True Hustle Podcast

Featuring in-depth interviews with accomplished entrepreneurs, comedians, professional athletes, actors, and social media influencers. Each guest shares their personal journey — reflecting on the challenges, setbacks, and defining moments that shaped their path to success.

Why 50-Year Mortgages Won’t Save You (THE TRUTH)

JR and the crew go all in on money, mindset, and real life in this unfiltered episode. They break down what 50-year mortgages really mean, why $2K stimulus checks won’t save you, and how most people stay broke because of their habits—not their income. They get real about financial literacy, Latinos supporting Latinos, emotional traps in politics, and the hypocrisy they see in activism and social media. From picking the right woman (asset vs liability), provider vs 50/50 relationships, quitting your 9–5 to chase your dreams, to hygiene, fashion, and growing a personal brand, this is a raw, funny, and brutally honest conversation about leveling up your life.

11-18
01:05:45

How to Hire, Pay, and Fire Like a Real Boss | The Latino Business Revolution

Ismael Valdez brings a raw, no-filter masterclass on leadership, sacrifice, and building generational wealth. We dive into why fear keeps people stuck in 9–5s, the mindset shift required to go all-in, how to hire, pay, and fire like a real operator, and why personal branding is the #1 ROI in an AI-saturated world. We also talk community: turning Hispanic hustle into billion-dollar outcomes and why envy kills what collaboration builds.From scaling teams with real incentives to calling out weak leadership and cultural limiting beliefs, this episode is a blueprint: discipline over vibes, solutions over excuses, and building a network where everyone wins. If you’re serious about becoming the lion in the room, press play.---

11-11
01:38:03

How to Build a Streetwear Empire| Dandy Hats

In this episode of True Hustle Podcast, Dandy Hats founder Leo “Dandy” shares his incredible journey from flipping tacos in his dad’s restaurant to building a multimillion-dollar streetwear empire. He opens up about discipline, money, fame, and the mindset it takes to turn passion into purpose. From collabs with Canelo Álvarez and Fuerza Regida to lessons learned from Gary Vee, Dandy breaks down how he scaled his brand, stayed humble, and learned to chase peace over status.

11-05
02:00:48

Bodybuilder Discusses Why Latinos Stay Silent About Abuse

From daily drinking and crushing depression to earning a pro card in just two shows, Anahi Rosales (“FollowHerFitness”) opens up about discipline, bodybuilding, mental health, and the hard truths behind “overnight” results. She shares the exact regimen (sleep, protein cadence, training + cardio), how she replaced addiction with a healthier obsession, and why consistency, not motivation, wins.We also go deep on childhood trauma, PTSD, panic attacks, and the stigma around therapy and medication, plus real talk for parents: teaching body safety, boundaries, and building the kind of trust where kids actually talk. Vulnerable, practical, and hopeful.

10-28
01:47:05

The Shoe Cleaner Who Built a $10M Brand From Scratch

From losing everything in a bad business deal to rebuilding his empire from scratch, Miguel “Shoelada” Solorio’s story is the definition of resilience. In this powerful episode of The True Hustle Podcast, Miguel opens up about his $10 million brand collapse, the lessons he learned about trust, trademarks, and entrepreneurship, and how he came back stronger with his viral slogan: “If it ain’t Shulada, I don’t want nada.”But this episode goes far deeper than business. Miguel shares the emotional story of raising his nonverbal autistic son, the true reason behind his success and the inspiration that sparked his entire shoe-cleaning empire. It’s a raw and real conversation about faith, family, hustle, and redemption that every entrepreneur and parent needs to hear.

10-21
01:26:36

We’re Watching America Destroy Itself — One Decision at a Time

In this unfiltered episode of The True Hustle Podcast, JR goes all in on the controversial topics everyone’s afraid to touch. From Bad Bunny performing at the Super Bowl after sitting for the national anthem, to California’s new land-grab laws, to the war on masculinity and traditional values, nothing is off limits.He breaks down how politicians like Gavin Newsom and Nancy Pelosi have turned California into a playground for corruption, why child “affirming” care laws are destroying the next generation, and why the average man is weaker and more distracted than ever.This is not your typical podcast — it’s raw, real, and unapologetic. Whether you agree or not, you’ll walk away questioning everything the media’s been feeding you.

