Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin

Is your personal brand still important when you're scaling a business? How can your values and flair create a bedrock for company culture? And what the heck is the right balance between personal and professional content on social media? We'll answer all that and more in this week's jam-packed episode.  This week, Annie P. Ruggles is joined by Caitlin Penny, the powerhouse behind Copper Theory Creative, and they dive deep into authenticity (yep, it's still "the thing"), hiring the right people, and fostering honest-to-goodness real relationships inside your sphere of influence. Plus, this episode is loaded to the gills with Parks and Rec insights and references. What can we learn about outbound marketing from Tom, Leslie, and Ron? You don't have to go to Pawnee to find out. This one's for you, L'il Sebastian. Parentpreneur Advisory: This episode contains some colorful language. Resources: *Connect with Caitlin through her website, Facebook, and LinkedIn. *For a free 30 minute brand assessment by Copper Theory Creative, click here! *Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here. What's Inside: 04:12 - So how can you really, truly know your target market?! 08:44 - Parks and Rec characters have unique brands. 12:26 - Authenticity and personal branding can go awry. 17:11 - Embrace personal brand, expand reach, amplify. 22:25 - The Leslie Knope method of ecosystem growth 25:15 -  Demographics don't define individual wants and needs. 27:26 - Unexpected details in my hidden website bio. 30:49 - Workfam relationships provide critical relationships for solopreneurs and business owners. 37:19 - That could be Oprah! Wanna binge? Check out these related episodes: 10: On Branding, Reinvention & Cafe Tropical (feat. Chelsie Tamms) - Schittsfest 2 of 2 64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus) 66: On Authenticity, Brand Identity & Inventing Anna (feat. Ari Krzyzek) 111: On Audio Branding, Improvisation & Dungeons & Dragons (feat. Jodi Krangle)

Are you drowning in "shoulds?" Bogged down in the expectations of yourself, your clients, and even your paid advisors? And, to top it all, is one-size-fits-all marketing or the newest high-priced fad failing to bring in the right people? It's time to shake things up, y'all. This episode will help you do exactly that. This week, Annie P. Ruggles is joined by the creative engine known as Megan Gersch. Megan is a branding and web design expert, specializing in "music industry disruptors who want to build an empire." Megan is the go-to for brands that want to stand out in crowded markets - without falling prey to the trends. Thanks to her savvy analysis, the conversation is a masterclass in differentiation, self-representation, and brand evolution. Then, the two focus on a mutual love for the pioneering, rule-breaking, ever-evolving sensation known as Radiohead. What lessons can be learned from their example of shaking off "shoulds" and doing things their way? Let's find out. Resources: Connect with Megan through her website, Instagram, TikTok, and Youtube Don't forget to listen to her podcast, Your Sparkly Brand. Download her Elevated Web Presence Checklist and other goodies at megangersch.com/resources Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here. What's Inside: 00:00 -  Embracing confidence online takes practice and time. 05:12 - Building a brand is an endurance sport, not a sprint. 10:05 -  Clarity in design attracts ideal clients, and repels others. 16:53 -  Drive, vision, systems, automation, repurpose, content, consistency 19:36  - Shift from perfect to real: Marketing transforms. 24:58  - Tracking content across platforms creates omnipresence online. 30:44  - Key role of style guide in business. 36:17  - Radiohead at Lollapalooza: a perfect experience. 40:31  - Radiohead is brilliant at creating fan experiences. 48:33  - Thank you for 3 years of support! 51:03  - Homework: Evolve your thinking to evolve your brand. 53:36 - Join us on LinkedIn! Wanna binge? Check out these related episodes: 17: On Boldness, Speaking Up & Lady Gaga (feat. Suz Chadwick) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour) 82: On Healing, Hustle Culture & Kesha (feat. Jessica Butts) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

