This episode brings together the ten most listened-to conversations of 2025. They weren’t popular by accident. These episodes resonated because they spoke directly to the challenges recruiters were dealing with day to day. Planning your time. Building pipeline. Positioning retained search. Recovering from burnout. Staying relevant as the market and LinkedIn both shifted. If you missed any of these conversations the first time around, consider this your shortlist for heading into 2026 with a clearer plan and stronger focus. In this episode, you’ll hear insights on: How to plan your day so you stay out of reactive work How to build business development into your week without burning out How to position retained search with confidence Why systems create more consistency than chasing placements How relationship-building compounds over time Why LinkedIn's reach dropped and what actually matters now Episode timestamps: 00:01 Introduction 02:30 Allicia Birch – The 15-minute planning system 09:15 Rachel Filby – One BD day per week 14:20 Carol Wenom – Positioning retained search 21:05 Stuart Barnes – The three-bucket BD model 28:40 Jenny Diaz – Writing your plan by hand 34:10 Deedee Doke – Differentiation and innovation 39:45 Jessica Hamilton – Systems over placements 45:30 Brandon Glyck – Relationship compounding 52:00 Karolina Willis – From breakdown to breakthrough 58:15 Richard van der Blom – Why LinkedIn reach dropped If you want to future-proof your recruitment business without burning out, this episode is a must-listen.
Tonya Leadman went nine months without a single placement. Seven searches were put on hold. Two offers fell through. Cash flow tightened. And her accountant called to check if she was okay. Tonya is the owner of Leadman & Associates, a national executive search firm serving the food, beverage, and CPG manufacturing industries. After building her career as a top performer in the MRI Network and later moving in-house as a Fortune 500 talent acquisition leader, she launched her own firm in 2022. Then the market turned — and placements stopped. In this episode of The Resilient Recruiter, Tonya shares what actually keeps a recruitment business alive during a prolonged downturn — without dropping fees, spamming clients with resumes, or compromising standards. She also breaks down the candidate presentation system behind her 92% interview rate, why she only submits the top two or three candidates, and the activity that kept her visible when most recruiters disappeared. This is a real conversation about resilience, discipline, and leadership when placements stop. You’ll learn: What to do when your recruitment business goes months without a placement How Tonya maintained standards during a nine-month drought Why submitting fewer candidates builds more trust with clients The candidate presentation process behind a 92% interview rate How staying visible during a downturn pays off when the market turns Why Tonya fired a client when cash flow was tight How career services helped stabilise revenue without losing focus How fast recruiting can turn around when momentum returns Episode timestamps: 00:00 Nine months without a placement 01:40 Returning from maternity leave to a layoff 03:10 The habits that shaped Tonya’s early success 14:35 The candidate presentation system behind a 92% interview rate 18:19 Why Tonya submits only the top 2–3 candidates 30:33 Launching a firm during a tough market 39:00 Seven searches on hold and the drought begins 43:02 The activity that kept her business alive 44:30 Firing a client during a downturn 49:17 Career services as a stabiliser 51:05 How recruiting can turn around fast Guest: Tonya Leadman Owner, Leadman & Associates If you run a recruitment agency and want to survive market downturns without lowering your standards, this episode is essential listening.
For years, Matt Rooney did what a lot of capable recruiters do. He stayed busy. Took the work that came in. Said yes more often than he should have. Inside private equity, that turned him into what he later called a "utility recruiter". Useful, but reactive. Some years were strong. Others weren't. And it never quite felt like a real partnership with clients. Two decisions changed the direction of his business. Matt narrowed his focus to one role inside private equity: business development and deal origination. Then he made the shift from contingent to retained. Today, Matt is the founder of Coastal Partners. He's gone from closing 3–4 retained searches in his first year as a specialist to being on track for 10 retained searches this year, with the majority of his work now retained. In this episode of The Resilient Recruiter, Matt breaks down what actually made that transition possible. Not theory. Not scripts. Real decisions, real resistance, and what changed once clients started committing up front. This conversation is especially relevant if you run a recruitment agency, lead a small firm, or feel stuck in feast-or-famine despite working hard. What you'll learn: Why being a "utility recruiter" keeps agencies reactive What changed when Matt stopped taking every job How he handled the "no retained experience" objection Why specialisation built confidence and credibility fast How original market data helped him become a trusted partner Why predictability mattered more than volume Episode timestamps: [00:33] Why does contingent feel reactive [03:02] How Matt fell into recruitment [07:11] Feeling stuck as a utility recruiter [12:44] Resisting the idea of niching down [15:18] Why specialisation changed client relationships [19:03] Making the move to retained [20:39] First retained searches and predictability [27:40] Mapping the market and building authority [34:16] Publishing hiring reports and compensation data [35:25] Launching the Deal Sourcery podcast [50:31] Hosting a live panel at a PE conference [55:56] Why Matt would specialise sooner Guest bio: Matt Rooney is the founder of Coastal Partners and specialises exclusively in business development and deal origination roles within private equity. After nearly a decade recruiting across PE functions, Matt made the decision to focus on one specialty. In his first year as a retained specialist, he closed 3-4 retained searches. This year, he's on track to close 10, with the majority of his business now retained. Matt has become a recognised authority in his niche through original market research, publishing quarterly BD hiring reports and an annual compensation survey. He co-hosts the Deal Sourcery podcast with Dan Her—the only podcast dedicated specifically to business development professionals in private equity. Connect with Matt: LinkedIn: Matt Rooney Coastal Partners: website Deal Sourcery Podcast: website About The Resilient Recruiter: The Resilient Recruiter is a weekly podcast for recruitment agency owners and search firm leaders building sustainable, profitable businesses. Host Mark Whitby interviews industry leaders who share the strategies, systems, and mindsets behind their success—including the mistakes they made along the way. Learn from their experience to avoid the pitfalls and accelerate your results.. Since 2001, Mark has coached over 800 recruitment business owners across 34 countries. The podcast brings you the same frameworks and insights Mark teaches in his coaching programs—free every week. Connect with Mark: Free strategy session: recruitmentcoach.com/strategy-session LinkedIn: Mark Whitby Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter for weekly conversations with recruitment leaders who are building businesses that give them freedom, profit, and lasting impact. If you want to future-proof your recruitment business without burning out, this episode is a must-listen.
