The Story of a Brand

In this episode of The Story of a Brand Show, Ramon Vela speaks with Daniel Faierman, Partner at Habitat Partners and former PepsiCo executive.  Daniel shares insights on what makes a successful CPG business, from strong gross margins to product and value proposition differentiation. He also dives deep into the challenges entrepreneurs face today and how Habitat Partners is helping brands thrive despite market pressures. His expertise in the industry's operational and investment sides offers valuable advice for startups and established brands alike.   Key Takeaways: * The importance of gross margins in the early stages of a CPG business * Why a differentiated product and value proposition is critical to success * How Habitat Partners provides strategic value through Red Antler, their creative agency roots * Balancing growth and profitability in today’s challenging economic environment * Daniel’s advice for entrepreneurs: creativity, cashflow management, and knowing when to pivot Join us in listening to this insightful conversation with Daniel Faierman! For more on Habitat Partners, visit: https://www.habitatpartners.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline US - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, I chat with Chris Hobson, the founder of Patchology and CEO of Rare Beauty Brands.  Chris shares his journey from launching Patchology with a focus on innovative skincare solutions to expanding his vision with Rare Beauty Brands. His entrepreneurial wisdom and insights into building successful beauty brands offer a wealth of knowledge for anyone navigating the CPG space. Chris discusses how Patchology evolved from a tech-driven idea to a beloved brand that delivers moments of joy through self-care. He also dives into the challenges of blending creativity with discipline in building a brand and how listening to consumers shaped Patchology’s growth. His reflections on entrepreneurship are truly inspiring. Key Takeaways: - How Patchology’s focus shifted from functional benefits to emotional connections with customers - The importance of blending discipline with creativity in brand building - How Patchology adapted during the pandemic to grow its direct-to-consumer business - The value of testing new ideas through direct customer interactions - Chris’s passion for mentoring through the Lift Beauty Accelerator Join us in listening to this insightful conversation with Chris Hobson! For more on Patchology, visit: https://www.patchology.com/ For more on Rare Beauty Brands, visit: https://rarebeautybrands.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In this episode of The Story of a Brand Show, I sit down with Aaron Nosbisch, founder and CEO of Brez, to explore the incredible journey behind his innovative cannabis beverage brand. Aaron opens up about the challenges and triumphs of building a product that provides an enjoyable, alcohol-free alternative and delivers on a mission to help people feel good without the usual downsides. His insights into entrepreneurship, wellness, and the power of making meaningful connections are inspiring and relatable for anyone navigating their own journey. We also explore Aaron’s personal story of perseverance, where he reflects on the importance of support networks, the entrepreneurial hustle, and how gratitude has shaped his life and business. Whether you’re curious about the cannabis beverage industry or looking for ways to foster a healthy, balanced lifestyle, Aaron’s thoughtful perspective is sure to resonate. Key Moments in the Podcast: - Aaron shares how his wife’s words of affirmation helped him through moments of self-doubt and stress. - Insight into the challenges of marketing cannabis products in an industry with many advertising roadblocks. - The unique journey of scaling Brez as a direct-to-consumer cannabis beverage brand, offering a healthier alternative to alcohol. - A look at the powerful role of lion’s mane and other ingredients in Brez, making it a smarter, social drink option. - Aaron’s deep reflections on why feeling good doesn’t have to come with negative consequences and how Brez changes how we think about social drinking. Join us in listening to this episode and discover how Aaron is changing the game with Brez, offering a new way to relax, connect, and feel good without compromise. For more on Brez, visit: https://www.drinkbrez.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this insightful episode, Rose Hamilton, founder of Compass Rose Ventures, welcomes back Marc Washington, the brilliant founder and CEO of Supergut, a gut health nutrition company revolutionizing the wellness space.  Marc shares the deeply personal motivation behind Supergut and his mission to create science-backed, functional nutrition products that improve gut health, help with appetite control, and promote overall metabolic well-being.  His journey from being a health and wellness executive to a passionate entrepreneur is both inspiring and informative as he dives into the challenges and triumphs of building a brand that is both functional and enjoyable. We also explore the fascinating connection between gut health and the body’s natural ability to produce satiety hormones like GLP-1. Marc explains how Supergut offers a natural, prebiotic-packed solution to help consumers stay healthier without relying on pharmaceuticals.  Whether you’re interested in nutrition, health innovation, or entrepreneurship, Marc’s insights will leave you thinking about your gut health in a whole new way! Key Moments in the Podcast:  - Marc’s personal story of loss and how it ignited his passion to create Supergut. The science behind prebiotics and how they naturally enhance gut health and metabolic function. - How the “Ozempic era” opened doors for Supergut to educate consumers about GLP-1 hormones. - The importance of taste and convenience in making Supergut a sustainable part of consumers’ lives. - Marc’s advice on resilience and perseverance for entrepreneurs building impactful brands. Join us for this enlightening episode with Marc Washington as we explore the science of gut health, the power of functional nutrition, and the journey of entrepreneurship. You won't want to miss it! For more on Supergut, visit: https://www.supergut.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above.  Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary "influencer strategy plan session" that you own whether you utilize Augmentum or use in-house. Visit our unique link above. 