What the heck is "warrior energy" and how can it be harnessed in our personal and professional lives? How can we best balance head and heart during moments of stress and overwhelm? And how can we break ourselves of toxic self-sacrifice and really, truly practice self-compassion amid societal pressures and inner child tantrums? This week, Annie P. is joined by the soulful and brilliant Jennifer Urezzio, founder of Soul Language. Her specialty is helping movers and shakers honor their own wisdom, connect with Divine support, and co-create with the energy of their businesses. Together, they explore their mutual love for Peanuts, "The Lord of the Rings" and more before focusing on "Star Trek," drawing parallels between the emotional depth of iconic characters and their own experiences. They delve into the concept of purpose (and its myths), share personal anecdotes (AKA fangirl a little), and offer practical advice for self-compassion and self-awareness. It's an uplifting, empowering listen for Trekkies, the woo-woo, and all entrepreneurs, bravely and boldly going where no one has gone before. Engage! Resources: - Connect with Jennifer (JU) through her website and Instagram. - Grab JU's jaw-droppingly good free guide, The Myths of Purpose. - Don't forget to listen to her podcast, Ask & Answered By Soul. What's Inside: 06:09 Acknowledging divine backup 13:57 Accepting change brings unexpected discoveries. 19:48 Head and heart balance 26:15 Warriors, inner children, and the Peanuts gang 29:50 Choice is essential for our well-being. 37:06 Embracing rebranding 40:15 Picard, Troi, and a reminder about Vulcans 45:43 LeVar Burton is a gift to the world.  48:57 Homework: "Embrace self-awareness and compassion for success." Wanna binge? Check out these related episodes: 42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen) 45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke) 51: On Courses, New Customers & Star Trek: Voyager (feat. Melody Johnson) 80: On Expertise, Unlearning & The OC (feat. Rachel Kurzyp) 114: On Magnetism, Genius & Zoey's Extraordinary Playlist (feat. Mellissa Seaman)

Should tiny businesses be worried about the huge issues of inclusion and diversity? Why does allyship really matter - beyond just wanting to be (and be seen as) a good person? And how can we all go beyond performative acts into real, bottom-line shifting, glass ceiling shattering, stigma-debunking change-making? Welcome back to another episode of "Too Legitimate to Quit" with your host Annie P. Ruggles. This week, Annie is joined by the inspirational force known as Dr. Raymona H. Lawrence. (She says, "Don't forget the "H" in Raymona." Annie says," Don't forget the 'Dr.'") This no-holds-barred, real and relatable, multi-racial discussion on representation, advocacy, "white tears," and more, is equal parts motivational, challenging, and actionable. Then, Annie and Dr. Raymona conclude a two-part discussion on the reality phenomenon "Love is Blind" and its connections to identity, trust, cultural lenses, and deepening understanding! (Don't miss part 1 with the fabulous Emma Tessler!) Resources: - Connect with Dr. Raymona through her website, Instagram, and YouTube What's Inside: 01:44 Helping businesses embrace DEI strategies and training. 08:25 Personal and professional allyship are intertwined. 12:18 Brands show support for specific causes conveniently. 22:44 Marketing and sales use assumptions to understand customers. 24:59 Know your lens to understand your beliefs. 30:55 Allyship can be scary. Do it anyway. 39:19 ROARing into Love Is Blind 45:21 Perspective shapes experiences, even in relationships. 51:16 Homework: Create lasting impressions, show trust, increase success. Wanna binge? Check out these related episodes! 120: On Vision, Authenticity & Love is Blind (feat Emma Tessler) 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) 42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen) 81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski) 118: Live-ish from FAN EXPO Chicago! On Inclusion, Intentions & The Mandalorian (feat. Iris Goldfeder)

Is "vision" really all that important or is it a distraction? How can we act as if our goals are already happening, rather than just waiting for them to happen? And, how do we balance entertainment and educational content on social media? Welcome back to another episode of "Too Legitimate to Quit" with your host Annie P. Ruggles and very special guest, Emma Tessler, founder and CEO of 95 Media. This episode runs the glorious gamut of topics, from the importance of authenticity in business and personal branding, why video still reigns supreme, and how to commit to your 5-year vision every single day. Then, Annie and Emma kick off a two-part discussion on the reality phenomenon "Love is Blind" and its connections to authenticity, representation, and self-presentation! (Be sure to head back next week for round 2, with the incomparable Dr. Raymona H. Lawrence!) Resources: - Connect with Emma through her website, Instagram, and LinkedIn - Access her free course, Master Your Marketing, to create content that converts in less than 30 minutes each day: masteryourmarketingcourse.co - Don't forget to check out Emma's own podcast, Stop Scrolling, Start Scaling What's Inside: [00:02:42] Authenticity drives successful video content creation. [00:05:21] Creating content doesn't have to be hard. [00:11:30] Balancing fun and growth in business journey [00:16:46] Commitment to evolving vision drives team success [00:18:16] Recognizing exhaustion, workaholism, and business growth [00:32:33] Abundance of role models, authenticity, opportunity [00:39:03] Respond to important issues, not trivial comments [00:47:32] Reality TV thoughts: love it or hate it [00:48:44] Homework: Promote your cause, be authentic, and attract attention. Wanna binge? Check out these related episodes! 1: On Authenticity, Drive & Ren & Stimpy (feat. Diann Wingert) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 75: On Relationship Marketing, Visibility & Survivor (feat. Angie Trueblood) 90: On Honesty, Web3 & 90 Day Fiancé (feat. Derek Gorthy) 114: On Magnetism, Genius & Zoey's Extraordinary Playlist (feat. Mellissa Seaman)

