In this episode, I'm sharing a few simple ways to reduce unsubscribes and make your newsletter feel like a place your subscribers want to be. We'll talk about list segmentation (and why it matters), how A/B testing can help you stop guessing and start connecting, and what it means to deliver on your brand promise. If you're tired of seeing folks quietly slip off your list, this one's for you.Yes, I said, reduce, not prevent, because you cannot and should not prevent unsubscribers, and in this episode, you'll learn why.🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.📌 Important Links:-- Visit the SoVerve website to learn more about my email marketing services-- Subscribe to The SoVerve Way Newsletter, a monthly email newsletter for small biz owners.-- Read The SoVerve Annex, a blog for expanded articles on topics covered on the show.-- Learn more about the podcast and visit the rest of the show archives.-- For marketing and business tools and resources, visit our Preferred Vendors page.⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
It was a treat to interview my darling friend and colleague, Christina Olivarez, who has created such a massive following using the power of public speaking and community engagement. In today's episode, Christina shares the valleys and the mountains of entrepreneurship with our SVL community, what Hustle & Socialize is all about, and much more!✨ Follow Our Guest: Christina OlivarezChristina's Website // Christina's LinkedIn🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.📌 Important Links:-- Visit the SoVerve website to learn more about my email marketing services-- Subscribe to The SoVerve Way Newsletter, a monthly email newsletter for small biz owners.-- Read The SoVerve Annex, a blog for expanded articles on topics covered on the show.-- Learn more about the podcast and visit the rest of the show archives.-- For marketing and business tools and resources, visit our Preferred Vendors page.⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Looking for actionable alternatives to marketing your business on social media? In this episode, I share some of those alternatives and why many are far superior to social media.🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.🔗 Mentions & Affiliates:Affiliate Disclaimer📌 Important Links:-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.-- Learn more about our podcast or learn more for information about becoming a guest.-- For marketing and business tools and resources, visit our Preferred Vendors page.💻 Let’s Get Social:Website // LinkedIn // Bluesky⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Omnichannel versus integrated marketing? Which is better for email marketing in 2025 and moving forward, and why? In this episode, I share the differences between an omnichannel marketing strategy and an integrated marketing strategy, plus one is above the other for email marketing.Head over to our blog, The SoVerve Annex, to read an in-depth article I wrote on omnichannel marketing and why it's far superior to integrated marketing for small businesses. Follow this link: https://bit.ly/sv-omnichannelmarketing🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.🔗 Mentions & Affiliates:Affiliate Disclaimer📌 Important Links:-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.-- Learn more about our podcast or learn more for information about becoming a guest.-- For marketing and business tools and resources, visit our Preferred Vendors page.💻 Let’s Get Social:Website // LinkedIn // Bluesky⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Have you ever been tempted by the promise of effortless marketing success? Have you ever heard of the term Done For You Service that "magically" attracts customers while you focus on other aspects of your business? In this episode, I'm sharing my two cents on DFY services and why I think the term is detrimental to the marketing industry.🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.🔗 Mentions & Affiliates:Affiliate Disclaimer📌 Important Links:-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.-- Learn more about our podcast or learn more for information about becoming a guest.-- For marketing and business tools and resources, visit our Preferred Vendors page.💻 Let's Get Social:Website // LinkedIn // Bluesky⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Let's discuss the importance of creating a customer journey map and how it directly impacts email marketing success within an omnichannel strategy.🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.🔗 Mentions & Affiliates:Affiliate Disclaimer📌 Important Links:-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.-- Learn more about our podcast or learn more for information about becoming a guest.-- For marketing and business tools and resources, visit our Preferred Vendors page.💻 Let’s Get Social:Website // BlueSky // LinkedIn⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
In today's episode, I share why leaving Meta platforms (WhatsApp, Facebook, Instagram, Messenger, and Threads) may not be an option for many small business owners. Necessity marketing is real, and after a tough 2024 for many small business owners, leaving established communities may not be the best option. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: -- California Fires Resources: Support Those Affected -- Articles Related to Meta: 1, 2, 3 -- Crafting a Social Media Policy: Coaches & Company -- Working with a YouTube Strategist: Jamar Diggs -- Working with an SEO Strategist: Brittany Herzberg -- Working with a Podcast Strategist: Heidy De La Cruz Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // LinkedIn // Bluesky ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Do you remember where you last heard the word SEO? I don't; that's how long I've been in marketing. That is not the case for Brittany Herzberg, though. While she hasn't been in the industry for long, she has quickly become a go-to resource and expert for anyone looking to transform their visibility and become besties with search engines. Grab a cup of coffee because we're talking about all things SEO! ✨ Follow Our Guest: Brittany Herzberg Brittany's Website // Brittany on Threads 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let's Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Like most engines, proper maintenance and tune-ups are a must. Your email marketing is no different. As the engine that places your content directly in front of your ideal client or customer, taking proper care of your email list is part of the monthly, quarterly, and annual tasks list. In this episode, I'm sharing with you three "bucket areas" or segments you need to focus on to tune up your email marketing, plus a bonus segment to give it shine! Enjoy. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Want to stand out in business but don't know how? This episode is for you! Casey Renae, designer and entrepreneur, joins me in the lounge to discuss her journey from formal education to successful agency owner. Learn how she embraced her personality to connect with clients, the importance of showing up authentically, and how to define your unique design style. ✨ Follow Our Guest: Casey Renae Casey's Website // Casey on Instagram 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Lately, I've been seeing a lot of questions about "what the best email marketing platform is." Your email marketing platform should never be the primary concern. If your chosen email marketing platform can do three basic tasks, you don't need all the frills and thrills. Hit play while you make your morning coffee because this is an episode you won't want to miss! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer Auntee Rik on Threads 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let's Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Today, I am joined by Maggie Patterson, a marketing and communications pro, who always calls it like it is and is slicing through all the online BS like a certified ninja. In this episode, we look at the ups and downs of being a solopreneur and how best to navigate the online coaching scene. Best of all, we chatted about the importance of ethical marketing and why more and more pros are choosing to stay solo. ✨ Follow Our Guest: Maggie Patterson Maggie's Website // Maggie on Threads 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let's Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Do you dream of running a successful business without the burden of managing a large team? In this episode, I share my experience transitioning from a micro-agency to a solopreneur. As a solopreneur, I also discuss the benefits of a streamlined agency model and offer tips for entrepreneurs considering this path. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
In this episode, I chat with System's Strategist, Krystal Clark, about her experiences in the wedding industry, sales, and journey to becoming a successful business owner. Most importantly, Krystal shares insights on building systems, automating tasks, and staying organized as an entrepreneur. That's not all; she shares her personal growth through burnout and a more balanced life. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. ✨ Follow Our Guest: -- Krystal's Website / // Krystal's Instagram 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Discover the psychology behind pumpkin spice marketing and how to leverage it for your business. In this episode, I'm diving into the power of sensation and perception in creating memorable customer experiences. Learn effective storytelling techniques to connect with your audience on a deeper level and drive sales this fall and holiday season. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Let'srred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Are you feeling burnt out on keeping up with social media algorithms? Discover low-lift marketing strategies that are effective and sustainable for busy entrepreneurs. In today's episode, I discuss the benefits of content marketing, email marketing, SEO, and networking to help you reach your target audience and achieve your business goals without being tied up to the whip lashes of algorithms. Listen to The SoVerve Lounge Podcast and learn how to: Promote your content without the constant struggle Craft high-value content that resonates with your audience Leverage low-lift marketing tactics to get better ROI Build relationships with potential customers through networking 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools Let'sesources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Today, on The SoVerve Lounge Podcast, I'm sharing a personal update on why taking breaks from content creation is necessary when we experience the loss of a loved one. Additionally, I will provide some important agency updates, including the current status of this podcast and my initial thoughts on social media for small businesses in 2024. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
In this episode, I'm discussing microservices and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether a seasoned small business owner offering B2B services or a marketing professional, this episode will provide valuable insights on leveraging microservices to improve your lead generation efforts and keep those led gen pipelines healthy! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully, seven is my favorite number, so that I will take that as a sign of amazing things. In this episode, I chat with you about what this unintentional hiatus has looked like behind the scenes, the critical decisions I made last Fall, and why I am so excited about marketing again! Thank you for tuning in. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey. Companies that already provide a basic level of customer service can survive a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service to your sales funnel to your service offerings must be audited to ensure you provide the best service. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: -- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list. -- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners. -- Learn more about our podcast or learn more for information about becoming a guest. -- For marketing and business tools and resources, visit our Preferred Vendors page. 💻 Let’s Get Social: Website // Instagram // Facebook // LinkedIn ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.