In this episode of The Story of a Brand Show, I have an inspiring conversation with Steph Chen, the Founder of Anyday.  Steph shared the incredible journey behind Anyday’s innovative cookware that transforms how we think about microwave cooking.  From her experience working at Eat Just to collaborating with renowned chefs like David Chang, Steph's passion for food and convenience shines through in her groundbreaking product, making cooking faster, healthier, and easier. Steph opened up about the challenges of launching Anyday, including the skepticism around microwave cooking and the importance of conviction in her vision. She also shared insightful lessons learned as an entrepreneur, offering valuable advice for anyone looking to turn their passion into a thriving business.  This episode is packed with inspiration and practical wisdom for food enthusiasts and aspiring entrepreneurs. Key Moments in the Podcast: - Steph shares how her previous experiences shaped her journey to creating Anyday. - The moment Steph discovered the potential of microwave cooking and turned it into a business opportunity. - The challenges of building consumer trust in a new product category. - Collaborating with David Chang on how it influenced Anyday’s success. - Steph’s advice on conviction, leadership, and empowering your team. Join me, Ramon Vela, and Steph Chen, as she takes us through her entrepreneurial journey and the innovations behind Anyday. Whether you're curious about microwave cooking or looking for inspiration as a business owner, this conversation is one you won’t want to miss! For more on Anyday, visit: https://cookanyday.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit the link above.  Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, I interview Kerry O’Brien, CEO, Founder, Head Designer, and the visionary behind Commando.  Kerry shared her journey from working in corporate communications to revolutionizing the intimate apparel industry with her innovative approach to fabrics and design. We discussed how her Vermont roots and entrepreneurial spirit shaped her path, leading her to create a brand that prioritizes comfort, confidence, and quality above all. In this interview, she opens up about the challenges she faced in bringing Commando to life, including the early struggles of introducing her ideas to the market and the bold decisions that helped the brand grow into a beloved name in fashion.  Key Moments in the Podcast: - Kerry shares how her Vermont upbringing and corporate background influenced the creation of Commando. - The pivotal moment when she decided to leave her corporate job after September 11th to pursue her passion for fashion. - The innovative approach to fabrics that sets Commando apart in the intimate apparel industry. - The challenges of launching a brand in a highly competitive market and how she overcame them. - Kerry’s advice for entrepreneurs: the importance of asking for help and staying true to your vision. Join me, Ramon Vela, and Kerry O’Brien as she shares her entrepreneurial journey, offering lessons and inspiration to anyone looking to turn their passion into a successful business.  Don’t miss out on this fascinating conversation! For more on Commando, visit: https://www.wearcommando.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In this episode of The Story of a Brand Show, I had an incredible conversation with Danny Winer, Co-Founder and CEO of Hexclad.  Danny shared the remarkable journey of Hexclad, from the innovative idea of creating hybrid cookware to becoming a leading brand in the kitchenware industry. We explored his challenges, the importance of perseverance, and the unique technology behind Hexclad's products, which make cooking easier and more enjoyable. Danny's story is one of resilience, innovation, and passion for cooking. He opened up about the pivotal moments that shaped Hexclad, including his partnership with Gordon Ramsay and the shift from a failing juicer business to the successful launch of Hexclad. Key Moments:  - Danny discusses the transition from a failing juicer business to founding Hexclad. - The unique hybrid technology that sets Hexclad cookware apart from the competition. - The importance of vertical integration in maintaining product quality and innovation. - Insights into the partnership with Gordon Ramsay and its impact on Hexclad's growth. - Danny's advice for entrepreneurs on handling failures and pivoting towards success. Join me, Ramon Vela, and Danny Winer as he shares the story behind Hexclad and offers valuable lessons for anyone looking to innovate and succeed in their business ventures. Don't miss out on this inspiring conversation! For more on HexClad, visit: https://hexclad.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms.  In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products. We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration, and their commitment to sustainability. Fredric and Ciriaco share insightful stories about the growth of their business, the development of new products like Sunflower oil and Peach Cider Vinegar, and their vision for the future of Fresh Press Farms. Key Moments in the Interview: - The innovative methods used to grow olives sustainably in Georgia's climate. - The importance of vertical integration in maintaining product quality and trust. - The development and benefits of their high polyphenol "Pure Gold" olive oil. - Insights into their new product, peach cider vinegar, and its market impact. - The exciting news about expanding into 5,000 stores, including a new chain in Minnesota. Join us in listening to this enlightening episode and get inspired by the passion and dedication behind Fresh Press Farms. For more on Fresh Press Farms, visit: https://freshpressfarms.