Are self-care and productivity opposing forces? Must you choose one or the other? Absolutely not! This episode seeks to prove that self-advocacy and self-preservation are among the most efficient, effective choices you can make - if only you allow yourselves the space, and learn to work with your fears. This week, Annie is joined by the incomparable Sacred Walker - therapist, minister, and force for good. Together, they unpack the complex role fear and doubt play in business growth, deep dive into self-awareness, self-validation, and ultimately self-fulfillment and share their personal practices for creating sacred space within. Then, they pull inspiration from one of the greatest divas of all time, Whitney Houston. Resources: - Connect with Sacred through her website, Instagram, and LinkedIn. - Don't forget to listen to her own podcast, Self Love Letters for Everyday Superheroes! - Annie's award-winning sales course, Sales for Empaths, is now available as a Pay What Feels Right! Grab your seat at http://www.anniepruggles.com/NSSA What's Inside: • Self-care IS productive (3:13) • Recovering from negativity (16:23) • The Everyday Epiphany (18:55) • Bobby Brown on Your Shoulder (30:41) • Cultivating Sacred Space Within (37:21) • Reimagining Personal Stories (51:23) Wanna binge? Check out these related episodes: 5: On Video Marketing, Fear & Green Lantern (feat. Nick Bonitatibus) 45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke) 62: On Traction, Patience & Ted Lasso (feat. Sara Dean) 74: On Productivity, Reliability & Moneyball (feat. Kris Ward) 80: On Expertise, Unlearning & The OC (feat. Rachel Kurzyp)

If you're feeling frustrated and overwhelmed because your current website design is not attracting diverse customers or fostering a sense of connection, then you are not alone! Perhaps you've been relying on generic templates and stock images, failing to capture the unique experiences of your target audience. Instead of cultivating empathy and inclusivity, your website may be leaving potential customers feeling unseen and excluded. What's a heart-centered small business owner to do? Thankfully, Iris Goldfeder is here to break down the essentials of accessibility, inclusion, and empathic design. (And by here, I mean literally on the floor of FAN EXPO Chicago with Annie!) It's a must-listen for nerds, empaths, and technology haters alike. Then, Iris and Annie share lessons learned from The Mandalorian, and go searching FAN EXPO for Grogu (aka Baby Yoda aka The Child). Trust us, this is the way (to fix your website)! Resources: - Connect with Iris through the GasStoveCreative website and her Linkedin. - Don't forget to check out her podcast, GasStoveCreative presents The Cookbook. FAN EXPO Acknowledgement and Gallery: This episode was made possible by the generosity and support of FAN EXPO Chicago's media and PR team. THANK YOU! To see a gallery of Iris and Annie's favorite Mandalorian finds, visit http://www.anniepruggles.com/grogu Special thanks to The Legging Lass, Whirl & Twirl, EWAcats, DisParody, The CroChic Shop, Tristan Young, The Pink Yodette, and Drew Blank (who was also featured in last year's episode!) for allowing me to include and share your art with this episode. Again, the link to the gallery is http://www.anniepruggles.com/grogu ABOUT FAN EXPO HQ: FAN EXPO HQ is the largest comic con producer in the world. Collectively it hosts more than one million fans annually at FAN EXPO Canada™, MEGACON Orlando, FAN EXPO Dallas™, FAN EXPO Boston™, FAN EXPO Denver, FAN EXPO San Francisco, Calgary Comics & Entertainment Expo, FAN EXPO Vancouver™, Toronto Comicon, Dallas FAN FESTIVAL and Edmonton Comics & Entertainment Expo. In 2022, FAN EXPO HQ presents six new shows previously organized by Wizard World: FAN EXPO Chicago, FAN EXPO Philadelphia, FAN EXPO St. Louis, FAN EXPO Portland, FAN EXPO New Orleans, and FAN EXPO Cleveland. The latest schedule of events is available here, along with up-to-date ticket information. Discover. Celebrate. Belong. What's Inside: 00:03:14 - ADA Compliance and Small Business Owners, 00:05:15 - Future Trends in Website Accessibility, 00:08:40 - Empathy and Inclusivity, 00:11:47 - Websites as Virtual Brick and Mortar, 00:18:11 - Tips for Ensuring Inclusivity and Compliance,  00:26:56 - The Power of Inclusive Marketing, 00:29:52 - Rejecting Irresponsible Marketing, 00:32:28 - Importance of Accountability, 00:34:02 - Small Mistakes Reflect on Big Ones, 00:40:45 - Entrepreneurship and Choice, 00:46:30 - Creating a Community, 00:47:40 - The Path of the Jedi, 00:50:31 - Intentionality and Choices, 00:53:07 - Babysitting Grogu, 00:55:40 - Hmk: Audit Your Homepage, Wanna binge? Check out these related episodes: 42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen) 43: On Storytelling, Problem-Solving & Star Wars (feat. Seth Erickson) 57: On Intentionality, Instinct & Rogue Agents (feat. Andrea Freeman) 79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour) 83: The Business of Fandom: Live from FAN EXPO Chicago 2022

