Latino Creators: This is How You Land 6-Figure Brand Deals Without Selling Out
Update: 2025-07-02
Description
In this episode of The True Hustle Podcast, JR sits down with content creator and brand deal master Jay Mendoza for a raw, hilarious, and deeply insightful conversation. Jay breaks down how he landed six-figure brand deals with companies like Modello, Honda, and the MLB, all while staying true to his roots and family-first values. They talk about the importance of building real relationships, being a present father, growing up Latino, breaking generational trauma, and the power of staying consistent in the social media game. From flipping classic cars to navigating the dark side of fame, this episode is packed with lessons, laughs, and love for the culture.
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