In this episode of the Social Brand Lab, we share with you the importance of having a Customer Avatar and the five components your ideal customer avatar should have.

A customer avatar or buyer persona is a fictional character that represents your ideal prospect you want to target within your industry. But to be able to reach the right people, you’ll need to be even more specific. This is where the customer avatar comes into play.

We break down the five areas of your customer avatar to truly understand who they are. This will help you build a better sales funnel, write better copy, convert more prospects into a buyer for your online business.

Things you will learn in this episode:

• Why do you need a customer avatar? [00:00 ]


• How to know your ideal customer?  [01:05 ]


• How to break down the goals and values of your customer avatar? [03:02 ]


• Where do people get their information? [04:58 ]


• What is your customer demographics? [05:50 ]


• Why knowing their challenges and pain points is the most important component for your customer avatar? [07:34 ]


• What is the role in the purchase process of your customer? [11:28 ]
  
  

Resources mentioned in this episode:

• How to Persuade and Get Paid: The Sales Workshop for Everyone by Phil M. Jones


• Digital Marketers


• The Importance of Knowing Your Customer

Connect with Cam online in the following places:

Find out more about Cam's agency, The Fitness Marketers here: thefitnessmarketers.com

Check out the Social Brand Lab Website here: socialbrandlab.com

Follow Cam on Instagram:

Instagram.com/itscamjarrad

Instagram.com/thesocialbrandlab

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