How can businesses build trust, foster human connection, and align with shared values in the age of AI and technology? And why on Earth does Facebook feel the need to change its advertising platform every four seconds? (Ok, we can't answer the second question there. Ask Zuckerberg.) But in this episode, we wholeheartedly tackle the first. Jenn Neal of Formula Done joins Annie P. to candidly share her best tips on leveraging Facebook’s functionality amidst recent policy changes, and strategies for overarching marketing success with and without AI. Then, Jenn dives into her lifelong passion for different racing disciplines, including Formula 1. You'll be amazed how much it has to do with social media! Tune in for an insightful discussion filled with thrilling anecdotes, thought-provoking questions, a drag race romance, and plenty of laughs along the way. Resources: - Connect with Jenn through her website, Instagram, and https://www.linkedin.com/in/jennneal. - Grab her free ultimate guide to content repurposing at https://contentrepurposing.tools/ - Annie's award-winning sales course, Sales for Empaths, is now available as a Pay What Feels Right! Grab your seat at http://www.anniepruggles.com/NSSA What's Inside: [00:01:14] With algorithms, you'd be surprised how much having fun matters [00:05:23] Productivity, Dance Videos, and Visibility [00:12:18] Leveraging the Facebook behemoth [00:15:12] Visibility mini-masterclass [00:19:35] Easy, cheap Facebook boosting for more visibility. [00:21:53] How to liberate your content [00:26:57] A Drag Race romance [00:30:40] Elevating the ordinary to the excellent [00:33:09] Ethics and your best behavior (but in a joyful way) Wanna binge? Check out these related episodes: 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 62: On Traction, Patience & Ted Lasso (feat. Sara Dean) 71: On Shiny Objects, Trends & Westworld (feat. Mariana Padilla) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)

If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect? Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence?  Resources: - Connect with Allea through her Instagram. - Grab her free guide to welcome sequences and more at duett.co/TLTQ - Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur What's Inside: [00:06:42] Your story matters; let's share it. [00:10:53]  The questions that build rapport [00:13:43] How to ethically engage anxiety, frustration, and confusion [00:16:09] Experiences shape our preferences and create engagement. [00:21:31] Sometimes choices are correct, but maybe smelly. [00:25:15] "Don't let others dictate your content." [00:26:33] Goldilocks and lead magnets [00:31:00] Email strategies: insults, flattery, and constant marketing [00:35:36] Love letters to your customers bring clarity and reflection [00:46:50] Miscommunication and secrets in classic literature analyzed [00:53:21] Homework: Consider the tone and persona of your email marketing. Wanna binge? Check out these related episodes: 48: On Clients, Connection & Mean Girls (feat. Breanna Gunn) 70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) 101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge) 105: On Emails, Takeaways & Outlander (feat. Danielle Weil) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)

Feeling frustrated and overwhelmed with your current marketing efforts? Exhausted by constantly chasing after the latest trend or tactic without seeing any real results? Or just wondering how and when to let your "freak flag" or "woo badge" fly for maximum effect? You are not alone! If you've invested in expensive advertising campaigns or poured hours into social media posts, but your audience just isn't engaging or converting, this episode is for you! This week, Annie P. is joined by Stanford-educated lawyer turned Earth Wisdom Ceremonialist and quiz funnel builder extraordinaire, Mellissa Seaman! A true bridge between the worlds of business strategy and intuitive development, Mellissa now guides professional women in midlife on how to clarify their deepest purpose, do business with heart and ease, and step into a new level of leadership. It's a jam-packed, hilarious, and heartfelt episode that begs the question "What the heck does it really mean to be holistic in your marketing?" before diving into the musical romp known as Zoey's Extraordinary Playlist. Resources: - Connect with Mellissa through her Instagram. - Take Mellissa's fabulous quiz, "What is Your Soul Gift?," at SoulGiftQuiz.com - Don't forget to check out her podcast, Channel Your Genius! What's Inside: [00:05:54] Managing creative cycles means prioritizing rest. [00:12:39] Magnetism must pave the way for success. [00:16:09] Creativity comes from external inspiration sometimes. [00:18:43] "Say yes, don't stop the flow" [00:20:46] Opening to the genius within and embracing uniqueness [00:24:36] Limitations hinder genius, open up and flow! [00:28:30] Different types of genius [00:33:15] The superpower of archetype-based quizzes [00:36:38] Marketing for compassionate and deep connection [00:41:47] Listening with heart; tuning into intuition. [00:44:39] Boundaries, baby! Boundaries. [00:50:15] Ditching fake professionalism for real authenticity [00:54:18] Homework: determine (and protect) your zone of genius. Wanna binge? Check out these related episodes: 11: On Intuition, Ambition & Frozen 2 (feat. Ciara Rubin) 25: On Selfishness, Boundaries & Malcolm & Marie (feat. Naketa Ren Thigpen) 45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke) 53: On Boundaries, Burnout & So I Married an Axe Murderer (feat. Amber Hawley) 70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

Welcome to Too Legitimate to Quit - Summer School 2023! To kick off this season of learning and laughs, we dive straight into financial wellness, shame, and the coming zombie apocalypse. What could be more fun than that!? The incredible Bob Wheeler is here to talk us through the emotions that wrap themselves tightly around our money, how we can apply more intention and attention where it counts, and what we can learn from the not-always-so-smart protagonists on our favorite video-game-turned-TV Show, The Last of Us. Resources: - Connect with Bob through his website and Instagram. - Don't forget to check out his podcast, Money You Should Ask. - Feel weird about how you earn your money (or worried about why you don't earn more)? Grab a free copy of Annie's strategy novella, "The Coach Who Would Not Sell" at www.sellcoachsell.com and use the code LEGIT What's Inside: [00:01:18] Meet Bob Wheeler: financial wizard, comedian, mountain climber [00:05:15] What sacrifices are you willing to make? [00:09:20] Self-sabotage, protection or noble act? [00:11:19] Risk and pushback are necessary for success. [00:16:04] Confidence and benevolence erase narcissism! [00:19:53] "Assess and excavate" to escape limiting stories. [00:22:05] Budgeting and spending: the real scoop. [00:36:52] When characters do stupid things (and when we do) [00:38:28] How to stop being a reactive mess [00:42:12] Problem-solving  = communication + compromise [00:51:59] "Live large, own mistakes, be aware" [00:57:34] Homework: Take a breath, list expenses, analyze patterns. Wanna binge? Check out these related episodes: 108: On Sales Avoidance, Scrappiness & The Walking Dead (feat. Sarah Walton) 4: On Money, Expectations & Gossip Girl (feat. Kate Grayson) 81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell) 85: On Financial Confidence, Control & Yellowstone (feat. Danielle Hayden) 91: On Moneymakers, Self-Management & Paper Mario (feat. Melissa Guller)

Are you falling into the copy-and-paste culture of online business building? Are you drowning in marketing "shoulds" doled out by gurus and one-size-fits-all peddlers? Are you sick to death of collaborations that take more than they give? And - speaking of death - have you ever taken business inspiration from true crime detectives? In this special episode, Annie P. Ruggles is joined by Crystal Tosh and Amy Hartmann, co-founders of So True Digital and hosts of the unapologetically fabulous and sometimes scathing podcast, Pass The Bullshit. Their insights are not to be missed if you're feeling turned off by the lack of honesty, transparency, and, frankly, decency in the online marketing world, and you wouldn't mind having a laugh or two along the way to freedom. Parentpreneur advisory: This episode contains colorful language throughout. It is not recommended for tiny ears. Resources: - Connect with Amy and Crystal through their website - Befriend them on Facebook: Crystal & Amy - Don't forget to check out their podcast, Pass The Bullsh*t - Annie's free masterclass, "Make Selling Easy Without Getting Sleazy" is available free without opt-in here. - Need to get yourself "unboxed?" Be sure to follow Alison Arnoff on LinkedIn. What's Inside: 00:03:21 - Authenticity over Content, 00:07:19 - Fear of Being Yourself, 00:10:15 - Permission to Do It Your Way, 00:16:25 - Your Brand is You, 00:19:36 - Avoiding DM Spamming, 00:24:04 - Networking Like a Human, 00:29:35 - Greetings and Authenticity, 00:38:26 - Peanut Butter and Jelly Your Zones of Genius, 00:48:49 - Lessons from True Crime 00:53:50 - Embracing Obsessiveness, 00:57:37 - The Company You Keep, 01:05:23 - Scrapping Your Way to Success, 01:06:46 - Partnering for Success, 01:12:43 - Homework for the Week: Let's Get Real Wanna binge? Check out these related episodes: 59: On Influence, Ethics & Buffy the Vampire Slayer (feat. Johnny Ball) 68: On High-Ticket Selling, Integrity & The Lion King (feat. Isaac Ho) 75: On Relationship Marketing, Visibility & Survivor (feat. Angie Trueblood) 80: On Expertise, Unlearning & The OC (feat. Rachel Kurzyp) 101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)

