The Page 2 Podcast: An SEO Podcast

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules.From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen.📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow.📌 In This Episode (🔍)• The “one battlefield” mindset: paid vs organic is an illusion• How to align SEO & SEM teams—and why you must• AI Max, automation & the death of granular control• Fighting fraud and low-quality leads in PMax campaigns• How to rethink ROI in a post-click world• Planning content for AI Overviews and impression-heavy SERPs• Using call center data to power high-impact content• Why knowing your _non_-customer matters too• Strategies for affiliate monitoring and brand term protection• Optimizing shopping feeds with real search behavior in mind• Tentpole marketing: balancing long-term planning with war room agility• Predictions on the future of Google’s SERP with AI front and centerThis episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search.🎧 Don’t miss it!👍 Subscribe for more insights on search, AI, and digital marketing strategy💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments!🔗 Links and Resources • Luigi Ferguson on Linkedin• Impact of Google Map Pack ads• ChatGPT disrupting Chegg Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers.We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search.Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt.🧠 In This Episode:• The About.com “test server” era: letting engines crawl a mirror site to improve their bots—what Marshall learned by “watching the watchers.” • Why log files are mission-critical again as dark traffic surges and LLM crawlers multiply. • Enterprise-grade log tooling & options: Sitebulb, Screaming Frog, Splunk—what to use when. • Crawl budget signals hiding in plain sight: the Search Console “Crawl stats” report. • NYT archive strategy: opening history for scale, membership, and revenue (and why it worked). • E-E-A-T before the acronym: building human authority into content and authorship. • LLM.txt today: yes, it’s crawled; no, standards aren’t settled; how teams are exposing it. • AIO reality check: impressions up, clicks down; what’s converting (and why patience pays). • Blocking AI training vs. real-time use: robots.txt limits, legal gray zones, and first-line defenses. • Holistic marketing > channel silos: brand, email, social, search, Discover—working together.If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening.📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy.💬 Comment below: How are you adapting your SEO strategy in the age of AI and dark traffic?🔗 Links & Resources Mentioned• Marshall Simmonds LinkedIn• Defined Media Official Site• Page 2 Podcast Noah Learner episode Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics.You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time.On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise.Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned.🧠 In This Episode• Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org. • Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator). • “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics. • The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep). • Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos). • How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus. • PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research. • AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy.This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last.📢 Subscribe for more expert insights on content marketing and SEO!💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow?🔗 Websites & Brands:Centerfield Official SiteRyan on LinkedIn🧪 Notable Studies/Articles Referenced:DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.LLM Comparison Article on Business.com – Compared outputs from various AI models for quality. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.📊 In This Episode:• Why most marketers only tap into a fraction of GA4’s potential• The high cost of bad data — and how to prevent it• Brie’s BEAST Framework for reliable, strategic analytics• Common GA4 migration mistakes (and how to fix them)• Unlocking the hidden power of GA4’s Advertising tab• How to spot and leverage multi-touch attribution data• Tips for integrating Google Search Console with GA4• Future trends in AI-driven analytics (and their pitfalls)Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing.💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?🔗 Links & Resources Mentioned• Brie Anderson on LinkedIn• Brie Anderson on YouTube• Beast Analytics Official Site Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.🧩 In This Episode:• Navigating the complex integration of two SEO agencies• The importance of cultural fit and open communication• Strategic insights on preserving legacy and heritage post-merger• Adapting SEO services to remain relevant amidst AI evolution• How link building is evolving in the AI era• Developing effective career paths within SEO teamsTyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes.🔗 Links & Resources Mentioned• Tyson Stockton LinkedIn• Internet Marketing Ninjas• Previsible.io• Voice of Search Podcast• 2025 SEO Jobs Report• 2025 SEO Compensation Trends• Page 2 Podcast Nick LeRoy episode🔔 Subscribe for more expert insights into SEO strategies and agency management💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.