AI is accelerating at a rate faster than at any point in recruitment history. New tools are emerging monthly. Employers are experimenting without clear guardrails. And agency owners are left wondering which developments will matter - and which are just noise. In this episode, I sit down with Matt Alder, talent acquisition futurist and host of Recruiting Future, to cut through the hype and focus on the realities of AI in recruitment today. With more than 25 years tracking technology's impact on talent acquisition, Matt brings a long-term perspective few others can match. We explore the shift from experimentation to adoption, including real examples of employers using AI to conduct live voice interviews with candidates. Matt breaks down where AI is already delivering value, where it's still falling short, and why trust has become the most important currency in recruitment. He explains the three human skills that will keep recruiters indispensable - networks, relationships, and influence - and why agencies who double down on these strengths will rise above the noise. We also discuss the two competing futures unfolding right now: Recruiting Utopia vs Recruiting Dystopia. Matt closes with a prediction about agentic AI - a future where candidate agents and employer agents negotiate autonomously. It sounds futuristic, but Matt believes it's entirely feasible and may reshape the industry faster than people expect. If you're a recruitment leader looking to stay ahead of technological change, this episode offers clarity, direction, and a practical roadmap for the years ahead. TAKEAWAYS - Why the pace of AI innovation is unlike anything the recruitment industry has seen - How employers are already using AI to conduct voice interviews - Why trust is eroding - and how recruiters can rebuild it - The three human skills that keep recruiters relevant - Why outreach automation isn't effective yet - How candidate-facing AI may disrupt faster than employer tech - The two competing futures: Recruiting Utopia vs Dystopia - What agentic AI could mean for hiring and recruiter influence TIMESTAMPS 4:23 Matt's background and the evolution of TA tech 7:19 What HR/IT convergence reveals about the future 10:29 AI hype vs practical reality 14:18 Where AI is already improving recruitment processes 21:14 Why AI interviews may enhance candidate experience 26:24 Categories of AI tools shaping workflows 32:45 Why automation isn't fixing outreach 40:20 Networks, relationships, influence - the future skillset 47:02 The erosion of trust and how recruiters can differentiate 52:16 Recruiting Utopia vs Recruiting Dystopia 55:04 The agentic AI future 57:48 What agency owners must pay attention to now GUEST BIO Matt Alder is a talent acquisition futurist, international speaker, author, and host of Recruiting Future, the number one podcast in the recruitment industry. Over the past 11 years, he has interviewed hundreds of leaders and innovators across the global TA landscape. Matt advises employers on innovation and technology strategy and has been studying recruitment technology since the late 1990s. GUEST LINKS LinkedIn: https://www.linkedin.com/in/mattalder/ Recruiting Future Podcast: http://www.recruitingfuture.com CONNECT WITH MARK WHITBY FREE Strategy Call: https://recruitmentcoach.com/strategy-session/ LinkedIn: https://www.linkedin.com/in/mwhitby/ Instagram: https://www.instagram.com/recruitmentcoach/ Subscribe to The Resilient Recruiter: https://plinkhq.com/i/1489513354
For 20 years, Maria Sinclair watched other people get promoted while she stayed stuck in her own head. She questioned whether she belonged, worried about how she was perceived, and doubted nearly every decision she made. Then Covid hit, and everything changed. Cobalt furloughed 45 of its 55 UK staff, leaving only ten people working. Maria picked up multiple desks, supported clients across new specialisms, and kept the operation steady during one of the most challenging periods the industry had ever seen. That moment revealed a capability she had never fully recognised in herself. Today, Maria is the Managing Director of Cobalt, ranked 49th in the UK’s Hot 100 list based on GP per employee. After 23 years with the business, she has worked her way up from recruitment consultant to MD while helping build a culture known for tenure, trust, and consistent performance. In this conversation, Maria explains how she built confidence later in her career, why she focuses on job quality over call volume, how openness about challenges like perimenopause strengthens team culture, and how Cobalt hires for work ethic and trains for market expertise. If you have ever doubted whether you are ready to lead, this episode shows what becomes possible when you start backing yourself. You’ll learn: • How Maria entered recruitment after being rejected eight times • Why confidence took decades to develop • How she navigated the 2009 crash, Brexit, and Covid • Why the COVID-19 crisis became the turning point in her leadership • The cultural principles that support performance • Why job quality matters more than call volume • How Cobalt assesses work ethic and validates billings • The patience required to train recruiters from other sectors • Why expertise beats activity in the built environment Timestamps: [6:00] Breaking into recruitment after eight rejections [18:29] The confidence struggle [24:09] Navigating economic shocks [25:36] The Covid moment [28:49] The promotion that shifted everything [30:44] Being open about perimenopause [36:17] Culture and retention [41:37] KPIs that matter [50:18] Hiring for work ethic [54:29] Training recruiters from other sectors [58:13] Becoming an industry expert [1:01:06] Closing rate problems and what they mean Guest Bio: Maria Sinclair is the Managing Director of Cobalt, operating across the built environment with offices in the UK, Germany, and the US. Cobalt ranks 49th in Recruiter Magazine’s Hot 100 list based on GP per employee. Maria has been with Cobalt for 23 years and was appointed UK MD in January 2024.