10-14
01:03:22

Frankie Quiñones on Beating Addiction, Making It to Hulu, and Representing La Raza

In this raw and unfiltered conversation, we go deep with comedian Frankie Quiñones (aka Creeper from CholoFit) on the grind it took to get from open mics and sleeping on couches to a Hulu one-hour special directed by Ali Wong. Frankie breaks down the reality behind “overnight success,” how addiction nearly took him out during the pandemic, and why family, faith, and culture kept him in the fight.From getting the call to perform in character at the Emmys, to seeing his Times Square and LAX billboards go up, to collaborating with Felipe Esparza and Fluffy, this is a masterclass in resilience, representation, and doing the work when nobody’s watching. We also talk sobriety, CholoFit, Creeper vs. Frankie on stage, and what it really takes to build a career without selling your soul.

10-08
59:48

The Risks & Rewards of Running a Record Label | Jimmy Humilde

On this episode of the True Hustle Podcast, JR sits down with Jimmy Humilde, the powerhouse behind Rancho Humilde. From investing hundreds of millions into artists, to redefining what Mexican music means on a global stage, Jimmy opens up about the grind, the risk, and the responsibility that comes with running one of the most influential labels in the game.Jimmy shares his journey, from selling tacos on the street to building a movement that inspired pride in Mexican culture worldwide. He talks family, faith, social media, money, cars, watches, and why his biggest mission now is giving back to the community. This is more than music, it’s about legacy, opportunity, and never forgetting where you came from.This episode is packed with humor, wisdom, and a heartfelt look into the life of a true entrepreneur. Hope you enjoy it! Follow us for more incredible interviews with entrepreneurs, social media influencers, professional athletes, and comedians. Don’t miss out, subscribe and stay tuned for more!

09-23
01:51:16

Why Mexican Food Makes Us Fat (And How to Fix It) Chuy Macros

In this powerful episode of the True Hustle Podcast, we dive deep into the roots of obesity and health struggles in the Mexican community. From cultural eating habits born out of poverty to the family traditions that keep us tied to unhealthy choices, we uncover the truth about why our diets look the way they do and how small changes can create massive health transformations.Jesus "Chuysmacros" Duran shares his personal journey of losing weight, breaking generational cycles, and learning how to enjoy authentic Mexican food while staying on track with fitness goals. From tortillas and tacos to chicharrón and rice, he breaks down the mindset shift and discipline it takes to balance culture with health. This is more than just a conversation about food, it’s about family, identity, and creating a healthier future for the next generation.Subscribe for more weekly conversations with the world’s top hustlers.

09-16
02:22:03

From Evicted to SoFi: Fluffy on Failure, Fame & Staying Hungry

Comedian Gabriel “Fluffy” Iglesias sits down with JR on True Hustle for an unfiltered masterclass in resilience, craft, and business. From getting evicted and sleeping on a balcony to selling out Dodger Stadium and aiming at SoFi, Fluffy breaks down why he chose clean(ish) comedy, the power of building fans one handshake at a time, and how social media can rocket you up before you’re ready. He shares the logistics of stadium shows, why he records two nights instead of going live, the legendary night Robin Williams crashed his set, and the “check drop” tactic every comic needs. We also get real on Latino representation, “authentic” food debates, and doing good quietly, between you and God.Fluffy talks voiceover wins (Coco, Planes), the danger of chasing views over material, staying sharp in small clubs, and money mistakes (two Hummers and all) that led to smarter business management. If you’re an artist, entrepreneur, or anyone grinding toward a big stage, this episode will light a fire and give you a playbook.

09-08
01:26:03

Latino Entrepreneurship: Fear, Culture & The Leap to Greatness

From launching True Hustle Studios to buying a warehouse, we get real about building a media brand, why I’m sticking to what I know in real estate, and what most people get wrong about politics, “the list,” entitlement, and social media. We talk men showing emotion (when it’s healthy vs. clout-chasing), relationships and trust (no need for surveillance), safety vs. thrill-seeking, parenting lines, and how to protect your peace.We also dive into Latino entrepreneurship, eating our culture’s food the healthy way, capitalism, guns and self-defense, fear vs. calculated risk, and why you must pick your stress. I share my framework for taking big swings (know the product, worst-case math, be a student), plus an honest look at overwhelm while scaling multiple projects. We wrap with West Coast rap nostalgia and a challenge to outwork the comfort you were born into.