📚 In This Episode• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY• EY's approach to AI discoverability and content sourcing for LLMs• The new era of SEO: what “geo” really means and why it matters• Why Reddit is critical to EY’s future marketing strategies• How teaching keeps Lou ahead of industry trends• Balancing brand compliance with authentic engagement on niche platforms• Strategies behind award-winning content partnerships with Reuters and CNBC• Career advice for marketers in a post-AI world• Whether college still matters in the age of AI• Lessons from EY’s global website migration effortLou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Links & Resources Mentioned• EY: https://www.ey.com/• Lou Cohen on Linkedin Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.🔍 In This Episode• Why SEO data should live outside the SEO channel• Stephan’s mantra: "If you're not helping people, you're just selling stuff"• How real authorship defends against AI content sprawl• Why most brands beat themselves—not their competitors• Lessons from scaling at Conductor and navigating WeWork• How intention > tactics in modern marketing strategy• The future of SEO in a world driven by AI• Why a flipped org chart might be your most powerful growth tool• Building products vs. services: Stephan’s next move with VibeLogic• Center of excellence vs. marketing channels—what wins long-term?This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.📢 Subscribe:Don’t miss future episodes packed with marketing wisdom and founder stories—subscribe now!💬 Comment:What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!🔗 Mentioned Links & Resources• VibeLogic – Stephan Bajaio's SEO consultancy and platform.• StephanBajaio.com – Stephan's personal website.• LinkedIn – Stephan's LinkedIn profile.• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.” Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client.Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.📌 In This Episode (📱)How a gutsy “no” led to dinner with Richard BransonThe shift from physical therapy to digital marketingBuilding a lifestyle agency without traditional scalingWhy Akvile prioritizes video ads and how to hook viewers in 3 secondsUsing AI tools like Julius.ai and ChatGPT to gain back timeWhen to say no to underpaying clients — and how that can work outBest ad types and creative testing strategiesTikTok, Reddit, and Meta Ads — what works where and whyWhy B2B leads are now cheaper on FacebookCreative fatigue: how to spot it and fix itPlanning for a future of AI-driven campaignsDiscover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day.👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story!📎 Mentioned Links & Resources: Akvile DeFazio on LinkedinAkvile DeFazio on XAkvile DeFazio on ThreadsAKvertise Official WebsiteDigital Tools for Social Media Marketers & AdvertisersJasper (AI copywriting tool)Julius AI (AI-powered data analysis)Rose.ai (data & spreadsheet AI tool)Company Of One: Why Staying Small Is the Next Big Thing for BusinessChapters00:00 Introduction to Akvile's Journey03:09 The Bucket List Experience with Richard Branson06:06 Transitioning from Physical Therapy to Digital Marketing09:01 Building a Lifestyle Business in Digital Marketing11:58 Leveraging AI Tools for Efficiency15:05 Consulting as a Business Model17:58 Launching Digital Products for Small Businesses20:55 Best Practices for Video Marketing23:56 Creating Effective Video Content27:02 Testing AI Tools in Advertising28:48 Exploring Ad Features and Options31:01 Testing Strategies for Effective Advertising34:51 Understanding Ad Fatigue and Creative Cycling39:26 Advertising on Reddit: Strategies and Insights41:25 Navigating TikTok Advertising Challenges43:13 B2B Advertising Trends and Insights45:19 Key Metrics for Evaluating Ad Performance46:58 The Future of Advertising: Automation and AI52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites.🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy.🔍 In This Episode• How Sitebulb grew from a desktop tool to an enterprise cloud platform• The strategic decision that made Sitebulb stand out—hint: it’s all about "hints"• Why JavaScript SEO and regular audits matter more than ever• Insight into AI crawlers and how they differ from traditional bots• Sitebulb’s plans for integrating task management and user-defined segments• How structured data and content optimization are evolving in the AI age• Behind the scenes of Sitebulb’s State of JavaScript SEO Report• The future of SEO in an AI-first search experienceStay ahead in SEO by understanding the tools and tactics built for tomorrow’s web.📎 Mentioned Links & Resources: Patrick Hathaway on LinkedinPatrick Hathaway on XPatrick Hathaway on BlueskySitebulb Official SiteSitebulb Hint Section2024 Javascript SEO ReportJavaScript SEO TrainingMatt Barby LinkedIn post Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.