What does it take to raise your fees, win better clients, and rebuild your recruiting business from the ground up? In this episode, I speak with Randee Staats, founder of S4 Search Partners, who went from losing everything — $250K in debt and $500 left — to rebuilding a seven-figure desk within the following year. Randee explains the decisions that nearly destroyed his business, the turning point that pushed him to rebuild, and the systems that rebuilt his confidence, his pipeline, and his profitability. He also breaks down the daily discipline, fee structure changes, and point-based productivity system that helped him win better clients and finally charge what he is worth. In This Episode, You'll Learn: How Randee launched his firm from his parents' basement The moment he landed a billion-dollar client The scaling mistake that cost him $250K Why he walked away from a $600K account How he raised his fees to 20 to 25 percent The script he uses to convert email replies into meetings The daily BD rhythm that rebuilt his pipeline The point system that keeps him consistent How he broke seven figures the year after rebuilding Episode Highlights 02:49 Discovering recruiting 05:04 Launching from the basement 09:35 The Jim Carrey check 13:15 Early success and hidden risks 14:18 The scaling mistake 17:16 The turning point 23:10 The weekly client call script 42:00 The wake-up call 44:14 New rules for pricing 46:47 The $30K placement 50:21 Daily planner 51:22 BD rhythm 1:03:09 The point system 1:07:33 Breaking seven figures Guest Bio Randee Staats is the founder of S4 Search Partners, based in New Jersey. He launched the firm in 2015, scaled a major national account to $600K, and later rebuilt his business from $500 and $250K in debt to seven-figure billings using a disciplined daily system and a new fee structure. LinkedIn: https://www.linkedin.com/in/randee-staats/ Connect with Mark Whitby Free 30-minute strategy call: recruitmentcoach.com/strategy-session LinkedIn: https://www.linkedin.com/in/mwhitby/ Instagram: @RecruitmentCoach
Why do some recruiters struggle for traction while others build demand engines that bring clients to them? My guest, Tom Froggatt, made that shift after three days of calling 600 people with no results. Tom is the founder of Singular, a biotech search firm and one of Europe's leading specialists. Six months after launching the business, he hit a breaking point that changed everything. Instead of doubling down on cold calls, Tom built a system that creates predictable client demand. Today, a £4,000 campaign can generate £55,000 in revenue, and his business runs on consistent inbound opportunities. In this conversation, Tom explains how he replaced cold outreach with a system, how he uses content and insight reports to convert strangers into six figure clients, and why the volume required for effective marketing is far higher than most recruiters expect. In this episode, you'll discover Why Tom realised he did not have a BD problem but a systems problem How three days of rejection created a turning point How podcasting connected him with senior biotech leaders Why each client is worth £55,000 in 12 months How his insight report converts inbound retained work Why most recruiters underestimate the required volume How thinking like a tech founder beats thinking like a traditional recruiter Episode Highlights [6:44] Starting Singular in a windowless office and the six-month reality check [19:16] Three days, 600 calls, zero results. The moment everything changed [21:22] Launching "Careers in Discovery" and building relationships with senior biotech leaders [22:05] The podcast guest who walked Tom straight to HR and introduced him on the spot [36:44] The mindset shift from "winning clients" to building revenue-generating systems [42:16] Why each client is worth £55,000 in 12 months and what that means for ad spend [49:30] The exact funnel. Free insight reports that convert strangers into six-figure partnerships [54:14] Why Tom gives away £2,500 worth of market data for free and why it works [58:47] How to identify real client pain points without guessing [1:03:09] Why reverse engineering problems to fit your service always fails [1:10:27] The volume truth. Why 200 outreach attempts are not nearly enough If you want to build predictable client demand without relying on cold outreach, this episode will show you how. Guest Bio Tom Froggatt is the founder of Singular, a biotech search and talent company specialising in early drug discovery roles across Europe. Before Singular, Tom spent ten years at S3, where he opened their New York office at age 25. He is also the host of the Careers in Discovery podcast with more than 300 episodes. Connect with Tom LinkedIn: linkedin.com/in/tom-froggatt Singular: https://book.singular-biotech.com/web Versapia website Connect with Mark Free strategy call: recruitmentcoach.com/strategy-session LinkedIn: linkedin.com/in/mwhitby Subscribe to The Resilient Recruiter
Why do some recruitment founders build seven-figure businesses while others plateau despite working just as hard? My guest, Ollie Scott, discovered growth doesn't come from hustle alone. It comes from strategic bets. Ollie is the founder of Unknown, a talent growth consultancy that's worked with over 500 brands including Nike, Apple, and Disney. Six years ago, he started with £13,000 on a credit card and one mission: build the opposite of every recruitment company he'd ever seen. In this episode, Ollie shares his journey from rebellion to revenue. You'll hear why differentiation always beats trying to be the best, how scaling from 8 to 18 people nearly destroyed his business, and the three strategic bets he used to rebuild. You’ll Learn: • Why trying to be the “best” agency is a losing strategy • How Unknown defined a point of view clients cared about • What went wrong scaling from 8 to 18 people • Why profit is the safety net that enables innovation • How to build a productized recruitment offering • Why freelance talent pools are the future of recurring revenue • How recruiters can monetise M&A intelligence • How to price buy-side advisory at six-figure fees Episode Timestamps: [4:05] Selling suits to James Caan’s recruitment firm [10:23] Launching Unknown with £13,000 on a credit card [15:36] Naming strategy and brand distinctiveness [18:26] Writing a breakup letter to recruitment companies [21:44] Why rebellion works early but can’t scale [36:36] Productizing around three ICPs [44:03] Scaling to 18 people destroyed profit margins [48:34] Profit as psychological safety [53:20] Building recurring revenue through freelance talent pools [58:25] Why recruiters have more M&A intelligence than M&A firms Guest Bio: Ollie Scott is the founder of Unknown, a £3 million talent growth consultancy specialising in the global creative industry. Before launching Unknown, Ollie spent six years at Gemini People, joining the board in his early twenties. Unknown now operates across executive search, freelance talent pools, and M&A advisory for creative agencies. Connect with Ollie: LinkedIn: Ollie Scott Website: unknown.media Connect with Mark: recruitmentcoach.com/strategy-session linkedin.com/in/markwhitby Instagram: @RecruitmentCoach
