In this episode, I'm sharing a few simple ways to reduce unsubscribes and make your newsletter feel like a place your subscribers want to be. We'll talk about list segmentation (and why it matters), how A/B testing can help you stop guessing and start connecting, and what it means to deliver on your brand promise. If you're tired of seeing folks quietly slip off your list, this one's for you.

Yes, I said, reduce, not prevent, because you cannot and should not prevent unsubscribers, and in this episode, you'll learn why.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠⁠Spotify⁠⁠ or a review on ⁠⁠Apple Podcasts⁠⁠.

📌 Important Links:

-- ⁠Visit the SoVerve website⁠ to learn more about my email marketing services

-- Subscribe to ⁠⁠The SoVerve Way Newsletter⁠⁠⁠, a monthly email newsletter for small biz owners.

-- Read ⁠⁠The SoVerve Annex⁠⁠⁠, a blog for expanded articles on topics covered on the show.

-- ⁠⁠Learn more about the podcast⁠⁠⁠ and visit the rest of the show archives⁠.

-- For marketing and business tools and resources, visit our ⁠⁠Preferred Vendors⁠⁠⁠ page.

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.