09-01
01:06:15

The Untold Battles of JoJo Diaz

In this episode of the True Hustle Podcast, Jr. Jimenez sits down with World Champion boxer JoJo Diaz to uncover the raw truth behind his battles—both inside and outside the ring.From overcoming addiction to finding faith, JoJo opens up about the struggles most athletes never talk about. He reveals how sobriety saved his career, why mentorship matters, and the fight to break generational curses in sports.We also dive into the boxing world: JoJo’s mindset going toe-to-toe with Regis Prograis, his thoughts on Ryan Garcia’s influence, and why a rematch could redefine his legacy.This isn’t just about boxing—it’s about redemption, discipline, and what it truly means to hustle when everything is stacked against you.Don’t forget to subscribe, turn on notifications, and comment your favorite moment from the episode. We want to hear from you.

08-26
01:12:11

The Democratic Party Has NO Leaders: Latinos Are DONE with Nonsense

In this explosive episode of the True Hustle Podcast, JR & Mayor Arturo Floresdive deep into the chaos of U.S. politics, immigration enforcement, and corruption at every level of government. From ICE raids in Latino communities to the mishandling of billions in public funds, our guest exposes the deliberate campaigns of fear, broken promises, and the political games that continue to divide America.We uncover how both parties manipulate narratives, why Latinos feel betrayed, and what it means for the future of democracy in the U.S. Buckle up, this is not your typical political conversation. It’s raw, unfiltered, and guaranteed to challenge everything you thought you knew.Hit that Subscribe button and turn on Notifications so you never miss a new episode of True Hustle!

08-19
02:30:33

Why I Stopped Calling Myself Mexican-American (THE TRUTH)

This powerful True Hustle Podcast episode dives deep into identity, masculinity, cultural programming, and the hard truths many avoid. Hector Jesus unpacks why he no longer identifies with labels like Mexican-American or “cholo,” the historical and cultural forces shaping our community, and the role of self-development in breaking free from generational cycles. From dismantling stereotypes to confronting division, this conversation challenges listeners to think critically about who we are, who we refuse to be, and who we want to become.We explore masculinity without apology, the importance of discipline, appearance, and leadership, and how emotional control can shape the next 50 years of our communities. Packed with raw honesty, historical insight, and personal stories, this episode is both a wake-up call and a blueprint for self-mastery.Hit that Subscribe button and turn on Notifications so you never miss a new episode of True Hustle!

08-11
02:33:24

UFC at the White House? Trump Might Really Make It Happen| Daniel Rodriguez

In this raw and unfiltered episode of the True Hustle Podcast, JR sits down with rising UFC star D-Rod to talk about his legendary war in the octagon against Kevin Holland. With just three and a half weeks' notice, D-Rod went toe-to-toe in one of the wildest fights of the year, dropping bombs, surviving a choke, and leaving it all in the cage. He opens up about the adrenaline dump that landed him in post-fight medical care, the emotional rollercoaster of going from a 3-fight losing streak to a massive comeback, and how a win over Gilbert Burns could launch him into title contention.Beyond fighting, D-Rod shares his journey into music, rapping on his own walkout tracks, and building powerful relationships with LA legends like Mr. Capone and Benji Rowe. He also talks about giving back, partnering with UFC to launch community programs for youth in Los Angeles.From training in Thailand to potential fights at the White House, this episode is packed with grit, heart, and purpose. You don't want to miss this one.Hit that Subscribe button and turn on Notifications so you never miss a new episode of True Hustle!