Why do some recruitment business leaders triple their revenue while others plateau despite working twice as hard? My guest, Martin Herbst, discovered the answer the hard way. After hitting rock bottom with burnout, he rebuilt his leadership philosophy from the ground up — and within five years, JobAdder tripled its revenue and client base. Martin is the CEO of JobAdder, one of the world’s leading recruitment technology platforms. Under his leadership, the company has achieved record growth while helping recruiters work smarter without losing the human touch. In this episode, Martin opens up about his personal experience with burnout and shares how he transformed that crisis into a leadership breakthrough. You’ll learn how he built a healthier, more effective approach to scaling a recruitment business one that’s rooted in purpose, values, and vision rather than constant hustle. He also breaks down the exact leadership frameworks that helped JobAdder grow sustainably: how to align your team around a clear long-term strategy, why empathy drives innovation, and how to balance big-picture vision with daily execution. Beyond leadership, Martin dives into how technology and AI are reshaping recruitment. He explains where automation genuinely creates value for recruiters, how to avoid the “AI hype trap,” and why human connection will always be the most powerful differentiator in this business. If you’ve ever struggled with overwhelm, exhaustion, or inconsistent growth, this conversation is a must-listen. Martin’s story is proof that scaling your business doesn’t require sacrificing your health or your values. In this episode, you’ll discover: How burnout became the catalyst for a breakthrough The daily habits that keep stress and anxiety in check Why swimming is Martin’s secret weapon for clarity and focus The strategy process behind JobAdder’s 5-year growth story Why most recruitment leaders underinvest in long-term planning How to use vision and values as your ultimate growth levers The fundamental role of AI in recruitment (and where it adds true value) Why the best BD technology is still the telephone Episode highlights: [6:44] The burnout story: high anxiety and insomnia that led to stepping away completely [11:17] Morning and evening borders: the simple habits that prevent burnout from creeping back [19:32] How JobAdder tripled revenue in five years, and why it wasn’t about working harder [23:31] Why most recruitment agency owners underinvest in strategy and long-term vision [32:29] Why recruitment might be the profession most immune to AI disruption [48:36] Why automation has created diminishing returns in outreach [53:59] The #1 business development tool that still outperforms AI Martin’s story is both a cautionary tale and an inspiring roadmap for recruiters who want to build high-performing, values-driven businesses that last. Guest Bio: Martin Herbst is the CEO of JobAdder, a global recruitment software company headquartered in Sydney, Australia. Under his leadership, JobAdder has tripled its revenue and client base in five years. Before joining JobAdder in 2020, Martin spent nearly seven years at eBay running their classifieds business in Australia (Gumtree). He also worked at eBay in San Francisco and at the Wall Street Journal online in digital media strategy. Originally from the United States, Martin now lives in Australia. Connect with Martin: LinkedIn: Martin Herbst on LinkedIn Website: JobAdder.com Connect with Mark: Get your free 30-minute strategy session: recruitmentcoach.com/strategy-session Mark on LinkedIn: linkedin.com/in/markwhitby Follow on Instagram: @RecruitmentCoach
How does a professional touring musician go from the recording studio to building a $1.2M recruiting firm without ever making a single cold call? In this episode of The Resilient Recruiter, Justin Levinson, founder of Coming Up Creative, reveals how he blended creativity, authenticity, and smart systems to grow a seven-figure recruitment business serving the world’s top entertainment and gaming brands. Justin’s story is proof that success in recruitment isn’t about grinding harder - it’s about thinking differently. You’ll hear how he built a global team, automated outreach without losing the human touch, and turned every conversation into an opportunity. Listen to discover: How creative thinking helped Justin scale to $1.2M in billings The “anti-campaign” approach that fills his calendar with warm leads Why branding and design matter more in creative industries How to build trust, credibility, and inbound clients without cold calls The diversification strategy that kept his firm thriving through Hollywood strikes If you’ve ever wondered whether it’s possible to grow a high-performing recruiting business without endless prospecting, this episode is your blueprint. Connect with Justin Levinson LinkedIn: Justin Levinson Website: Coming Up Creative Connect with Mark Whitby FREE strategy session: www.recruitmentcoach.com/strategy-session LinkedIn: Mark Whitby
The hardest part of business development isn't effort, it's consistency. Most recruiters know what to do, but struggle to do it every day while juggling clients, candidates, and placements. You know you should be reaching out to prospects daily, but between managing active searches, candidate interviews, and client meetings, your pipeline suffers. The solution? Build automated systems that generate leads while you focus on conversations that close deals. Giorgio Zanella is a go-to-market engineer who's built hundreds of automation workflows for recruiters and founders. Working out of Clay's New York office, he's spent three years mastering the platform and helping recruitment professionals scale their outbound without losing the personal touch. In this behind-the-scenes episode of The Resilient Recruiter, we break down the exact infrastructure, tools, and strategies you need to automate your outbound without sacrificing personalization or sounding like spam. This isn't theory. Giorgio has analyzed thousands of campaigns and knows exactly what separates automation that works from automation that gets ignored. You'll learn why Clay.com has become the number one platform for scaling outreach, how to choose the right tools for email and LinkedIn automation, what infrastructure you actually need (domains, inboxes, and warming protocols), and how to achieve 3-5% response rates on cold email when most people can't break 1%. We cover the complete tech stack: Clay for workflow automation and data enrichment, Instantly for email sequencing, HeyReach for LinkedIn automation, and how these tools work together to create synchronized multichannel campaigns. You'll discover how Clay's "waterfall enrichment" replaces expensive tools like ZoomInfo (saving you $15K+ per year), why LinkedIn