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine.    Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations.    They also highlighted the importance of market awareness and the support of a strong community in their entrepreneurial journey.    This episode is packed with valuable insights for anyone interested in health, wellness, and innovative product development.   Key Moments in the Podcast:   - Heather shares the story of how Floyd Mayweather’s positive feedback boosted their confidence in Heali patches.   - The duo explains the critical role of magnesium in their products for pain relief and recovery.   - Enwei discusses the influence of Chinese medicine on their product design and the integration of natural ingredients.   - Heather and Enwei talk about the specific challenges of market awareness and the importance of community support.   - Insights into their new product developments focused on women’s health and their exciting partnership with Walmart.   Join me, Ramon Vela, Heather Sloan, and Enwei Li as we explore the science and passion behind Heali Medical.    Whether you’re an athlete, an expecting mother, or someone seeking natural pain relief solutions, this conversation is a must-listen!   For more on Heali Medical, visit: https://www.healimedical.com/en-us   If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.    Plus, don’t forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today’s Sponsors:   Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/   Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story   What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary 30-minute "influencer strategy plan session." Visit our unique link above. 

In this episode of The Story of a Brand Show, I interview Justin Hai, the visionary Founder and CEO of Rebalance Health.  Justin shares the compelling story of how a personal health crisis involving his wife led him to explore the intricate connections between cortisol, sleep, and overall well-being.  His journey from understanding cortisol’s impact on health to developing a groundbreaking product that addresses these issues is truly inspiring. Justin's insights into how modern lifestyles disrupt our natural rhythms and the role technology plays in this disruption are both eye-opening and practical. Justin’s approach to health is holistic, focusing not just on products but on lifestyle changes that can significantly improve quality of life. This episode is packed with valuable information, whether you're struggling with sleep, managing stress, or looking for natural ways to balance your hormones. Key Moments in the Podcast: - Justin shares the personal story of his wife's illness and how it inspired the creation of Rebalance Health. - The critical role cortisol plays in our sleep cycles and overall health. - Insights into the 104-women study and the remarkable results regarding menopause symptoms. - The impact of technology on our natural circadian rhythms and how to mitigate its effects. - Practical advice on achieving uninterrupted sleep and the importance of lifestyle changes alongside using Rebalance Health products. Join me, Ramon Vela, and Justin Hai, as we discuss the science behind cortisol and its profound effects on health. Discover how Rebalance Health can help you achieve better sleep and a more balanced life. Whether you’re dealing with menopause, stress, or just looking to improve your overall well-being, this conversation is a must-listen! For more on Rebalance Health, visit: https://rebalancehealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit link above.  Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate.  Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for creating genuine, value-driven relationships with her clients.  Kim’s approach to affiliate marketing is rooted in authenticity and community-building. She emphasizes the importance of having a solid, user-friendly website before launching an affiliate program and the need for realistic expectations regarding the timeline and effort required for success.  Her philosophy is all about nurturing relationships and ensuring that every step taken adds real value to the client's business. This episode is packed with actionable advice and thought-provoking insights that can help entrepreneurs at any stage of their journey. Key Moments in the Podcast: - Kim shares her personal journey from influencer marketing to Co-founding Clutch Affiliate. - The difference between influencers and affiliates and how these roles can overlap. - Essential steps for starting an affiliate program, including the importance of a seamless customer journey. - The value of micro-influencers and why their captive audiences are often more effective. - How to determine if affiliate marketing is the right strategy for your business and realistic expectations for outcomes. Join me, Ramon Vela, and Kim Biddle as we discuss the nuances of affiliate marketing. Whether you're just starting out or looking to refine your approach, Kim’s insights are sure to provide valuable guidance. For more on Clutch Affiliate, visit: https://www.clutchaffiliate.co/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above.  Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line.  Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in business. Julia and her husband, Chris, started A Bar Above with a passion for craft cocktails and a mission to make high-quality bartending education accessible to everyone. Their story is one of perseverance, creativity, and community engagement. Julia's experience and wisdom inspire listeners and provide practical advice for navigating the challenges of building a brand. Highlights from the Episode: - The Genesis of A Bar Above: How Julia and Chris turned their passion for cocktails into a thriving business offering education, social media content, and premium barware. - Chris's Journey: From a craps dealer in Vegas to a craft bartender and co-founder of A Bar Above, Chris's unique path and dedication to the craft of bartending. - Community and Partnerships: The importance of community engagement and strategic partnerships in growing a brand. - Innovative Use of AI: Julia's creative approach to integrating AI into their workflow, from generating product designs to enhancing team collaboration. - Product Development: The role of AI in brainstorming and iterating new product designs for A Bar Above's premium barware line. - Balancing Work and Family: Julia's insights on managing a growing business and a family, including the benefits of having a supportive partner and involving their children in the business. Join us as we explore Julia Tunstall's journey with A Bar Above and gain valuable insights into entrepreneurship, innovation, and the art of cocktails.  Don't miss this engaging and informative episode filled with practical advice and inspiring stories. Listen now and elevate your understanding of what it takes to build a successful brand in the ever-evolving world of business. For more on A Bar Above, visit:  https://abarabove.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit link above.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology.  Heather shares her journey, and the incredible work Curology is doing in the skincare industry.  From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products.  This episode is packed with insights into the challenges and triumphs of running a rapidly growing company in a competitive market. Heather also discusses the importance of having a strong team, maintaining a clear vision, and the power of mentorship in her career. Her passion for providing effective, clinically proven skincare solutions shines through in our conversation. Whether you're a skincare enthusiast or an aspiring entrepreneur, this episode offers a wealth of knowledge and inspiration. Key Moments: - Heather shares advice from her mentor that shaped her career and leadership style. - The transition of Curology from a DTC brand to an omni-channel approach. - How Curology’s customized treatments provide superior acne, anti-aging, and hair loss results. - Clinical data and personalized care are essential in Curology’s product offerings. - Curology’s community program provides subsidized skincare to those in need. Join us in listening to this episode as we explore Curology's innovative approaches to improving skin health and confidence for people everywhere. You won’t want to miss this enlightening and engaging conversation! For more on Curology, visit: https://curology.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead.  Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space.  We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences.    Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a crucial role in Okendo's success.    Whether you’re a brand looking to enhance your customer interactions or an entrepreneur interested in the latest e-commerce trends, this episode is packed with valuable insights.   Key Moments: - Adena’s journey to Okendo and the mentorship that shaped her path. - The rapid growth of Okendo and the new products they’ve launched. - Strategies for collecting zero-party data and why it’s crucial in today’s market. - How Okendo’s integrated suite of products helps brands increase customer lifetime value. - The vital role of partnerships in Okendo’s success and the unique aspects of their partner program. Join us in listening to this episode as we explore the dynamic world of Okendo and discover how they are empowering brands to turn customers into super fans.  For more on Okendo, visit: https://okendo.io/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Welcome to another episode of The Story of a Brand Show!  Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION.  In this episode, we dive into the crucial role of financial support for emerging brands, especially during challenging economic times. Carly and Jim share their insights on how AION helps brands navigate the complex world of financing, providing invaluable advice for founders and entrepreneurs. We discuss everything from the importance of planning for success to the specific financial tools that can help businesses grow without giving up equity too early.  This episode is packed with practical tips and inspirational moments that you won't want to miss. Key Moments: - Jim's remarkable story of early career mentorship and its lasting impact on his professional journey. - Carly’s passion for supporting small entrepreneurs and her journey into the CPG industry. - Insights into the current market trends and the challenges brands face in securing capital. - Detailed explanation of AION’s flexible financing options and how they support brand growth. - Advice on preparing for financial success and the importance of having accurate financial records. Join us as we explore the incredible work Carly and Jim are doing at AION to support brands in their journey toward success.  For more on AION, visit: https://www.aionfi.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose Ventures is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today’s episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel.  Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he’s gained from working with domestic and international brands.  This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo West to exploring the unique challenges and opportunities of entering the U.S. market, this episode offers something for everyone. Key Moments: - Patricio’s reflections on Expo West and the exciting trends he observed in the CPG industry. - The critical importance of understanding your audience and maintaining authenticity in branding. - Insights into the challenges and strategies for international brands entering the U.S. market. - Patricio’s views on the future of CPG and the promising trends he’s looking forward to. - The role of gratitude and family support in Patricio’s entrepreneurial journey. Join us in listening to this episode as we explore Patricio Fuentes' incredible journey and his invaluable insights into the CPG world. You won’t want to miss this engaging and informative conversation! For more on Gel, visit: https://gelcomm.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics.  Lisa shares her unique journey as a “reluctant entrepreneur” who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments.  Lisa’s passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challenges and triumphs of running a business, the importance of mental wellness, and the profound impact of a supportive team.  She also discusses her philosophy on personalized treatments, the significance of proper diagnosis, and how GoodSkin Clinics stands out in the crowded aesthetic industry. Key Moments: - Lisa describes her transition from a part-time endeavor to building GoodSkin Clinics and the role her team played in this growth. - The eye-opening experience Lisa had in Europe that transformed her approach to aesthetic treatments. - The critical importance of diagnosis in providing long-term, effective skincare solutions. - Insights into how GoodSkin Clinics integrates mental wellness into their patient care. - The challenges of fighting against the marketing of quick fixes and educating clients on holistic, long-term treatments. Join us in listening to this episode as we explore Lisa Goodman's remarkable journey and discover how GoodSkin Clinics is redefining beauty with a touch of European elegance and medical expertise. You won’t want to miss this inspiring and informative conversation! For more on GoodSkin Clinics, visit: https://www.goodskinclinics.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela interviews Jeff Avila, Co-founder of Reap and Glow, about innovative skincare.    Jeff reminisces about his mentorship under the legendary Jay Patrick at Alacer. Hear firsthand how Jay’s pioneering product development strategies shaped Jeff’s impressive 25-year career in the industry.   Jeff passionately shares his commitment to working directly with ethical growers, particularly in Colombia and Costa Rica, harnessing the incredible antioxidant properties of coffee fruit for skin care.   We also delve into the complexities and rewards of market innovation, as Jeff emphasizes the importance of unique products backed by rigorous clinical data. Learn about their groundbreaking collaborations for encapsulated hyaluronic acid and safety testing, ensuring every product delivers on its promise.   Explore Reap and Glow’s fantastic range of affordable and effective products, including a coffee-fruit antioxidant cleanser, a Turmeric peptide-firming and smoothing serum with Ayurvedic complex ingredients, and a soon-to-be-released deep hydrating rejuvenation cream.   From Jeff’s transition from science to entrepreneurship to overcoming sales challenges, this episode is a treasure trove of wisdom.    Tune in now and embark on a journey of scientific rigor, sustainable beauty, and entrepreneurial spirit with Jeff Avila.   For more on Reap & Glow, visit: https://reapandglow.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review.    Plus, don’t forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key Points Covered: * Strategic Acquisitions and Quality Control: * Navigating Market Challenges: * Traits of Successful Founders: * Sustainable Growth Strategies: * Organizational Growth and Remote Work: * Personal Well-Being and Self-Care: * Investment and Financial Strategies: * Entrepreneurial Insights: * Happiness and Personal Growth: Join us as we unpack the various elements that contributed to Antelope's success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the Pet industry. For more on Antelope, visit:  https://www.antelopepets.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel.   He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles!   He candidly discusses the highs and lows of entrepreneurship, shedding light on the vital role of persistence, competitive stamina, and strategic decision-making in driving growth.    Yanni also celebrates the unwavering dedication of his amazing team, whose efforts have been instrumental in expanding Lemon Perfect in a fiercely competitive market.    Yanni also opens up about his leadership journey, sharing moments of doubt and triumph, and emphasizes the health benefits of Lemon Perfect – a zero-sugar, calorie-free, sodium-free beverage enriched with organic lemons.    Discover how Lemon Perfect is changing the game by offering a delicious, healthy alternative to sugary drinks, and explore the variety of flavors now available at national retailers.    For more on Lemon Perfect, visit: https://lemonperfect.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review.    Plus, don’t forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.