08-04
01:02:29

Hollywood Exploits Little People

In this powerful and hilarious episode, Gabriel Pimente, actor, prank legend, and officially the smallest gangster in America, opens up like never before.From growing up in Pacoima, overcoming childhood bullying, and learning to embrace his identity as a little person, to starring in Scare Tactics, My Name Is Earl, working with Snoop Dogg, and battling Hollywood’s bias against dwarf actors, this episode dives deep.Gabriel shares real stories about fatherhood, confidence, relationships, being typecast, and calling out the use of offensive terms. Plus, he reflects on what it really takes to manifest your dreams, even if that dream is driving a supercharged Camaro SS as the shortest man in the U.S.Don’t miss this raw and inspiring episode, full of heart, humor, and straight-up truth.Follow Gabriel on IG & TikTok: @GPWiz

07-29
01:53:41

How to Build a YouTube Empire With $0 | @biggjah

Bigg Jah went from chasing NFL dreams to becoming one of the biggest creators on YouTube with over 1.8 million subscribers. In this episode of the True Hustle Podcast, he shares the real story behind his rise, from growing up in South Central, to failing in college football, to finding purpose in comedy and filmmaking. He opens up about the grind, self-doubt, and the years of working odd jobs before anyone cared about his content.This episode is packed with gems on consistency, content strategy, building community, and staying true to your vision, even when nobody’s watching. Whether you're a creative, entrepreneur, or just someone trying to make something out of nothing, Bigg Jah’s journey will inspire you to keep pushing.Watch Bigg Jah's latest season of "Lesbian Homie": https://biggjah.comFollow him on all platforms: @BiggJahSubscribe for weekly episodes that bring the real behind the hustle.

07-21
01:49:12

ICE Raids, Misinformation & The Truth About Deportation

In this deeply personal and eye-opening episode of the True Hustle Podcast, host JR Jimenez sits down with immigration attorney Juan Pablo Martin to expose the harsh realities facing undocumented immigrants in the U.S. right now.They explore the realities of ICE encounters, what ICE can and can't do when they show up at your door, who has due process rights (hint: it’s not just citizens), the truth about deportation, detainment, and what’s happening to kids, how social media is spreading dangerous misinformation. the real-life consequences for families who’ve lived in the U.S. for decades, what it actually takes to get legal status in 2025This episode isn’t just informative, it’s urgent. Juan Pablo shares emotional stories from his clients, explains what people need to know now, and joins JR in pledging to offer free consultations for 20–40 undocumented individuals in need of real help.Don't miss this powerful conversation! Hope you enjoy it! Follow US and subscribe for more incredible episodes. Let's go, baby!Disclaimer:The information provided in this video is for general informational and educational purposes only and is not intended as legal advice. Nothing in this video creates an attorney-client relationship. You should consult with a qualified legal professional regarding your specific situation. Any views expressed are solely those of the speaker and do not reflect the views of any law firm or legal entity. Use of this content is at your own risk. ---

07-16
01:24:33

This Is What’s Holding Latinos Back… and How We Fix It

In this powerful episode of the True Hustle Podcast, host JR Jimenez is joined by Ricardo Rosales, Carlos Reyes, and Ismael Valdez for a raw and unfiltered conversation that challenges the limiting beliefs holding the Latino community back. From calling out frauds and fake business coaches to addressing the cultural obsession with status over ownership, this group of high-level entrepreneurs lays out exactly what it takes to build real wealth, lead from the front, and create generational change.They discuss everything from selling companies for nine figures to breaking free from victim mentality, investing in personal growth, and using your story to build a powerful personal brand. Whether you’re working in the trades, running a business, or just tired of staying stuck, this episode delivers a wake-up call and a roadmap for leveling up in every area of life.

07-07
02:06:28

Latino Creators: This is How You Land 6-Figure Brand Deals Without Selling Out

In this episode of The True Hustle Podcast, JR sits down with content creator and brand deal master Jay Mendoza for a raw, hilarious, and deeply insightful conversation. Jay breaks down how he landed six-figure brand deals with companies like Modello, Honda, and the MLB, all while staying true to his roots and family-first values. They talk about the importance of building real relationships, being a present father, growing up Latino, breaking generational trauma, and the power of staying consistent in the social media game. From flipping classic cars to navigating the dark side of fame, this episode is packed with lessons, laughs, and love for the culture.

07-02
01:47:14

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