outreach gets higher response rates than email (and its hidden limitations), and how to build email infrastructure that protects your domain reputation while scaling to hundreds of sends per day. Giorgio shares the exact formula for safe, sustainable outreach: 3-4 alternate domains, 2 inboxes per domain, 12-15 emails per inbox per day, and the two-week warming process you can't skip. He explains why most recruiters wreck their deliverability by sending from their main domain, how to set up synchronized campaigns where email, LinkedIn, and phone calls happen in coordinated sequences, and why relevance (right person, right time, right message) beats volume every single time. You'll learn what "good" response rates actually look like (spoiler: they're lower than you think, but the ROI is massive), how to calculate return on investment for cold outreach campaigns, and why even a 1% response rate can generate huge returns when your infrastructure costs are minimal. Giorgio breaks down why personalization and timing are more important than blast volume, how to track real-time signals like job changes and promotions to time your outreach perfectly, and the practical first steps to start automating your business development this month. This episode is part of our new course, Automate Your Outreach: How to Generate Client Leads Daily on Autopilot, a four-week implementation program where Mark and Giorgio guide you step-by-step through building your own automation system. Whether you're a solo recruiter trying to scale or an agency owner looking to systematize business development across your team, this conversation gives you the blueprint. Episode highlights: • [00:50] Introducing Giorgio Zanella and the vision behind the "Automate Your Outreach" program • [03:30] What is Clay and why recruiters are using it to automate lead generation • [07:35] The tech stack you actually need: Clay, Instantly, HeyReach (and what to skip) • [12:20] How to replace expensive data tools like ZoomInfo with Clay's "waterfall enrichment" • [18:40] Email vs. LinkedIn outreach: which gets more replies and why • [23:25] How to run synchronized multichannel campaigns (email + LinkedIn + phone) • [31:30] Why personalization and timing beat volume every time • [40:55] Building a bulletproof email infrastructure (domains, inboxes, warm-up rules) • [52:00] What "good" reply rates look like and how to calculate ROI on outreach • [1:10:00] Practical first steps to start automating your BD this month For more information or to register for the Automate Your Outreach course, visit recruitmentcoach.com/automate Get your FREE 30-minute strategy call: http://www.recruitmentcoach.com/strategy-session/ Connect with Giorgio Zanella on LinkedIn Subscribe to The Resilient Recruiter on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Why do some recruiters struggle to break $300K while others hit seven figures in their third year? My guest, Tito Caceres, spotted a $160 billion industry that most recruiters have never even thought about. And he built a thriving business there with nothing but a credit card and relentless hustle. Tito grew up in his family's landscaping business and swore he'd never work in that industry. Ironically, that's exactly where he found his million-dollar niche. After building a career in sales and recruitment, he recognized an opportunity that others had completely missed. In 2021, he launched Bloom Talent Solutions and went all-in. First year? $600K in billings working solo with no agency pedigree. This year, he's on pace for $1.6 million. In this episode, you'll hear how Tito scaled fast by going retained-only, building a transparency system that keeps clients loyal, and creating new income sources beyond placement fees. You'll also hear why he fired clients to achieve clarity, how he packages candidates better than any resume ever could, and what it really takes to dominate a niche market. If you've ever wondered how far focus and follow-through can take a solo recruiter, this is your playbook. EPISODE HIGHLIGHTS: How Tito went from despising the landscaping industry to building a million-dollar recruiting business in it First year billings: $600K working solo with no pedigree Why Tito walked away from contingent work in year two (and never looked back) The transparency system that keeps clients coming back: weekly reports, bi-weekly meetings, and QBRs Performance sheets: the mandatory tool that packages candidates better than any resume How Tito built AI-driven recruiting systems that put him miles ahead of other recruiters The subscription model that turns relationships into reliable income before placement fees even come in Hiring misfires, family challenges, and the painful lessons that led to clarity Revenue share partnerships with industry consultants that generate referrals on autopilot CONNECT WITH TITO CACERES: LinkedIn: https://www.linkedin.com/in/tito-caceres/ Bloom Talent Solutions: http://getbloomtalent.com RESOURCES MENTIONED: Clay.com Lemlist Recruitment Coach Live Summit Claire Ackers on LinkedIn CONNECT WITH MARK WHITBY: Get your FREE 30-minute strategy call: https://www.recruitmentcoach.com/strategy-session/ Mark on LinkedIn: https://www.linkedin.com/in/mwhitby/ Mark on Twitter: https://twitter.com/markwhitby Mark on Facebook: https://www.facebook.com/TheRecruitmentCoach/ Mark on Instagram: https://www.instagram.com/recruitmentcoach/ SUBSCRIBE TO THE RESILIENT RECRUITER This episode is a must-listen if you're ready to scale a high-profit, low-overhead search firm.
What if getting fired 20 times wasn’t failure, but the perfect preparation to build something meaningful? In this episode, recorded in London, I talk with James Rowe about what it really takes to build a six-figure solo recruitment practice without office rent, payroll, or management headaches. James shares how experienced recruiters can keep more of what they bill using smart systems, automation tools, and a resilient mindset. If you’ve ever thought about going solo or simplifying your business, you’ll get practical ideas you can apply right away. Timestamps 0:00 Intro 5:14 Getting fired 20+ times and discovering recruitment 13:15 From “terrible employee” to entrepreneur 14:01 The economics of solo recruiting 18:37 Why general recruiters struggle 24:33 Finding balance as a solo recruiter 29:02 Email and automation that work 40:54 Two email tweaks that boosted replies 20% 46:03 Lead magnets that convert at 50% 56:06 Why resilience and community matter most You’ll learn: How to structure your solo desk to scale without overhead The automation tools (Clay, ChatGPT, Phantom Buster) that win clients Why niche specialists thrive while generalists get squeezed The “Sent from my iPhone” follow-up trick that increases replies Why resilience and community matter more than talent The Resilient Recruiter brings you weekly conversations with top agency leaders, solo recruiters, and search-firm owners, hosted by Mark Whitby, coach and founder of RecruitmentCoach.com.