How can you evoke emotion (ethically) and show your passion for your work? How can you stand out in a sea of similar brands? And what the heck can be learned about partnership, flexibility, and delight from the spellcasting, dice-rolling romp known worldwide as Dungeons and Dragons? This week, Annie P. Ruggles is joined by the incomparable Jodi Krangle. Jodi's been heard in thousands of your favorite commercials and on your favorite brand websites too. In this episode she drops gem after gem about embracing your unique sound and harnessing your fire to create impactful content. Then, Jodi and Annie nerd-out hardcore about the weird joys (and strategic perks!) of role-playing games like D&D. This episode is a Critical Hit! Resources: - Connect with Jodi through her website, LinkedIn, and Clubhouse - Lowry Olafson's SongBrand will sing your brand out loud. - Download Jodi's free guide to implementing an intentional Audio Brand here. - Don't forget to check out her podcast, Audio Branding. What's Inside: [00:04:11]  Music: The Master Manipulator [00:07:02]  Why Sound Is Essential for Brands [00:09:53]  Podcasts: The Multitasking Medium [00:17:54]   Passion Over Perfection [00:23:49]  Tips for Hating Your Voice on Podcasts [00:27:52]  Jealousy and Comedy in the World of D&D [00:29:55]  Essential Improv Skills for Entrepreneurs [00:31:59]   Embrace your Uniqueness Already! [00:39:49]  This Week's Homework: Rekindle Old Loves Wanna binge? Check out these related episodes: 36: On Goal-Setting, Theme Songs & Ally McBeal (feat. Debra Eckerling) 59: On Influence, Ethics & Buffy the Vampire Slayer (feat. Johnny Ball) 64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus) 88: On Customer Satisfaction, Loneliness & Jesus Christ Superstar (feat. Ron Ben-Joseph) 104: On Values, Adaptability & The White Lotus (feat. Brian Patacca)

How can introverts (or empaths, or people-pleasers) sell and market their businesses without coming across as pushy and aggressive? How can every small business owner keep their nature and their gifts in mind when it comes to energy management, content creation, and consistent outreach? And what the heck does it have to do with Alfred Hitchcock and all those terrifying birds? This week, Annie P. Ruggles is joined by the powerhouse known as Joy Bufalini. Joy is a scaling and simplicity expert who deeply understands you can't grow until your message is clear and your systems are solid. It's a jam-packed episode spanning content strategies, relationship building, client relations, branding, logo design and more before diving into the work and style of Alfred Hitchcock. What can we learn about addressing client pain points and evoking emotion (with consent) from the master of dark shadows and suspense? Parentpreneur advisory: This episode contains brief moments of colorful language. Resources: - Connect with Joy through her website and Facebook group. - Download Joy's free Daily Needle-Movers Cheat Sheet here. - Grab your free copy of Annie P. Ruggles' bestselling Hitchcock-inspired business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate." What's Inside: [00:05:40] Why Repurposing Content is Essential for Marketing [00:20:13] Honor Decision Making [00:29:47] Introvert's Guide to Consistent Energy Management [00:34:42] Maximizing Leadership Energy [00:41:24] Engagement Hacks from Storytelling [00:45:24] The Power of the Mundane [00:46:26] The Horrors of Entrepreneurship [00:50:23] Your homework is to master "dialogue and detail" Wanna binge? Check out these related episodes: 20: On Wellbeing, Profit & Grace and Frankie (feat. Sandra Francisco) 43: On Storytelling, Problem-Solving & Star Wars (feat. Seth Erickson) 56: On Aggression, Inspiration & The Real Housewives (feat. Amanda Abella) 67: On Accountability, Energy Management & The Lord of the Rings (feat. Steven Hyatt) 91: On Moneymakers, Self-Management & Paper Mario (feat. Melissa Guller)

