In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms. 

In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products.

We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration, and their commitment to sustainability. Fredric and Ciriaco share insightful stories about the growth of their business, the development of new products like Sunflower oil and Peach Cider Vinegar, and their vision for the future of Fresh Press Farms.

Key Moments in the Interview:

- The innovative methods used to grow olives sustainably in Georgia's climate.

- The importance of vertical integration in maintaining product quality and trust.

- The development and benefits of their high polyphenol "Pure Gold" olive oil.

- Insights into their new product, peach cider vinegar, and its market impact.

- The exciting news about expanding into 5,000 stores, including a new chain in Minnesota.

Join us in listening to this enlightening episode and get inspired by the passion and dedication behind Fresh Press Farms.

For more on Fresh Press Farms, visit: https://freshpressfarms.com/

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