🏢 In This Episode• How Apartments.com approaches SEO across 20M+ pages• Agile workflows: integrating daily stand-ups, PI planning & sprint demos• Scaling hyper-local content with proprietary rental and cost-of-living data• Structured data, title formulas & other “boring” tactics that still move the needle• Using AI agents for efficiency (content QA, Fair Housing compliance & more)• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers• Smart redirect rules & platform pitfalls during massive site migrations• Negotiating dev tickets: writing stories developers want to shipMaster the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.👍 Subscribe for more actionable SEO deep dives every week💬 drop a comment telling us your biggest challenge scaling search.📎 Mentioned Links & Resources: Zach Chahalis on LinkedinZach Chahalis on XZach Chahalis on BlueskyZach Chahalis Personal WebsiteApartments.comPubcon "Don't Get Left Out in the Rain"Zach Chahalis Episode #2 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com -  In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.🐍 In This EpisodeWhy Google Discover now drives 65–70% of news traffic—surpassing searchHow AI Overviews & LLMs answer queries before users even click headlinesThe rise of entity & category optimization over legacy keyword targetingData-backed tactics for refreshing evergreen content & choosing which URLs to consolidateSmart paywall strategies: teaser experiences, email-gate funnels & dynamic messagingBuilding newsletters, apps & tokenized models to future-proof publisher revenueA preview of NESS Conference 2025—meet the industry’s top AI & news expertsThis is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.📎 Mentioned Links & Resources: John Shehata on LinkedinJohn Shehata on TwitterNewzDashGDdashNESS Conference 20252025 News AIO StudyJohn's SEO Week PresentationThe Publisher's Survival Playbook Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.🌐 In This Episode• Sean's unorthodox journey from skateboarding to SEO leadership• How Razor Fish structures career growth in SEO• Why SEO is becoming central to brand strategy• The impact of AI on search and how to prepare for it• Real-world strategies for generative engine optimization (GEO)• Managing large SEO teams and cross-functional collaboration• Reimagining metrics in the AI-driven search era• The collaborative win behind mortgage.com and New York Life• Advice for aspiring SEOs navigating today’s evolving landscapeWhether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.👉 Subscribe to stay ahead in search!💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!📎 Mentioned Links & Resources:Sean Stahlman on LinkedinExploring AI's Impact on SEO (Conductor Webinar)Mortgage.comAVA Digital Award (Gold) - NY LifeRazorfish Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!🧭 In This EpisodeHow to perform a winning Google Business Profile auditWhy category selection is a top ranking factorThe truth about service area businesses and hidden addressesHow “popular times” can impact local rankingsTips for avoiding and recovering from GBP suspensionsUsing citations and third-party tools effectivelyReview recency, consistency, and how AI is policing fake reviewsLocal SEO myths debunked: metadata, call tracking, NAP consistencyGoogle's AI mode and what it means for local search in the next 12 monthsGet ahead of the competition and future-proof your local SEO with Claudia’s expert advice!📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!📎 Mentioned Links & Resources:Claudia Tomina on LinkedinReputationARMGoogle's Popular Times GraphVideo Verification on Google BusinessTop 11 GMB Ranking Factors Google's Gemini AI Flagging Fake ReviewsGMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categoriesGoogle Forum for GBP Support – escalation path for profile suspensions or issues Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement. 🎯 In this episode:• What "Query Fan Out" is—and why it's a game-changer for SEO• The introduction of "Return on Search Page (ROSP)" and why it matters to Google• Why rank tracking is becoming obsolete—and what's replacing it• How AI overviews and synthetic queries impact content strategies• The critical role of structured data and schema in AI-driven SEO• How Noah builds automated data pipelines using APIs for SEO insights• Why testing and experimentation is essential for future-proofing SEO strategies• The growing role of local SEO and video content in the age of AI• Behind-the-scenes insights into managing the SEO Community Slack groupNoah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.🎧 Listen & Subscribe:Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.📎 Mentioned Links & Resources:Episode on YoutubeThe SEO CommunitySterling Sky IncorporatedPostamaticGoogle patents on Search with Stateful ChatQforia (tool by Mike King)Barry Adams’s LinkedIn post about news publishers’ click lossesCindy Krum Episode on Fraggles Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward . Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.🔍 In this episode:• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO• The concept of “relevance engineering” and why SEO needs to evolve• Why impressions and brand awareness are becoming core SEO KPIs• Google's “query fan out” technique and how it reshapes keyword research• Why rank tracking is dead and new metrics like visibility and citations matter more• The case for treating search as a branding channel, not just a performance one• The future of Google Search Console and what it’s still missing• The gap between current SEO tools and what practitioners actually need• How AI mode, reasoning, and semantic triples influence optimization• Mike’s prediction: in 12 months, the default Google experience will be AI-firstMike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.