In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate. 

Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for creating genuine, value-driven relationships with her clients. 

Kim’s approach to affiliate marketing is rooted in authenticity and community-building. She emphasizes the importance of having a solid, user-friendly website before launching an affiliate program and the need for realistic expectations regarding the timeline and effort required for success. 

Her philosophy is all about nurturing relationships and ensuring that every step taken adds real value to the client's business. This episode is packed with actionable advice and thought-provoking insights that can help entrepreneurs at any stage of their journey.

Key Moments in the Podcast:

- Kim shares her personal journey from influencer marketing to Co-founding Clutch Affiliate.

- The difference between influencers and affiliates and how these roles can overlap.

- Essential steps for starting an affiliate program, including the importance of a seamless customer journey.

- The value of micro-influencers and why their captive audiences are often more effective.

- How to determine if affiliate marketing is the right strategy for your business and realistic expectations for outcomes.

Join me, Ramon Vela, and Kim Biddle as we discuss the nuances of affiliate marketing. Whether you're just starting out or looking to refine your approach, Kim’s insights are sure to provide valuable guidance.

For more on Clutch Affiliate, visit: https://www.clutchaffiliate.co/

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. 

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.