Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed?



This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur?



*Parentpreneur advisory: this episode contains small amounts of colorful language.



Resources:

- Connect with Jennifer through her website and YouTube.

- Check out her podcast, Marketing Matchmaker on all the major platforms.

- Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup



What's Inside:

[00:00:00 ]

If they haven't done it themselves, they can't take you there. 

[00:01:10 ]

In order to create consistent profits in your business, you must have consistent leads. 

[00:06:37 ]

Marketing and sales are not the same department.

[00:13:14 ]

No one is coming to a baseball field they don't know about except ghosts.

[00:14:39 ]

Visibility is vulnerable until you realize that it's not actually about you.

[00:21:34 ]

Content creation can be overwhelming.

[00:24:21 ]

Creating relationships is how social media survives. 

[00:31:02 ]

If you treat your business as a hobby, it will pay you like a hobby. 

[00:35:06 ]

Marvel never stops churning out content. 

[00:36:21 ]

For Iron Man, it's always about creating something better. 

[00:40:22 ]

The ripple effect is so much wider than we think.

[00:46:50 ]

Head over to Marketing Matchmaker. 

[00:47:58 ]

This week, your homework is to be a hero by practicing social listening. 





Wanna binge? Check out these related episodes:

- 27: On Challenges, Self-Talk & Batman Begins (feat. Paul Ross)

- 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash)

- 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz)

- 98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)