🎧 Listen & Subscribe:Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.📎 Mentioned Links & Resources:• iPullRank – Mike King’s SEO and content strategy agency• Profound – Mike's next-gen SEO platform built for the AI era• The Future of Search: A Recap Discussion of Google I/O• Relevance Engineering Framework – Deep dive into Mike’s technical methodology• Mike King on LinkedIn• Mike King on X / Twitter Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility. We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”🧩 In this episode:• The origin and pivot of Nick’s SEO for Lunch newsletter• Why SEOJobs.com was born out of frustration with job searches• How Nick took over the r/SEOJobs subreddit (without spending a dime)• The state of link building today—and why it’s resurging• Using affiliate and PR channels to win in AI-driven search• Why SEO can’t “save” bad products or businesses anymore• Why “trust me, bro” attribution doesn’t cut it in the boardroom• The risk of tying SEO measurement too tightly to organic channel data• How Reddit traffic is affecting visibility—and why it’s now an organic channel• What SEOs need to do to survive the AI shift in 2025Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.🎧 Listen & Subscribe:Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.📎 Mentioned Links & Resources:• Nick LeRoy’s Official Website• SEO for Lunch Newsletter• SEOJobs.com – Marketing Job Board• r/SEOJobs Subreddit• Follow Nick on LinkedIn• Follow Nick on Twitter/X Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.🌐 In this episode:• How Azeem pivoted from sports journalism into SEO and digital marketing• The difference between agency vs. in-house SEO career paths• Salary disparities and the importance of transparency in the SEO industry• Why he launched his podcast and how it amplifies underrepresented voices• The personal and professional toll of being overlooked due to bias• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"• DEI progress in SEO—what’s working, what’s not, and what’s needed• Practical steps companies and individuals can take to create real change• A candid discussion about privilege, allyship, and accountability in tech• Closing the season with a look ahead and how every voice mattersA must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.👉 Subscribe for more fearless conversations and real industry stories. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.🧬 In this episode:• Dawn's transition from construction business owner to SEO expert• How an information architect changed her perspective on web development• Her academic pursuit of AI, machine learning, and information retrieval• What Google's BERT algorithm actually does—and its real-world SEO impact• Why passion and self-directed learning matter more than any degree• The power of passage ranking, contextual relevance, and NLP in search• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO• Public speaking advice for SEOs just starting out• Misconceptions about traditional education and digital marketing careers• Why understanding search engine architecture can change how you do SEODawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey. She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.💡 In this episode:• How Chima transitioned from hotel work and bartending to founding Zenith Copy• The physical and emotional toll of content mill work—and how she escaped• Finding the courage to charge premium rates and break free from bias• Using LinkedIn and Twitter to build an organic personal brand• How she structures SEO content strategies with topic clusters and long-form content• Her take on integrating value propositions into blog content• Why some of the best-performing posts don’t show up in keyword tools• The importance of writing content that serves the reader—not word count goals• Real talk on bias, burnout, and battling industry gatekeeping• Her unique process for selling content strategy through education and content briefsChima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike.👉 Subscribe for more inspiring stories and tactical SEO guidance. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.🧪 In this episode:• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify• Lessons learned from Atlassian, G2, and DailyMotion• What "Zero-Based SEO" really means—and why it matters now• Testing frameworks and tools for SEO experimentation• Why robust testing is essential for modern enterprise SEO• The challenges of implementation and developer collaboration• How to scale SEO across large teams and product orgs• Podcasting vs. writing: how Kevin creates content at scale• How to fight burnout, prioritize your time, and build systems• The future of data-driven SEO and what SEOs can learn from medicineThis episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.👉 Subscribe for more expert SEO strategies and industry leader interviews! Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin