The Social Brand Lab Podcast

Are you new in Facebook Advertising?  In this episode of the Social Brand Lab, we share with you the most common mistake new advertisers make for their Facebook Advertisement. And, what will happen if you do these mistakes?  If you launch an advertisement that is against the policy of the advertisement platform you are using like Facebook Ad, you'll get rejected and worst case, you'll get shut down. If you want to know how you can avoid getting rejected or banned from advertising on Facebook, listen to this episode to know how to avoid the most common mistake for new advertisers.  Things you will learn in this episode: Why do you need to be compliant with Facebook Advertisement Policy? [00:00] Why Facebook Ad check your landing page? [02:47] Why the Before and After photos are not allowed? What to post instead? [03:40] How to avoid too much text on your image? [05:11] What words you should avoid to get your Facebook Ad approved? [06:17] Resources mentioned in this episode: Ad Policy, Facebook   Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab, we gave you an overview of how a Facebook Ads Manager works. Having a visual understanding of how does the platform works gives you an easier process of getting on to it. It helps to make sure that your campaigns are getting the best result. Things you will learn in this episode: Overview explanation of how the Facebook Ads Manager Platform works. [00:00] How to use the Facebook Ad Manager? [01:30] How to set up a Business Manager on Facebook? [02:05] Why Facebook Business Manager is easy to use and how you can give access to others? [03:05] How to create a campaign?  [04:01] Budget for your Ad Sets. [04:39] Structure your campaign [06:03] What is Ad Set? [06:37] How to include and exclude the audience? [07:15] How to create an Ad? [08:16] Difference between Ad Set and Ad? [08:57] Resources mentioned in this episode: Business Manager, Facebook Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab, we share with you the 6 great tools for your marketing funnel. No matter what you are selling you need to have a sales funnel for your online business. Thus, having the right tools to build a sales funnel effectively is really essential. Before we walkthrough about the tools you can use, you can check this episode to learn about the different types of sales funnel for your business.  Things you will learn in this episode: Why you need to know the tools you need for your sales funnel? [00:00] Why you need to choose the right funnel builder for your business? [02:12] What is ThriveCart and how to use it for your marketing funnel? [03:27] What tool to use for your calendar scheduling?  [06:11] Why email marketing is the foundation of your business? [05:51] How to explain what they'll get from your product or service? [07:06] Why do you need a questionnaire for your sales funnel? [08:17] Resources mentioned in this episode: ThriveCart  Stripe Clickfunnel ScheduleOnce ActiveCampaign Wufoo Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab, we share with you the elements for your landing pages. A landing page converts visitors into leads. It is the first step in creating a relationship between your business and a potential customer. It is a stand-alone page where you can offer a resource in exchange for a visitor's contact information.  Before you can dive into building the landing page, you need to make sure you’ve already done your research about your ideal customer. If you haven't, you can check this episode to Define your Ideal Customer.  Things you will learn in this episode: What are the foundational elements of the landing page? [00:00] What is a landing page? [01:57] Why do you need to know the outcome you want to get? [03:27] What is the most important part of a landing page?  [04:16] Should you use a video or image for your page? [05:51] How to explain what they'll get from your product or service? [06:40] Why your call to action should be simple and clear? [07:30] Do you need a testimonial? [08:29] Why terms and conditions are essential? [09:34] Resources mentioned in this episode: "Future not Feature" - Mike Killen Define your Ideal Customer. Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab, we share with you the three best strategies to increase your conversion rate. These strategies are not specifically tailored to membership trials, you can use these for your online courses or coaching programs.  There are three (3) simple ways that can help your free membership trials convert into a paid membership. Things you will learn in this episode: What are the three strategies to increase your conversion rate for membership trial? [00:00] 7Why do you need to make them feel welcome?[01:17] What is Bonjoro? [02:01] Why little wins matter?   [03:40] How to create a membership roadmap? [05:36] Resources mentioned in this episode: Bonjoro Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad  Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab, we share with you an overview of how to create your content strategically. Having a content strategy helps your business build a brand that your audience wants.  Your brand can position yourself as an authority but you don't have to spend so much time on it that you lose your focus on what you should prioritize in your business. Strategic content can help you put out content consistently, in less time and organically.  Things you will learn in this episode: What is a Content Engine and why you need to implement it to your business? [00:00] Why you need a content plan?  [01:14] What is the Pillars of Content? And, how it can help you? [02:20] Do you need to batch your content? [03:05] How many content should you put out? [07:47] How to repurpose your content?  [08:21] Why do you need to schedule your content?  [09:27] Should you outsource? [10:30] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we continue with the Sales Funnel that you need to use for your business. We discussed two out of three Sales Funnels that rule all Marketing Campaigns. Sales Funnel is important because it takes your customers on the journey of the buying process. However, you need to have proper sales funnels that will turn website visitors into customers or clients. In this episode, we share with you the right process to increase your revenue with the use of webinar funnel and high ticket call funnel.  If you haven't listened to the first Sales Funnel you should use for your business, you can give it a listen here. In the previous episode, we share with you what is an Ascension Funnel and the step by step of using it for your business. Things you will learn in this episode: What is  Webinar Funnel and High Ticket Call Funnel? [00:00] What are the four (4) phases of the Webinar Funnel?  [01:05] What is the step by step process with Webinar Funnel?  [03:48] Why do you need to explain the process to your client? [09:08] What is a High Ticket Call Funnel? And, why a lot of people use it? [10:59] How to use High Ticket Call Funnel?  [11:21] Why personalized call is important?  [13:53] Resources mentioned in this episode: Defining Your Customer Avatar Check out the first part of this episode to learn about other sales funnel for you here Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we share with you the Sales Funnel that you need to use that works for a lot of people. We discussed one of three Sales Funnels that rule all Marketing Campaigns. Sales Funnel is important because it takes your customers on the journey of the buying process. However, you need to have proper sales funnels that will turn website visitors into customers or clients. Things you will learn in this episode: What are the three Sales Funnels that you should implement? [00:00] Why should you not use all three funnels when getting started?  [01:20] What is an Ascension Funnel?  [02:35] How to use the Lead Magnet? [03:49] How to increase your Average Order Value? [05:24] Upsell and Downsell  [06:20] Why your sales funnel shouldn't end with a confirmation page?  [10:23] Check out the second part of this episode to learn about other sales funnel for you here Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we interview Fitness Chatbot Expert Vishal Patel about his journey with Chatbot and the future of Chatbot in 2020. Vish shares with us the truth behind chatbots and why it is a big deal. Along with tips on implementing it.  Vish started two years ago with little information available online. The lessons that Vish's mentor taught him laid the foundation for starting his chatbot journey and his own business. Bots are now being implemented in business to deliver superior customer service and improve customer experience. Things you will learn in this episode: Who is Vish Patel and how he started with Chatbot? [00:00] What’s the use of Chatbot and why business owners should use it?   [03:20] How was Chatbot before and now?  [04:57] What is Manychat? And, how to use it with Chatbot? [08:14] What is the potential of the chatbot? [12:06] How to use Chatbot to automate the Customer Service of a business?  [15:01] How to transition from automated chatbot to speaking to a customer service representative?  [19:36] Why chatbot is a big thing in 2020 and why use it for your business? [20:45] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we talk about the three strategies to increase your revenue without so much work. The three strategies are easy to implement but have a huge impact on your business. However, not a lot of people maximize the use of these strategies. If you are one of those, you are missing the chance to increase your revenue and grow your business. Things you will learn in this episode: What are the three strategies you need to implement to grow your business? [00:00] How does remarketing work?  [01:50] Sample advertisement  [04:10] Why do you need to offer additional products? [04:52] How to increase your conversion rate optimization?  [07:45] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we share with you the importance of having a Customer Avatar and the five components your ideal customer avatar should have. A customer avatar or buyer persona is a fictional character that represents your ideal prospect you want to target within your industry. But to be able to reach the right people, you’ll need to be even more specific. This is where the customer avatar comes into play. We break down the five areas of your customer avatar to truly understand who they are. This will help you build a better sales funnel, write better copy, convert more prospects into a buyer for your online business. Things you will learn in this episode: Why do you need a customer avatar? [00:00] How to know your ideal customer?  [01:05] How to break down the goals and values of your customer avatar? [03:02] Where do people get their information? [04:58] What is your customer demographics? [05:50] Why knowing their challenges and pain points is the most important component for your customer avatar? [07:34] What is the role in the purchase process of your customer? [11:28] Resources mentioned in this episode: How to Persuade and Get Paid: The Sales Workshop for Everyone by Phil M. Jones Digital Marketers The Importance of Knowing Your Customer Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we share with you the five key benefits that your business will have if you truly know your ideal customer. We focus on understanding who your customer avatar should be and how it will benefit you. If you are targeting a specific person, you can create content tailored to a specific person and it’s easier for you to determine the right platform for your business where your ideal clients are. The goal is to have quality conversations and followers so that they are much more likely to buy your product. There are five key benefits of having a Customer Avatar. If you know who your customer is, you know what stories to share, your email marketing becomes easier; you’ll know the right way by asking who is it you are targeting. Things you will learn in this episode: Why having a customer avatar is important for your business [00:00] Why do you need to focus on one specific person and not on everyone? [01:50] How to determine the right platform for your business?  [03:14] Why do you need to tailor your products and services to match your customer needs?  [05:00] What do better testimonials do? And why do you need it? [06:35] How to make your copywriting so much easier? [07:06] Why you should be doing email marketing now? And, why do you have to regularly email people? [08:06] Resources mentioned in this episode: Ready, Fire, Aim [Book] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Check out the Social Brand Lab Website here: socialbrandlab.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/socialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we talk about why creating something different is the fastest way to failure with your online business. If you just started to get into the online business, you have to follow a proven process that's already in there so you can speed up the process for success. So, what is the best way to sell your product?  Things you will learn in this episode: Why trailblazing is getting you nowhere? [00:00] Why creating a new process is the fastest way to failure? [00:12] Why you need a proven process to grow your business? [01:06] When can you start trailblazing? [01:37] Modeling is not stealing. [02:33] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link

In this episode of the Social Brand Lab, we talk about the five key elements of your personal brand website.  Having a website for your business isn't necessary, especially when you're getting started, but it can be beneficial. This episode will help you get a very simple, but effective website.  There are five kinds of key elements that you want in place to give the best impression, to convert the most people and to ultimately position you as an authority in your space. These five key elements will help you lay the foundation for building your own website that converts. Things you will learn in this episode: Why you need to learn the five key elements for your website before getting started. [00:00] Why do you need to be clear who your market is? [02:56] How to create a Hero Section for your website.  [04:50] Why credibility and authority building is necessary. [08:48] Why does your website need to talk about stories people can relate to? [11:30] Why do you need a clear call to action and why other people get it wrong. [13:20] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab Podcast, we share with you what you have to stop selling, and what you have to do instead to get the best results for your business. If you’re like most people who start by setting up a Shopify store or Squarespace account and then start listing out features of your products, then you have a huge problem! In this episode, you’ll learn why and what you should do to sell your product the right way. Things you will learn in this episode: What you have to stop selling and what you have to do to grow your business and sell your product? [00:00] Why people won’t buy your product and the huge mistake you did. [00:43] Who’s most likely to buy your products? [02:58] What you should be doing to get the best result for your business? [05:00] Resources mentioned in this episode: Free Funnel Discovery from our agency, The Fitness Marketer Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab Podcast, we share with you the three pillar strategies you need to successfully market your product. These strategies will lead you to success with your marketing, sales process and your business. Having a strategy for marketing your product can actually help grow your business and make your marketing so much more valuable and easier to implement. Things you will learn in this episode: What are the three fundamental approaches you should implement to successfully launch your product? [00:00] Why do you need to have a great product that helps a specific person? [01:35] How targeted traffic strategy works and how it can help your business. [05:06] Why you need to create a sales process that actually converts people into buyers. [07:22] Resources mentioned in this episode: Free Funnel Blueprint from our agency, The Fitness Marketer Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link:

In this episode of the Social Brand Lab Podcast, we share with you our goal and strategies to help you achieve better results for your business. We also share a little bit of what you should expect in our Podcast, and the marketing skills that you need for your business. All the information we are going to share with you in the coming episodes came from the experience we had in working with clients through our agency. Social Brand Lab helps other businesses implement strategies and different ways of finding new people, converting people into buyers, and ultimately growing their profits, and businesses. Things you will learn in this episode: What is Social Brand Lab Podcast and what do we do? [00:00] What you will get and strategies you can implement for your business.  [00:38] Who are the clients we work with and what are their stories? [01:20] Who is Cam Jarrad and how he can help you?[02:35] What we will offer this 2020 for your business to get the best result. [03:48] Connect with Cam online in the following places: Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com Follow Cam on Instagram: Instagram.com/itscamjarrad Instagram.com/thesocialbrandlab Share this podcast using this link: