DiscoverTrue Hustle PodcastThe Shoe Cleaner Who Built a $10M Brand From Scratch
The Shoe Cleaner Who Built a $10M Brand From Scratch

The Shoe Cleaner Who Built a $10M Brand From Scratch

Update: 2025-10-21
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From losing everything in a bad business deal to rebuilding his empire from scratch, Miguel “Shoelada” Solorio’s story is the definition of resilience. In this powerful episode of The True Hustle Podcast, Miguel opens up about his $10 million brand collapse, the lessons he learned about trust, trademarks, and entrepreneurship, and how he came back stronger with his viral slogan: “If it ain’t Shulada, I don’t want nada.”But this episode goes far deeper than business. Miguel shares the emotional story of raising his nonverbal autistic son, the true reason behind his success and the inspiration that sparked his entire shoe-cleaning empire. It’s a raw and real conversation about faith, family, hustle, and redemption that every entrepreneur and parent needs to hear.

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The Shoe Cleaner Who Built a $10M Brand From Scratch

The Shoe Cleaner Who Built a $10M Brand From Scratch

JR Jimenez