The Producer's Perspective

In this episode, we break down why you're sitting on a gold mine and leaving 60-70% of your revenue on the table. Every quote you run is a life insurance opportunity, but most P&C agents bolt it on at the end after the customer's mentally checked out. Then they wonder why they get "I have it through work" or "not right now."Here's what changes everything: Layer life insurance into the quote as complementary coverage, not an afterthought. When you position it naturally during the process instead of after, you eliminate resistance before it starts, make your book stickier, and finally stop letting carriers own your customers.I walk through the exact timing and language that turns every new household into a bundled account. If you're only closing auto and home, you're building half a business.Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/bookcall-page Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-producers-perspective/id1675925320 Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiKFREE SCRIPT: https://insurancesalespro.org/opt-in-occc

Download the One Call Coverage Close Script FREE: https://insurancesalespro.org/opt-in-occcWant me to help your producers implement this? I will train, role play with, and hold your producers accountable: https://insurancesalespro.org/bookcall

This week, we're breaking down the classic “I have life insurance through work” objection and giving you the exact questions and language to move the conversation forward without feeling pushy. You’ll learn why customers default to this objection, how to use the AVA framework, and how to prevent the objection altogether by shifting the way you position life insurance from the start. This episode is perfect for any agent or team member who wants smoother conversations and more closed life apps.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Need a few last-minute life apps to finish the year strong? This episode we break down a simple outbound strategy you can run today to re-engage customers who started a life app but never finished it.Learn how to:• Open the call like a service follow-up (not a cold call)• Rediscover and solidify the customer’s “why”• Shift them from cost-thinking to coverage-thinking• Use trial closes that naturally transition into the applicationIf you need a clean, repeatable play to close out 2025 with momentum—this episode gives you the exact framework.#InsuranceAgent #TMP #TeamMemberPerspective✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Most team members are only focused on Step 1 of the sale…writing the app. But what if there was a system that helped you double your apps and your premium?This week, we break down The Life Insurance Funnel, the 3-step system that helped me go from $35K to over $100K in life premium in a single year.If your team isn’t following this funnel, you’re leaving money on the table.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

What’s really holding your team back from doubling their life insurance production?In this episode, we break down the five biggest constraints keeping team members from hitting their potential — and the mindset and systems needed to overcome them.From time management and lead flow to belief systems and personal drive, this episode is a blueprint for any team member ready to make life insurance production intentional instead of accidental.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Most team members think they need better strategy—but it’s usually their state & story holding them back. In this episode, we break down why emotional regulation and belief systems determine success long before tactics do.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

The best producers don’t wing it, they prep for it. In this TMP Live Rewind, we break down how a few intentional minutes of preparation before your day, your calls, or your appointments can completely change your results.We’ll be sprinkling these short lessons from TMP Live throughout the year—quick mindset resets to keep your team sharp and producing.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/#StateFarmAgent #InsuranceAgent #StateFarm #TMP #TeamMemberPerspective #SalesTraining #LifeInsurance #Mindset #TMPLive #TeamDevelopment

In this episode, we get real about the emotional side of sales. Colter breaks down what it actually looks like to stay consistent when the highs are high and the lows hit hard. From his time as an LDS missionary to years knocking doors in Tulsa, Colter shares the lessons that taught him how to regulate his emotions, stay disciplined, and keep showing up no matter what. He also gives five simple strategies to help you “snap out of the slump” and get back on track—because the best in sales don’t avoid the roller coaster; they learn how to ride it.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

We’re kicking off our TMP Live Rewind series — a collection of short, powerful moments from Colter’s “17 Lessons” talk at TMP Live.In this first mini-episode, Colter breaks down why confidence doesn’t show up before you act, it’s built through action. If you’ve ever waited to “feel ready,” this one’s for you.We’ll be sprinkling these lessons in throughout the year, so keep an ear out for the rest of the series.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/#StateFarmAgent #InsuranceAgent #StateFarm #TMP #TeamMemberPerspective #SalesMindset #Leadership #Confidence #Action #TMPPodcast

Most people think life insurance is only about protecting income, but one of the most powerful ways to position it is around their mortgage. In this episode, Colter shares how he went from struggling to sell a handful of life apps a year to writing over 200 by using the “mortgage protection play.” We talk about why the best time to bring it up is when someone’s buying a home, how to frame coverage so it feels simple and doable, and how to open conversations in a way that gets customers reflecting instead of brushing you off. If you want your team members consistently selling 100+ life apps a year, this strategy is a game changer.#LifeInsuranceSales #MortgageProtection #InsuranceTraining #TMP #StateFarmAgent #InsuranceAgent #StateFarm #TeamMemberPerspective✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Team Members don’t rise to their goals—they fall to their systems. In this episode, Colter unpacks how systems and persuasion work together to drive consistent production. You’ll learn why preventing objections is more powerful than “overcoming” them, the common mistakes that trigger resistance, and the exact strategies to meet customers where they are, pivot with confidence, and keep sales pressure out of the conversation.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Accountability drives production...but most agents struggle to implement it without feeling like they’re micromanaging. In this episode, Colter breaks down two proven strategies, commission reviews and consistent training, that keep team members motivated, focused, and producing at a high level.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

From selling just 2 life policies to over $100K in premium year after year, TMP coach Jordyn Ahlgrim shares the mindset shifts, how TMP’s simple one need approach helped her, and the annual review process that transformed her career. Learn how focusing on the right conversation at the right time can double your life premium and keep customers saying “yes.”#LifeInsuranceSales #AnnualReviewStrategy #SalesMindset #InsuranceTraining #LifePremiumGrowth✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Apple’s new iOS 26 update is about to change the way phone sales work, and some may say not in our favor.With call screening powered by Apple Intelligence, fewer people will pick up. That means your opening line, your voicemail, and your follow-up text matter more than ever.In this episode, I break down what the update means for anyone selling over the phone, how to adapt so your contact rate doesn’t tank, and how agencies can turn this into a competitive advantage.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

In Part 7 of our Sales Culture Series, we’re talking about what really drives long-term success: consistency. From systems and onboarding to daily habits and mindset shifts, this episode breaks down how to build a culture where production compounds.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

What if your next hire could outsell your entire team in 30 days? In part six of the Sales Culture Series, we’re joined by Brandy Tripp from Michigan to talk about her “Onboard to Sell” program—a structured, team-driven onboarding system that gets new team members selling fast, with clear expectations, simple skills, and early wins across all lines. From the “Triple 330” daily plan to building a culture that new hires want to be part of, Brandy shares how agencies can stop losing good people early and start creating confident producers from day one.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/#InsuranceSales #TeamMemberTraining #AgencyCulture #SalesOnboarding #InsuranceHiring #StateFarmAgent #InsuranceAgent #StateFarm #TMP #TeamMemberPerspective

You can’t win a game if you don’t know the score.In this episode, we break down why tracking your numbers—and talking about them often—is the foundation of a winning sales culture. From hybrid team member mindset to daily income-producing activities, this is how you build clarity, confidence, and consistent results in your agency.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/#SalesCulture #KeepTheScore #TeamPerformance #IncomeProducingActivities #ClarityCreatesConfidence #StateFarmAgent #InsuranceAgent #StateFarm #TMP #TeamMemberPerspective

It’s not all about tactics, it’s about perspective. If your team sees sales as pushy or manipulative, they’ll never feel confident doing it.This episode is about reframing sales as service — helping customers recognize their needs before offering a solution.Top performers don’t pressure. They disarm, listen, and create demand by finding problems first.That mindset shift is the difference between quoting… and actually selling.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Part 3 of the Sales Culture Series Encapsulates Where to Find Sales—and What to Do When You Get ThereThere are honeypots for selling policies; places where the right people are already gathered and ready to buy. In this episode, Colter breaks down how to find them, what to say when you get there, and how to disarm the customer so closing becomes natural.✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/