Most recruitment agency owners hit a wall around 10–20 people. The culture that made you successful starts to crack, and the personal touch gets lost. Nicholas Barton didn’t just avoid that wall he redefined what scaling could look like. From packing boxes in a warehouse to leading a 100-person global firm, Nicholas built The Barton Partnership into one of Forbes’ “World’s Best Management Consulting Firms,” with offices in London, New York, and Singapore. He built a platform before headcount, gave away 35% of his business through share options, and kept his early hires for nearly two decades. While competitors chased quick wins, Nicholas played the long game scaling internationally without losing the cohesion that made his business special. In this episode: [03:40] How Nicholas found his niche in strategy consulting [10:50] The “spray and pray” moment that launched his career [13:04] The hires who’ve stayed 18 years — and why [18:33] Why giving away 35% made his firm stronger [29:08] The “airport test” and how to hire for culture [35:20] Build your platform before you scale [1:04:42] Why great service always beats great selling 🎙️ Hosted by Mark Whitby, The Resilient Recruiter Podcast
AI isn't coming to recruitment. It's already here. And the gap between recruiters who know how to use it and those who don't is widening fast. My guest today has data proving it: recruiters adopting AI correctly are seeing up to 30% increases in GP per desk. Manan Shah is CEO and co-founder of Recruiter Flow, an AI-first recruitment operating system built for search firms, agencies, and solo practitioners doing permanent and contract placements. After accidentally discovering that recruitment agencies were "a decade behind" in tech adoption, Manan and his team have built what could be the most comprehensive AI-enabled platform for modern recruiters. This conversation gets tactical. We discuss how to run your firm with SaaS-level business intelligence, AI note-taking that structures unstructured data, job change alerts that put you in front of clients at exactly the right moment, and multichannel sequencing that lets you scale BD without adding headcount. WHAT YOU'LL LEARN: RecOps: Stop Guessing, Start Measuring Many recruitment firm owners are flying blind. They figure out salary budgets, marketing spend, and incentive structures by gut feel. Manan introduces "RecOps" (Recruitment Operations), borrowed from how SaaS companies run. It means tracking the metrics that matter. In SaaS, they know their customer lifetime value versus what they spend to acquire that customer should be 3:1. You should be spending one-third or less of what a client is worth to you on getting them. Simple, but many recruitment firms haven't made this calculation. Successful firms are now hiring operations people who aren't recruiters but keep the business running tight. Job Change Alerts: Three Opportunities From One Signal When someone in your database changes jobs or gets promoted, you get three plays. First, that person's new company often needs more hires or creates turnover when they bring in their own team. Second, their old company needs to backfill. Third, the one most people miss: that person was probably interviewing elsewhere. Build rapport, and they might tell you about the other positions they turned down. Those companies might still be hiring. Recruiter Flow monitors your database automatically and pings you when these changes happen. Multichannel Sequencing: Scale Your BD Without Adding Headcount Many agencies rely on their best billers to also do all the business development. They're making calls when they remember, sending one-off emails, maybe a LinkedIn message here and there. Nothing systematic. Recruiter Flow's multichannel sequencing lets you map out an entire BD campaign with conditional logic. Send a LinkedIn connection request. If they accept in 3 days, send a message. If not, trigger an email instead. If they open your email 3+ times but don't reply, the system creates a task for your recruiter to call them. This means your team can run sophisticated, persistent BD campaigns that would normally require hiring a dedicated BD person. EPISODE HIGHLIGHTS: How Manan accidentally discovered the recruiting agency market and why one client signed a 3-year contract after less than a year in business What "RecOps" means and why recruitment firms need to adopt SaaS-style business intelligence AI-first vs. AI-bolted-on and why your ATS needs to be rebuilt from the ground up The three categories of AI adoption: AI-native, AI-assisted, and AI-augmented How AI note-taking captures tribal knowledge and turns it into searchable intelligence Data enrichment built in: contact finder, job change alerts, executive appointment monitoring Why it's a triple opportunity when someone changes jobs MPC automation with branded landing pages and client interaction tracking What's next: 40+ AI agents in development and the ability to build your own custom agents Why AI doesn't just lift the average but widens the gap between top and bottom performers ABOUT MANAN SHAH: Manan Shah is CEO and co-founder of Recruiter Flow, serving thousands of customers globally, from solo practitioners to firms generating over $100M in annual revenue. Before founding Recruiter Flow in 2015, Manan built his first AI company in 2013, long before AI became mainstream. Connect with Manan on LinkedIn or visit recruiterflow.com CONNECT WITH MARK WHITBY: Get your free 30-minute strategy call: recruitmentcoach.com/strategy-session LinkedIn: linkedin.com/in/mwhitby Twitter: @MarkWhitby Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter for weekly insights on building a scalable, profitable recruitment business.
What happens when you sell a 100-employee company at 28 and decide freedom matters more than settling down? Lauren Fernandez didn’t just dream about working from anywhere—she made it a reality. But this isn’t a glossy “digital nomad” story. It’s the unfiltered truth about building a recruiting business while navigating serious health challenges, redefining success, and realizing your best life might look nothing like others expect. Lauren is the founder of Palm Coast Staffing, a legal recruiting practice she built while traveling the U.S. in an RV. After selling her first company with 100+ employees across three states, she and her husband skipped the mortgage and bought an RV instead. In this episode, Lauren reveals her three-section daily system that creates freedom through discipline, why she believes relationships beat cold calls, and how she structured her firm to keep running through unexpected crises. Episode Outline and Highlights [2:51] From selling rocks as a kid to building and selling a 100-employee company by age 28. [8:17] Hiring over 1,000 people—and what it taught her about matching success to the individual. [13:07] Rejecting the house for an RV and a new staffing business. [15:10] The unglamorous reality behind digital nomad life. [18:23] Her three-bucket daily planning system (no tech required). [23:19] An anti-cold calling philosophy: “find people where they are.” [27:59] Why returning to the same conferences builds long-term credibility. [34:42] Combating recruiting industry distrust through authentic relationships. [38:25] Running a business while navigating her husband’s serious health diagnosis. [44:52] Why entrepreneurial lows aren’t as devastating as you think—and highs aren’t as high. On Building a Business That Serves Your Life After selling her first company, Lauren chose