In this episode of the Social Brand Lab, we share with you the elements for your landing pages. A landing page converts visitors into leads. It is the first step in creating a relationship between your business and a potential customer. It is a stand-alone page where you can offer a resource in exchange for a visitor's contact information. 

Before you can dive into building the landing page, you need to make sure you’ve already done your research about your ideal customer. If you haven't, you can check this episode to Define your Ideal Customer. 

Things you will learn in this episode:

• What are the foundational elements of the landing page? [00:00 ]


• What is a landing page? [01:57 ]


• Why do you need to know the outcome you want to get? [03:27 ]


• What is the most important part of a landing page?  [04:16 ]


• Should you use a video or image for your page? [05:51 ]


• How to explain what they'll get from your product or service? [06:40 ]


• Why your call to action should be simple and clear? [07:30 ]


• Do you need a testimonial? [08:29 ]


• Why terms and conditions are essential? [09:34 ]
  
  
  
  

Resources mentioned in this episode:

• "Future not Feature" - Mike Killen


• Define your Ideal Customer.
  
  

Connect with Cam online in the following places:

Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com

Follow Cam on Instagram:

Instagram.com/itscamjarrad

Instagram.com/thesocialbrandlab

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