If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect?



Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence? 



Resources:

- Connect with Allea through her Instagram.

- Grab her free guide to welcome sequences and more at duett.co/TLTQ

- Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur



What's Inside:

[00:06:42 ] Your story matters; let's share it.

[00:10:53 ]  The questions that build rapport

[00:13:43 ] How to ethically engage anxiety, frustration, and confusion

[00:16:09 ] Experiences shape our preferences and create engagement.

[00:21:31 ] Sometimes choices are correct, but maybe smelly.

[00:25:15 ] "Don't let others dictate your content."

[00:26:33 ] Goldilocks and lead magnets

[00:31:00 ] Email strategies: insults, flattery, and constant marketing

[00:35:36 ] Love letters to your customers bring clarity and reflection

[00:46:50 ] Miscommunication and secrets in classic literature analyzed

[00:53:21 ] Homework: Consider the tone and persona of your email marketing.



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70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)

101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)

105: On Emails, Takeaways & Outlander (feat. Danielle Weil)

109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)