differently. When her husband was later diagnosed with myositis and developed stage three heart failure, their flexible model proved its worth. In her words: “Success looks different for different people at different times. Maybe right now you’re in the building phase and you can work 12 hours a day, seven days a week. But maybe in a few years you’ve got kids and success is having freedom to spend time with them while they’re young.” She asks every agency owner to reflect: “Is your company the tool to get you success, or is your company the success? Is it the means to the end or is it the end?” Her System for Freedom Through Discipline Lauren’s three-section daily planning system is simple but effective. Using a paper planner, she breaks down daily into business development, recruiting, and operations. The buckets are interchangeable, so one disruption doesn’t derail the whole day. “When you run your own business, there’s a lot in the ‘other’ section,” Lauren says. This system helped her keep placing candidates and winning clients—even during week-long hospital stays. Her insight: discipline in planning is what creates the freedom to adapt. Lauren Fernandez Bio Lauren Fernandez is the founder of Palm Coast Staffing, specializing in legal recruitment nationwide. She previously co-founded and scaled a sales and marketing company to 100+ employees before selling it at 28. After agency experience in Florida, she and her husband launched Palm Coast Staffing in 2022 with a unique twist—building the business from an RV while traveling the country. Lauren has personally hired over 1,000 people, giving her deep insight into aligning opportunities with candidates’ life priorities. She’s passionate about rebuilding trust in recruiting through authentic relationships, not spammy outreach. Currently based in Florida, she continues to build Palm Coast Staffing while supporting her husband through ongoing health challenges. Their next adventure? An RV trip from Florida to Alaska. People and Resources Mentioned Atomic Habits by James Clear Hug Your Customers by Jack Mitchell "If—" poem by Rudyard Kipling Starlink Internet Airtable Recruit CRM ChatGPT Connect with Lauren and Mark Lauren on LinkedIn Palm Coast Staffing website Get your FREE 30-minute strategy call: RecruitmentCoach.com/strategy-session Mark on LinkedIn Mark on Twitter Mark on Facebook Mark on Instagram
Most recruitment firms stall at $1M revenue. Greg Fischer broke through by building a high-retention offshore team, embedding himself inside client organizations with RPO, and using LinkedIn commenting as a smarter BD strategy. As Co-Owner of AMI Network, Greg scaled from $1M to $4.2M revenue and $1.4M profit sustaining 30–40% margins. His model: hire offshore staff directly, integrate them as equals, and use a 2:1 sourcer-to-recruiter ratio to free recruiters to bill more. Alongside that, he mastered RPO pricing, transforming a $30K placement into a $1.5M account. Today, as founder of Well Oiled Machine, Greg helps other firms replicate this approach. In this episode, he shares how to structure offshore teams for 85%+ retention, qualify RPO opportunities, and win clients through LinkedIn commenting. Episode Outline and Highlights 6:42 From solo founder’s first hire to 40-person team. 7:40 Breaking the $1M ceiling with offshore hiring after failed BPOs. 12:37 Why sourcing was the first offshore function and how it lifted billings. 23:18 Landing a $50K/month RPO by reframing a client’s hiring challenge. 28:07 How that grew into an $80K/month RPO account with 30–40% margins. 30:45 When to pitch RPO: the minimum job volume that makes it viable. 33:47 The “open + close” fee model that stabilized cash flow. 36:23 How a 2:1 sourcer-to-recruiter ratio frees recruiters to bill more. 39:08 Why most agencies fail with offshore—and how to do it right. 47:19 Choosing the right country: Mexico vs Philippines vs South Africa. 54:51 Greg’s daily LinkedIn commenting routine that built an inbound pipeline. Key Takeaways Offshore Done Right Fuels Scale Greg’s agency was stuck at $1M for four years. BPOs failed, freelancers flaked. The breakthrough came when he hired offshore staff directly, trained them thoroughly, and treated them as equals. Within three years, AMI scaled to $4M+ revenue with 30–40% profit margins and 85% retention. Offshore wasn’t a cheap fix; it was the lever that freed recruiters to focus on revenue-driving work. The RPO Question That Unlocks Recurring Revenue A referral asked for an internal recruiter. Greg’s partner asked: “Why now?” The answer—50 hires in six months—turned a $30K placement into a $50K/month retainer that ran three years, worth $1.5M. His rule: RPO only works with 5–10 requisitions/month and $15K+ revenue. Anything less is contingent search. Over time, he moved to an “open fee + closed fee” model that kept revenue flowing and profit margins at 30–40%. LinkedIn Strategic Commenting Works Greg built AMI Network through cold outbound. For Well Oiled Machine, he went another route: commenting daily on posts from 60 recruitment thought leaders. Thirty minutes before posting, thirty minutes after. The results? Comments hitting 20,000+ impressions—often outperforming original posts. On LinkedIn, comments are content, and for agency owners this is a repeatable, low-cost BD strategy that beats cold calling. Greg Fischer Bio and Contact Info Greg is the former Co-Owner of AMI Network, a healthcare recruitment agency that did $1.4M in Profit on just $4.2M in revenue. His secret? 18 of his 40 team members were Offshore high-performing employees, with annual retention over 85%. Now his firm, Well Oiled Machine recruits Offshore & Nearshore staff for Recruitment Firms & Staffing Agencies. Greg Fischer on LinkedIn Well Oiled Machine website link Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter
Andy Dunne thought other agency owners were the enemy. They'd steal clients, poach candidates, copy ideas. Sound familiar? Then he joined Team in 2014 just to save £130 a month on job boards. Eleven years later, he's their managing director, overseeing 500+ agencies that split over £6 million in fees last year. What changed? Andy learned that protecting everything actually kills more business than it creates. In this episode, you'll discover: Why 80% of Team's agencies went from generalist to specialist since 2014 (and why the generalists are getting crushed) The market intelligence strategy that makes prospects call you instead of you chasing them How two specialist agencies split £40,600 by collaborating on out-of-niche roles The mental health reality of running an agency alone - and why Andy champions this cause Why your real competition isn't other agencies, but AI and managed service providers Andy shares the quarterly report strategy that made one agency owner "untouchable" with prospects, the collaboration mindset shift that's transforming the industry, and why the isolation of solo agency ownership is something that can't be ignored. Whether you're a solo agency owner or leading a team, this conversation challenges the "protect everything" mentality and shows how collaboration can transform your business. Andy Dunne is Managing Director of Team, the UK's largest network of independently owned recruitment businesses. With over 20 years in recruitment, including running his own agency, Andy is passionate about collaboration and community. Since joining Team, he's helped agencies save millions in job board costs and connect through an active network that shares over £6m annually in split fees.