Are you suffering from or through "random acts of marketing?" Online visibility is such a noisy endeavor - so many options, so many "shoulds." How do you know what's right for you and which efforts to double down on? And- is the webinar dead? This week, Annie P. is joined by the fabulous "leads guru" known as Tom Poland. As a multiple bestselling author and marketing expert, Tom helps professionals generate high-quality leads in 151 cities across the globe. With 39 years of experience under his belt, Tom has started and sold numerous businesses, led teams of over 100 people, and generated more than $20 million in revenue. Then, Tom and Annie have a frank discussion about delegation, creation, gimmicks, proof, and the power of intention before living into lessons learned through the color-bending classic, "Pleasantville." Resources: - Connect with Tom through his website and LinkedIn. - Don't forget to check out his podcast, Marketing The Invisible. - You can watch Annie's episode on YouTube!- Get your free copy of Tom's book at www.GetTomsFreeBook.com What's Inside: 00:00:00 - Transparency vs. Hype 00:01:33 - This week, Tom suggests we focus on lead-gen. 00:04:59 - Predictability can be so boring, but it just might keep the dream alive. 00:10:54 - Outsourcing the lackluster stuff 00:13:59 - The real and unexpected reason 80% of marketing strategies fail 00:14:47 - Passion is the missing ingredient in most webinars 00:16:56 - "Skin in the game:" not to little, not too much 00:18:27 - WTF is a hybrid webinar? 00:19:49 - To attract the right audience, pick the right problem. 00:25:09 - Running away with Hugh Jackman: A Teachable Moment 00:27:27 - Webinars and Demos 00:29:31 - Sales Ambush! (And how to avoid it, obviously.) 00:38:32 - Welcome to Pleasantville. 00:40:56 - Are your following your "clues?" 00:41:30 - The myth of the "perfect" webinar 00:44:02 - GetTomsFreeBook.com  00:45:21 - This week your homework is to challenge your perceptions. Wanna binge? Check out these related episodes: 15: On Authority, Delegation & Jeopardy (feat. Terry McDougall) 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 75: On Relationship Marketing, Visibility & Survivor (feat. Angie Trueblood) 89: On Likes, Leads & Somebody Feed Phil (feat. Hannah Acosta) Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."

Sales is the art of receiving money in exchange for your goods and services. It's an energetic exchange between two people, and it can be beautiful. Here to prove that point are two highly opinionated, emotional women discussing The Walking Dead. This week, Annie P. is joined by a beloved sister in the ethical/heart-centered sales space, Sarah Walton. Unlike Annie, Sarah grew up loving the rush and competition of selling. (Annie made her grandma buy all her Girls Scout Cookies.) But - both sales strategists stand together in the undeniable truth that if you're running a business you must sell, and sell, and keep selling - but it should never require you to compromise your integrity or self-respect. Then, after swapping sales strategies, trips and tricks, the pair embark on a journey through Atlanta's favorite zombie apocalypse, The Walking Dead, which Sarah argues is "very, very entrepreneurial." *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: - Connect with Sarah through her website and Instagram. - Don't forget to check out her podcast, Game On, Girlfriend - Find her free Freedom Calculator at https://sarahwalton.com/freedom/ What's Inside: [00:00:00] You need a gateway drug to you.  [00:02:41] Small business owners need to focus on selling something every day.  [00:03:16] "Launches" are concentrated bursts of high stress. Some people adore them, some suffer through them. [00:07:03] When did you realize that selling could be a pleasurable experience? [00:12:14] Women do "the invisible work" that makes the world work.  [00:17:23] Deep, heart-centered [self-] forgiveness work may be required. [00:23:02] What is the difference between ambition and scrappiness? [00:34:50] The Walking Dead is the ultimate gauntlet and very, very entrepreneurial. [00:39:08] Fast Forwarding Through The Gore of Entrepreneurship [00:47:18] Your homework is to brainstorm sales role models - and not the ones you think.  Wanna binge? Check out these related episodes: 34: On Selling, Serving & Cher (feat. Katrina Summers) 54: On Persuasion, Sales & What About Bob? (feat. Jason Cutter) 68: On High-Ticket Selling, Integrity & The Lion King (feat. Isaac Ho) 81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell) Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."

Are you truly making profit a priority? There are so many metrics to track, clients to dazzle, prospects to woo, details to manage. It's shockingly easy for our livelihoods to get lost in the shuffle. But, we can't grow what we don't fully understand. How can we cut through the shiny objects vying for our attention, and focus in on the areas that will help us soar? In this week's jam-packed episode, Sam Varner offers reframe after reframe for your goals, struggles, successes, and gifts. "Entrepreneurial struggle" AKA the horrible, soul-sucking parts of self-employment come up an awful lot in this chat, but Sam and Annie keep things humorous and practical while diving headfirst into their own hard-won lessons and vulnerable shares. Then, we're back in Red and Kitty's basement. What lessons can we learn about our best practices from That '90s Show? *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: - Connect with Sam through her website and Instagram. - Don't forget to check out her podcast, She Needs Grit. What's Inside: [00:00:00] Are you making profit a priority? [00:02:51] If we work backward, we know the efficacy of things almost before we do them.  [00:08:59] I use my metrics for Dopamine. Spoiler: That's a bad choice.  [00:10:15] Where are you tripping in your sales world? [00:17:14] Grit is being "all in" your business until it works.  [00:29:17] The clearest entrepreneurial success stories were those who pushed through and kept going. [00:36:53] We need to find the balance between nurturing and ass-kicking. [00:40:56] What can we learn from That 90s Show about breathing new life into things that worked before?  [00:45:17] What our audiences want is the familiar.  [00:52:52] Your homework this week is to write one piece of content in a different tone or style than usual.  Wanna binge? Check out these related episodes: 20: On Wellbeing, Profit & Grace and Frankie (feat. Sandra Francisco) 84: On Hype, Consistency & Seinfeld (feat. Jason Cercone) 87: On Data, Downturns & Pretty in Pink 100: On Big Leaps, Busywork & Elton John (feat. Bri Seeley)

Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed? This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur? *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: - Connect with Jennifer through her website and YouTube. - Check out her podcast, Marketing Matchmaker on all the major platforms. - Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup What's Inside: [00:00:00] If they haven't done it themselves, they can't take you there.  [00:01:10] In order to create consistent profits in your business, you must have consistent leads.  [00:06:37] Marketing and sales are not the same department. [00:13:14] No one is coming to a baseball field they don't know about except ghosts. [00:14:39] Visibility is vulnerable until you realize that it's not actually about you. [00:21:34] Content creation can be overwhelming. [00:24:21] Creating relationships is how social media survives.  [00:31:02] If you treat your business as a hobby, it will pay you like a hobby.  [00:35:06] Marvel never stops churning out content.  [00:36:21] For Iron Man, it's always about creating something better.  [00:40:22] The ripple effect is so much wider than we think. [00:46:50] Head over to Marketing Matchmaker.  [00:47:58] This week, your homework is to be a hero by practicing social listening.  Wanna binge? Check out these related episodes: - 27: On Challenges, Self-Talk & Batman Begins (feat. Paul Ross) - 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) - 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) - 98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)

Is your email list really that important? How can we best communicate our deep awareness of the problems our prospects face without pouring salt in the wound? How can we find the perfect balance between personalized storytelling and widely applicable takeaways? Danielle Weil, copy strategist to the stars, is here to set us straight.  She outlines tip after tip for fostering trust and connection with your readers, finding inspiration everywhere, and leaning into structure to free your mind. Then, Danielle and Annie (brilliant women who read trashy, trashy books) dive into what lessons can be learned from the book series turned TV sensation, Outlander. *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: Connect with Danielle through her Instagram and LinkedIn. Don't forget to grab her free guide, containing 30+ tips for crafting perfect subject lines for your emails at https://www.dwcopy.com/subjectlines. What's Inside: [00:00:00] - You always have to start with where they are.  [00:00:46]- What do small business owners need to focus on this week? Your nurture sequence. [00:03:25] - You are incubating and raising someone's trust and awareness of you.  [00:04:55] - It isn't just about proving yourself, it's about differentiating yourself. [00:13:07] - If you can give me a takeaway, something that'll shorten my learning curve, I'm all in. [00:13:47] - Small details can be really interesting.  [00:18:01] - When a show manages to get real, we appreciate it. [00:21:26] - What you're actually crafting is a narrative.  [00:24:34] - Structures allow you the freedom to be more creative.  [00:29:59] - Let's differentiate structure from templates! [00:30:59] - What can we learn about writing emails from book series like Outlander? [00:32:44] - Segmentation allows your audience to choose their own adventure.  [00:35:09] - How do you explain germs to somebody who has no idea?  [00:38:09] - It may be easier to blend in.  [00:39:44] - Change is scary. But that also doesn't mean that the solution isn't also scary.  [00:43:31] - Shockingly deep and surprisingly meaningful: the question we asked #PodFest2023 and your homework for the week Wanna binge? Check out these related episodes: - On Bravery, Resilience & Bridgerton (feat. Heather Vickery) - On Creativity, Discipline & The Home Edit (feat. Molly Beran) - On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) - On Clients, Connection & Mean Girls (feat. Breanna Gunn)

Should your stances, causes, and beliefs be part of your brand? Should we welcome unsubscribes and bitchy comments - or play it safe when it comes to "hot button" topics? And what the heck should we do when our best-laid plans don't seem so shiny or effective anymore? Welcome back to Too Legitimate to Quit! It's our first episode of 2023 and it's a giddy whirlwind of marketing tips, mindset reframes, and Musical Theatre references. The wildly charming and utterly soothing Brian Patacca brings so much wisdom and joy to this episode, you can tell he's a nondenominational Reverend! How can we stay committed to ourselves and our truth when the going gets tough (or tender) and what the heck does any of it have to do with international sensation, The White Lotus? Let's find out! What's Inside: 0:00 - Intro & Theme 2:51 - Main Interview with Brian 45:25 - The White Lotus Tie-in 58:43 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Brian through his website and Instagram. Don't forget to check out his podcast, Brian Breaks Character.