice President of Multifamily Development at Hunington Residential, where she leads new community development and operations. She is also the founder of KateGood.com and Apartment All Stars, platforms that have made her one of the most recognized voices in multifamily marketing and leadership. From leasing consultant to national speaker and developer, Kate has built a career on creating communities that stand out and resident experiences that last.
Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.We dive into:Why brand strategy in multifamily begins with purpose and valuesHow customer experience defines retention more than rent or designThe role of AI in real estate marketing and resident engagementWhy maintenance is the brand and key to resident loyaltyHow leadership can align associates with mission and visionLessons from companies rethinking marketing, tech stacks, and cultureIf you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.👉 Subscribe for more multifamily insights and join the conversation in the comments.
In this episode of The Multifamily Hangout, hosts Adrian Danila and Chris Moreno welcome Christopher Finlay — a Marine Corps veteran who has overseen more than $4 billion in multifamily real estate transactions.Christopher shares how the discipline, trust, and initiative forged in the Marines shaped his leadership style and his long-term success in real estate. He pulls back the curtain on data-driven investing, market selection, and the urgent need for more affordable housing.The conversation also unpacks how AI is reshaping real estate operations and why skilled trades remain a cornerstone of the industry’s future.For anyone looking to sharpen their leadership, strengthen their investment strategy, or build high-performing teams, this episode is a must-listen.
Stephanie Gubiotti, President of New Urban Residential, sits down with hosts Adrian Danila and Chris Moreno to share how she’s scaling her multifamily team through the Entrepreneurial Operating System (EOS).She walks us through building the right team, weaving accountability into daily operations, and using AI as a support tool rather than a distraction. Stephanie opens up about the system that’s fueling her growth and the lessons any leader can apply.This episode explores how EOS reshaped her management approach, why culture depends on clarity, and what it takes to balance technology with people-first leadership. For anyone steering a multifamily organization through growth, this is a conversation you won’t want to miss.Subscribe to catch more insights from leaders redefining what success looks like in multifamily.
Ginger Ashton serves as Vice President of Operations at Atlantic | Pacific Management, overseeing a diverse portfolio of multifamily communities across multiple markets. With more than 20 years of experience in property management, Ginger is recognized for her ability to lead high-performing teams, streamline operations, and elevate both resident experience and asset value. Her leadership style blends strategic thinking with a strong emphasis on culture, accountability, and mentorship. Ginger’s deep industry knowledge and people-first approach make her a trusted leader in driving operational success at scale.Ginger also serves as Chair of the Georgia Apartment Association Foundation (GAAF), which supports education and career growth in the multifamily industry across the state. Through this role, she helps lead initiatives like GeorgiaApartmentJobs.com, a platform connecting job seekers with careers in property management.Learn more:https://www.atl-apt.org/about-gaafhttps://georgiaapartmentjobs.com/
Zlatko Bogoevski is the Founder and Chief Executive Officer of BetterBot, an AI-driven platform designed to optimize leasing and renter engagement in the multifamily industry. Based in the Atlanta metro area, he has built a reputation as a forward-thinking tech entrepreneur focused on empowering renters through innovative conversational AI solutions. Under his leadership, BetterBot has earned recognition as a member of the Multifamily Innovation® Council—a testament to its influence in reshaping how property management and leasing operate.He has shared insights in interviews detailing his vision and the company’s progression, outlining how BetterBot blends advanced AI with user-centered design to streamline rental processes.
Steve F. Hallsey is a seasoned multifamily executive with nearly 40 years of industry leadership. Most recently, he served as Managing Director of Wood Residential, where he directed operations across the firm’s national portfolio—including owned and third-party assets. His oversight included management, marketing, leasing, maintenance, and accounting functions coast-to-coast.Previously, Steve was President and CEO of AMLI Management Company for 14 years, leading the national property management platform for Prime Property Fund, a Morgan Stanley–managed real estate fund. He also held the role of Managing Director of Operations at Charles E. Smith, a publicly traded REIT based in Washington, D.C.Steve is an active member of the multifamily community, serving on the Board of Directors for NMHC and frequently speaking at NAA conferences and national industry events. His insights have been featured in numerous real estate publications.Outside the industry, Steve is a creative at heart—an avid hiker, wood carver, sculptor, and painter. He’s also the author of the best-selling children’s book Matilda McGruder and is known for his barbecue mastery on The Big Green Egg.
Steve Boyack is the President of JVM Management and Chief Operating Officer at JVM Realty. With over 30 years of experience in multifamily real estate, he specializes in operational strategy, team development, and property technology. Prior to JVM, he held executive roles at CA Ventures, Laramar Group, and Draper and Kramer. Steve is a recognized industry leader known for building high-performing platforms and driving innovation across large multifamily portfolios.