What if you could run your recruiting firm on autopilot while launching a completely new business? Brian Gabay has mastered this balance—his 5-person team makes placements without him while he builds a tech startup. Brian founded Brian Simon Associates (BSA) in 2016, specializing in PR and marketing recruitment. He built systems, transforming his business from constant attention to running independently. This freedom allowed him to launch Arrange AI, eliminating interview coordination, which consumes 70% of recruiters' admin time. Brian reveals his framework: getting your entire team on client calls, his "hire two people" strategy, and the mindset shift to step away from daily operations. Plus, surviving a 6-month placement drought taught him the resilience needed to juggle multiple ventures. Episode Outline and Highlights [7:19] The reality TV opportunity that came at the worst time [8:11] How a 3-year kidney donor search taught him resilience [19:50] Why are placed candidates overlooked for new business [20:27] Daily LinkedIn habit: One new connection PLUS one reconnection [23:40] Surviving the drought: First placement took 5-6 months [26:14] The 6-month cash cushion rule for going solo [36:35] Hiring strategy: "If you like two people, hire them both." [44:27] Why 70% of recruiting time is wasted on scheduling [50:18] Game-changer: Getting your entire team on client calls [52:58] Building systems: "Placements happen without me" Building Through Setbacks Brian's approach to adversity was forged through personal crisis. With his father on dialysis, Brian applied recruiting skills to find a kidney donor. "I wasn't a blood match. Neither were my sisters. He's type O... I searched for three years. There was a dark world out there. People wanted money... My dad's life is on the line." The breakthrough came through Jennifer Wolf, who responded to his outreach "just like we would do on LinkedIn." When Fox discovered his YouTube video and offered him a spot on "Home Free" to compete for a house for Jennifer, the timing couldn't have been worse. The 6-Month Rule Brian's practical approach began with planning: "I saved enough to pay rent for six months. That was my cushion... I need to make a placement within six months. If I can't, then maybe this is not for me." His advice emphasizes transparency: "If you're starting your own firm and leaving your current one, have a transparent conversation... Even if these are connections you made yourself, it was created under someone else's umbrella. Leave on good terms." From Solo to Scale After three years solo, Brian began building a team. When he discovered an employee ignoring candidate emails, instead of retreating, he refined his approach: "Out of 10 people, if there's two you really like and you're on the fence, hire both. If one doesn't work out, you still got a really good one." The transformation came from one change: "Having them involved in all client calls... Now if it's a new business call, it's all five of us. They meet the client, ask questions, take notes... I've seen the ownership kick in." This freed Brian to launch Arrange while BSA operated: "Sometimes there's placements being made and I'm not involved at all." Brian Gabay Bio Brian Gabay founded BSA in 2016, specializing in PR, Marketing, and Digital/Social recruiting. He's partnered with recognized PR agencies and brands nationwide. With over a decade of experience, Business Insider named him one of the top PR recruiters in the country. Earlier this year, he launched Arrange AI—a smart scheduling tool for recruiters coordinating meetings between external parties. Brian on LinkedIn Arrange AI: arrange.ai BSA: briansimonsassociates.com Resources Mentioned "Home Free" on Fox Tim Tebow on LinkedIn Connect with Mark Whitby FREE strategy call: recruitmentcoach.com/strategy-session LinkedIn | Twitter: @MarkWhitby Facebook | Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter
Johnny Campbell drops a bombshell: "Can AI recruit better than humans today? Hundred percent better than humans on average." He's got the data to back it up. Johnny explains why half of all recruiters will be gone within the next decade—and how to be in the half that thrives. Johnny runs SocialTalent and has trained over a million recruiters globally. He survived launching an agency during the 2008 crash and now shares what's coming next. Episode Outline and Highlights [3:35] How Johnny survived launching an agency into the 2008 crash [8:37] "Peak recruiter" happened in 2023—why it's downhill from here [10:41] The bank loan analogy that destroys the case for human interviewers [15:05] The AirPods story—why candidates will accept AI interviews [19:33] UK research: AI persuades people 10x better than humans [28:10] Marc Andreessen's "barbell model"—why the middle dies [31:24] Indian recruiters abandoned email—what WhatsApp means for outreach [36:26] Mercor: Three 21-year-olds built a $2B AI recruiter in 2 years [38:14] The Hudson RPO arbitrage—selling AI to companies that can't use it [52:07] Why recruiters need Johnny's "Mini MBA" Key Takeaways: Your $2 Billion Wake-Up Call: Three 21-year-olds started Mercor two years ago. Now valued at $2 billion. Their pitch: "5 qualified candidates in 5 minutes." They didn't improve recruiting—they eliminated it. Where AI Wins: Johnny breaks recruiting into three parts. Finding candidates? AI wins. Assessment? AI does it better with less bias. But closing deals? That's where humans matter. "There will always be a role for a human advising the business." No Middle Ground: McDonald's hires in 7 minutes with AI. Zuckerberg personally calls candidates. If you're doing "decent recruiting at decent prices," you're dead. Pick a side: tech-powered efficiency or ultra-premium service. The WhatsApp Revolution: Email is dead for recruiting in India. Everyone uses WhatsApp. Johnny's insight: AI will soon predict the best platform per candidate. Agencies sending LinkedIn InMails are playing yesterday's game. Johnny Campbell Bio and Contact Info Johnny Campbell is the co-founder and CEO of SocialTalent. With over 250,000 LinkedIn followers, he's recognized globally as a thought leader on AI and recruitment. Father of 4 boys, avid runner, aspiring youth rugby coach. Johnny on X Johnny on LinkedIn Johnny on Instagram SocialTalent website link SocialTalent on Facebook SocialTalent on YouTube People and Resources Mentioned Mercor website link Glen Cathey on LinkedIn Hudson RPO website link Clay website link ChatGPT Copilot Gemini Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter